AdTech development company

From DSPs and SSPs to AI-powered bidding engines, we build custom AdTech software development solutions that help advertisers, publishers, and ad networks scale faster, target smarter, and monetize better.

40+

AdTech solutions delivered

60+

AdTech consultants

75%

mid & senior-level specialists

40+

AdTech solutions delivered

60+

AdTech consultants

75%

mid & senior-level specialists

Why invest in custom AdTech development

In digital advertising, milliseconds, precision, and adaptability separate the winners from the wasted budget. Custom-built AdTech software gives you the speed, control, and clarity that off-the-shelf platforms simply can’t match.

01/03

Off-the-shelf tools limit growth

Pre-built tools force you to adapt your strategy to their constraints, often compromising on targeting accuracy, reporting depth, and operational efficiency. With custom development, the tech bends to your goals, not the other way around.

02/03

Speed wins auctions

In programmatic advertising, every fraction of a second counts. A custom real-time bidding engine eliminates latency, helping you win premium impressions before competitors even load their bid.

03/03

See exactly what’s driving ROI

Custom solutions provide data that you can trust and won't second-guess, giving you the power to optimize spend with confidence and prove ROI beyond doubt.

Off-the-shelf tools limit growth

Speed wins auctions

See exactly what’s driving ROI

Our AdTech development services

We build solutions to eliminate the bottlenecks slowing your advertising business, whether it’s sluggish bidding engines, clunky UIs, or scattered, unreliable data. Every product we deliver is engineered to make your operations faster, smarter, and more profitable.

AdTech consulting

Ad platform development

Real-time bidding & programmatic infrastructure

Audience data & targeting solutions

Analytics, attribution & reporting

Privacy, security & compliance tech

AdTech consulting

We help slice away any uncertainty by advising on the appropriate tech stack and mapping out a platform architecture that aligns with your long-term growth strategy.

Ad platform development

We design DSPs, SSPs, ad exchanges, and private marketplaces, including programmatic advertising platform development, to automate buying and selling campaigns at scale.

Real-time bidding & programmatic infrastructure

We deliver ultra-low-latency real-time bidding software to win you valuable impressions, rather than losing them due to slow response times.

Audience data & targeting solutions

We build powerful data management platform services that unify audience data from multiple sources, making it easier to segment, target, and activate campaigns with precision.

Analytics, attribution & reporting

We unify your data into clear dashboards and apply attribution models that actually explain where your results come from, so you can invest with confidence.

Privacy, security & compliance tech

We design consent management and fraud prevention systems, plus AdTech integration services that link your stack with analytics, CRMs, and ad networks without data silos.

AdTech consulting

We help slice away any uncertainty by advising on the appropriate tech stack and mapping out a platform architecture that aligns with your long-term growth strategy.

Ad platform development

We design DSPs, SSPs, ad exchanges, and private marketplaces, including programmatic advertising platform development, to automate buying and selling campaigns at scale.

Real-time bidding & programmatic infrastructure

We deliver ultra-low-latency real-time bidding software to win you valuable impressions, rather than losing them due to slow response times.

Audience data & targeting solutions

We build powerful data management platform services that unify audience data from multiple sources, making it easier to segment, target, and activate campaigns with precision.

Analytics, attribution & reporting

We unify your data into clear dashboards and apply attribution models that actually explain where your results come from, so you can invest with confidence.

Privacy, security & compliance tech

We design consent management and fraud prevention systems, plus AdTech integration services that link your stack with analytics, CRMs, and ad networks without data silos.

Most teams we work with already have data, budgets, and tools. What they don’t have is a platform that brings it all together and works the way they need it to. We build custom AdTech systems that give full control over targeting, spend, and reporting. That’s how we help clients scale what works and cut what doesn’t.

Yury Rosolko

CMO

Core technologies we work with

We choose our tech stack to meet the performance, scalability, and compliance demands of modern AdTech and adapt it to your exact needs instead of forcing a “standard” setup.

