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Prepare su tienda para el futuro: consejos de migración y replanificación del comercio electrónico

eCommerce

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Tendencias

With mobile devices generating 64% of digital retail traffic and 87% of shoppers relying on social media to influence their purchases, the stakes for eCommerce companies have never been higher. Peak seasons add even more pressure, as McKinsey highlights that most consumers now rely on retailer websites and apps for holiday shopping. It’s clear that legacy eCommerce platforms are struggling to keep pace with these demands.

To stay competitive, eCommerce websites need scalable, modern platforms capable of delivering fast, smooth, and personalized shopping experiences in an ever-evolving digital marketplace.

Introduction to eCommerce migration

Migration may be the answer you’ve been looking for when your current eCommerce platform can no longer support your eCommerce business needs and when it doesn’t provide your customers with the user experience they are expecting. Be it outgrowing a current platform in use, seeking better functionality, or looking for a more affordable option, migration can help you respond to the increasing demands of your business and develop a better experience for your customers.

What is eCommerce migration

eCommerce migration is shifting your entire online store, including products, customer data, order history, and more, from one platform to another. It often means upgrading to a more up-to-date or flexible platform that can handle increased traffic, integrate with new tools, and provide better analytics. For example, you might migrate to a more solid inventory management platform or better customer service tools.

Why should businesses replatform? Key reasons

eCommerce sites are often the first point of contact with customers, and if it’s not up to par, it can negatively impact both customer experience and business performance. Moving to a new technology platform can help. Let’s highlight the specific problems eCommerce replatforming can address.

Website is performing poorly

The newer platforms offer faster load times, more reliable hosting, and advanced content delivery networks (CDNs) — all of which keeps stores operating at peak performance. This has a direct impact on customer experience, as faster websites lead to higher customer satisfaction and, consequently, higher conversion rates.

Current site isn't scalable

Moving onto a solution meant for growth increases a website’s ability to handle high traffic, especially in the case of high-demand events. This is because such platforms automatically scale resources up or down depending on the traffic load to keep the site fast and always ready for use.

High Total Cost of Ownership (TCO)

Legacy platforms often involve high licensing fees, expensive maintenance, and the need for specialized IT staff. A newer, user-friendly platform lowers operational costs with reduced maintenance, fewer manual interventions, and built-in features that minimize reliance on third-party tools.

Gaps in your existing solution

A modern platform provides tools for personalized experiences, smooth checkout, and automation. It also enables the adoption of advanced technologies like AI, machine learning, and blockchain to optimize customer engagement, increase data security, and drive business growth.

With our eCommerce migration services, we can address such issues head-on.

Things to consider before eCommerce platform migration

Impact on your business

First, we assess how eCommerce platform migration will influence your sales, traffic, and customer experience. Our experts pinpoint potential disruptions and build a strategic plan to keep your business moving smoothly during the transition.

Total costs

Our team helps you understand both the initial price tag and the ongoing expenses, so there are no hidden surprises down the line. We break down all the costs — platform fees, integrations, and ongoing maintenance.

Integrations with future and legacy systems

New tech adoption can feel like assembling a puzzle. Your existing eCommerce software needs to fit perfectly with the new platform. Innowise’s team identifies and fixes potential gaps ahead of time so your business operates continuously.

Skills and ability of the team

The Innowise team, with extensive experience in data migration, will carefully assess your needs and match you with the engineers best suited to support your eCommerce platform migration.

Features and capabilities

We help you define the specific features that will address your business needs. The platform will manage your product catalog, speed up order fulfillment, and integrate with marketing tools, optimizing daily tasks.

Future improvements and needs

As your business expands, the right platform should be able to scale smoothly — adding new products, users, and features as needed. We set up your platform for today’s goals, while guaranteeing it’s prepared to evolve with your future needs.

Servicio y asistencia al cliente

Choose a platform that’s packed with powerful support tools, such as live chat, helpdesks, and more, so your team can provide exceptional service no matter how busy it gets. Let us assist you to make the best choice.

Best time to run eCommerce replatforming

Timing is key! But don’t be bothered, as we’ll help you choose the perfect window — when traffic is low and your business can adapt with minimal disruption.

Crawl your site before eCommerce replatforming

Before you pack up and move, a thorough audit is essential. Our team will fix broken links, tidy up SEO issues, and resolve any glitches so that when you move to the new platform, it all runs reliably.

