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Innowise is an international full-cycle software development company founded in 2007. We are a team of 1600+ IT professionals developing software for other professionals worldwide.
About us
Innowise is an international full-cycle software development company founded in 2007. We are a team of 1600+ IT professionals developing software for other professionals worldwide.

Augmented reality development company

With a strong track record in 3D modeling and AR, Innowise excels in augmented reality app development, focusing on intricate 3D design and vivid virtual overlays. Boasting extensive AR expertise, we develop innovative AR apps and webAR solutions that elevate user experience. Prioritizing the needs of your customers, our AR app developers ensure authentic experiences, cross-platform compatibility, and a transformative approach to boost your business.

Transform customer experience by implementing AR with us

Augmented reality software development

Utilizing cutting edge technologies, our team develops bespoke augmented reality apps that integrate seamlessly with the physical environment, enhancing businesses’ interaction with their customers.

Dedicated augmented reality developers

By partnering with Innowise, businesses bypass the challenges of hiring in-house teams and gain swift access to AR expertise and tailored development services, ensuring faster solution deployment and flexibility to keep up with AR trends.

Augmented reality consulting

Deepen your understanding of AR through our consulting services. Based on your objectives, we provide IT advisory and recommend optimal solutions, drawing on years of hands-on AR implementation experience and technology adaptation.

Augmented reality maintenance & support

The dynamics of AR require consistent updates and optimizations. Our maintenance and support team will ensure your AR applications remain at the forefront, retaining compatibility with evolving technical standards.

Augmented reality app development

Our end-to-end custom AR app development services are based on technical excellence with a user-centric approach. Tailored to specific business needs, our AR app developers create cross-platform applications for maximum user engagement.

Augmented reality Android development

By maximizing the capabilities of the Android platform, we develop AR apps that are both performance optimized and scalable. Our collaborative approach in Android development services ensures that businesses engage their user base with the most captivating content.

Augmented reality iOS development

Our focus on the iOS ecosystem allows us to develop AR apps for iPhones and iPads that captivate from the first touch. Leveraging our deep knowledge of industry standards and the unique features of the Apple ecosystem, our iOS app development company creates experiences that add real value for your customers.

Augmented reality game development

Merging gaming narratives with cutting-edge AR features, our AR app developers offer a whole new level of gaming enjoyment. Their expertise in creating augmented reality games ensures businesses can offer state-of-the-art experiences to their users.

Augmented reality design services

Visual design is crucial for successful AR adoption. Our high quality services are focused on crafting intuitive experiences, combining aesthetic appeal with technical functionality and empowering businesses to leave lasting impressions on their users.

What is a key feature of augmented reality?

Augmented reality is a technology that superimposes digital information, such as graphics, sounds, or other data, onto our view of the real world - as a result, it overlays digital content onto the physical. Unlike virtual reality, which creates a fully digital space, augmented reality simply adds digital elements to our current view. Using smart glasses or AR apps, users can interact with these digital layers.

Across industries like healthcare, retail, entertainment, and education, AR development introduces transformative solutions, offering new approaches to traditional challenges, from virtual try-ons in retail to interactive learning experiences in education.

What is a key feature of augmented reality?

Augmented reality use cases for industries

AR integrates advanced algorithms and intricate data processing, offering businesses precise digital overlays in real environments. By harnessing AR development services, companies can merge 3D models with real-life objects for enhanced data visualization, improved workflow efficiency, and real-time modifications tailored to specific business needs.

Reality lacking a digital edge?

Revolutionize your service offerings with AR, delivering interactive and memorable experiences that stand out.

What are the benefits of augmented reality for business?

Enhanced user engagement

Captivating audiences is paramount for any business. AR ensures memorable experiences for users, fostering brand loyalty and sustained interest. Our AR development services unlock these opportunities for setting your business apart.

Operational efficiency boost

Integrating AR features means smoother operations and a future-ready business. We are dedicated to developing AR apps aimed at streamlining complex tasks, allowing you to accomplish them digitally without the need for actual physical objects.

Real-time data visualization

Data holds immense power, yet AR transforms it into a tangible experience. Our AR development company converts complex datasets into interactive narratives within AR projects, fostering actionable insights and capturing data in real-time.