Languages

HTML
CSS
JavaScript

Frameworks

Angular
React
Meteor
Vue.js
Next.js
Ember.js

WPF
Objective-C
Python

SQL

Microsoft SQL Server
MySQL
Azure SQL
Oracle
PostgreSQL

NoSQL

Apache Cassandra
Apache Hive
Hbase
Apache NiFi
MongoDB

AWS

Amazon S3
Amazon Redshift
Amazon DynamoDB
Amazon DocumentDB
Amazon RDS
AWS Elasticache

Google Cloud Platform

Google Cloud SQL
Google Cloud Datastore

Azure

Azure Data Lake
Azure Blob Storage
Azure Cosmos DB
Azure SQL
Azure Synapse Analytics
Azure Kinect DK
Azure RTOS

Hadoop
Spark
Cassandra
Kafka
Apache Hive
Apache ZooKeeper

Hbase
Azure Cosmos DB
Amazon Redshift
Amazon DynamoDB
MongoDB
Google Cloud Datastore

Containerization
Docker
Kubernetes
Openshift
Apache Mesos

Automation

Ansible
Puppet
Chef
Saltstack
HashiCorp Terraform
HashiCorp Packer

CI/CD tools

AWS Developer tools
Azure DevOps
Google Developer Tools
CI/CD
Jenkins
TC

Monitoring

Zabbix
Nagios
Elasticsearch
Prometheus
Data dog

Slow, clunky tools drain your team’s time.

With a streamlined AdTech stack, your team spends more time on strategy and less on technical overhead.

Industries & clients we serve

We build AdTech platforms for every part of the digital advertising ecosystem, tailoring each solution to the challenges and scale of your business. Whether you’re monetizing inventory, optimizing campaigns, or launching a new marketplace, we design the technology to make it happen.

Ad networks
Publishers
Agencies
Streaming & OTT
OOH advertising

Ad networks & exchanges

We help ad networks and exchanges trade inventory faster and more efficiently through custom-built platforms and ad exchange software that scale with demand.

Win more bids with lower latency
Boost revenue with smarter allocation
Connect seamlessly with global partners

Publishers & media companies

We help publishers maximize ad revenue without hurting audience experience by creating powerful, flexible SSPs and monetization tools.

Increase CPMs through stronger competition
Reach audiences without third-party cookies
Simplify ad operations in one place

Agencies with proprietary platforms

We help agencies take full control over their campaigns and client data with white-label AdTech solutions.

Launch campaigns faster with automation
Keep all client data in-house
Report performance in a single view

Streaming & OTT providers

We help streaming services and OTT providers deliver relevant ads without disrupting viewer experience.

Keep ads seamless across devices
Extend reach to new channels
Personalize content for higher engagement

Out-of-home advertising networks

We help OOH networks manage and monetize digital signage with dynamic, programmatic-ready platforms.

Update creatives instantly, from anywhere
Sell inventory to more buyers
Reduce manual scheduling effort

Solutions we build

We create tools to help you run, manage, and grow your advertising campaigns with ease. Our solutions let you control your ad operations, make money from your content, and connect with your audience effectively.

Demand-side platforms

We build custom platforms to help advertisers buy ad space and manage campaigns with smart targeting and detailed reports.

Supply-side platforms

Our tools help publishers sell their ad space, maximize earnings, and connect with multiple buyers seamlessly.

Ad exchange software

We create fast, real-time marketplaces where advertisers and publishers can trade ad space instantly.

Real-time bidding software

Our high-speed bidding systems handle thousands of ad requests per second, ensuring quick and efficient transactions.

Data management platforms

Our centralized systems collect, organize, and use audience data to help you reach the right people.

Ad servers

We provide custom ad server development for delivering, tracking, and optimizing ads across multiple channels.

Programmatic advertising platforms

Our full systems connect advertisers, publishers, and data to automate ad buying and selling.

CTV/OTT ad platforms

We provide solutions for delivering targeted, viewer-friendly ads on connected TVs and streaming devices.

AdTech integration services

We offer smooth connections between your tools and other platforms, analytics, and third-party ad systems.

No in-house team? No problem.

Our senior AdTech engineers will design, build, and deliver production-ready platforms at scale.

Our Ad software development process

We follow a clear, structured process that keeps projects moving fast, reduces risk, and ensures your platform is built for scale from day one.

Analysis & planning

We define business goals and technical scope, choose the right tech stack for speed and growth, and create a clear, step-by-step roadmap.

Design & prototyping

We turn your vision into wireframes, user flows, and interactive prototypes that reflect your brand and feel intuitive to your users.

Frontend development

We build responsive, cross-platform interfaces with real-time campaign controls and designs optimized for performance.

Backend development

We create secure, high-load server logic and APIs that can process peak traffic without slowing down.

Integration

We connect APIs, ad tools, analytics, and payment systems, testing every data flow for reliability and uptime.

Testing & QA

We run functional, regression, and load tests to spot issues early and ensure smooth performance on all browsers and devices.

Deployment

We configure infrastructure for launch, validate everything pre-release, and go live with rollback and monitoring in place.

Optimization & maintenance

We monitor performance, fix bugs fast, roll out updates, and add features based on real usage data.

