Custom Roku app development services

Stellar content, but a limited audience? Hire Roku developers to reach millions of connected TV viewers. Innowise-built Roku apps are intuitive, consistent, and profitable, extending your video distribution strategy with impact.

30+

Roku & Smart TV apps launched

10+

Roku engineers and UI experts

85%

mid- and senior-level specialists

Stellar content, but a limited audience? Hire Roku developers to reach millions of connected TV viewers. Innowise-built Roku apps are intuitive, consistent, and profitable, extending your video distribution strategy with impact.

30+

Roku & Smart TV apps launched

10+

Roku engineers and UI experts

85%

mid- and senior-level specialists

Our comprehensive Roku app development services

  • UX/UI design for Roku TV apps
  • Live streaming app development
  • VoD app development
  • Roku app testing & QA
  • Smart TV app migration
  • Roku app maintenance & support
  • Roku app integration services

UX/UI design for Roku TV apps

Avoid viewer frustration with intuitive, easy-to-navigate interfaces. Our Roku apps are designed with simplicity in mind to help boost app retention and usage.

Live streaming app development

Rich content relies on consistent performance, and latency is the enemy of viewer satisfaction. We build low-latency, adaptive apps geared for smooth video streaming.

VoD app development

Bring more users into your app, and cater to any commitment level with flexible subscription models, including ad-based tiers. Add features like personalized catalogues to enrich your content and elevate viewer experience.

Roku app testing & QA

Our mission in validation is to make your app stand out – reliably. We aim for error-free launches via thorough testing of quality, playback performance, compliance checks and UX tests, keeping your Roku app firing on all cylinders.

Smart TV app migration

Already on other platforms? We migrate apps from Android TV, Tizen, webOS, and other smart TVs to Roku while preserving features and performance. As a result, you reach millions of new users faster and save development costs.

Roku app maintenance & support

Keep your app ready for every Roku OS release. We’ll squash bugs and oversee feature evolution to ensure your security is tight, performance is continually at its peak and that your app aligns with shifting market demands.

Roku app integration services

Hire Roku developers to create unified streaming ecosystems that scale with your audiences. When you outsource integration to Innowise, you can seamlessly connect your app with CMS, analytics, ads, or payment.

UX/UI design for Roku TV apps

Avoid viewer frustration with intuitive, easy-to-navigate interfaces. Our Roku apps are designed with simplicity in mind to help boost retention and usage.

Live streaming app development

Rich content relies on consistent performance, and latency is the enemy of viewer satisfaction. We build low-latency, adaptive apps for smooth video streaming.

VoD app development

Bring more users into your app, and cater to any commitment level with flexible subscription models, including ad-based tiers. Add features like personalized catalogues to enrich your content and elevate viewer experience.

Roku app testing & QA

Our mission in validation is to make your app stand out – reliably. We aim for error-free launches via thorough testing of quality, playback performance, compliance checks and UX tests, keeping your Roku app firing on all cylinders.

Smart TV app migration

Already on other platforms? We migrate apps from Android TV, Tizen, webOS, and other smart TVs to Roku while preserving features and performance. As a result, you reach millions of new users faster and save development costs.

Roku app maintenance & support

Keep your app ready for every Roku OS release. We’ll squash bugs and oversee feature evolution to ensure your security is tight, performance is continually at its peak and that your app aligns with shifting market demands.

Roku app integration services

Hire Roku developers to create unified streaming ecosystems that scale with your audiences. When you outsource integration to Innowise, you can seamlessly connect your app with CMS, analytics, ads, or payment.

How Roku app development benefits your business

Engaging app experiences

Expert Roku TV app development delivers elite viewing experiences that modern viewers expect. Instant navigation and seamless playback dramatically increase engagement.

Visible to millions

Sit among the big players with instantly accessible content beamed directly to Roku’s massive user base, across the entire connected TV landscape.

Flexible monetization

Choose your revenue strategy, such as ads, subscriptions, or pay-per-view, to maximize earnings. Build a steady income stream while maintaining control of your content distribution.

Higher customer loyalty

Users trust in high-quality and personalized streaming services. Consistent performance and intuitive design will help convert your first-time users into loyal subscribers.

Competitive advantage

Roku unlocks one of the largest CTV user bases in North America and helps you gain enhanced control over viewer data and engagement.

Scalable solutions

Built on modular architecture, Roku apps are easy to expand. Add new features, integrations, and content without disruptions or performance trade-offs.
Your Roku vision, our exact implementation
With a strong expertise and an iterative approach, we develop Roku apps that fit your goals like a glove.