Safe training

Immersive modules provide a safe environment for hands-on learning, reducing training periods and ensuring efficient onboarding. Through AR, users are able to acquire skills faster and save substantial amounts of money on equipment.

Elevated customer experience

Every touchpoint is an opportunity. By leveraging our AR development expertise, you can redefine the customer journey, offering not just interactions, but enriched products and high-quality services to make every interaction with your brand memorable.

Cost-efficiency over time

Investing in AR development pays off in the long run. At Innowise, our mission goes beyond just developing AR applications; we ensure that every project we undertake delivers tangible value and lasting impact for our clients.

Technologies we use in AR app development

In the intricate world of AR app development services, finding a partner able to leverage a comprehensive suite of tools becomes pivotal. This is why each tool in our arsenal is chosen for its capability to adapt to the requirements of each individual project.


As the cornerstone for our Unity game development services, Unity3D offers unmatched flexibility in crafting compelling environments. Its ability to seamlessly integrate with a plethora of AR SDKs guarantees dynamic and immersive visual effects, making every AR project not just functional but also visually captivating.
Unreal Engine
A titan in AR development, Unreal Engine boasts superior visual fidelity. Tapping into its Blueprints visual scripting, we mold bespoke AR tales that are both visually and functionally stellar. Its integrated AR SDKs allow us to deliver unmatched AR projects, ensuring our clients receive beauty and precision.
Google's brainchild for the Android platform, ARCore is a beacon of immersive AR applications. It excels in understanding environment nuances, offering impeccable motion tracking. By leveraging its robust depth capabilities, we can position digital elements in the real world with a striking sense of realism.
Exclusively tailored for the iOS ecosystem, ARKit is the epitome of precision. Its scene recognition combined with advanced spatial awareness algorithms allows us to merge digital and real worlds with an uncanny accuracy. This ensures iOS users are treated to an AR journey that feels natural and compelling.
More than just an AR app development tool, Vuforia acts as an ecosystem, offering extensive object and image recognition capabilities. We utilize its adaptability to deliver AR solutions that span various sectors, ensuring each project remains versatile and in sync with its objectives.
Banuba SDK
Specializing in face tracking, Banuba SDK is a game-changer. Whether for filters, effects, or advanced facial recognition tasks, it stands out as our go-to tool. It empowers us to develop features that respond in real-time, making every face-centric AR app feel personalized and alive.
A pioneer in augmented reality development, Wikitude offers robust tools spanning from image tracking to 3D model rendering. Leveraging Wikitude's capabilities, we craft AR solutions with precision, integrating detailed 3D models, accurate tracking, and immersive visuals, ensuring a cutting-edge AR output.


Smartphones serve as our central window to augmented realities. With careful optimization for both Android and iOS platforms, we ensure that the AR solutions we develop are not just widely accessible but also remarkably realistic, crafting memorable experiences that users are eager to share.
AR headsets
We work hand-in-hand with the industry's leading headsets like Magic Leap and Microsoft HoloLens, and smart glasses, including the latest offerings. Our expertise extends beyond mainstream devices; we're also at the forefront of porting augmented and mixed reality solutions for headsets that have just emerged, yet to grace the market shelves.


Blender stands as our first choice for 3D content creation. Its open-source foundation, combined with its powerful rendering engine, has proven invaluable to our workflow. With Blender at our fingertips, we are equipped to craft ultra-realistic AR visuals that not only captivate but also effortlessly merge digital elements with the physical environment.
Substance 3D Painter
When meticulous texturing and 3D painting are the need of the hour, Substance 3D Painter is a trusted ally for our 3D graphic design services. It lets us add layers of realism to our augmented reality games and apps that demand precision in texturing and detailed 3D rendering. We use this tool to infuse an unprecedented level of detail into our clients’ AR projects.
Substance Designer
Substance Designer is our tool for procedural texture and material generation. It offers a node-based workflow, enabling us to design complex, layered textures for AR elements. Combined with parameter controls, the software simulates wear and tear and the effects of environmental conditions, so we can quickly customize and iterate designs.

Virtual reality vs augmented reality vs mixed reality





Creates a fully immersive digital environment that replaces the real world.
Overlays digital content on the real world through a screen or wearable
Merges and interacts with both real and virtual worlds, allowing digital and physical objects to co-exist and interact.

