8 minuti di lettura

Perché l'integrazione dell'eCommerce è importante per la crescita della vostra azienda

Sviluppo back-end

eCommerce

Python

In 2023, eCommerce represented over 19% of retail sales worldwide, and by 2027, it is expected to reach nearly a quarter. With the ongoing growth of online shopping, businesses need to adapt by accelerating their operations to hold a competitive advantage. eCommerce integration can be a solution.

Introduction to eCommerce integration

eCommerce platform integration is the process of connecting an online store with various back-end systems, such as inventory management, accounting, sales, and customer relationship management (CRM) tools. Let’s say you run an online clothing store. When a customer submits an order, the eCommerce system automatically updates the inventory, reduces stock levels in real-time, and sends the order details to your accounting system for invoicing. At the same time, the CRM updates the customer’s information, allowing you to send personalized offers in the future. This is how eCommerce integration can help.

Why is eCommerce integration valuable?

eCommerce integration is about connecting your e-store with other systems with data smoothly flowing between them. This cuts down the number of manual tasks, maximizing operations speed and minimizing the risk of inaccuracies. For example, instead of manually updating stock levels after every sale, inventory can be automatically adjusted Instantly, preventing stockouts or overselling. Orders can be processed faster as data from payment, shipping, and customer systems sync up instantly with fewer delays caused by manual data entry.

Through eCommerce platform integration, companies can boost operations across departments — reducing operational friction, improving accuracy, and scaling efficiently.

$21.47 bln is the projected market value by 2032

12.98% is the expected CAGR from 2023 to 2032

34% of shoppers make online purchases at least once a week

Benefits of eCommerce integration

eCommerce integration solutions bring together diverse systems like payment gateways, inventory management, or customer relationship tools. An example of eCommerce integration is an online store that integrates its website with payment gateways like PayPal, allowing customers to complete purchases securely. Integrating with CRM tools like Salesforce really helps businesses get a clearer picture of what customers want. It makes it so much easier to create personalized marketing campaigns and provide quick, tailored support.

With integrated systems, all key data — from sales figures to inventory levels — are updated in real-time. Amazon integrates its eCommerce platform with inventory management, providing real-time stock updates for accurate product availability and efficient fulfillment. This means that when a customer makes a purchase, the system instantly reflects the available stock across all sales channels, preventing overselling or stockouts.

Automation of repetitive tasks like inventory updates, order processing, and customer notifications reduces manual labor for employees while delivering faster processing and more reliable service to the customers. For instance, if a customer adds products to their cart but doesn’t complete the purchase, Mailchimp can trigger an automated email to remind them to complete the transaction.

eCommerce integration lets customers have a consistent experience across all touchpoints, whether shopping online, on mobile, or in-store. Data like order history and preferences are unified, allowing customers to pick up where they left off, regardless of the platform. Sephora’s integration across its website, mobile app, and physical stores allows customers to easily switch between browsing products online, checking in-store availability, or making purchases from any platform.

Knowing a customer’s preferences, purchase history, and behavior allows businesses to send tailored promotions, offers, and recommendations, which can drive loyalty and satisfaction. Salesforce can use a history of purchases and browsing to trigger automated targeted marketing campaigns to make sure customers receive appropriate content through personalized offers or suggestions of products to encourage them toward repeat purchases and brand loyalty.

We integrate payment, CRM, and inventory systems to fuel your growth.

eCommerce data integration services

Integrazione ERP

Innowise provides sviluppo di software ERP personalizzato or tailors ready solutions to cater to the needs of different organizations in effectively managing their business operations across various departments. We help our customers reduce operational costs, boost productivity, and guarantee data security by automating everyday tasks like accounting, marketing, finance, sales, and more.

CRM/ESP integration

Attraverso il nostro Servizi di implementazione CRM, we make it easy to manage eCommerce apps by integrating CRM systems with your sales, marketing, and finance data into one unified platform. Along with this, our experts incorporate ESP (email service provider) to accelerate email marketing processes, automate outreach, and monitor customer engagement, all within the same system.

Accounting integration

Our team handles the full spectrum of accounting integration for your eCommerce platform, connecting it with financial systems to automate data syncing for orders, payments, taxes, and inventory. Our solutions simplify invoicing, profit tracking, tax calculations, and bank reconciliation. We also generate detailed reports, including profit and loss statements, so that you can maintain full visibility of your business’s financial health.

Payment service providers (PSPs) integration

Payment service providers (PSPs) allow businesses to handle electronic payments, including those made via credit cards, debit cards, and digital wallets. Examples of PSPs include PayPal, Stripe, and Square. Innowise integrates leading payment providers into your eCommerce platform, which makes your store’s transactions faster and more secure.

Shopping networks and affiliate integration

Integrating shopping networks and affiliate marketing programs into your eCommerce strategy means you can expand your reach, boost sales, and tap into new audiences, all while benefiting from a performance-based marketing model. Innowise is here to integrate these networks into your platform, making it easy for you to track sales and manage commissions.

Shipping integrations

We expertly handle shipping integration for your eCommerce platform, connecting it to major carriers like UPS, FedEx, and DHL. Our solutions automate order processing, real-time tracking, and label generation, ensuring a smooth and efficient delivery process. With dynamic shipping rates, our eCommerce integration experts choose the most cost-effective option for each order, which improves the customer experience and optimizes your shipping operations.

Website analysis and tracking tools integration

Setting up your website with tools like Google Analytics or Hotjar reveals key insights into how visitors navigate your site. The information obtained will let you create fine-tuned user experiences, increase conversions, and deploy really targeted marketing campaigns.

