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Innowise is an international full-cycle software development company founded in 2007. We are a team of 1600+ IT professionals developing software for other professionals worldwide.
About us
Innowise is an international full-cycle software development company founded in 2007. We are a team of 1600+ IT professionals developing software for other professionals worldwide.

Software development for startups: entrepreneur’s guide

As a founder, you are an expert in your field. There’s a good chance you’ve had your light-bulb moment conceiving a tech idea that could disrupt your industry. Perhaps you’re even considering building an MVP.

However, there is no such thing as solo success.

So, as most entrepreneurs do, you’ve likely started searching for a technical co-founder to create your ideal project team.

The problem is that ideas on napkins don’t attract top talent.

It’s a classic dilemma – with a limited budget, you need top talent to launch your product before your competitors do. Compared to large companies, small businesses often suffer way more from an aggressive business environment, financial limitations, and a hazy future vision. If left without profound support, startups will undoubtedly fail to reach project goals and fall short of their business objectives.

That’s why so many startuppers hire software development companies to bring their business ideas to life.

That’s exactly what we do at Innowise. Having worked with startups for the past 17 years, we have developed custom software processes that have been tried and tested.

Throughout this article, we will cover the best practices we’ve developed for working with startups and share a few success stories.

Software development life cycle phases

Many actions can be spontaneous, but software development requires step-by-step progression through certain stages known as SDLC (software development life cycle), which commonly include:

Requirements elicitation

At this stage, the software development team evaluates the project’s feasibility to attain the customer’s objectives and determine tech requirements for the product.

Design and Prototyping

Here, the specialists define the future vision of the product and create a full-fledged prototype with core features.

Software Development

Obviously, this is the cornerstone of the process where developers transform requirements into accessible code.


QA engineers test the software, finding errors and vulnerabilities to eliminate them both in the initial and testing stages.


By completing this stage, the product is ready for launching and filling the market niche.


Finally, deployed software should be continuously and regularly updated to execute functions properly.
Software development life cycle


During the second stage of SDLC, the team usually presents a Proof of Concept (POC) – a document that validates the feasibility of the product or a particular feature. It indicates the obstacles to development and measures to bypass them together with a justification of the concept’s viability. Conducting POC for startups is particularly important since investing money in a project with tangible risks of failure can be a financial disaster for a small business. Accurate, flawless proof of concept for the business is a trustworthy base to grasp its usefulness and potential commercial effect for customers at the early stage.


The prototype is presented following the development of the POC. As these two definitions are often unjustifiably lumped together, a minor distinction between the POC and the prototype is worth explaining. The POC is described as a concise outline of a concept, or a draft idea, while a prototype is a visual implementation of POC. It is a rough model displaying key design components to represent the developing product (e.g. clickable mockup).


MVP (A Minimum Viable Product) is an early product version containing all the core functionalities. While the prototype is handled only by the project team, MVP is not a feature-bare but a usable polished model that can be launched onto the market. Further, stakeholders and investors can receive user feedback on an MVP to determine which features should be improved and what functionality should be added.

The business environment is especially unforgiving to small companies.

This is why you need skilled development teams with established workflows to handle your project.

Helping with product ownership

As for Innowise, we adhere to Agile methodology to leverage best-fitted turnkey solutions for startups. While using this approach, a Product Owner plays the role of a mediator between the project team and the client, ensuring a permanent exchange of information and the overall project’s outcome. From our perspective, the Scrum model looks the most effective since it provides an iterative approach, permanent customer-vendor interaction, and high development speed. The scope of work is divided into 2-4 week sprints to split a large task into smaller subtasks and make alterations if needed.

Building the team

Building a software development team requires understanding the roles and responsibilities of each member that participates in the development process. Commonly, a team usually consists of a Project Manager, Business Analyst, Technical Lead, Software Engineers, UI/ UX Designers, and QA specialists. The roles of PMs and BAs in startups are especially important since they provide overall business vision and troubleshoot issues arising during the development process.

Choosing the right tech stack

Tech stack selection is key to developing a product that meets the market niche and fulfills the established goals. Failing to do so can become a threat, putting an end to the project’s feasibility. Choose the number of tools that covers the server side (back-end) and client interfaces (front-end), databases, cloud, etc., comprehensively, and do not hesitate to consult tech experts if needed.

Our experience

Not to be unfounded, here are three fine examples of Innowise’s partnerships with startups when we turned bare business newbies into ones standing firmly on their feet.

