OTT app development company

In the modern world of digital content, over-the-top (OTT app) platforms have gained immense popularity. Such media & entertainment IT solutions allow content creators and providers to deliver audio and video content directly to consumers, bypassing traditional cable and satellite television channels, which lose popularity. To embark on this exciting journey of OTT app development, businesses need a reliable partner, and that’s where Innowise, one of the leading OTT app development companies, comes into play.

Get over the top of the market with Innowise

OTT app development services

At Innowise, we offer a comprehensive suite of OTT services that range from integrating new features to custom OTT app development designed to meet the unique needs of our clients. Whether you’re a content provider, a broadcaster, or a business looking to expand your digital presence, our team of experts is here to guide you through every step of the process.

OTT app consulting

Before diving into the development process, it’s crucial to have a clear strategy in place. Our OTT app consulting services help you define your goals, target audience, and monetization strategies. We analyze market trends and competition to provide valuable insights that will shape the success of your OTT app.

OTT app UI & UX design

User experience is paramount in custom OTT app development. Our skilled designers create visually appealing and user-friendly interfaces that ensure seamless navigation and engagement. From intuitive menus to customizable profiles, we prioritize the end-users’ needs and preferences.

Custom OTT platform development

One size does not fit all when it comes to custom OTT app development. Our approach is tailoring each solution to our clients’ specific requirements. Whether you need a video streaming platform, an audio portal, or a smart TV application, we’ve got you covered.

OTT app migration and upgrade

If you already have an OTT app but it needs a facelift or additional features, we can help. We offer migration and upgrade services to ensure your app stays up-to-date and competitive in the ever-changing OTT development landscape.

OTT app integration

Integrating your OTT app with other systems and platforms is essential for a cohesive user experience. Our experts handle the integration process seamlessly, connecting your app with payment gateways, analytics tools, and third-party services.

OTT app maintenance and support

Launching your OTT app is just the beginning. We provide ongoing maintenance and support to ensure your platform runs smoothly. Our 24/7 support team is ready to address any issues and make necessary updates promptly.

OTT software solutions we deliver

Innowise delivers a diverse range of high-impact OTT apps tailored to meet the distinctive requirements of businesses and content providers. With a keen focus on innovation and user-centric design, our solutions are designed to elevate your presence in the digital media landscape.

World’s best OTT expertise at your fingertips.

Our specialists will bring their vast experience to ensure an efficient and seamless development process for your solution.

Key features to implement on your OTT platform

To stand out in the competitive OTT market, it’s essential to incorporate key features that enhance user experience and drive engagement. Here are some must-have features.

User side

Intuitive user interface (UI)

An intuitive and visually appealing UI is crucial for user engagement. It ensures easy navigation, well-organized menus, and a clean design that enhance the overall user experience.

Content categorization

By efficiently categorizing content into genres, themes, or user preferences, OTT platforms facilitate easy content discovery and help users find what they want quickly.

Search functionality

Implementing a robust search feature that allows users to find specific shows, movies, or genres effortlessly along with applying filters and sorting options will significantly enhance the search experience.

Personalized user profiles

Enabling users to create personalized profiles with individual watch histories, preferences, and recommendations enables the personalization of content suggestions.

Recommendation engines

AI-driven recommendation engines analyze user behavior and provide personalized content recommendations. This enhances user engagement and satisfaction.

Offline viewing

The ability to download content for offline viewing is especially valuable for users on the go, allowing them to enjoy content without an internet connection.

High-quality streaming

By ensuring high-quality video streaming with adaptive bitrate technology, such products adjust the streaming quality based on the user’s internet connection, providing a seamless viewing experience.

Multi-device compatibility

Making an OTT app compatible with various devices, including smartphones, tablets, smart TVs, and gaming consoles, ensures a broad reach and accessibility for users.

Social sharing integration

Integrating social media sharing options allows users to share their favorite content with friends and followers. This feature promotes user engagement and word-of-mouth marketing.

In-app purchases

In-app purchases allow users to pay for additional features, premium content, or merchandise related to the streaming service. This provides additional revenue streams for your platform.

Interactive chat and comments

Integrating interactive chat or comment sections can create a sense of community. This allows users to discuss shows, share opinions, and connect with other viewers.

Live streaming and event scheduling

Incorporating live streaming capabilities for events, concerts, or sports creates even more anticipation and engagement, especially when it includes a scheduling feature to inform users about upcoming live events.

Security features

Securely operating user data and protecting content means implementing secure user authentication mechanisms and using encryption to protect against unauthorized access or content piracy.

Voice search

Voice search functionality will significantly enhance user convenience. This feature enables users to easily find content by speaking commands, making the search process hands-free and efficient.

Audience analytics

Analytics tools help businesses make informed decisions by tracking user behavior, preferences, and engagement patterns. Analyzing this data helps in refining content strategies and improving the overall platform.

Business side

Content management system (CMS)

A powerful CMS allows OTT platform staff to manage and organize content efficiently. It includes features such as content categorization, tagging, and easy uploading of new media assets.

User management

Admins should have the ability to manage user accounts, view user activity, and handle issues related to user accounts. This includes user verification, password resets, and account suspension if needed.

Analytics dashboard

Provide admins with a comprehensive analytics dashboard that offers insights into user behavior, popular content, engagement metrics, and platform performance. Analytics help in making data-driven decisions.

Revenue tracking and reporting

Implement tools for tracking revenue generated through various monetization strategies. Admins should have access to detailed reports on subscription revenue, ad revenue, and other income sources.

