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From DSPs and SSPs to AI-powered bidding engines, we build custom AdTech software development solutions that help advertisers, publishers, and ad networks scale faster, target smarter, and monetize better.
From DSPs and SSPs to AI-powered bidding engines, we build custom AdTech software development solutions that help advertisers, publishers, and ad networks scale faster, target smarter, and monetize better.
In digital advertising, milliseconds, precision, and adaptability separate the winners from the wasted budget. Custom-built AdTech software gives you the speed, control, and clarity that off-the-shelf platforms simply can’t match.
Off-the-shelf tools limit growth
Speed wins auctions
See exactly what’s driving ROI
Off-the-shelf tools limit growth
Speed wins auctions
See exactly what’s driving ROI
We build solutions to eliminate the bottlenecks slowing your advertising business, whether it’s sluggish bidding engines, clunky UIs, or scattered, unreliable data. Every product we deliver is engineered to make your operations faster, smarter, and more profitable.
We help slice away any uncertainty by advising on the appropriate tech stack and mapping out a platform architecture that aligns with your long-term growth strategy.
We design DSPs, SSPs, ad exchanges, and private marketplaces, including programmatic advertising platform development, to automate buying and selling campaigns at scale.
We deliver ultra-low-latency real-time bidding software to win you valuable impressions, rather than losing them due to slow response times.
We build powerful data management platform services that unify audience data from multiple sources, making it easier to segment, target, and activate campaigns with precision.
We unify your data into clear dashboards and apply attribution models that actually explain where your results come from, so you can invest with confidence.
We design consent management and fraud prevention systems, plus AdTech integration services that link your stack with analytics, CRMs, and ad networks without data silos.
We help slice away any uncertainty by advising on the appropriate tech stack and mapping out a platform architecture that aligns with your long-term growth strategy.
We design DSPs, SSPs, ad exchanges, and private marketplaces, including programmatic advertising platform development, to automate buying and selling campaigns at scale.
We deliver ultra-low-latency real-time bidding software to win you valuable impressions, rather than losing them due to slow response times.
We build powerful data management platform services that unify audience data from multiple sources, making it easier to segment, target, and activate campaigns with precision.
We unify your data into clear dashboards and apply attribution models that actually explain where your results come from, so you can invest with confidence.
We design consent management and fraud prevention systems, plus AdTech integration services that link your stack with analytics, CRMs, and ad networks without data silos.
Most teams we work with already have data, budgets, and tools. What they don’t have is a platform that brings it all together and works the way they need it to. We build custom AdTech systems that give full control over targeting, spend, and reporting. That’s how we help clients scale what works and cut what doesn’t.
We choose our tech stack to meet the performance, scalability, and compliance demands of modern AdTech and adapt it to your exact needs instead of forcing a “standard” setup.
With a streamlined AdTech stack, your team spends more time on strategy and less on technical overhead.
We build AdTech platforms for every part of the digital advertising ecosystem, tailoring each solution to the challenges and scale of your business. Whether you’re monetizing inventory, optimizing campaigns, or launching a new marketplace, we design the technology to make it happen.
We help ad networks and exchanges trade inventory faster and more efficiently through custom-built platforms and ad exchange software that scale with demand.
We help publishers maximize ad revenue without hurting audience experience by creating powerful, flexible SSPs and monetization tools.
We help agencies take full control over their campaigns and client data with white-label AdTech solutions.
We help streaming services and OTT providers deliver relevant ads without disrupting viewer experience.
We help OOH networks manage and monetize digital signage with dynamic, programmatic-ready platforms.
We create tools to help you run, manage, and grow your advertising campaigns with ease. Our solutions let you control your ad operations, make money from your content, and connect with your audience effectively.
We build custom platforms to help advertisers buy ad space and manage campaigns with smart targeting and detailed reports.
Our tools help publishers sell their ad space, maximize earnings, and connect with multiple buyers seamlessly.
We create fast, real-time marketplaces where advertisers and publishers can trade ad space instantly.
Our high-speed bidding systems handle thousands of ad requests per second, ensuring quick and efficient transactions.
Our centralized systems collect, organize, and use audience data to help you reach the right people.
We provide custom ad server development for delivering, tracking, and optimizing ads across multiple channels.
Our full systems connect advertisers, publishers, and data to automate ad buying and selling.
We provide solutions for delivering targeted, viewer-friendly ads on connected TVs and streaming devices.
We offer smooth connections between your tools and other platforms, analytics, and third-party ad systems.
Our senior AdTech engineers will design, build, and deliver production-ready platforms at scale.
We follow a clear, structured process that keeps projects moving fast, reduces risk, and ensures your platform is built for scale from day one.
We define business goals and technical scope, choose the right tech stack for speed and growth, and create a clear, step-by-step roadmap.
We turn your vision into wireframes, user flows, and interactive prototypes that reflect your brand and feel intuitive to your users.
We build responsive, cross-platform interfaces with real-time campaign controls and designs optimized for performance.
We create secure, high-load server logic and APIs that can process peak traffic without slowing down.
We connect APIs, ad tools, analytics, and payment systems, testing every data flow for reliability and uptime.
We run functional, regression, and load tests to spot issues early and ensure smooth performance on all browsers and devices.
We configure infrastructure for launch, validate everything pre-release, and go live with rollback and monitoring in place.
We monitor performance, fix bugs fast, roll out updates, and add features based on real usage data.
Standard AdTech tools either lock you into rigid workflows or try to do everything and end up doing nothing well. Our AdTech engineering team takes a different approach. We build exactly what your team needs to plan, launch, and scale ad campaigns without the usual tech bottlenecks.
Feature / Capability | Innowise | Traditional vendors | Indépendants |
---|---|---|---|
AdTech specialization | |||
Délai de mise sur le marché | |||
High-load expertise | |||
Capacités d'intégration | |||
Compliance readiness | |||
Transparency & collaboration | |||
Soutien après le lancement | |||
Évolutivité de l'équipe |
We’ll design a custom solution built for your workflows – nothing more, nothing less.
"Innowise est capable de mettre en œuvre de nouvelles fonctionnalités plus rapidement que l'équipe interne ne pourrait le faire. Leur communication est efficace et orientée vers les solutions. Dans l'ensemble, la vitesse à laquelle ils livrent un code de qualité est formidable."
"Nous sommes ravis de l'engagement Innowise à fournir un travail de qualité et à résoudre rapidement les problèmes. Ils adoptent une approche engagée pour comprendre les besoins de l'équipe et atteindre leurs objectifs."
“Innowise team succeeded where many other professionals failed before them, integrating very well into the day-to-day activities and delivering with good standing and autonomy. Thanks to their team we increased bug resolution speed by more than 10%, delivering better and on time.”
AdTech development is the process of building custom advertising technology platforms, such as DSPs, SSPs, ad exchanges, and real-time bidding systems, that help advertisers, publishers, and networks run, optimize, and monetize ad campaigns.
Costs vary based on features, integrations, and scalability requirements. A basic MVP can start in the low six figures, while enterprise-grade platforms with advanced analytics and high-load capabilities can require a larger investment.
Timelines depend on complexity: smaller tools may take 3-4 months, while full-scale platforms often require 6-12 months from discovery to launch.
Yes. We regularly connect our platforms with third-party APIs, analytics tools, programmatic exchanges, and payment systems to fit into your existing workflow.
Absolutely. We build consent management, secure data handling, and privacy-first targeting into our solutions to meet GDPR, CCPA, and other regulatory requirements.
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