| Aspect | Neobanks |
Traditional banks going digital |
Embedded finance services |
| What it is | Fully digital banks with no physical branches | Established banks expanding services through digital channels | Financial services built directly into non-banking apps or platforms |
| How it works | Operate mainly through mobile apps and online platforms | Combine branch banking with apps, websites, and automation | Let users access financial services without leaving the platform they already use |
| Customer experience | Fast, simple, mobile-first, and available 24/7 | More balanced mix of digital convenience and traditional support | Seamless and highly convenient within the user’s existing journey |
| Main strengths | Low fees, quick onboarding, simple interfaces | Broad service range, brand trust, and branch support | Convenience, speed, and contextual financial services |
| Things to consider | Less in-person support, sometimes fewer complex products | Slower innovation due to legacy systems and internal complexity | Usually limited to specific use cases and offers less direct control |
| Typical use cases | Everyday banking, payments, budgeting, savings | Full-service banking, lending, account management, hybrid service | In-app payments, checkout finance, lending, wallets, seller funding |
| Examples | Chime, N26, Monzo | Chase, Bank of America, HSBC, BBVA | Klarna, Apple Card, Shopify Capital |