Custom CRM development services

Looking for a CRM development company that can build tools to match how your teams work with customers? We can help! Our experts can help you increase productivity, efficiency, and give leaders clean, reliable data to boost revenue and improve retention.

40+

launched CRM solutions

3,000+

developers in-house

85%

mid & senior-level specialists

40+

launched CRM solutions

3000+

developers in-house

85%

mid & senior-level specialists

CRM software development services we offer

CRM strategy consulting

CRM customization

CRM migration & data management

Mobile CRM development

CRM consulting

CRM integration

CRM automation & workflow setup

CRM support & maintenance

CRM strategy consulting

Our experts analyze your market model, sales funnel, and current tools, then define where CRM fits and what it should change. You get a roadmap with priorities, budget ranges, and KPIs that link every initiative to clear revenue and customer outcomes.

CRM customization

Our custom CRM developers adapt the CRM to your specific workflows, data rules, and approval chains instead of generic templates. Screens, fields, and automations match how your teams work, which lifts efficiency, user adoption, and overall service quality.

CRM migration & data management

Innowise CRM development team migrates data from spreadsheets, legacy CRMs, and side systems into a single, structured environment. During migration, we also clean records, merge duplicates, and set validation rules.

Mobile CRM development

With mobile CRM development services, we put your sales and service tools in your team’s pocket. Field representatives can check history, update deals, log visits, and access key documents on the go. Your data stays fresh, and decisions happen quicker.

CRM consulting

At Innowise, CRM consulting starts with a close look at your funnel, teams, and tech stack. You receive a clear list of quick wins and larger improvements with impact, effort, and ROI, which helps you decide where to invest and what to delay.

CRM integration

We connect CRM with the tools you already use, such as ERP, billing, marketing, and support platforms. Data moves automatically between systems, which helps you cut double entry, reduce mistakes, and give every team the same customer picture.

CRM automation & workflow setup

Our CRM development company automates lead routing, reminders, renewals, and approvals. Routine steps run in the background, fewer tasks slip through the cracks, and managers see exactly where deals slow down so they can intervene early.

CRM support & maintenance

You get a team that looks after your CRM after go-live. Our custom CRM development company handles updates, fixes, performance checks, and improvements so the systems stay fast, safe, and aligned with new products, markets, and sales strategies.

CRM strategy consulting

CRM customization

CRM migration & data management

Mobile CRM development

CRM consulting

At Innowise, CRM consulting starts with a close look at your funnel, teams, and tech stack. You receive a clear list of quick wins and larger improvements with impact, effort, and ROI.

CRM integration

We connect CRM with the tools you already use, such as ERP, billing, marketing, and support platforms. Data moves automatically between systems.

CRM automation & workflow setup

Our CRM development company automates lead routing, reminders, renewals, and approvals so routine steps run in the background.

CRM support & maintenance

You get a team that looks after your CRM after go-live, handling updates, fixes, performance checks, and improvements.

Benefits of our tailored CRM software development

Tailored CRM setup

Custom CRMs are based on the natural workflows of your teams. Making them intuitive to use, but also the data across sales, service, and reporting stays clear and consistent.

Stronger customer engagement

Your team gets full context for every account and timely prompts to act. They respond faster and personalize outreach to strengthen key accounts’ satisfaction and retention.

Easier to scale

A flexible architecture and data model let the CRM grow as you grow. Adding new users, regions, or product lines is simpler, and you expand without breaking anything.

Increased efficiency

Automation clears routine updates, routing, and reminders off your team’s plate. Freeing up energy and attention for sales, support, and marketing to help more customers.

Smooth system integration

CRM connects with ERP, billing, marketing, and support tools. Data updates once and syncs across systems, keeping workflows steady and giving every team the same reliable numbers.

Stronger data protection

Built-in security features tailored to your standards protect sensitive customer and business data from breaches.

Leads keep slipping through the cracks?

We’ll design CRM flows that catch every deal automatically.

We build all kinds of solutions

Pharma & healthcare CRM software

Small business CRM software

Manufacturing CRM software

Banking CRM solutions

CRM IT solutions

CRM for law firms

Hotel CRM software

Real estate CRM software

Retail CRM solutions

Construction CRM software

Third-party vs. custom CRM: find the right fit for your business

Feature Third-party CRM solutions Custom CRM solutions

Cost Lower upfront subscription or license cost Higher build cost, better long-term fit and control

Implementation time Quick rollout with a ready-made product Longer setup due to tailored development

Flexibility Limited configuration and feature changes Fully adjustable to your processes and rules

Scalability Scaling tied to plans, add-ons, and licenses Scales with your users, data, and structure

Integration Standard integrations with selected tools Connects to any internal or external system

Maintenance and updates Vendor controls updates and support You and your partner control releases and changes

Security Security follows vendor policies Security aligned with your standards and regulations

User experience Generic UI for a wide audience Interface tailored to roles, tasks, and workflows

Ownership and control Limited ownership and roadmap influence Full ownership of platform, data, and roadmap

Customization of features Basic tweaks within product limits Deep customization across features and workflows

Long-term value Subscriptions can become costly over time Ownership supports stronger ROI in the long run

Michael Labutin

Deputy Global Delivery Director

“When you invest in CRM software development services, you should see shorter sales cycles, cleaner forecasts, and fewer manual workarounds. At Innowise, we build systems around your revenue goals so every deal, touchpoint, and report clearly supports your growth decisions.”