Transfer only up-to-date content

Our team carefully selects only the most relevant, up-to-date information to migrate like products, customer data, and more. This lets the new site run faster, look cleaner, and be ready for driving sales just after eCommerce replatforming.

eCommerce migration checklist

eCommerce migration is like carefully repotting a growing business. Just as a flower outgrows its pot and needs to be transferred to a larger one to continue flourishing, your eCommerce store may reach a point where its current platform no longer supports growth. You begin by gently removing the store’s “roots” — your products, data, and processes — providing nothing is disrupted. Then, you place everything into a more robust platform, filling the gaps with new tools and features to boost performance. With careful preparation, you create the ideal environment for your business. This is where Innowise and our structured, well-crafted eCommerce replatforming plan can help.

List the requirements and benefits

We outline the limitations of your current platform, such as performance issues or lack of scalability, and outline the specific benefits you expect from the new platform.

Gather all stakeholders on board

eCommerce site migration impacts multiple areas of your business, so it’s pivotal to involve stakeholders from relevant departments early on.

Create a shortlist of eCommerce platforms

Our team considers factors like scalability, ease of use, customization options, integration capabilities, and total cost of ownership.

Pick an eCommerce data migration platform

After thorough research, we help you select the platform that best meets both your current needs and your growth targets.

Backup old eCommerce store data

Our engineers create your current store’s data backup to protect you against data loss during the transition and allow for quick restoration if something goes wrong.

Design a new eCommerce site

Innowise’s designers and developers craft a site layout with a focus on intuitive navigation, mobile responsiveness, and a visually appealing interface.

Use a data migration service

We suggest using a data migration service to minimize downtime and help maintain data integrity by transferring your store’s information to the new platform efficiently.

Migrate store data

Missing or corrupted data can lead to issues later, so our specialists diligently complete eCommerce site migration processes, keeping your data intact and accurate.

Integrate and optimize checkout

Innowise integrates your preferred checkout solution with the new platform. At this step, we can also implement multiple payment options and simplify checkout navigation.

SEO audit prior to launch

Before going live, our team checks for broken links, optimizes metadata, and redirects old URLs to their new counterparts to retain search rankings.

Test, retest, and test some more

Our QA team tests every aspect of your site, including functionality, integrations, and performance across devices.

Launch your new eCommerce site

Final step of our eCommerce migration plan! At Innowise, we guarantee a smooth start, tracking performance and customer feedback while swiftly addressing any issues.

01 List the requirements and benefits

We outline the limitations of your current platform, such as performance issues or lack of scalability, and outline the specific benefits you expect from the new platform.

02 Gather all stakeholders on board

eCommerce site migration impacts multiple areas of your business, so it’s pivotal to involve stakeholders from relevant departments early on.

03 Create a shortlist of eCommerce platforms

Our team considers factors like scalability, ease of use, customization options, integration capabilities, and total cost of ownership.

04 Pick an eCommerce data migration platform

After thorough research, we help you select the platform that best meets both your current needs and your growth targets.

05 Backup old eCommerce store data

Our engineers create your current store’s data backup to protect you against data loss during the transition and allow for quick restoration if something goes wrong.

06 Design a new eCommerce site

Innowise’s designers and developers craft a site layout with a focus on intuitive navigation, mobile responsiveness, and a visually appealing interface.

07 Use a data migration service

We suggest using a data migration service to minimize downtime and help maintain data integrity by transferring your store’s information to the new platform efficiently.

08 Migrate store data

Missing or corrupted data can lead to issues later, so our specialists diligently complete eCommerce site migration processes, keeping your data intact and accurate.

09 Integrate and optimize checkout

Innowise integrates your preferred checkout solution with the new platform. At this step, we can also implement multiple payment options and simplify checkout navigation.

10 SEO audit prior to launch

Before going live, our team checks for broken links, optimizes metadata, and redirects old URLs to their new counterparts to retain search rankings.

11 Test, retest, and test some more

Our QA team tests every aspect of your site, including functionality, integrations, and performance across devices.

12 Launch your new eCommerce site

Final step of our eCommerce migration plan! At Innowise, we guarantee a smooth start, tracking performance and customer feedback while swiftly addressing any issues.

How will data be transferred during eCommerce migration?

The right eCommerce site migration approach depends on the business’s operational needs and conditions, such as the data volume, real-time processing requirements, and integration complexity. Below are the most common eCommerce data migration methods:

Manual transfer

This method involves transferring data manually, usually through spreadsheets or file uploads. While manual transfer is straightforward and doesn’t require technical expertise, it can be very time-intensive and error-prone.

App-based transfer

Data transfer can be managed through intuitive tools or apps designed to automate the process, saving time compared to manual methods. However, users may need to intervene at times, particularly when it comes to tasks like data mapping or providing the integrity of the transferred information.

API/Microservices-based transfer

APIs and microservices are perfect for businesses that require smooth, scalable integrations. These technologies allow systems to communicate and exchange data automatically, minimizing human error and boosting efficiency, mainly when dealing with large or intricate datasets.