Hardware requirement

Requires headsets like Oculus Rift, HTC Vive.
Uses smartphones, tablets, and AR glasses like Google Glass.
Employs headsets like Microsoft HoloLens, which possess sensors to map and interact with the user’s surroundings.

User interaction

Users are fully immersed, engaging with a computer-generated environment.
Users observe the real world enhanced with virtual details.
Users engage with digital objects integrated into the real world, which can interact with the environment and user.

Primary applications

Gaming, simulation training, virtual tourism.
Navigation, interactive marketing, on-the-spot information.
Advanced gaming, collaborative work tools, interactive design, and training in real-world settings.

Development complexity

Requires creating a full 3D environment. Can be resource intensive.
AR app development can be lighter, often focused on enhancing real-world views.
Requires handling both virtual and real-world elements, often more complex than VR or AR alone.

Business utility

Ideal for industries requiring deep simulation, like aerospace or real estate walkthroughs.
Suitable for businesses aiming to provide instant information or enhance real-world tasks.
Optimal for industries where interaction between real and digital objects can streamline tasks, like design or healthcare.

Looking for seamless AR execution?

Under our guidance, each project receives its ideal set of tools and strategies.

Integration of augmented reality software

There are a variety of industries where AR is a good fit due to its versatility. Utilizing our specialized knowledge, we can provide the most suitable AR solutions tailored to meet the particular demands of your industry. This ensures that every application we deliver is personalized, effective, and precisely tailored to align with your specific requirements.

Retail & eCommerce

Businesses can harness AR to elevate shopping experiences through virtual try-ons, interactive store pathways, and immersive product previews.

Real estate

Companies benefit from offering virtual property walkthroughs and interactive architectural visualizations, transforming presentations into immersive journeys.

Education & training

Online education projects, universities, and schools enhance learning by integrating interactive 3D models, simulations, and real-time information overlays.


Medical professionals are turning to AR for improved visualizations during surgeries, enriched patient education, and advanced medical training scenarios.


AR enables companies to enhance travelers' experiences with augmented tours and detailed reconstructions, bridging the gap between history and the present.

Manufacturing & logistics

By adopting AR, businesses optimize assembly processes, streamline maintenance tasks, and enhance warehouse operations with insightful overlays in real-time.

Featured use case: AR-assisted surgeries

Our AR development company has pioneered VOKA IO, an innovative AR platform revolutionizing the healthcare landscape. This state-of-the-art medical system integrates 3D visualization, AR, and telemedicine capabilities, proving invaluable to surgeons during diagnosis, planning, and operative procedures.

VOKA transforms DICOM CT/MRI scans into detailed 3D models, enabling surgeons to see and engage with virtual versions of organs in true anatomical context. Designed to integrate with the Microsoft HoloLens MR headset, VOKA supports precise surgical planning and helps surgeons mark incision areas.

What makes VOKA unique is its ability to support teamwork. It allows multiple surgeons to work together in real-time, examining and discussing 3D models from various perspectives. They can share complex visualizations with international colleagues for unified and effective collaborative efforts in telemedicine.

How much does AR app development cost?​

The cost of AR app development typically hinges on:

Desired features' complexity
Platform selection
AR technology type
Quality and intricacy of graphics
Estimated development time
Third-party integrations

Reach out for a personalized consultation, and we will swiftly guide you to the most favorable collaboration terms, ensuring transparency and efficiency throughout.

Gain clarity with a transparent budget for your AR solution.

Team up with Innowise for a customized cost assessment.

AR app development process

Starting with your vision, we collaborate to develop a concept for AR app development tailored for your audience. After this initial phase, you're given a detailed overview of the project, detailing the goals and benefits for the user.
Technical feasibility assessment
This stage involves analyzing the project to determine its best technical implementation. By its culmination, you'll have a clear understanding of potential roadblocks, backed by strategic workarounds to ensure project fluidity.
AR technology selection
We align the project's requirements with cutting-edge technologies best suited for it. You'll be equipped with a thorough breakdown of the chosen technologies, highlighting why they stand out for your solution.
Diving into aesthetics, our design mavens sculpt a visually stunning and user-centric experience. By the end of this step, you'll review comprehensive design sketches, visualizing the user journey.
Prototype development
We craft an interactive prototype, offering a sneak peek into the final product. At this stage's close, you'll be able to interact with the prototype and provide feedback and suggestions on improvement.
As we dive deep into coding, our prime focus is translating the design into a living AR experience. We'll keep you updated regularly, ensuring transparency and alignment.
Our QA team meticulously identifies and records any issues, allowing our developers to make precise fixes. The result is a thoroughly tested and optimized app, primed for deployment.
The app is deployed on the designated platforms, marking the final step in the AR app development process. Our team ensures a smooth launch and a seamless integration process.
Launch and post-launch support
Beyond the initial launch, our commitment remains unyielding. Our augmented reality services include continuous monitoring and support to ensure that users enjoy an uninterrupted experience.

