To provide an exceptional experience for the client’s international customers, we have built a user-friendly website that combines advanced functionality with an elegant design. This platform simplifies property search and offers tailored tools to meet the diverse needs of its global audience.
Meertalige ondersteuning
Our experts integrated multilingual capabilities into the website to meet the needs of English, German, and French-speaking users. HubSpot’s built-in multilingual tools served as the foundation, but we extended their functionality with custom enhancements to address specific requirements. For instance, property descriptions and legal documents were tailored to reflect regional nuances, ensuring content was accurate and relevant for each language group.
The website features a language toggle, allowing users to switch between languages without losing their place or data when navigating. All content updates are managed through a centralized CMS interface, so administrators don’t need to work on separate language-specific site versions. This approach reduces duplication of effort and provides consistency across all three language versions.
By building these features, we created a platform that accommodates a global audience and simplifies client content management, delivering a seamless and culturally appropriate user experience.
Interactive property quiz
Innowise developed an interactive property quiz to personalize the user experience and increase engagement. This tool asks users specific questions about their preferences, such as their budget range, desired property type (e.g., apartment, villa, or commercial space), and preferred location (e.g., city center, countryside). Based on their answers, the quiz instantly displays a curated list of matching properties from the database.
Technically, the quiz operates on a logic-based algorithm that cross-references user inputs with the property database. It dynamically updates results in real-time, so that users see only the most relevant options. All user inputs are automatically logged into the HubSpot CRM, allowing agents to review the data and follow up with tailored property suggestions or consultations.
This feature engages users with an interactive and intuitive process and helps the client capture high-quality leads by collecting actionable data. It bridges the gap between customer preferences and available properties, making it easier for both users and agents to find the perfect match.
Online payment integration
We integrated a secure online payment gateway to simplify the booking and payment process for personalized consultations. Users can now book consultation services directly on the website and pay using various methods, including major credit cards and region-specific payment options.
The payment system was built with PCI compliance, meeting strict security standards to protect sensitive customer information during transactions. Each completed payment generates an automated confirmation email with an invoice, sent directly to the user.
On the backend, the payment gateway connects seamlessly with HubSpot’s CRM. Payment details, such as transaction IDs and timestamps, are automatically logged into customer profiles. This automation eliminates the need for agents to manually enter data, reducing errors and saving time. Additionally, it provides agents with real-time visibility into payment statuses, enabling faster follow-ups and improved service delivery.
This integration transformed the consultation booking process into a fast, reliable, and user-friendly experience, benefiting both the client and their customers.
Custom design and branding
We designed the website to reflect the agency’s premium brand identity using HubSpot’s HUBL templating language and Tailwind CSS. Custom templates incorporated the agency’s colors, typography, and imagery, creating a cohesive aesthetic. The responsive design ensures smooth navigation across all devices, from smartphones to desktops.
Every element, from sleek layouts to high-quality property images, conveys sophistication and professionalism. This design fine-tunes user engagement and strengthens the agency’s reputation as a leader in high-end real estate.