Michael Labutin

Deputy Global Delivery Director

Key features of custom CRM development

CRM system development services give you a system that fits your sales, service, and operations. Our team designs every feature around your real workflows, so you close deals faster, keep handoffs clean, and base decisions on reliable numbers.

Customizable dashboards

Sales pipeline automation

Mobile access & app

Advanced reporting tools

Multi-channel communication

Custom workflow automation

Client activity tracking

Lead & opportunity management

AI-powered analytics

Third-party integrations

Case studies

Our holistic approach to custom CRM development

Our custom CRM software development services follow a structured model that keeps risk low and value visible from day one. We set clear targets, scope with intent, and stay close to your teams so the CRM works perfectly in real workflows.

Objective success measurement

For each CRM project, our team defines clear KPIs, builds them into dashboards, and reports on progress so you can measure value in real numbers.

Agile change request management

Our custom CRM software development company reviews requests in short cycles, estimates impact, and ships updates without stalling your sales or support teams.

Post-launch performance check

Once the CRM is live, our experts track adoption, speed, and data quality, then adjust workflows, roles, or training to keep everything running smoothly.

Risk-proof project scoping

Early in the project, our team maps processes, data, and integrations, clarifies assumptions, and sets a focused scope so you avoid rework, delays, and budget drift.

Realistic cost estimation

Our team provides clear estimates for build, integrations, hosting, and support. You see long-term costs upfront and can plan budgets without any surprises.

Collaboration at all levels

Our custom CRM developers involve key stakeholders at every stage. Clear channels and regular touchpoints keep decisions fast and scope aligned with your priorities.

Gain 360° customer visibility and act on insights in real time.

Get your project done at your convenient pace

Business analysis

Mapping current sales & service processes
Identifying bottlenecks & CRM gaps
Prioritizing business goals & KPIs

Design

Defining user journeys & screen flows
Creating UX/UI wireframes & prototypes
Aligning layouts with brand & workflows

Development

Building CRM modules & custom logic
Setting up APIs & integrations
Ensuring performance & scalability

Quality assurance

Creating & running test scenarios
Checking performance, security & UX
Fixing issues before go live

Data migration

Auditing & cleaning legacy data
Mapping fields & structures
Running trial imports & validations

Training & user adoption

Preparing role-based guides & materials
Running live training sessions
Collecting feedback & refining flows

Deployment

Planning launch with stakeholders
Scheduling releases
Executing rollout & final checks

Hyper care

Providing intensive post-launch support
Monitoring incidents & user issues
Rolling out quick fixes & adjustments

Ongoing support

Monitoring system health & usage
Applying updates, patches & fixes
Planning CRM roadmap improvements

What our customers think

Bruce Elliot Head Of Product Definely

We received positive feedback from our clients when they interacted with the product. A reliable partner, Innowise delivers on time and within budget. What stands out the most is their attention to detail and extensive resources of highly-skilled technical candidates.

Industry Software
Team size 20 specialists
Duration 24 months
Services Custom software development, IT consulting

Polina Shuruba Partner Manager XPRT MINDS

Innowise is one of the best partners we have. They always fulfill our requests for qualified candidates. The team is very prompt.

Industry IT services
Team size 6 specialists
Duration 24 months
Services Consulting, staff augmentation

Pierre Sipidin CEO PS Consult

I was honestly very satisfied with their work. The client can now complete a task that used to take 10–15 minutes in seconds. The project has resulted in financial and time savings, and Innowise provided a range of technology expertise throughout the engagement.

Industry IT services
Team size 1 specialist
Duration 7 days
Services Consulting, staff augmentation

FAQ

Absolutely. Within custom CRM development services, our team handles complex API integrations and makes sure your custom CRM connects smoothly with your ERP, accounting tools, and legacy databases. You get consistent data flow, fewer manual steps, and reliable communication across all core systems.

Our CRM software development company applies strict security controls across the CRM. Role-based access limits who can see and change data, encryption protects sensitive fields, and audit logs track key actions. On top of that, we follow secure coding practices and use hardened hosting so the setup stays aligned with your internal policies and any required regulations.

Our CRM development agency designs solutions around real user roles and daily tasks. Clean, role-based screens, training sessions, and practical guides help teams adopt the system quickly and use it with confidence.

Costs are typically limited to server hosting and an optional support contract, with extra costs only if you choose new features. You avoid rising SaaS CRM subscription fees, which improves long-term ROI and keeps your budgeting predictable.

Sure. We design the CRM to be change-friendly. Modular architecture, clear release procedures, staging environments, and rollback plans allow new features, integrations, and fixes to roll out in controlled steps. So you limit downtime and reduce risk to ongoing operations.

Feel free to book a call and get all the answers you need.

Book a call

Custom CRM development services

CRM software development services we offer

CRM strategy consulting

CRM customization

CRM migration & data management

Mobile CRM development

CRM consulting

CRM integration

CRM automation & workflow setup

CRM support & maintenance

Benefits of our tailored CRM software development

Tailored CRM setup

Stronger customer engagement

Easier to scale

Increased efficiency

Smooth system integration

Stronger data protection

Leads keep slipping through the cracks?

We build all kinds of solutions

Third-party vs. custom CRM: find the right fit for your business

Key features of custom CRM development

Case studies

Our holistic approach to custom CRM development

Objective success measurement

Agile change request management

Post-launch performance check

Risk-proof project scoping

Realistic cost estimation

Collaboration at all levels

Gain 360° customer visibility and act on insights in real time.

Get your project done at your convenient pace

What our customers think

FAQ

More services we cover