AR has reshaped the boundaries of conventional design, magnifying user engagement tenfold. We consistently see transformative improvements in our clients' processes and projects after AR implementation. AR offers practical pathways to enhance business value through user experiences, and we take pride in assisting our clients to harness this technology and witness tangible results.

Sergey Molchanov

Head of Design at Innowise

Why choose Innowise as an augmented reality company?

Years of dedication

With solid experience in the field, we’ve completed numerous projects, including our in-house endeavor, VOKA. Each project adds to our collective experience, allowing us to provide better solutions for our clients. Our track record is built on consistent improvement, innovation, and learning.

Cost-efficient excellence

By choosing our high quality services, businesses save up to 30% on development expenses. This isn’t about cutting corners; it’s about tapping into an incredibly talented IT pool at a fraction of the in-house hiring cost. We only onboard the top 3% of software engineers in the market.

Agility and adaptability

Our approach allows for rapid team expansion with targeted expertise, guaranteeing immediate response to your project’s evolving needs. Quick scalability means faster project adaptation, shorter development cycles, and a tailored team composition which guarantees your project always stays on track.

Global perspective, local touch

Our AR development company bridges geographical and cultural divides. Our global teams can operate with a 24-hour workday model, speeding up development timelines. Our worldwide expertise offers diverse perspectives, enriching your project with insights from across the globe.

Our customers on their augmented reality experience from Innowise

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We’re elated to be working with Innowise on this exciting project. Together we will build some of the most amazing play-to-earn sports games in VR and take players on an incredible adventure.

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Tom Peters Senior Director, PR TNNS Pro
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Innowise’s help allowed us to complete the project on time. Their flexible approach resulted in a smooth partnership. They were responsive and easy to work with, on top of being technically proficient.

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Joanna Wolynska HR & Project Manager Netdevops Luxembourg S.a.r.l
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Innowise has a strong understanding of the task at hand, enabling them to offer the most suitable development approach. The team exceeded our expectations and is responsive when we request changes.

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Ilya Radniany CEO
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Since 2019 we’ve been enjoying the services rendered by Innowise to implement a strategically important project on the modernization of a network of internal IT systems.

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Dr. Udo Richter Director N:aip
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Innowise is a reliable tech partner, working as a part of our team. They are hard-working professionals, bringing strong expertise and dedication to everything they develop.

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Jeff Mallett CEO NFT Pro


AR refers to the technology that overlays digital information, such as images, videos, or 3D models, onto the real-world environment, enhancing the user’s perception and interaction with their surroundings.

AR is used in various industries for tasks like real-time data visualization, immersive training, enhanced customer experiences, and more. It’s also applied in gaming, medical procedures, and marketing to engage users with interactive content.

AR in business boosts user engagement, streamlines operations, and improves training and onboarding processes. It enhances customer experiences, reduces operational costs, integrates digital content with the real world, and differentiates businesses in the market.

Virtual reality immerses users in a completely digital environment, while AR overlays digital content onto the real world. VR isolates users from their physical surroundings, whereas AR enhances their interaction with it.

Need other services?

VR Development
We specialize in crafting immersive VR software, offering comprehensive consulting and solution support services.
MR development
We provide state-of-the-art MR software, bridging the digital and physical worlds seamlessly for our clients.
Metaverse development
We can assist you with building future-ready Metaverse solutions, 3D virtual spaces, and digital avatars.
UI/UX design
Innowise creates responsive, immersive, and intuitive UI/UX design based on your ideas and our creative skills.
3D design and modeling
Our creative 3D designers will visualize and animate your ideas to help you achieve your business goals.

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