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About us
Technologies Industries Portfolio Hire From DSPs and SSPs to AI-powered bidding engines, our adtech development company builds custom solutions that help advertisers, publishers, and ad networks scale faster, target smarter, and monetize better.
From DSPs and SSPs to AI-powered bidding engines, our adtech development company builds custom solutions that help advertisers, publishers, and ad networks scale faster, target smarter, and monetize better.
In ad tech, winners adapt faster, target more precisely, and understand what works. Off-the-shelf solutions rarely offer this flexibility. As a leading ad tech software development company, we give you control, scalability, and speed tailored to your needs.
Templates limit growth
Speed wins auctions
Raw data drives decisions
As a specialized adtech product development company, we create platforms across the full spectrum of the digital advertising ecosystem, and we customize each technology to the unique challenges and growth stages of your business.
Most teams we work with already have data, budgets, and tools. What they don’t have is a platform that brings it all together and works the way they need it to. We build custom AdTech systems that give full control over targeting, spend, and reporting. That’s how we help clients scale what works and cut what doesn’t.
As an experienced advertising software development company, we choose our tech stack to meet the performance, scalability, and compliance demands and adapt it to your exact needs instead of forcing a “standard” setup.
With a streamlined adtech stack, your team spends more time on strategy and less on technical overhead.
Our media and advertising software development expertise spans every part of the digital advertising ecosystem, tailoring each solution to the challenges and scale of your business. Whether you are monetizing inventory, optimizing campaigns, or launching a new marketplace, we will develop the technology to make it happen.
We don’t make “tech for the sake of tech”. We focus our ad tech software development services on building tools that remove bottlenecks, bring clarity, and give you full control of your ad business, so you can grow, move fast, and keep the margin.
We build DSPs tailored to your goals – no generic dashboards, no guessing. Just smart targeting, clear reporting, and media buying that scales.
Our SSPs help you sell smarter: more buyers, better yield, less manual work. You get control over pricing, access, and monetization.
We build real-time marketplaces that are fast and clean. Our software can perform thousands of trades per second, without the choking.
We create real-time bidding software that win a bid in milliseconds. Speed is your ally, and we will keep it that way.
We build your audience data in one platform so you can easily segment, target and action your audience. Say goodbye to disjunct systems and blind spots.
We offer custom ad server development – flexible, fast, and built for performance. Show, track, and optimize with no limitations.
We build full programmatic advertising platforms – your rules, your logic, your revenue. No black boxes.
We create ad tech for streaming – smart, non-intrusive delivery across connected TV, with the targeting you actually need.
Our adtech integration services connect your stack, not clutter it. Clean data, smooth flow, full visibility across every system.
Our senior adtech engineers step in, build fast, and deliver production-ready platforms that scale, without babysitting or overhead.
You’re not here for “iterations” – you want a platform that works, scales, and makes money. As a results-driven adtech development services provider, we build exactly that. No guesswork. Just a proven process that moves fast and delivers.
We start by asking the only questions that matter: What’s the business goal? Where’s the upside? Then we pick the right tech, define scope, and build a roadmap that won’t collapse mid-project.
We design wireframes and flows that solve real use cases – not just look pretty in Figma. You get to test logic, UX, and flow before we write a single line of code.
We build responsive UIs that are fast, with real-time controls, and no bloat. Everything is tuned for performance, not pageviews.
We develop back-end logic and APIs which can withhold high-load, without crashing in peak traffic. Secure, scalable and ready for real money.
We connect everything – ad tools, APIs, analytics, billing – and test every flow like it’s already in production. Because soon, it will be.
We run stress tests, regression tests, and edge cases because your users won’t forgive bugs, and neither do we.
We ship with logging, rollback, monitoring, and proper infrastructure. You go live knowing it won’t blow up at 3 AM.
We track real usage, fix what matters, cut what doesn’t, and ship updates based on how people actually use the platform – not how they said they would in a workshop.
Standard adtech tools either lock you into rigid workflows or try to do everything and end up doing nothing well. Our ad tech software development team takes a different approach. We build exactly what your team needs to plan, launch, and scale ad campaigns without the usual tech bottlenecks.
| Feature / Capability | Innowise | Traditional vendors | Freelancers |
|---|---|---|---|
| AdTech specialization |  Because we build platforms and run campaigns, we know exactly what performs in the real world |  Build software without campaign experience |  Rarely have AdTech or campaign experience |
| Time to market | Optimized process, faster delivery | Slower due to bureaucracy | Depends on individual availability |
| High-load expertise | Platforms handling 250K+ req/sec | Limited scalability experience | Rarely experienced in enterprise-scale load |
| Integration capabilities | Seamless DSP, SSP, API connections | Partial or siloed integrations | Limited to known tools or platforms |
| Compliance readiness | Built-in GDPR/CCPA compliance | Requires additional compliance work | Compliance knowledge often limited |
| Transparency & collaboration | Full visibility at every stage | Less frequent updates, black-box delivery | Informal updates, less structured process |
| Post-launch support | Continuous optimization & updates | Support may be minimal or extra-cost | Usually ends after delivery |
| Team scalability | Scale team up or down quickly | Fixed teams, slower resource changes | Dependent on one person’s capacity |
We’ll design a custom solution built for your workflows – nothing more, nothing less.
“Innowise is able to implement new features faster than the internal team would be able to. Their communication is effective and solution-oriented. Overall, the speed with which they deliver quality code is wonderful.”
“We are delighted with Innowise's commitment to delivering quality work and solving issues quickly. They lead an engaged approach to understanding the team's needs and accomplishing their goals.”
“Innowise team succeeded where many other professionals failed before them, integrating very well into the day-to-day activities and delivering with good standing and autonomy. Thanks to their team we increased bug resolution speed by more than 10%, delivering better and on time.”
It’s building real advertising infrastructure – DSPs, SSPs, ad exchanges, RTB systems – that help you run, automate, and monetize ad traffic at scale.
The total cost can be anywhere between $120,000 for a lean MVP to $600,000+ to build something production-ready and easily scaled that has analytics, bidder logic and integrations.If you want an enterprise-grade product expect projects of $1 million+.
Building an adtech platform will take about 3 to 4 months to deliver a working MVP; 6 to 8 months to produce a reasonable mid-size product; and finally, 9 to 12 months to take an upper-sized global product.
Yes, we integrate with your existing stack. Not just “in theory” – in production: Google Ad Manager, The Trade Desk, Prebid, DV360, LiveRamp, analytics, billing systems, CRMs. Our advertising software development services don't patch things together. We make them work like one system.
Yes, any platform that we build will completely be compliant with privacy laws. We build platforms with GDPR, CCPA and any others that matter, now with consent flows, encryption, audit logs and privacy-first logic that is built into the architecture, not just taped together at the end.
