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El poder de la inteligencia empresarial en la sanidad

BI y data analytics

Sanidad

It may come as no surprise that an industry as vast and deep as healthcare is collecting gargantuan quantities of data, but what may surprise you is how that data is being used. More to the point, whether that data is being used effectively. A 2024 study from Arcadia concluded that over 47% of data is underutilized when making clinical or business decisions.

To tap into data’s enormous potential, healthcare providers and companies are turning to business intelligence. In this article, we’ll walk you through everything you need to know about BI in healthcare: use cases, benefits, success stories, and top platforms.

What is business intelligence in the healthcare industry?

Business intelligence for healthcare focuses on gathering, analyzing, and presenting data to help medical businesses make smarter decisions. Analyzing thousands of data points and trying to find a pattern may feel like looking for a needle in a haystack. Instead, you can use BI to turn complex data — like patient records, operational metrics, and financial data — into clear insights that improve efficiency and care.

This way, you’ll detect trends early, make data-driven decisions, reduce costs, and enhance care. Needless to say, that’s why BI technology caught the eyes of many healthcare executives worldwide.

Healthcare BI market insights

Globally, the healthcare business intelligence market has been growing for several years now, and most recently, its size is estimated at $11.41B in 2025. Industry analysts say that by 2034 the market will reach $35.72B, rising by 13.52% each year.

Interestingly, the clinical analytics segment of the healthcare BI market will hold almost half of the market, 41.2%. This trend reflects well what my team and I have been hearing from our healthcare clients — the demand for data-driven, personalized care. And this exciting transformation is made possible with state-of-the-art BI applications.

Healthcare BI partner for your every need

Use cases of business intelligence in healthcare and life sciences

While business intelligence seems to be only about analyzing operational and financial data, it is well-suited for various healthcare workflows. Here, I’ve listed some of the most common use scenarios.

Patient data analytics

Real-time monitoring of patient data — including clinical notes and data from medical devices — gives healthcare providers a 360-view of patients’ health states. BI tools analyze these continuous patient data streams at an unprecedented speed, all while flagging anomalies like blood pressure spikes. This promotes early interventions, improves patient outcomes, and reduces the risk of emergencies.

Medicina personalizada

As a part of personalized (or precision) medicine, BI tools take into account genetic data, clinical records, and lifestyle factors to help create tailored care plans. Thanks to BI, healthcare providers can identify the most effective care options for individual patients instead of sticking to a one-size-fits-all mindset. Doctors at Santeon health network already leverage BI dashboards to explore the treatment options available at various stages of the condition and determine the best course of action.

Treatment analytics

BI tools process large datasets to uncover treatment efficiency trends for different patients, track medication adherence, and identify which treatments yield the best results. All to optimize care strategies and get better therapy success rates. NHS Wales is a testament to BI’s efficiency in this area. For several years, the provider has used BI to compare patient-reported outcomes against clinical ones, visualize findings, and gain insight into which treatment options work best.

Healthcare management analytics

BI platforms help providers optimize scheduling, resource allocation, and patient flow. These systems scan the historical data and predict peak times for patient demand. This way, the management can be sure staffing and resource levels will always match the needs. For several years now, doctors and nurses at Johns Hopkins Hospital have been using BI to monitor patient flow data in the emergency department and managed to cut unnecessary patient stays.

Gestión de activos

Hospitals use BI to track reusable and disposable healthcare assets, medical equipment, medications, and inventory. BI apps receive asset data in real-time and help plan procurement, see asset usage trends, reduce equipment downtime, and come up with timely maintenance schedules. So, healthcare professionals can get everything they need when they need it.

Billing and financial analytics

BI is a way for healthcare providers to keep track of their billing processes, revenue cycles, and payer reimbursements. The advanced solutions analyze claims data, payments, outstanding balances and highlight inefficiencies, errors, and bottlenecks that could’ve remained unnoticed otherwise.

Public health analytics

On a larger scale, BI can be used for public health initiatives: analyzing population health data, identifying prevalent conditions and emerging health risks. This way, institutions get detailed reports on, say, chronic diseases and allocate resources where they’re most needed. A good example of this is USAID Global Health. A BI platform covers 90% of the agency’s data needs and supports its medical initiatives worldwide.

Clinical trial management

BI tools streamline clinical trial operations as they help centralize and analyze large datasets of patient responses, treatment regimens, and outcomes. BI makes clinicians’ jobs much easier: the solutions provide insights into trial progress, participant recruitment rates, and treatment efficacy. With real-time data, researchers can better understand the reactions of different individuals, potential medication side effects, and develop safer treatments.

Biomedical research

By visualizing data and comparing different variables, BI accelerates the discovery of new treatments, identifies promising drug development opportunities, and supports evidence-based conclusions. Pfizer, a pharmaceutical giant, has been using BI for 15+ years, and now it is an essential tool for 25,000 company employees.

