Telegram-based tap clicker game for crypto company: improved user engagement and retention

Innowise developed a Telegram-based tapping game to promote a cryptocurrency.

Customer

Industry

Finance

Region

Client since

2024

The client is a European Union-based company that develops its own cryptocurrency on the TON blockchain. They sought to enhance their market presence and user engagement through an innovative gamified application.

Detailed information about the client cannot be disclosed under the provisions of the NDA.

Challenge

The client lacked the expertise to design an engaging game mechanic

Looking to attract attention and early adopters to their cryptocurrency project, the client sought to develop a game that would get the users acquainted with their offering in an engaging way. The client envisioned a solution that would reward the user with cryptocurrency for generating buzz around the project, allowing them to gain community trust and properly assess the coin price.

The client faced a significant challenge in developing a full-fledged game that would entice users to continuously interact with it. Lacking the knowledge of gamification techniques and in-game economy mechanics, they turned to Innowise to augment their expertise.

Solution

A comprehensive Telegram-based tapping game integrated with the client's blockchain

Innowise’s team developed a Telegram-based game leveraging a comprehensive set of gameplay mechanics designed to drive user engagement. Since the customer planned to issue the coin on the TON blockchain, building the game on Telegram was an obvious choice. Moreover, Telegram offers a large pool of audience to engage with the product.

The solution includes several key aspects:

Basic game mechanics

Users mine the coins by repeatedly tapping the screen. These coins are then added to the users’ wallets hosted on the blockchain.

The game limits the number of taps the users can do via the energy supply to prevent them from cheating. The supply replenishes daily, so when the users exhaust it, they will have to wait till the next day. To go around the limit, they can use energy boosts that grant more taps. There are free boosts that are limited in quantity, and there are ones that can be purchased with mined coins.

It offers a leveling system that boosts progression to further entice users to engage with the game. Players gain levels by mining more coins, and each level increases their daily energy limit.

Apart from actively mining coins, users can also earn them passively. To do that, they can purchase special cards that grant passive income. The cards mine coins for a limited time, and users have to log into the app again to resume the process.

Rewards and user retention

Another engagement and retention boost is implemented through a reward system. The users get rewarded coins for completing tasks such as:

Following the project’s social media pages and Telegram channel;
Inviting the friend via referral link;
Logging into the game daily.

Technologies

Front-end

TypeScript, React Native, Redux, React-navigation

Back-end

Python, FastAPI, PostgreSQL

Cloud

AWS ECS, AWS Kinesis, AWS S3, AWS Lambda, AWS SQS

Blockchain

TON

VCS

Git, GitHub

Blender, 3DCoat, Adobe Photoshop

Process

Innowise experts kicked off the project with a discovery phase, during which they gathered the client’s requirements, researched their crypto product, and created the game specification and project scope along with game mechanics descriptions.

Then, our design team created UI and in-game asset prototypes for client approval. Once the team had landed on the game’s final look, the developers stepped in to program the entire project and integrate it with the TON blockchain.

Innowise experts broke the project down into two-week sprints, at the end of which they held demos with the client to correct the course if necessary.

Team

Project Manager

Blockchain Expert

UI/UX Designer

3D Artist

2D Artist

Back-End Developers

Front-End Developer

QA Experts

Results

Improved social media engagement and and project trust

The engaging game mechanics, coupled with opportunities for passive income, allowed the client to attract a massive number of users.

The game not only drew engagement to the client’s socials and subsequent attention to their crypto project, but also increased community trust and positively impacted the coin price.

By leveraging innovative gamification strategies and a thorough understanding of blockchain technology, Innowise successfully delivered a game that met the client’s needs and exceeded their expectations.

Project duration

March 2024 – June 2024

40%

increase in social media engagement

20%

improvement in project trust and recognition rates

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