Marketing automation software
Manually completing marketing tasks like email marketing campaigns, social media management and publishing, and ad campaign optimization can be tedious and time-consuming. Marketing automation software can streamline these tasks - improving lead generation, direct mail, digital advertising, Google Ads, and more, resulting in better marketing efficiency, ROI, and customer satisfaction.
Marketing analytics software
AI-powered marketing analytics software enables the tracking and prediction of the success of marketing activities and campaign performance - using multiple metrics, including ROAS, ROMI, CPL, pay-per-click, amongst others. We build multi-functional tools for automated reporting, predictive analytics, optimization, customer segmentation, attribution modeling, Google Analytics integration, and data visualization, to name a few.
Real-time bidding software (RTB)
The use of real-time bidding in the ad tech industry has changed the way publishers, app creators, and advertisers distribute campaigns and optimize ad revenue. We offer RTB software development services - keeping our clients one step ahead of the competition thanks to our refined digital marketing strategies, compared to sluggish and ineffective traditional online advertising.
Email marketing software
Email marketing delivers high ROI and is an effective tool for personalized communication with clients. Our specialists build automated email marketing software to simplify the process - using more established infrastructure, increasing customer engagement and conversion rates as a result. With these bespoke tools, you can save time spent on time-consuming routine tasks and instead concentrate exclusively on strategy and creativity.
Software for social media marketing
Innowise develops software that streamlines social media management, enables metrics monitoring, oversees social media marketing campaigns, and simplifies media content publishing. These solutions allow companies to better organize their social media channels and monitor engagement according to deadlines and budget.
Sales automation
Sales automation is a must-have for creating a great customer experience across different marketing channels. It simplifies repetitive tasks - like lead identification and qualification, sales analytics and reporting, demand and sales forecasting, pipeline management, sales calls, and more - using bespoke digital tools to handle leads without losing the personal touch.
Marketing CRM software
We develop, integrate, and improve custom CRM solutions that encourage businesses to foster strong, long-lasting connections with their customers and generate new prospects, with a focus on conversion rate optimization. Our developers enrich CRM software with automation solutions that streamline the management of advertising campaigns, monitor email engagement, and conduct A/B testing on landing pages.
Workflow automation software
Our software development and automation services unify different processes across your organization - saving time, boosting efficiency, and improving accountability. Our automation experts will design customized solutions specifically for the unique wants of your business.
Revenue management software
Businesses use revenue management software to align sales and customer payments, reduce revenue loss, distribute revenue among units, and track and improve the general performance of goods and services. Innowise provides first-rate revenue management solutions for billing, invoices, and payments with cutting-edge features custom-made for your organization.
Customer loyalty software
Knowing how to start, operate, and streamline a customer loyalty program can be carried out fastest and most efficiently with the help of customer loyalty software. Digital marketing software development lets companies predict customer behavior using ML algorithms, as well as efficiently manage loyalty programs by distributing consumer incentives such as reward points, discount coupons, and free product samples.
Advertising agency software
We develop comprehensive software that helps ad agencies manage every aspect of their daily operations - think project management, team collaboration, client relationship management, media planning and buying, data analysis, budget tracking, and account reporting. Bespoke solutions meet the unique needs of each agency we collaborate with - freeing up their time to focus on delivering high-quality creative campaigns to their clients.
Custom CMS for marketing
At Innowise, we offer custom CMS development services for organizations looking to create, manage, publish, and track their online content. We design, build, and maintain easy-to-use systems that support the creation of feature-rich websites, web apps, and custom mobile apps for a great user experience and high conversion. With expert tech knowledge and over 17 years of expertise in CMS development, we deliver tried-and-tested solutions that meet each one of our client's objectives - no matter how big the vision.
Supply-side platforms (SSP)
Supply-side platforms help website owners and publishers to manage and sell ad inventory programmatically - maximizing revenue from ad impressions and improving the overall efficiency and transparency of ad campaigns while also providing valuable insights into audience behavior.
Demand-side platform (DSP)
Our experts build intuitive demand-side platforms to help advertisers programmatically purchase and manage digital ad inventory. With the help of custom-built DSPs, advertisers can target the right audience, track their ad and marketing campaigns' impressions and performance, and optimize their media buying processes.
Marketing chatbots
Chatbots are becoming increasingly popular across the marketing industry, thanks to their capacity for convenient client support as well as their sales automation capabilities. Innowise’s custom chatbots are equipped with artificial intelligence and NLP technologies to enhance the overall client experience and improve user satisfaction. Our specialists design these chatbots specifically to your goals and continuously improve them for the best user experience possible.
Video platforms
With the rise of AI in video post-production and fully automated video creation for virtual world sales, it’s no surprise that video content has quickly become the go-to trending content type. Innowise’s custom-built video platforms can easily integrate with your existing marketing software - and we make sure to pack them with unique functions tailored to your unique business goals.
Digital asset management (DAM) software
We develop solutions for creating, storing, organizing, categorizing, accessing, sharing, and tracking a wide variety of digital assets. Our experienced developers are able to integrate DAM software with existing content management systems - while also adding custom features such as advanced user permissions, intelligent search, filtering, version control and history, metadata tagging, usage rights, and expiry dates management.
Affiliate marketing software
Whether you’ve already established a large network of affiliates or you’re just starting out, we’ll help you create a tailored solution to streamline your processes and help you easily track your performance. Customized affiliate software programs will help your organization optimize affiliate marketing campaigns, monitor and improve metrics, and automate payments to commercial partners.
Customer experience management (CXM) software
Through bespoke CXM solutions, businesses can dramatically improve the interactions that customers have with their company, products, and services. By integrating CXM software with a variety of other tools, we bring together data from multiple sources in order to create a comprehensive picture of the customer. This approach means marketers are better equipped to understand their customers, predict their behavior, deliver timely personalized offers, and improve overall customer satisfaction.
Online reputation management software
Our team designs solutions to track, gather, and share customer feedback, giving you the actionable insights you need to take your online standing to the next level. As part of our software development services, we specialize in integrating cutting-edge SEMs and third-party solutions to further enhance customer acquisition and engagement levels.
Enterprise mobility apps
We develop bespoke enterprise mobility apps that allow for seamless integration with existing enterprise systems - guaranteeing that your employees have the tools they need to stay connected wherever they are. These apps offer intuitive features such as digital marketing tools, custom CRM solutions, secure messaging, document management, and real-time collaboration.
