Anuncios jugables: Cómo los minijuegos interactivos atraen a usuarios de alta calidad

Playable ads: How interactive mini-games drive high-quality users Sergey Molchanov Feb 11, 2026 10 min read Key takeaways Passive ads are fading out. Users “zombie scroll” past standard banners and videos, so non-interactive creatives can’t sustain mobile growth anymore. Playable ads are up to 16× higher impression-to-install rates and around 319% higher conversion than video, […]

IoT en la banca: bienvenidos a la era de las finanzas inteligentes

IoT in banking: welcome to the age of intelligent finance Siarhei Sukhadolski Apr 30, 2025 10 minutes Let’s be honest — banks aren’t blind to the physical world. They’ve had ATMs, branch footfall counters, smart vaults, even geolocation data for years. The problem? That data rarely talks to the systems that matter. It sits in […]

La banca digital en 2025: 12 tendencias para adelantarse

Digital banking in 2025: 12 trends to get yourself a leg up Siarhei Sukhadolski Mar 19, 2025 10 min read A recent study by McKinsey & Company found that 73% of global banking interactions now happen through digital channels. The message for banks? Step up or get left behind. Digital banking is here to stay […]

Supervisión de las operaciones de lucha contra el blanqueo de capitales

AML transaction monitoring Siarhei Sukhadolski Jan 13, 2025 10 min read According to the United Nations Office on Drugs and Crime (UNODC), an estimated 2–5% of the global GDP — about $800 billion to $2 trillion — is laundered every year. That’s a mind-blowing amount of dirty money distorting economies, slowing down development, and breaking […]

Procesamiento automatizado de facturas: todo lo que necesita saber

Automated invoice processing: all you need to know Siarhei Sukhadolski Dec 15, 2024 10 min read Accounts payable (AP) teams deal with hundreds, sometimes thousands, of invoices every month. These come in all shapes and sizes — PDFs, emails, paper — and often, they’re a mess. That leads to late payments, delayed deliveries, fines, and […]