Website redesign services

Website redesign services help fix sites that look outdated or feel clunky to use. We rethink UX/UI, content, performance, and the technical setup so the new site reflects your brand and supports business goals.

300+

completed UI/UX projects

60+

UI/UX specialists

100%

of mid- and senior-level specialists

Services
Cases
Partnership
Technologies
Process
FAQ

When you need website redesign services

  • Design and branding
  • Low conversions
  • Navigation and UX
  • Mobile experience
  • Slow performance
  • SEO visibility
  • Content and scalability

Outdated look and inconsistent brand

Sometimes the business moves on, but its website gets left behind. If the design still reflects an older positioning or visual identity, we update the page structure and design system to match how the company presents itself today.

  • Visual identity and UI
  • Page structure and hierarchy
  • Design system and components

Low conversions

Users reach the right page and still stop before taking action? We review the journeys that matter most, identify friction points along the way, and rework CTAs, forms, and interactions to address them.

  • Value proposition and CTA hierarchy
  • Forms and conversion paths
  • Key user journeys

Confusing navigation and poor UX

As a website grows, navigation quickly becomes harder to follow. We reorganize the information architecture and user flows, making it easier to find important content and reducing dead ends.

  • Information architecture
  • Navigation structure
  • User flows

Poor mobile experience

A site that works well on a desktop can still be frustrating on a phone. We adjust layouts, navigation, forms, and other interactions for smaller screens and touch input, so visitors can find what they need and complete key actions without fighting the interface.

  • Responsive layouts
  • Mobile navigation
  • Touch interactions and forms

Slow website performance

A polished design will not help much if every page makes users wait. We clean up heavy front-end code and oversized assets, then tackle the issues hurting Core Web Vitals so pages load faster and interactions feel more responsive.

  • Page loading speed
  • Front-end implementation and assets
  • Core Web Vitals

Declining SEO visibility

Search visibility can drop when URLs change, content is duplicated or poorly organized, internal linking is weak, or technical SEO issues build up. During the redesign, we plan the new site structure, redirects, and content migration before launch to reduce the risk of losing existing organic traffic.

  • URL and site structure
  • Internal linking
  • Redirects and content migration

Difficult content management and limited scalability

When every new page, content update, integration, or feature needs a developer, even routine website changes become more work than they should be. We improve the CMS and page templates, reduce manual work, or plan a platform move when the current system no longer supports what the site needs.

  • CMS and page templates
  • Content publishing workflows
  • Integrations and new features

Outdated look and inconsistent brand

Sometimes the business moves on, but its website gets left behind. If the design still reflects an older positioning or visual identity, we update the page structure and design system to match how the company presents itself today.

  • Visual identity and UI
  • Page structure and hierarchy
  • Design system and components

Low conversions

Users reach the right page and still stop before taking action? We review the journeys that matter most, identify friction points along the way, and rework CTAs, forms, and interactions to address them.

  • Value proposition and CTA hierarchy
  • Forms and conversion paths
  • Key user journeys

Confusing navigation and poor UX

As a website grows, navigation quickly becomes harder to follow. We reorganize the information architecture and user flows, making it easier to find important content and reducing dead ends.

  • Information architecture
  • Navigation structure
  • User flows

Poor mobile experience

A site that works well on a desktop can still be frustrating on a phone. We adjust layouts, navigation, forms, and other interactions for smaller screens and touch input, so visitors can find what they need and complete key actions without fighting the interface.

  • Responsive layouts
  • Mobile navigation
  • Touch interactions and forms

Slow website performance

A polished design will not help much if every page makes users wait. We clean up heavy front-end code and oversized assets, then tackle the issues hurting Core Web Vitals so pages load faster and interactions feel more responsive.

  • Page loading speed
  • Front-end implementation and assets
  • Core Web Vitals

Declining SEO visibility

Search visibility can drop when URLs change, content is duplicated or poorly organized, internal linking is weak, or technical SEO issues build up. During the redesign, we plan the new site structure, redirects, and content migration before launch to reduce the risk of losing existing organic traffic.

