Please leave your contacts, we will send you our whitepaper by email
I consent to process my personal data in order to send personalized marketing materials in accordance with the Privacy Policy. By confirming the submission, you agree to receive marketing materials
Thank you!

The form has been successfully submitted.
Please find further information in your mailbox.

Innowise is an international full-cycle software development company founded in 2007. We are a team of 1600+ IT professionals developing software for other professionals worldwide.
About us
Innowise is an international full-cycle software development company founded in 2007. We are a team of 1600+ IT professionals developing software for other professionals worldwide.

Advertisement data management platform

The platform for launching advertising campaigns on various platforms and analyzing their efficiency.


Client since

Our customer is one of the leading European media conglomerates providing users from over Europe with the content via television, radio, and online means of content distribution.

Detailed information about the client cannot be disclosed under the provisions of the NDA.


The client came up with an idea of a platform that would allow the launching of advertisement campaigns via such sources as television channels and radio stations. Also, the solution should allow the client to evaluate the results of launched ad campaigns for further adjustments.

To create such a platform, Innowise’s software engineers needed to

  • Identify strong and weak spots in the client’s existing data flow design;
  • Optimize data delivery;
  • Automate manual processes;
  • Redesign the existing software architecture to allow greater scalability;
  • Expand the existing infrastructure’s functionality.


Innowise has built a platform that allows customers to have access to the widest possible advertising toolset, including television, radio, and online media as well as launching cross-media advertising campaigns. Our software engineers have designed the solution’s architecture and data flow that allow users to effectively launch advertising campaigns and get precise data about their efficiency.

Google Cloud Platform

The solution is based on the Google Cloud Platform because it guarantees availability at 99.95% regardless of the user location or traffic which is the best result among all popular options.


All the workloads and services working on the GCP are operated by Kubernetes. This system was chosen because of its automated scalability both upwards and downwards depending on the actual demand and consequent cost efficiency of the technology.

ETL pipelines

The primary data sources provided by the client were relational databases. Our data engineers have designed ETL pipelines to aggregate data chunks from the client’s sources into the cloud storage as parquet files.

Data lake and data warehouse

All the data gathered through ETL pipelines gets transferred by Apache Airflow to the data lake for the refinement process. After the “dirty” data gets “clear”, it is sent to the data warehouse from where it can be sent directly to the users or be utilized by data scientists for building models and predictions for various advertising metrics.

Technologies & tools

Python 3.x, Flask, Celery, WebSockets, Django REST framework, Pytest
Kubernetes, Apache Airflow, Terraform
Google Cloud Platform


We have selected Scrum as a software development methodology, with bi-weekly sprints and a Sprint overview to demonstrate the valuable portions of functionality added. We used Jira and Confluence, and all the meetings were held in Google Meets.

Innowise’s team developed the software requirements according to the client’s vision of the solution and documented them. During the development process, we were analyzing, refining, and decomposing those requirements into tasks for easier progress tracking. After several requirements were completed, Innowise’s quality assurance engineers checked whether the solution was developed according to the requirements, had no bugs, and the whole development team was on the same page with the client’s vision and desired outcomes.


Data Engineers
Front-End Developers
Back-End Developers
ML Engineer
BI Developers
Business Analyst
Project Manager
QA Engineers


Innowise has built the platform via which customers can launch their advertisement campaigns through multiple media sources, track various metrics, and build predictions utilizing both refined and non-refined data.

Our software engineering team has automated an array of previously manual processes and designed the data flow to make the software product as efficient as possible.

Project duration
  • Since 2021
  • The project is still ongoing; at this stage, we support the platform and implement new features

Need a technological solution? Contact us!

    Please include project details, duration, tech stack, IT professionals needed, and other relevant info
    Record a voice message about your
    project to help us understand it better
    Attach additional documents as needed
    Upload file

    You can attach up to 1 file of 2MB overall. Valid files: pdf, jpg, jpeg, png

    Please be informed that when you click the Send button Innowise will process your personal data in accordance with our Privacy Policy for the purpose of providing you with appropriate information.

    What happens next?


    Having received and processed your request, we will get back to you shortly to detail your project needs and sign an NDA to ensure the confidentiality of information.


    After examining requirements, our analysts and developers devise a project proposal with the scope of works, team size, time, and cost estimates.


    We arrange a meeting with you to discuss the offer and come to an agreement.


    We sign a contract and start working on your project as quickly as possible.

    Thank you!

    Your message has been sent.
    We’ll process your request and contact you back as soon as possible.

    Thank you!

    Your message has been sent.
    We’ll process your request and contact you back as soon as possible.