Java technology stack we use

Frontend
  • Roku BrightScript
  • Roku SceneGraph
  • Roku SDK
  • Roku Developer Dashboard
  • Roku UI Components Library
Backend & integrations
  • RESTful APIs
  • Firebase
  • AWS
  • Azure Media Services
  • Akamai
  • CloudFront
  • Fastly
Video streaming & security
  • HLS
  • DASH
  • PlayReady (DRM)
  • Widevine
  • AWS Elemental
  • Zencoder
  • FFmpeg
  • Roku Stream Tester
  • Bitmovin Analyzer
Monetization & advertising
  • Roku Pay
  • Roku Advertising Framework
  • Google IMA
  • SpotX
  • FreeWheel
  • Payment Gateways
Analytics & insights
  • Firebase Analytics
  • Google Analytics for Roku
  • Mixpanel
  • Amplitude
  • Sentry
  • Datadog
  • Custom dashboards
On Roku, code is strategy. Every technical decision, from bitrate to UI layout, directly impacts watch time, ad revenue, and retention. That’s what makes it an exciting challenge for us. And we thrive on it, working closely with our clients to make every technical detail pull its weight commercially
Head of Mobile Department

Our Roku app development process: step-by-step

Consultation & discovery

At the outset of cooperation with a Roku app development company, you outline goals and audience, and we help define monetization models and a phased roadmap.

UX/UI prototyping

First, our designers craft wireframes and user flows for Roku-specific interfaces. Then, you approve prototypes for development launch.

Development & integration

Our Roku channel developers use BrightScript and SceneGraph, and integrate the app with APIs, CMS, and payment systems.

Quality assurance

To uphold a flawless user experience upon release, Innowise’s testing covers all key areas, from stability to security.

Certification & launch

Submitted via Roku Developer Dashboard, your TV app passes Roku’s certification process and is rolled out in the Roku Channel Store.

Post-launch support

When you need continuous support, our team plugs in and takes care of updates for both performance and feature improvements, so your app keeps maintaining top positions.

Monetizable Roku TV app with Innowise
Our Roku apps are reliable business tools, built on modern and scalable technology.

We build for all Roku app monetization models

As a Roku app development company, we create Roku TV apps that align with any monetization strategy. Choose what fits your vision best, or connect flexible monetization to let your app evolve and adapt throughout the content lifecycle.

  • Advertising-based model (AVOD)
  • Subscription video on demand (SVOD)
  • Transactional / pay-per-view (TVOD / PPV)
  • Hybrid monetization
  • In-app purchases & integrations
  • Sponsorship & brand partnership model

Join our satisfied clients

All testimonials (52)
James Lauffer CEO & CIO Allegro Consulting
Enable Development logo

They are very attentive to all the technical details and combine that with terrific interpersonal skills. Moreover, they were quick to understand the client's technical requirements.

  • Industry Entertainment & music, arts
  • Team size 12 specialists
  • Duration 30+ months
  • Services Mobile development
Kevin Day Founder and President Trumpet
Trumpet logo

Innowise is able to implement new features faster than the internal team would be able to. Their communication is effective and solution-oriented. Overall, the speed with which they deliver quality code is wonderful.

  • Industry Information technology
  • Team size 2 specialists
  • Duration 24 months
  • Services Custom software development
David Roberts CEO ReVerb
ReVerb logo

Innowise's commitment to maintaining an excellent service standard was impressive. They fostered a collaborative team environment, especially during unforeseen external challenges, which was particularly noteworthy.

  • Industry Advertising & marketing
  • Team size5 specialists
  • Duration6 months
  • ServicesUX/UI and graphic design, Web development

All testimonials

Hear directly from our clients about their experience and the results we delivered together.

All testimonials link

FAQ

A straightforward Roku channel with standard streaming capabilities can be completed in 6–10 weeks. A full-featured or multi-platform TV app may take 3–4 months. Innowise’s professional Roku app developers balance speed with precision, which ensures your app launches on time and ready for Roku certification.

First is adapting UX to remote-based navigation. Second — optimizing video performance across Roku device generations. And third — meeting Roku’s strict certification requirements. These are challenges we've built our process to address from the outset.

Cost hinges on functionality and integrations: a basic Roku app has one price point; a feature-rich platform with custom backends and monetization modules is a different conversation. Innowise provides transparent estimates before starting, so you can plan your budget precisely.

The core feature set comprises video-on-demand, live streaming, ad integrations, user authentication, search, recommendations, analytics, and payment. But custom integration enables advanced functionality, such as personalized content feeds or multi-profile management. The toolkit is tailored to support your content strategy.

Absolutely, for all directions. You can hire a Roku engineer for continuous maintenance, OS compatibility updates, performance monitoring, security upgrades and feature enhancements after launch.

Feel free to book a call and get all the answers you need.

    Contact us

    Book a call or fill out the form below and we’ll get back to you once we’ve processed your request.

    Send us a voice message
    Attach documents
    Upload file

    You can attach 1 file up to 2MB. Valid file formats: pdf, jpg, jpeg, png.

    By clicking Send, you consent to Innowise processing your personal data per our Privacy Policy to provide you with relevant information. By submitting your phone number, you agree that we may contact you via voice calls, SMS, and messaging apps. Calling, message, and data rates may apply.

    You can also send us your request
    to contact@innowise.com
    What happens next?
    1

    Once we’ve received and processed your request, we’ll get back to you to detail your project needs and sign an NDA to ensure confidentiality.

    2

    After examining your wants, needs, and expectations, our team will devise a project proposal with the scope of work, team size, time, and cost estimates.

    3

    We’ll arrange a meeting with you to discuss the offer and nail down the details.

    4

    Finally, we’ll sign a contract and start working on your project right away.

    Need other services?

    arrow