  • URL and site structure
  • Internal linking
  • Redirects and content migration

Difficult content management and limited scalability

When every new page, content update, integration, or feature needs a developer, even routine website changes become more work than they should be. We improve the CMS and page templates, reduce manual work, or plan a platform move when the current system no longer supports what the site needs.

  • CMS and page templates
  • Content publishing workflows
  • Integrations and new features

Our website redesign services

Before design starts, we use analytics, heatmaps, session recordings, and interviews to see where visitors struggle and which issues need attention first.

  • Information architecture and UX redesign

When navigation becomes unclear, our experts reorganize the site around what visitors need to find and do, so key pages are easier to reach.

  • UI redesign and brand alignment

Your website should reflect the business you run today. Our designers align the interface with your brand and carry that direction across layouts and components.

We adapt the site to different screen sizes and fix accessibility issues such as poor contrast or keyboard navigation barriers to meet relevant WCAG requirements.

Old front-end code can make a redesign harder to build. We update the parts that no longer fit, so new layouts and interactions don’t have to be squeezed into the existing setup.

  • CMS redesign and replatforming

If the CMS still fits, we improve it. When templates or integrations start getting in the team’s way, we plan a move to a platform that better supports their work.

  • SEO and content migration

SEO work starts before launch. Our team maps URLs, redirects, internal links, and content migration, then monitors the move to catch SEO issues early.

  • Website performance optimization

A redesign can easily make pages heavier. Our engineers find what’s weighing them down and rework the code or assets causing it, improving load speed and Core Web Vitals.

Hays logo.Spar logo. Tietoevry logo. BS2 logo. Digital science logo. GMV. CBQK.QA logo. Topcon logo.NTT Data logo. Familux Resorts logo. LAPRAAC logo.
Hays logo.Spar logo. Tietoevry logo. BS2 logo. Digital science logo. GMV. CBQK.QA logo. Topcon logo.NTT Data logo. Familux Resorts logo. LAPRAAC logo.
Hays logo.Spar logo. GMV. Tietoevry logo. BS2 logo. Digital science logo. CBQK.QA logo. GMV.
Hays logo.Spar logo. GMV. Tietoevry logo. BS2 logo. Digital science logo. CBQK.QA logo.
Topcon logo.NTT Data logo. Familux Resorts logo. LAPRAAC logo.
Topcon logo.NTT Data logo. Familux Resorts logo. LAPRAAC logo.
Turn a dated website into a stronger sales channel