Customer support

Our team can integrate your website with support systems like Zendesk, Intercom, or Freshdesk. This will offer effective communication, timely response times, and faster issue resolution while keeping your team organized with the relevant information. Our support systems help you provide more responsive services that increase customer satisfaction and strengthen loyalty.

Other eCommerce platforms’ integration

Through eCommerce integration services, no matter what eCommerce platforms you use — Shopify, WooCommerce, Magento, BigCommerce, or Squarespace — we help you optimize your online store and set it up for growth. This integration means you can sync product data, manage inventory, process orders, and handle customer communications — all without the hassle of doing everything manually. The result? Fewer errors, faster operations, and a greater overall experience for both your team and your customers.

Reviews and ratings tools integration

Platforms like Google Reviews can be integrated to collect and display authentic customer reviews on your site. Not only does this improve your store’s credibility, but it also boosts visibility in search engines — resulting in higher traffic and conversion rates. Plus, integrating reviews helps collect valuable feedback on areas that need improvement.

Application programming interfaces (API) integration

In eCommerce, APIs are essential for making your online store work smoothly by linking it with other tools and platforms. For instance, APIs can integrate payment gateways, inventory systems, CRM software, and shipping services directly into your store, so everything runs automatically. This makes managing orders, updating stock, and processing payments easier. APIs also let you offer a more personalized shopping experience, like tailored product suggestions or multiple payment options.

Choose Innowise as an eCommerce integration services provider

Backed by broad experience in the industry of eCommerce integrations, we handle multitiered data exchange standards competently. Innowise guarantees your operations are conducted according to all regulations within the industry, from secure processing of payments to real-time updates of inventories.

Trusted eCommerce integration expertise

Custom integration solutions

Misure di sicurezza avanzate

Prezzi trasparenti

Proven eCommerce success

Driving innovation in eCommerce

Trusted eCommerce integration expertise

With over 18 years in the IT industry and a track record of completing 1,300+ projects, Innowise brings rich experience to eCommerce integration services. We’ve supported more than 300 clients in optimizing their platforms, integrating systems like Shopify, Magento, e WooCommerce with ERPs and CRMs to speed up their operations and boost performance.

Custom integration solutions

We know that off-the-shelf integrations can’t meet every eCommerce business’s unique demands. That’s why our specialists design tailored solutions to effortlessly connect your eCommerce store with inventory management, payment gateways, shipping providers, and marketing tools. Each integration is built to automate workflows and improve the customer shopping experience.

Misure di sicurezza avanzate

eCommerce transactions require airtight security, and we deliver it. From encrypting sensitive payment and customer data to employing multi-layer access controls and continuous security assessments, our integrations meet stringent data protection standards and keep your store secure.

Prezzi trasparenti

We offer flexible pricing models tailored to every aspect of the integration process — setup, licensing, and ongoing maintenance. We provide clear cost estimates upfront, keeping your investment yields maximum value without unexpected expenses.

Proven eCommerce success

We’ve helped online retailers improve their platforms, leading to faster order processing, real-time inventory updates, and personalized customer experiences. Our integrations have directly contributed to higher conversion rates and improved operational efficiency.

Driving innovation in eCommerce

At Innowise, we use the latest technology, including AI-driven analytics and advanced API frameworks, to future-proof your eCommerce platform. Our team helps you tap into opportunities for growth, from automating customer service with AI tools to scaling efficiently with cloud-based solutions.

Trusted eCommerce integration expertise

Custom integration solutions

Misure di sicurezza avanzate

Prezzi trasparenti

Proven eCommerce success

Driving innovation in eCommerce

Innowise: trusted by numerous partners and recognized for our excellence.

eCommerce integration services: Our use cases

Le nostre partnership e i nostri premi

Our journey in eCommerce has been shaped by valuable partnerships with platforms like Shopify, Stripe, and ChannelEngine, allowing us to deliver top-tier integrations that support business growth. Our commitment to excellence is evident, with our team securing industry awards that showcase our drive to push the boundaries in this fast-paced field.

eCommerce integration emerges as a vital strategy, equipping businesses with the tools to simplify and speed up processes, respond swiftly to customer needs, and secure their place in an increasingly digital retail landscape. If you need a reliable partner who can guide you on this journey, you can always approach Innowise, as we have a proven experience and team ready to address your challenges and win your success.

FAQ

What is eCommerce integration?

eCommerce integration means linking your online store with various systems, like ERP, CRM, or an accounting platform, for automated and synchronized data flow.It eliminates manual entry, reduces chances of error, and provides real-time updates on inventory, order management, customer information, and financial records with greater efficiency and scalability.

How to integrate ERP and eCommerce?

Integrating ERP and eCommerce involves determining which data is to be synchronized, establishing the connection through APIs, middleware, or customized solutions, and mapping the data correctly. Even though you can do this yourself, it can be very complicated and time-consuming. Innowise will take care of the whole integration process, from planning and configuration to keen testing and further ongoing support, no matter your eCommerce business type — B2B, B2C, C2C, and others.

How can eCommerce integration services improve the customer shopping experience?

Accurate inventory levels, fast order fulfillment, and consistent product information across all channels contribute to a smooth and effortless experience for your customers. This facilitates rapid and customized service for customers, whereby the support team uses updated order and account information directly. Hassle-free returns, customized deals, or loyalty rewards are all becoming possible.

Dima Coolgun Head of PHP at Innowise

Data: Jan 10, 2025

Dima Coolgun Head of PHP at Innowise

Data: Jan 10, 2025

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