Case study 1

Innowise considers foremost technologies like Blockchain and NFT as top priorities. Having gained an undeniable level of expertise, our software engineers often act not just like ordinary executors but as decentralized app evangelists. So, when a promising American startup, Paycheck, opted for us, looking for experts in decentralized finance platforms operated by native tokens and supporting the DeFi ecosystem, we were ready to give a fast start. 

During the project, our team compiled the tokenomics and deployed token contracts using Solidity, Hardhat, OpenZeppelin, and many other Web 3.0 tools. Moreover, our skilled software engineers developed dApps for users to manage their digital assets.

At the same time, our marketing specialists created the content for landing pages and the project whitepaper and participated in launching the bug bounty program.

Thanks to our unmatched experts, the project is currently successfully tested and will be deployed on the Mainnet soon. As a result, our seasoned team opened the gate to the innovative world a bit wider.

Case study 2

Oftentimes, developing a software project is not just about crafting solutions from scratch but fixing the errors of others. In spring, our company negotiated with a young French company that produces gyroscopes – sights for oil drilling. The client wanted to develop an AR model to participate in the international roadshow in the USA and demonstrate its impressive achievements in the engineering industry. 

Unexpectedly, the customer decided to choose another vendor that suggested lower rates. Frankly speaking, selecting a cheaper contractor might be reasonable for a startup struggling with financial independence. However, lower rates do not always bring flawless quality. 

Several months later, the client unexpectedly popped up, facing the drawbacks of working with the previous vendor. Not only did the app have limited functionality without the possibility of scaling up, but it also contained bugs and vulnerabilities. 

As a result, Innowise eliminated all the bottlenecks and improved the app, proving that outsourcing is not only about saving money.

Case study 3

Getting back to Web 3.0 technologies, Innowise partnered with another American startup, rendering top-notch Blockchain and NFT services. The customer wanted to build a white-label NFT marketplace customized for each new client, allowing users to purchase and trade tokens. Accomplishing the project was the finest proof of our profound expertise since our team developed custom NFT tokens, created animated 3D assets, ensured the possibility to trade tokens through smart contracts, and implemented the functionality of purchasing them by bank cards or cryptocurrencies. Moreover, we designed an intuitive, user-friendly interface to maintain the target audience’s loyalty and attract new customers.

As a result, our client received a custom web and mobile platform boasting extensive functionality and sophisticated design. The solution empowered their market position and enabled them to contribute to the decentralized ecosystem of the future.

Partnerships with startups

Benefits of working with Innowise

Innowise has the greatest in-depth expertise in streamlining the software development process for startups. Regardless of the industry or solution complexity, our skilled specialists know how to seize the opportunity and bring value to the business.

We frequently guide small startups through the troublesome path of the software development process and turn them into prosperous companies with high financial indicators and stable positions in the market.

Customers choose Innowise because we advocate for:

Culture, mindset & ownership

Our vetted experts and specialists always go the extra mile to create outstanding solutions, not just complete tasks. They invest not only in knowledge and skills but personal attitude and determination to foster custom software development for startups.

Flexibility & transparency

Our project team communicates with clients, staying tuned with customers’ ideas, thoughts, and suggestions. Our philosophy is to learn and improve from each collaboration, staying transparent and open-minded.

Passionate & reliable team

We deliver a level of commitment and trust that is highly appreciated by our customers, as 93% of them come back with new challenges to cope with.

Partnership instead of a typical client-agency relationship

We adhere to the individual approach, putting ourselves in the shoes of the people we’re creating solutions for. Our teams are deeply involved in the development process, accepting the client’s successes and failures as their own.

Innowise Software Development Process


Bottom line

Launching a startup is definitely a controversial advantage that might either end up in a booming success or disappointment. To get things right, small businesses should comprehend the objectives of the software development process, adhere to the stages of SDLC, and, most of all, stick to budget frames. Approaching a reliable vendor can ensure that all of these criteria are met because a trustworthy service provider advocates for the overall project’s success and takes full responsibility for the result. If you want your business to thrive, Innowise is ready to lend a hand and turn even the boldest plans into thriving solutions.


The ideal software development process for startups typically involves agile methodologies, as they allow for flexibility, rapid iteration, and adaptability to change. This includes practices like Scrum or Kanban, emphasizing continuous delivery, customer feedback, and minimal viable products (MVPs).
Balancing speed and quality in software development is about prioritizing core functionalities, implementing automated testing for quality assurance, maintaining a manageable scope to avoid feature creep, and fostering a culture of continuous improvement and learning.
Common pitfalls startups should avoid in software development include over-engineering the product, neglecting user feedback, underestimating the importance of good design, failing to plan for scalability, overlooking technical debt, and not investing adequately in team skill development and collaboration tools.
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