Why choose Innowise for website revamp

End-to-end redesign deliveryOne team stays involved throughout planning, design, development, launch, and support. That keeps context from getting lost and cuts down on handoffs between vendors.
Design and engineering working togetherDesign choices affect development time and cost. Our designers and developers work together from the start, so the team can spot technical constraints early and avoid expensive rework later.
Business-first approachA redesign can eat the budget without fixing what matters. Innowise makes sure every change has a clear reason and focuses the work on the parts of the site that create real business problems.
Flexible team compositionWith 3,500+ IT professionals, Innowise can bring in the specialists a redesign needs at each stage, then adjust the mix as the scope changes.
Experience with complex websites and digital productsOur teams have redesigned corporate sites, portals, e-commerce platforms, and content-heavy products, including projects where integrations or migration add extra complexity.
Transparent project deliveryWe keep scope and milestones visible throughout the redesign. Regular demos show what has changed, and you can speak directly with the team when decisions need to be made.
Post-launch supportThe work doesn’t stop at launch. Innowise stays involved to fix issues, monitor site performance, and add new functionality as the website grows.
Show more
Clutch.
Clutch.
Clutch.
IAOP.
E-commerce Berlin Expo.
IAOP.
VendorLand.
VendorLand.
IAOP.
CRN.
CRN.
AI and Software Development Awards.
HTN Awards.
UK Business Tech Awards.
Technology Awards by Business Awards UK.
The Cloud Awards.
Global Brand Awards.
FinTech Breakthrough Awards.
Clutch.
IAOP.
Wadline.
SoftwareWorld.
Selected Firms.
GoodFirms.
ITFirms.
DesignRush.
Clutch.
SuperbCompanies.
TopDevelopers.
ITFirms.
IAOP.
IAOP.
Clutch.
Clutch.
Clutch.
Clutch.
Clutch.
IAOP.
E-commerce Berlin Expo.
IAOP.
VendorLand.
VendorLand.
IAOP.
CRN.
CRN.
AI and Software Development Awards.
HTN Awards.
UK Business Tech Awards.
Technology Awards by Business Awards UK.
The Cloud Awards.
Global Brand Awards.
FinTech Breakthrough Awards.
Clutch.
IAOP.
Wadline.
SoftwareWorld.
Selected Firms.
GoodFirms.
ITFirms.
DesignRush.
Clutch.
SuperbCompanies.
TopDevelopers.
ITFirms.
IAOP.
IAOP.
Clutch.
Clutch.
Clutch.
Clutch.
Clutch.
IAOP.
E-commerce Berlin Expo.
IAOP.
VendorLand.
VendorLand.
IAOP.
CRN.
CRN.
AI and Software Development Awards.
HTN Awards.
UK Business Tech Awards.
Technology Awards by Business Awards UK.
The Cloud Awards.
Global Brand Awards.
Clutch.
Clutch.
Clutch.
IAOP.
E-commerce Berlin Expo.
IAOP.
VendorLand.
VendorLand.
IAOP.
CRN.
CRN.
AI and Software Development Awards.
HTN Awards.
UK Business Tech Awards.
Technology Awards by Business Awards UK.
The Cloud Awards.
Global Brand Awards.
FinTech Breakthrough Awards.
Clutch.
IAOP.
Wadline.
SoftwareWorld.
Selected Firms.
GoodFirms.
ITFirms.
DesignRush.
Clutch.
SuperbCompanies.
TopDevelopers.
ITFirms.
IAOP.
IAOP.
Clutch.
Clutch.
FinTech Breakthrough Awards.
Clutch.
IAOP.
Wadline.
SoftwareWorld.
Selected Firms.
GoodFirms.
ITFirms.
DesignRush.
Clutch.
SuperbCompanies.
TopDevelopers.
ITFirms.
IAOP.
IAOP.
Clutch.
Clutch.

Emerging technologies we use

Our website redesign process

Audit and discovery

We start with the site you have today, looking at what is blocking your goals and checking technical constraints before defining the redesign scope.

Research and planning

Next, user research and competitor analysis help us set priorities, shape the redesign direction, and decide which user journeys need the most attention.

UX and prototyping

Our UX specialists map the site structure and key user flows, build wireframes and prototypes, then test them with users before visual design begins.

UI design

With the UX validated, our designers define the visual direction and apply it across layouts and responsive states to match your brand.

Development and migration

Approved designs move into development. Engineers build the interface while the team prepares CMS changes, redirects, and content migration.

QA and launch

Before release, QA specialists test the site across browsers and devices. They also check key functionality and performance.

Post-launch support

Once the site is live, Innowise monitors performance and addresses issues that surface. We make further adjustments as business needs change.

Your business has moved on. Has your website?

Bring your website up to date with how your business looks, works, and grows

What our customers think

All testimonials (62)

We knew our website project was complex and we needed the right experts to handle it. Luckily, Innowise was there to guide us every step of the way. They were super flexible, genuinely friendly, and always managed to figure out a solution.
Oleksandr Gerekhanov
Head of IT at FLYYO, FLYYO
5.0
Read full review
See project details
Innowise was highly committed to delivering the services we needed. They successfully integrated RFID functions and UI on new hardware, maintaining clear communication and providing support beyond the contract.
Gianpietro Favaro
CTO, TELEA MEDICAL
5.0
Read full review
See project details
Innowise ensured that the platform was not only functional but also optimized for performance and scalability. They produced high-quality code that was clean, efficient, and well-documented. And their proactive problem-solving and exceptional technical proficiency stand out.
Sormy Curpen
CPO & Co-Founder, Cohora
5.0
Read full review
See project details

Technology stack

  • UI/UX and graphic design
  • 3D modelling and animation
  • Front-end
  • SEO and website analytics

UI/UX and graphic design

Sketch
Sketch icon.
Figma
Figma icon.
Adobe XD
Adobe XD icon.
FlowMapp
FlowMapp icon.
Hotjar
Hotjar icon.
Adobe Photoshop
Adobe Photoshop icon.
Adobe Illustrator
Adobe Illustrator icon.
Adobe After Effects
Adobe After Effects icon.
Adobe InDesign
Adobe InDesign icon.