Ad management

If your OTT platform includes advertisements, provide admin tools for managing ad campaigns, setting ad frequency, and tracking ad performance. This ensures efficient monetization through advertising.

User feedback and support tickets

Admins should have access to a system for managing user feedback and support tickets. This includes addressing user issues, responding to inquiries, and monitoring overall customer satisfaction.

Moderation tools

If your platform allows user-generated content or comments, implement moderation tools. Admins should be able to monitor and moderate user-generated content to ensure compliance with community guidelines.

System logs and auditing

Implement system logs and auditing features that allow admins to track changes made to the platform, user activity, and security-related events. This enhances accountability and transparency.

Security controls

Provide admin-level security controls to manage access permissions, encryption settings, and overall platform security. This includes features for monitoring and preventing unauthorized access.

Notification and communication center

Admins need a centralized system for sending notifications to users, managing announcements, and communicating important updates. This ensures effective communication with the user base.

Content licensing and rights management

Admins should have tools to manage content licensing agreements, track rights expiration, and ensure compliance with licensing terms. This feature is crucial for legal and contractual obligations.

Customization and branding controls

Admins should be able to customize the look and feel of the platform, including branding elements, colors, and logos. This ensures consistent branding across the entire user experience.

Notification and alert settings

Provide admins with configurable notification settings for critical events, system updates, and alerts. This helps administrators stay informed about potential issues and system health.

API integrations and third-party services

Admins should have the ability to integrate with third-party services and APIs for additional functionalities, such as payment gateways, analytics tools, and social media platforms.

Update and maintenance tools

Admins need tools for managing system updates, applying patches, and performing routine maintenance tasks. This ensures the platform remains secure and up-to-date.

How much does OTT app development cost?

The cost of OTT platform development can vary widely depending on your project’s complexity and scope. Contact us to get a precise estimate, and our specialists will dive deeply into your project’s specifics.

In general, the aspects that affect project cost the most include:

Project complexity

Project duration

Team composition

Chosen technologies

Still thinking?

Drop us a line and let’s discuss how we can help you develop your business.

Hire OTT app developers

Our team of experienced OTT app developers is ready to bring your vision to life. Whether you have a detailed project plan or need assistance in brainstorming ideas, we’re here to collaborate and create a top-notch OTT app tailored to your needs.

Why choose Innowise as an OTT development agency?

Innowise stands out as a premier OTT development agency for several reasons:

Expertise

Our team has extensive experience in OTT app development and a proven track record of delivering successful projects.

Customization

We prioritize customization to ensure your OTT app aligns perfectly with your business goals and brand identity.

Cutting-edge technology

We stay up-to-date with the latest industry trends and technologies, ensuring your OTT platform remains competitive.

Dedicated support

Our 24/7 support team is always ready to assist you, ensuring your OTT platform runs smoothly.

Transparent pricing

We provide clear and competitive pricing with no hidden costs, so you can plan your OTT development budget confidently.

Quick start

With more than 1600 specialists at hand, we are able to provide suitable candidates and start work in a matter of days.

OTT software development: our recent case studies

What our customers think

Innowise’s help allowed us to complete the project on time. Their flexible approach resulted in a smooth partnership. They were responsive and easy to work with, on top of being technically proficient.

Joanna Wolynska HR & Project Manager Netdevops Luxembourg S.a.r.l

We are delighted with the high-quality work and professional approach of Innowise's performance. Their flexible and available process is key to the ongoing project's success. Our team also trusts that they'll deliver according to our needs.

Ory Goldberg CEO Traxi

We are delighted with Innowise's commitment to delivering quality work and solving issues quickly. They lead an engaged approach to understanding the team's needs and accomplishing their goals.

Or Iny CEO Zero Beta

FAQ

What is an OTT app?

An OTT solution (Over-The-Top app, OTT platform) is a digital platform that delivers audio, video, and other media content directly to consumers over the internet. OTT platforms bypass traditional cable and satellite television networks, allowing users to access content on various devices.

What are the key features to include in OTT platform development?

Key features for OTT solutions include user-friendly interfaces, content categorization, recommendations, voice search, audience analytics, and more. These features enhance the user experience and drive engagement.

What are some popular platforms for developing OTT streaming platforms?

Popular platforms for developing OTT applications include Roku, Apple TV, Amazon Fire TV, Android TV, and other TVs, as well as mobile devices. Each platform has its own development guidelines and requirements.

How can I monetize my OTT application?

OTT streaming can be monetized through subscription models, advertising, pay-per-view, and in-app purchases that allow users to access OTT content on a payment basis. The choice of monetization strategy depends on your content and target audience.

How long does OTT platform development take?

The time required to develop OTT apps can vary depending on complexity and technology stack. On average, it can take several months to develop a fully-featured OTT application. Contact us, and together we can make a more accurate estimate based on your project specifications.

Contact us!

Book a call or fill out the form below and we’ll get back to you once we’ve processed your request.

What happens next?

Once we’ve received and processed your request, we’ll get back to you to detail your project needs and sign an NDA to ensure confidentiality.

After examining your wants, needs, and expectations, our team will devise a project proposal with the scope of work, team size, time, and cost estimates.

We’ll arrange a meeting with you to discuss the offer and nail down the details.

Finally, we’ll sign a contract and start working on your project right away.

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OTT app development company

Get over the top of the market with Innowise

OTT app development services

OTT software solutions we deliver

Video portals

Audio portals

Live streaming portals

Video content management system

Smart TV OTT platform development

Video surveillance solutions OTT platform development

Key features to implement on your OTT platform

User side

Business side