Custom platform for coaching and organizational development

Innowise developed and supported a multilingual digital platform for PromoveTM, enabling the company to deliver and manage its career, leadership, team, and organizational development services through a flexible online solution.

language support

scalable ecosystem

Industry Professional Services

Employees < 50

Region Switzerland

Services PHP Development, DevOps

Client since 2023

Project overview

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PromoveTM is a Swiss provider of career, leadership, team, and organizational development services. Since 1998, the company has supported organizations in developing people, strengthening leadership, and facilitating organizational change.

Innowise was engaged to develop and support a custom digital platform for PromoveTM’s services. The project covered requirements clarification, prototyping, PHP/Laravel development, infrastructure setup, quality assurance, delivery, and ongoing technical support.

We are pleased with the work delivered by Innowise. The team understood our goals, communicated transparently, and built a reliable platform that supports our coaching and employee development services.

Michael Kres CEO at PromoveTM

Challenge

The project involved adapting the platform to PromoveTM’s service delivery needs while establishing a reliable and flexible technical foundation for its continued development.

PromoveTM needed a flexible digital platform to support its career, leadership, team, and organizational development services while remaining adaptable to changing requirements.

Custom platform development. The solution required tailored business logic, content management, access controls, multilingual support, and administrative tools.
User access management. Different user groups needed secure, role-based access to platform features.
Multilingual support. The platform had to support English, French, German, and Dutch across both user-facing and administrative interfaces.
Reliable infrastructure. The project required secure development, testing, and production environments built on AWS.
Ongoing quality assurance. The team coordinated development, testing, releases, and support while requirements continued to evolve.

Create a reliable platform for your services

Solution

Innowise approached the project as a full-cycle digital platform development initiative, combining product discovery, custom PHP development, infrastructure setup, and ongoing delivery support.

Requirements clarification and release planning

Innowise helped the client transform a broad product idea into a structured delivery roadmap. The team clarified business needs, gathered requirements, prepared prototypes, and split the functionality into releases.

The team focused on:

Defining the key digital platform workflows
Clarifying roles for coachees, coaches, and administrators
Preparing clickable prototypes for client review
Prioritizing functionality for the first release
Planning further improvements and change requests
Maintaining clear communication around scope, budget, and delivery timelines

PHP/Laravel backend development

The core of the platform was developed with PHP 8.2 and Laravel 10. Laravel gave the team a solid foundation for building custom functionality while keeping the application maintainable and ready for future extensions.

The PHP team worked on:

Backend architecture for a custom learning platform
Business logic for coaching and training workflows
User, content, media, and platform management modules
Secure authentication and access control
Role-based permissions for different user groups
Multilingual content management
A maintainable codebase for continuous feature development and support

Admin panel and back-office functionality

To create an efficient back office, Innowise used Filament 2 as the admin panel framework. This helped the team deliver a practical management interface for platform administrators and reduce the amount of manual work required from PromoveTM.

The back office included:

Content management tools
User and role management
Multilingual content editing
Media and document handling
Image management features
Convenient admin workflows built with Laravel and Filament.

Frontend implementation

The frontend was built with Blade, Livewire 2, Vite 4, Tailwind CSS 3, Alpine.js 3, and Axios. This stack allowed the team to create interactive user interfaces while staying closely integrated with Laravel.

The team delivered:

Responsive platform pages
Interactive platform components
Multilingual interface elements
User-friendly content views
Reusable frontend components
Consistent interaction between frontend screens and Laravel backend logic

Integrations and background processing

The platform was extended with external services and backend processes required for a production-ready platform.

Innowise implemented:

Qualintra API integration for Career Check and Employability Check
AWS S3 storage for documents, attachments, avatars, lesson images, method images, and videos
AWS SES for transactional emails, including welcome, password reset, and notification emails
Redis and Laravel Queue for background jobs

Infrastructure and DevOps

Innowise prepared the platform for stable deployment and ongoing support using Docker-based environments and AWS infrastructure.

The DevOps scope included:

Docker and Docker Compose configuration
NGINX and PHP-FPM setup
Separate development, staging, and production environments
AWS hosting with scalable application infrastructure
Amazon RDS for the production database
AWS S3 for file and media storage
AWS SES for transactional emails
Secure configuration and secrets management
Monitoring and centralized logging
HTTPS and DNS configuration

PromoveTM was a highly engaging project for our team. It gave us the opportunity to combine our technical expertise with a strong understanding of coaching, professional development, and the administrative processes behind these services.

Yauheni Redchanka Project Manager

Technologies

Backend

PHP 8.2, Laravel 10

Admin panel / back office

Filament 2

Frontend

Blade, Livewire 2, Vite 4, Tailwind CSS 3, Alpine.js 3, Axios

Authentication & access

Laravel Sanctum 3, Laravel Breeze, Spatie Laravel Permission 5

Editor & UI plugins

TinyMCE, Filament Tiny Editor, Filament Cropper, Filament Phone Input, Filament Language Switch, Spatie Translatable

Database

MySQL 8 (Amazon RDS in production)

Cache, queues & background jobs

Redis 7, Laravel Queue, Supervisor, dedicated scheduler container

Storage

AWS S3 (production), MinIO (local development)

Email

AWS SES (production), MailHog (local development)

Runtime & infrastructure

NGINX 1.23, PHP-FPM, Docker, Docker Compose, AWS (EC2 Auto Scaling, ALB, RDS, S3, SES, Route 53, ACM, SSM, CloudWatch), HTTPS

Localization

EN, FR, DE, NL

Integrations

Qualintra API, AWS S3, AWS SES

Team

Project Manager

Business Analyst

PHP Tech Lead

1-2

PHP Developers

QA Engineer

DevOps Engineer

UX/UI Designer

Results

Project duration

May 2023 – July 2025
(with ongoing support)

Innowise helped PromoveTM develop and support a custom multilingual digital platform aligned with its career, leadership, team, and organizational development services.

Key deliverables:

Custom digital platform supporting PromoveTM’s services.
Maintainable PHP/Laravel architecture for long-term product development.
Multilingual support for English, French, German, and Dutch.
Admin panel for managing content, users, roles, documents, and media.
Qualintra API integration for Career Check and Employability Check.
AWS S3 storage for platform media and documents.
SMTP notifications, queues, and scheduled background tasks.
Platform prepared for support, iteration, and future feature expansion.

Create a reliable platform for your services

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