3D modelling and animation

Autodesk 3ds Max
Autodesk 3ds Max icon.
Autodesk Maya
Autodesk Maya icon.
ZBrush
ZBrush icon.
Adobe Substance 3D Painter
Adobe Substance 3D Painter icon.
3DCoat
3DCoat icon.
Chaos Corona
Chaos Corona icon.
ShaderMap
ShaderMap icon.
Adobe Photoshop
Adobe Photoshop icon.
Adobe After Effects
Adobe After Effects icon.
xNormal
xNormal icon.
TopoGun
TopoGun icon.
Agisoft Metashape
Agisoft Metashape icon.
Unity
Unity.
Amplify
Amplify icon.

Front-end

JavaScript
JavaScript.
TypeScript
TypeScript.
React
React.
Next.js
Next.js icon.
Angular
Angular icon.
Vue.js
Vue.js icon.
Nuxt.js
Nuxt.js icon.
Svelte
Svelte icon.
HTML5
HTML5 icon.
CSS3
CSS3 icon.
Sass
Sass icon.
Tailwind CSS
Tailwind CSS icon.
Material UI
Material UI icon.
Redux
Redux icon.
RxJS
RxJS icon.
Vite
Vite icon.
Webpack
Webpack icon.
Storybook
Storybook icon.
Jest
Jest icon.
Cypress
Cypress icon.
Playwright
Playwright icon.

SEO and website analytics

Google Search Console
Google Search Console icon.
Google Analytics 4
Google Analytics 4 icon.
Google Tag Manager
Google Tag Manager icon.
Google PageSpeed Insights
Google PageSpeed Insights icon.
Ahrefs
Ahrefs icon.
Semrush
Semrush icon.
Screaming Frog SEO Spider
Screaming Frog SEO Spider icon.
Google Keyword Planner
Google Keyword Planner icon.
Google Trends
Google Trends icon.
Yoast SEO
Yoast SEO icon.
SE Ranking
SE Ranking icon.

UI/UX and graphic design

Sketch
Sketch icon.
Figma
Figma icon.
Adobe XD
Adobe XD icon.
FlowMapp
FlowMapp icon.
Hotjar
Hotjar icon.
Adobe Photoshop
Adobe Photoshop icon.
Adobe Illustrator
Adobe Illustrator icon.
Adobe After Effects
Adobe After Effects icon.
Adobe InDesign
Adobe InDesign icon.

3D modelling and animation

Autodesk 3ds Max
Autodesk 3ds Max icon.
Autodesk Maya
Autodesk Maya icon.
ZBrush
ZBrush icon.
Adobe Substance 3D Painter
Adobe Substance 3D Painter icon.
3DCoat
3DCoat icon.
Chaos Corona
Chaos Corona icon.
ShaderMap
ShaderMap icon.
Adobe Photoshop
Adobe Photoshop icon.
Adobe After Effects
Adobe After Effects icon.
xNormal
xNormal icon.
TopoGun
TopoGun icon.
Agisoft Metashape
Agisoft Metashape icon.
Unity
Unity.
Amplify
Amplify icon.

Front-end

JavaScript
JavaScript.
TypeScript
TypeScript.
React
React.
Next.js
Next.js icon.
Angular
Angular icon.
Vue.js
Vue.js icon.
Nuxt.js
Nuxt.js icon.
Svelte
Svelte icon.
HTML5
HTML5 icon.
CSS3
CSS3 icon.
Sass
Sass icon.
Tailwind CSS
Tailwind CSS icon.
Material UI
Material UI icon.
Redux
Redux icon.
RxJS
RxJS icon.
Vite
Vite icon.
Webpack
Webpack icon.
Storybook
Storybook icon.
Jest
Jest icon.
Cypress
Cypress icon.
Playwright
Playwright icon.

