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Innowise is an international full-cycle software development company founded in 2007. We are a team of 1600+ IT professionals developing software for other professionals worldwide.
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Innowise is an international full-cycle software development company founded in 2007. We are a team of 1400+ IT professionals developing software for other professionals worldwide.

Internet of behaviors: the future of customer service?

The internet of behaviors (IoB) is an emerging technology that could transform customer service and how businesses interact with customers. The IoB can provide insights to help businesses better understand customer behavior, preferences, and needs by gathering data on how people interact with products, services, and websites. In this blog post, we’ll look at what IoB is, its combined impact with the IoT (internet of things), its value for businesses, its advantages and disadvantages, applications in various industries, and some examples of IoB in action.

What is the internet of behaviors?

Simply put, the internet of behaviors is a system that uses data collected from people’s interactions with products or services to provide insights into their behavior. This data can be used to create personalized experiences for customers and more accurate predictions about future behaviors. It can also identify trends in customer behavior or preferences across different demographics or regions.

What is the internet of behaviors?

Combined impact of IoB and IoT

The combined impact of the internet of behaviors and the internet of things can be significant for businesses. By combining data from both sources – customer behaviors and device usage – companies can gain powerful insights into customer needs and preferences. This allows them to provide tailored solutions that meet customers’ expectations while improving their overall experience with the company’s products or services.

Internet of behavior advantages and disadvantages

By gathering large amounts of data on how people interact with products or services, companies can better understand their customers’ needs and tailor their offerings accordingly. Additionally, this data can be used to develop more effective marketing campaigns targeted toward specific demographics or regions. Finally, the IoB can help reduce costs related to customer service by providing real-time feedback on how customers interact with products or services so that issues may be addressed quickly before they become significant problems.  

It will be difficult to manage and secure an abundance of data

One of the critical disadvantages of internet of behavior is that it will be difficult for companies to manage and secure an abundance of data gathered on customers’ interactions with products or services. Additionally, concerns have been raised about potential privacy implications when large amounts of personal information are collected from individuals without their consent. As such, it’s important for companies using IoB solutions to ensure they comply with all relevant laws related to personal data protection when collecting such information from customers.

Internet of behaviors applications

We are on the cusp of a new era in data collection and analysis. This data can be used for everything from marketing research to public health studies. While some applications for IoB are already commonplace, such as fitness tracker apps, we are just beginning to scratch the surface of what is possible.

Digital marketing and advertising

A new generation of digital marketing and advertising is emerging due to the introduction of the internet of behaviors applications. The IoB enables businesses to capitalize on real-time insights into customer behavior while interacting with their digital content to improve their decision-making. IoB applications allow marketers to segment customers and tailor campaigns accordingly by recognizing, anticipating, and responding to user preferences.

With deep learning technology and predictive analytics capabilities, data about customer preferences can be collected, analyzed, and used for targeting more relevant ads at particular audiences. This provides tremendous potential for online advertisers, enabling them to fine-tune ads to better engage consumers by creating more compelling ads.


The digitization of healthcare presents an opportunity for innovative approaches that combine artificial intelligence, cloud computing, and sensors. The internet of behaviors is one of these new approaches, designed to gather data on patient behaviors and provide further insight into their health status. 

The internet of behaviors has widespread implications in modern healthcare, from improved patient engagement strategies to personalized medication recommendations. The development of cognitive-enabled processes is underway for monitoring conditions such as depression and medical processes such as medical record keeping. With the IoB technology advancing, its applications in healthcare promise a high level of precision and accuracy that could dramatically improve outcomes across the board.

Healthcare IoB

Government and policymaking

The internet of behaviors is beginning to revolutionize how governments and policymakers make decisions. By capitalizing on the vast amounts of data created with every digital interaction, the IoB can provide timely feedback and analytics on decision-making processes in nearly any field. 

For example, an IoB implementation enabled by artificial intelligence can generate real-time recommendations on how government initiatives impact citizens, such as response times for access to medical treatment or expense comparisons between various welfare programs. This data has the potential to ensure government decisions are based on up-to-date information that reflects current needs and trends in society, ultimately improving outcomes while saving taxpayer money.


Insurance companies are leveraging innovative technologies like the internet of behaviors to revolutionize how they assess risk and offer coverage. The IoB helps insurers better understand customers’ behaviors and accompanying risks by contextualizing and correlating data collected from various sources. It also enables such firms to respond faster by predicting potential risks without relying on manual processes or overly-general assumptions about their customers’ likelihood of filing claims or engaging in fraudulent activities. 

Insurance companies can now offer tailored rates based on a user’s lifestyle with the internet of behaviors, providing customers with a unique way to save money and customize their coverage. However, as with all new technologies, there must be appropriate security measures to ensure that customer privacy is not compromised.


The internet of behaviors is significantly impacting the world of eCommerce. The IoB takes advantage of data collection from user behaviors and interactions with websites, automatically categorizing customers based on their habits and preferences. This data is then used to create personalized experiences for each customer, such as customized product recommendations and highly relevant content on web pages. As a result, businesses are better equipped to understand the needs of their consumers and develop ways to meet them efficiently. With this enhanced understanding comes improved customer engagement, resulting in higher conversions, more loyalty points earned, and greater customer satisfaction.

IoB eCommerce


The world of finance is on the threshold of a revolutionary period thanks to the internet of behaviors. The IoB reflects a new way of managing information, ecosystems, and identities much closer to how people actually behave. It means more accurate personalization in services, secure decentralized financial transactions, and the use of collective AI for trustworthiness for FinTech companies. This makes it easier for banks, credit agencies, insurance companies, and financiers to find creative ways to access data points and enrich customer profiles with a single set of unified information instead of relying on manual entry across multiple silos.

Examples of internet of behavior

The advent of the internet age has ushered in a new era of consumer targeting, spearheaded by giants such as Facebook and Google. These companies have made impressive use of user behavior data to craft campaign strategies that directly target specific audiences. From demographic details to online activity records, this information is used to present highly relevant adverts accurately. Consumers are no longer being bombarded with generic ads; instead, technology has enabled these businesses to speak directly to individuals based on their tastes and interests. 

YouTube has always been a leader in online video; now, it has become a trendsetter with its new behavioral analytics initiative. It allows YouTube to understand its users’ viewing habits, enabling the company to improve the platform for all users. With this technology, YouTube can better identify what viewers are looking for, what captivates and interests them, and how high-quality content can be integrated into their already impressive catalog.

In recent years, there have been a number of popular technologies released on the market that take user experience to a whole new level. The likes of Siri, Google Home, and Alexa can not only perform quick tasks like general inquiries and searches. Still, they can also study and interpret the data and behavior of the user to work more efficiently. This means they can better understand the needs of their users over time and adapt to make life easier. As these technologies become more widespread, they will become smarter, helping people complete unique everyday tasks without missing a beat.

Final thoughts

The potential applications for the internet of behaviors are vast and varied – from digital marketing and advertising through healthcare insurance policies to government policymaking decisions. It’s clear that there are great opportunities for companies implementing this technology but also some risks associated with it – especially around privacy concerns – which need careful consideration before taking any action. 

With new advances in technology being made every day, it looks like the future holds plenty more exciting applications for the power of internet behaviors. So keep an eye out – your business could benefit too!

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