Platforma Cloud do analizy danych

AUTOMATYZACJA

We have implemented full-cycle workflow automation starting from data extracting and ending with data marts and dashboards creating, covering filtering, and mapping. Although data transfer was hindered by data inconsistency and some peculiarities concerning data representation (Germanic umlaut in the spelling), we arranged everything to make all data coming from different sources available within a Power BI platform. It allows our client to track the shopper’s path from the first appearing at the site (thanks to Google Analytics data) to the purchase history (thanks to the Salesforce data). This is valuable for getting more targeted campaigns based on the characteristics of the shopper’s behavior. Also, it’s beneficial for the delivery process that covers placing an order on the site, sending the notification to the logistics department to collect the order and send it to the shopper, shopper’s automatic notification, the delivery itself, and sending a form for leaving feedback on the service/ product provided. What is more, thanks to the automation works we have done, the information on goods, articles, prices, current balances, and availability in stock are synchronized between internal accounting systems and the website in real-time.