When transferring data between systems, we rely on automation, control, and efficiency.

Top options for eCommerce replatforming

We have expertise in supporting the leading eCommerce solutions like Adobe Commerce
(Magento), Shopify, PrestaShop, WooCommerce, OpenCart, y Tienda.

eCommerce platform migration trends always show significant shifts in business priorities. Most businesses want to migrate away from Magento and PrestaShop, usually due to difficulties in maintaining the store or because it was not scalable.

Shopify is the first choice for eCommerce platform migration thanks to its user-friendly interface, high scalability, and various integration possibilities. Its cloud-based infrastructure requires very minimal technical supervision, meaning that businesses can now focus on growth.

We’ve gone ahead to prepare a comparison table of the best eCommerce platforms, highlighting their key features to help you decide which eCommerce platform type suits your business best.

Platform

Plazo de comercialización

Platform cost

Rendimiento

Escalabilidad

Personalización

Shopify

Low

Fast setup with minimal technical effort; ideal for quick launches

Medium to high

There’are various monthly subscription plans

Alta

Fast, reliable, with robust hosting and built-in caching

Medium to high

Suitable for growing businesses, but scaling may require extra costs

Medio

Limited customization due to proprietary structure

Adobe Commerce (Magento)

Alta

Complex setup, especially for customizations

Medium to high

Magento Open Source is free, but Adobe Commerce requires a license

Alta

Excellent but requires proper optimization and hosting

Alta

Great for complex stores, but scaling requires strong hosting and technical expertise

Alta

Ideal for businesses with unique needs, but requires technical expertise

WooCommerce

Medio

Requires hosting setup and plugin configuration but faster than Magento

Low to medium

Free WordPress plugin; costs arise from hosting, themes, and extensions

Medio

Performance depends heavily on hosting and the number of plugins

Medio

Suitable for growth, but large stores may require extra resources

Alta

Highly customizable with plugins, themes, and code-level tweaks

PrestaShop

Medio

Moderate setup time; depends on customizations and hosting

Low to medium

Open-source and free, with costs for hosting and paid modules

Medio

Great for small to medium stores; needs tuning for high traffic

Medio

Works well for small to medium businesses

Alta

Open-source with wide customization options

OpenCart

Medio

Relatively straightforward for basic stores; customization takes longer

Low to medium

Open-source and free, with costs depending on hosting and extensions

Medio

Fast for small stores; slows with large catalogs or heavy customization

Medio

Suits smaller stores; larger ones may face database and performance limits

Medium to high

Customizable but less feature-rich compared to Magento

Tienda

Medium to high

Shopware Cloud is faster, while self-hosted versions take more time to configure and launch

Medium to high

Shopware Cloud has subscription fees; self-hosted versions require a license fee

Alta

Scalable, handles large catalogs; performance varies by hosting type

Alta

Built with scalability in mind, especially for enterprise-level stores

Alta

Offers a range of customization options for both cloud and self-hosted solutions

How Innowise is driving eCommerce migration success: Real case studies

eCommerce platform migration is a significant step for any business, involving technical challenges and strategic decision-making. At Innowise, we believe a thoughtful, phased approach to migration is essential for minimizing disruptions, safeguarding data, and positioning your business for future growth. Here are the examples of how we helped our clients implement this strategic step.

Magento 2 migration services: Streamlined maintenance and financial reporting

The client struggled with outdated infrastructure, having both Magento 2 CE and Shopware 5 stores, which caused maintenance delays and data inconsistencies. Innowise migrated an online store from Shopware 5 to Magento 2 CE, reconstructing the back-end, front-end, and storefront UI. As a result, our client simplified financial reporting and maintenance efforts, while customers retained the familiar experience of the website.

eCommerce system integration

Our client’s platform, AfterBuy, couldn’t support the growing number of sales channels, requiring inefficient manual updates. We migrated their eCommerce operations from AfterBuy to ChannelEngine, centralizing product data, order histories, and inventory. This migration reduced manual data entry, boosting efficiency and enabling strategic focus.

Conclusión

Navigating eCommerce replatforming doesn’t have to be overwhelming. With the right partner and a strategic plan, you can achieve growth, improve user experiences, and future-proof your business. Ready to explore the possibilities? This guide for an eCommerce migration provides helpful tips but lacks the depth needed to address all the important specifics. Let’s discuss how we can support your migration journey.

Dmitry Coolgun Jefe del Departamento de PHP de Innowise

Date: Jan 21, 2025

Dmitry Coolgun Jefe del Departamento de PHP de Innowise

Date: Jan 21, 2025

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