Our AdTech and marketing projects

Why choose Innowise for AdTech development

Standard AdTech tools either lock you into rigid workflows or try to do everything and end up doing nothing well. Our AdTech engineering team takes a different approach. We build exactly what your team needs to plan, launch, and scale ad campaigns without the usual tech bottlenecks.

Feature / Capability	Innowise	Traditional vendors	Freelancers
AdTech specialization	Because we build platforms and run campaigns, we know exactly what performs in the real world	Build software without campaign experience	Rarely have AdTech or campaign experience
Time to market	Optimized process, faster delivery	Slower due to bureaucracy	Depends on individual availability
High-load expertise	Platforms handling 250K+ req/sec	Limited scalability experience	Rarely experienced in enterprise-scale load
Integration capabilities	Seamless DSP, SSP, API connections	Partial or siloed integrations	Limited to known tools or platforms
Compliance readiness	Built-in GDPR/CCPA compliance	Requires additional compliance work	Compliance knowledge often limited
Transparency & collaboration	Full visibility at every stage	Less frequent updates, black-box delivery	Informal updates, less structured process
Post-launch support	Continuous optimization & updates	Support may be minimal or extra-cost	Usually ends after delivery
Team scalability	Scale team up or down quickly	Fixed teams, slower resource changes	Dependent on one person’s capacity

Bloated adtech platforms cost you speed and revenue.

We’ll design a custom solution built for your workflows – nothing more, nothing less.

What our customers think

Kevin Day Founder and President Trumpet

“Innowise is able to implement new features faster than the internal team would be able to. Their communication is effective and solution-oriented. Overall, the speed with which they deliver quality code is wonderful.”

Industry Information technology
Team size 2 specialists
Duration 24 months
Services Custom software development

Or Iny CEO Zero Beta

“We are delighted with Innowise's commitment to delivering quality work and solving issues quickly. They lead an engaged approach to understanding the team's needs and accomplishing their goals.”

Industry Financial services
Team size 9 specialists
Duration 12 months
Services Custom software development

Ing. Ignazio Locatelli CEO CodeLand Srl

“Innowise team succeeded where many other professionals failed before them, integrating very well into the day-to-day activities and delivering with good standing and autonomy. Thanks to their team we increased bug resolution speed by more than 10%, delivering better and on time.”

Industry IT services
Team size 2 specialists
Duration 4 months
Services Staff augmentation, web development

FAQ

AdTech development is the process of building custom advertising technology platforms, such as DSPs, SSPs, ad exchanges, and real-time bidding systems, that help advertisers, publishers, and networks run, optimize, and monetize ad campaigns.

Costs vary based on features, integrations, and scalability requirements. A basic MVP can start in the low six figures, while enterprise-grade platforms with advanced analytics and high-load capabilities can require a larger investment.

Timelines depend on complexity: smaller tools may take 3-4 months, while full-scale platforms often require 6-12 months from discovery to launch.

Yes. We regularly connect our platforms with third-party APIs, analytics tools, programmatic exchanges, and payment systems to fit into your existing workflow.

Absolutely. We build consent management, secure data handling, and privacy-first targeting into our solutions to meet GDPR, CCPA, and other regulatory requirements.

Feel free to book a call and get all the answers you need.

Book a call

Contact us

Book a call or fill out the form below and we’ll get back to you once we’ve processed your request.

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What happens next?

Once we’ve received and processed your request, we’ll get back to you to detail your project needs and sign an NDA to ensure confidentiality.

After examining your wants, needs, and expectations, our team will devise a project proposal with the scope of work, team size, time, and cost estimates.

We’ll arrange a meeting with you to discuss the offer and nail down the details.

Finally, we’ll sign a contract and start working on your project right away.

AdTech development company

Why invest in custom AdTech development

Our AdTech development services

AdTech consulting

Ad platform development

Real-time bidding & programmatic infrastructure

Audience data & targeting solutions

Analytics, attribution & reporting

Privacy, security & compliance tech

Core technologies we work with

Industries & clients we serve

Ad networks & exchanges

Publishers & media companies

Agencies with proprietary platforms

Streaming & OTT providers

Out-of-home advertising networks

Solutions we build

Demand-side platforms

Supply-side platforms

Ad exchange software

Real-time bidding software

Data management platforms

Ad servers

Programmatic advertising platforms

CTV/OTT ad platforms

AdTech integration services

Our Ad software development process

Our AdTech and marketing projects

Why choose Innowise for AdTech development

What our customers think

FAQ

Contact us

What happens next?

Need other services?

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