Sales performance monitoring

For pharmaceutical, life sciences, and medical device companies, BI tools provide insights into sales: trends, popular products, new opportunities, and market shifts. With these findings, companies can adjust their strategies and make room for more targeted marketing and client communication. For instance, Ferring Pharmaceuticals claims that the BI platform helped its sales reps get insights on their targets and better plan provider meetings.

Benefits of business intelligence for healthcare

We’ve touched on how BI is being used to improve various healthcare practices but let’s take a deeper look at real-world examples of healthcare BI in action.

Mejores resultados para los pacientes

Analyzing real-time patient data and spotting trends early, BI tools improve diagnostic accuracy, reduce complications, and help deliver personalized, evidence-based care.

Case in point: The Mount Sinai Medical Center implemented BI in its ICUs and achieved a 20% decrease in mortality rates and a 15% reduction in the length of hospital stays.

Boost in operational efficiency

BI finds inefficiencies in day-to-day operations and helps streamline them, leading to better resource allocation, lowered wait times, better care delivery, and reduced bottlenecks.

Case in point: With a BI system in place, the Texas Children’s Hospital reduced patient wait times by 25% and significantly improved bed utilization rates.

Rising patient satisfaction

As BI helps personalize care, patients get better treatment results. Besides, changes in hospital operations that BI brings — like shorter wait times or easier scheduling — greatly influence patient impressions.

Case in point: Cleveland Clinic improved its operations based on BI findings and saw a 20% rise in patient satisfaction rates.

Optimización de costes

With real-time financial insights, BI helps healthcare organizations track expenses per patient, monitor reimbursements and asset expenses, as well as identify revenue leaks.

Case in point: After implementing BI for inventory and supply chain management, Mayo Clinic reported a 15% reduction in supply chain costs and increased operational efficiency.

Accelerated biomedical research

BI accelerates the medical research process by analyzing trends, outliers, and correlations so researchers can quickly pinpoint areas of interest, develop theories, and make discoveries.

Case in point: Novo Nordisk implemented business intelligence and AI to speed up scientific research and managed to process insulin studies data collected over more than 100 years.

“If you want to try out BI and find out if it’s right for your business, it may be much easier than, say, adopting AI or ML. You can start relatively fast: our team can set up a few analytical dashboards for you to experience the solutions’ benefits firsthand. Then, step by step, we enhance BI, develop customizations tailored to your healthcare processes, and introduce advanced analytics. The clients I work with really value this gradual approach to BI — your project evolves at its own pace while you get the ROI pretty fast.”

Anastasia Ilkevich

Gestor de cartera de tecnologías médicas y sanitarias en Innowise

Our success stories for the healthcare industry

Transform your healthcare business with data-driven decisions

Top BI tools for decision-making in healthcare

Power BI, a part of the Microsoft Power Platform suite, lets healthcare businesses analyze operational data, patient outcomes, and financial performance. It offers rich, interactive reporting and customizable dashboards for clinical and administrative data. Plus, Power BI can be seamlessly integrated into IT ecosystems, particularly if organizations already use Microsoft.

Pros

Native integration with Microsoft tools
Flexible and scalable, ideal for large healthcare organizations
Easy-to-build dashboards with drag-and-drop functionality

Contras

No native support for macOS or Linux
Performance can suffer with large datasets
No ML and advanced analytics features

Tableau, one of the top BI platforms, excels in visualizing data and helping explore patient outcomes, resource utilization, and performance metrics. Our clients value this tool for its interoperability: Tableau can be easily integrated with various data sources like EHRs, healthcare CRMs, or billing systems.

Pros

Intuitive, easy-to-use interface for non-technical users
Excellent data visualization capabilities
Comprehensive real-time dashboards

Contras

Higher licensing costs
Limited data prep functionality compared to competitors

InterSystems IRIS for Health is a specialized data platform with embedded BI features. Known for its speed and flexibility, the tool supports big data analytics, predictive analytics, and machine learning. IRIS integrates well with various healthcare solutions and is a robust option for clinical and operational insights.

Pros

High-speed data processing for real-time insights
Advanced machine learning capabilities for predictive analytics
Strong integration with EHRs and other clinical systems

Contras

Requires specialized technical expertise
The initial setup can be more complex compared to other platforms

SAP S/4HANA is a comprehensive ERP platform with BI capabilities. It is particularly effective for large hospital networks needing real-time analytics and a unified view across multiple departments or facilities. The tool supports operations like patient management, billing, resource allocation, cost management, and forecasting.

Pros

Real-time, data-driven insights for improved decision-making
Comprehensive, integrated healthcare solution
Strong forecasting and resource optimization features

Contras

Expensive implementation and maintenance
Requires significant user training

Qlik Sense provides an associative data model, which allows business users to explore and analyze patient data across multiple sources. Its self-service analytics features enable healthcare professionals to independently analyze patient trends, optimize resource use, detect fraud, and uncover patterns in large healthcare datasets.