SEO and website analytics

Google Search Console
Google Search Console icon.
Google Analytics 4
Google Analytics 4 icon.
Google Tag Manager
Google Tag Manager icon.
Google PageSpeed Insights
Google PageSpeed Insights icon.
Ahrefs
Ahrefs icon.
Semrush
Semrush icon.
Screaming Frog SEO Spider
Screaming Frog SEO Spider icon.
Google Keyword Planner
Google Keyword Planner icon.
Google Trends
Google Trends icon.
Yoast SEO
Yoast SEO icon.
SE Ranking
SE Ranking icon.

FAQ

Website redesign services cover UX/UI, front-end development, CMS work, content migration, SEO, QA, launch, and ongoing support. We shape the scope around what is actually wrong with the current site and what is still worth keeping.

Web redesign services cost anywhere from $3,000 to $150,000+, depending on the scope and technical complexity. A visual refresh sits at the lower end, while development, CMS changes, integrations, or migration push the budget higher. We review the current site before estimating the work.

A typical website redesign takes 8 to 20 weeks, depending on how much needs to change. A few priority pages can move faster; a full-site redesign with research, development, migration, and QA naturally takes longer. We confirm the timeline after reviewing the current site and agreeing on the scope.

Website redesign can affect SEO rankings, especially when URLs, content, internal links, or site structure change. We plan redirects and migration work before launch to protect existing visibility as much as possible. Some fluctuation can still happen after a major site change.

Sure. If your current CMS can support the new design and required integrations, we can keep it in place. The redesign then stays focused on the website experience and functionality, without adding a CMS migration to the project.

Yes. If your current CMS slows publishing or limits the redesign, Innowise can move the site to a new platform within the same project. Our team transfers the content and maps redirects as development progresses, so the migration and redesign launch together.

Sure. If only a few pages or user journeys need work, our team can focus the redesign on them and leave the rest of the site untouched.

Yes. If the redesign changes URLs or site structure, our team plans content migration and SEO work together. We map redirects before launch and check key internal links to reduce avoidable drops in search visibility.

We keep your current website online while our team tests the redesigned version and finishes the migration. Once it is ready, engineers launch the new site during a planned switch to keep downtime as short as possible.

Yes, we can include accessibility in our web redesign services from the beginning. As we work, our team reviews navigation, forms, layouts, and key interactions against relevant WCAG requirements. This way, we can spot and fix issues early rather than waiting until final QA.

Yes. Innowise stays involved after launch to fix production issues, track performance, and handle further changes as new needs come up.

A redesign is a good option when your current CMS and codebase can support the changes you want. But if your setup keeps getting in the way or needs a lot of work, rebuilding might be a better use of your time and budget.

There’s no fixed timeline. Focus on how your site works now. If important pages frustrate users, publishing is too hard, or the technology limits new work, it is time to take another look.

Show more Show less
Customer support icon.

Feel free to book a call and get all the answers you need.

    Contact us

    Book a call or fill out the form below and we’ll get back to you once we’ve processed your request.

    Send us a voice message
    Attach documents
    Upload file

    You can attach 1 file up to 2MB. Valid file formats: pdf, jpg, jpeg, png.

    By clicking Send, you consent to Innowise processing your personal data per our Privacy Policy to provide you with relevant information. By submitting your phone number, you agree that we may contact you via voice calls, SMS, and messaging apps. Calling, message, and data rates may apply.

    You can also send us your request
    to contact@innowise.com
    What happens next?
    1

    Once we’ve received and processed your request, we’ll get back to you to detail your project needs and sign an NDA to ensure confidentiality.

    2

    After examining your wants, needs, and expectations, our team will devise a project proposal with the scope of work, team size, time, and cost estimates.

    3

    We’ll arrange a meeting with you to discuss the offer and nail down the details.

    4

    Finally, we’ll sign a contract and start working on your project right away.

    More services we cover

    arrow