On November 23, the Warsaw office of Innowise hosted a Business Club meeting that brought together professionals for an open and engaging discussion about the IT industry and its direction. What might sound like a formal event turned into a lively evening filled with meaningful conversations, questions, and shared perspectives.
Pavel Orlov, CEO of Innowise, and Matvey Matveev, VP of Partnerships, shared their views on the results of the year and the challenges and opportunities ahead. The discussion covered key factors shaping the IT market in 2023, emerging trends, changes in customer behavior, and the evolving approaches to sales and marketing in IT companies. Special attention was also given to the practical aspects of opening offices abroad, from choosing locations to building local teams.
The evening was marked by active participation, thoughtful questions, and a genuine exchange of ideas. We are grateful to everyone who joined the discussion and helped make the dialogue insightful, dynamic, and truly valuable.