Pros

Powerful self-service analytics for customized reports
Strong AI-driven insights and natural language querying
Intuitive data exploration

Contras

For larger organizations, licensing costs can be too high
Can be challenging for new users to master the platform

Our BI services for healthcare organizations

With a team of 2,000+ IT professionals, Innowise is a reliable partner ready to launch BI solutions for healthcare. With years of BI and industry expertise, we are here to help you make the most of your clinical and business data.

Consultoría BI

Our team of experts works closely with healthcare organizations to assess their needs and help address them with BI. From strategic planning to choosing the right BI tools, we guide you every step of the way to help you adopt a data-driven solution that aligns with your goals.

Implantación de aplicaciones BI

We help implement and integrate BI applications tailored to the needs of your healthcare business. Whether Innowise deploys a comprehensive BI system or sets up self-service BI platforms, your team gets access to real-time insights that empower decision-making at all levels.

BI support & maintenance

After your healthcare BI system is up and running, Innowise’s team is here to support it and ensure everything works smoothly. We monitor performance, troubleshoot issues, and update your BI solution to adapt to your evolving needs so your BI is always ready to deliver insights.

Gestión de datos

Innowise’s team organizes your healthcare data, sets up robust data pipelines, and establishes a smooth flow from source to BI platform for analysis. We focus on healthcare data consistency, security, and quality, so your team can truly trust the BI insights and let them guide the decision-making.

Data extraction & transformation

We make sure your diverse healthcare data is clean and ready for BI analysis. Our team focuses on interoperabilidad de los datos and transforms raw information into standardized, structured formats to help you generate valuable insights.

Data integration for BI

Bringing together data from various healthcare solutions into a BI dashboard, our experts take over data integration. We set up seamless communication of your systems (EHRs, CRMs, lab software, etc.) with a BI solution and eliminate data errors and losses.

Meet a mature tech partner for your healthcare BI project

Real-life examples of BI in the healthcare industry

Cleveland Clinic

Cleveland Clinic has been using BI for over a decade — and the technology has brought tangible results across various operations. Recently, the healthcare organization has adopted BI to improve the quality of endobronchial ultrasound (EBUS) procedures. The BI tool gets data from the EMR, aggregates it, analyzes the EBUS results, and, ultimately, helps standardize the procedure.

University of Pittsburgh Medical Center

University of Pittsburgh Medical Center (UPMC) used BI tools to aggregate and analyze data from various sources, including EHRs, insurance claims, and patient surveys. Based on this data, the BI platform identified at-risk patients and helped medical teams plan targeted care interventions. The results were stunning: UPMC decreased hospital readmissions by 30% and improved chronic disease management by 20%.

Conclusión

Dozens of success stories prove the efficiency of business intelligence in healthcare, from optimizing financial and operational workflows to seeing potential care gaps. To my mind, it’s a really good way to start getting value from the data you already collect. Just by analyzing, say, staffing and patient admissions over several months, you can better plan doctors’ schedules and make sure each person gets the medical attention they need. And imagine how much you can achieve if you extend BI to other workflows.

Our clients already experience benefits like lower operating costs, better satisfaction rates, and smoother processes. If you want to join them, feel free to reach out to Innowise and we’ll help you set up the healthcare BI solution you need.

FAQ

BI tools in healthcare analyze clinical records, operational data, financial information, clinical trial data, sales performance results, and many more. This allows healthcare businesses to gain insights into patient care, operational efficiency, and overall organizational performance and, later, work to improve them.

Innowise offers BI consulting, implementation, support, and maintenance services. We also help companies with data integration, reporting and visualization, predictive analytics, and AI/ML development. Thanks to our services, organizations manage to optimize decision-making processes, improve patient outcomes, identify cost-saving opportunities, and streamline healthcare operations.

BI solution implementation can range from a few months to a year, mainly depending on the complexity of the system and the amount of data involved. Factors like integration with existing systems — like EHR or billing software — user training, data quality, privacy, and compliance requirements also influence the timeline. Innowise’s team works closely with healthcare clients to estimate the timeline, speed up implementation, and ensure smooth BI deployment.

For healthcare BI solutions, costs vary depending on the project scope, number of users, and data infrastructure needed. A basic off-the-shelf BI solution with a moderate amount of customizations will cost significantly less than a more complex, enterprise-level BI implementation. If you have a BI project in mind and want to know the potential costs, just escríbenos.

Yes, BI tools are designed to integrate with a wide range of healthcare solutions like EHRs, practice management software, patient apps, and billing platforms. Through API connectors and middleware, we ensure seamless integration to let businesses analyze data across different systems and make thought-out decisions.

Aleh Yafimau Gestor de entregas

Date: Mar 12, 2025

Aleh Yafimau Gestor de entregas

Date: Mar 12, 2025

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