AdTech Software Development | Hire our AdTech developers

Turn your ad data into actionable insights and drive campaign success

AdTech software development solutions we deliver

Demand-side platforms (DSPs)

We create DSPs that optimize ad space purchases in real-time. This helps you improve targeting and boost the effectiveness of your digital ad campaigns.

Supply-side platforms (SSPs)

We provide SSP development services to help you optimize ad inventory and automate ad sales so you can increase revenue and attract more advertisers.

Data management platforms (DMPs)

We build DMPs that collect and analyze data, allowing you to create personalized ads and enhance campaign effectiveness.

Creative management platforms (CMP)

Our AdTech developers create advanced ad platforms that streamline ad creation, testing, and optimization, enhancing campaign effectiveness and reducing management time and effort.

Ad exchanges, servers, and networks

Innowise creates custom ad exchanges, servers, and programmatic networks to connect advertisers with publishers, manage inventory efficiently, and automate transactions seamlessly.

Analytics and conversion tracking tools

We integrate BI tools like PowerBI, Tableau, and Qlik, and create custom dashboards that provide actionable insights and empower you to make data-driven marketing decisions.

CTV exchanges

We develop CTV exchanges to help you buy and sell ad space on connected TV platforms, optimizing placements and reaching targeted audiences.

CRM systems

We create custom CRM systems for AdTech businesses, seamlessly integrating with advertising platforms to optimize campaigns and provide advanced analytics.

AdTech software development services we provide

At Innowise, our expert AdTech team brings vast project experience to the table. We can either enhance your in-house team’s skills or develop a custom product from scratch to simplify targeting and streamline ad management, ensuring audience engagement at any stage. From initial consulting to ongoing support, we’ve got everything covered so you can focus on growing your business while we handle the tech.

AdTech consulting services

Our team of AdTech consultants is ready to advise on strategy creation, infrastructure revamping, and selecting cutting-edge technology to optimize your operations.

Software integration

We integrate AdTech solutions into your existing infrastructure, optimizing software efficiency to maximize your investment returns and enhance overall performance.

Software maintenance

At Innowise, we continuously identify and implement enhancements to ensure your AdTech software remains at the forefront of technological advancements, operating seamlessly.

Team augmentation

Our team augmentation services focus on integrating additional AdTech expertise into your project, ensuring faster development and cost-effectiveness tailored to your needs.

AI and ML integration

Our team integrates AI and ML into your AdTech solutions to analyze user behavior, campaign data, and optimize targeting, bids, creatives, and budgets.

Blockchain integration

Leveraging blockchain technology, we develop AdTech solutions that enhance transparency, security, and trust, resulting in more effective and reliable advertising campaigns.

Tired of overspending on ad campaigns that don't deliver results?

We can help you get more value from your ad budget with custom AdTech solutions designed for maximum efficiency and ROI.

Benefits of AdTech software development services for business

Better marketing funnel insight

Our team develops custom AdTech solutions that collect and analyze data on user behavior at every stage of the marketing funnel. By identifying bottlenecks and devising strategies to boost conversions at each phase, we help you achieve increased sales and a higher return on your advertising investment.

Accurate budgeting

We develop cutting-edge AdTech platforms that empower you to create a data-driven budgeting strategy, eliminating the guesswork. Our experts utilize AI and ML algorithms to analyze data and predict campaign performance, helping you determine the optimal budget to achieve your goals.

Improved targeting and personalization

AdTech solutions allow you to more accurately target audiences and offer personalized ad offers, increasing the likelihood of conversions. At Innowise, we develop targeting systems based on a thorough analysis of user behavior and preferences, helping our clients deliver the most relevant content and significantly improve user experience.

Enhanced advertising campaign efficiency

Implementing AdTech solutions automates the management of advertising campaigns, significantly reducing manual labor costs and minimizing human errors. We develop and integrate advanced AdTech platforms that optimize ad placement and enhance effectiveness through cutting-edge ML algorithms and big data analysis.

Who we serve

At Innowise, our team has a profound understanding of the digital advertising landscape, shaped by close collaborations with advertisers, publishers, agencies, and platforms. We leverage this expertise to create custom AdTech solutions that help clients optimize ad campaigns, improve targeting accuracy, and achieve maximum ROI.

Advertisers

Innowise helps advertisers fine-tune their platforms for maximum ad efficiency and personalization. We craft new features, integrate cutting-edge AI, ML, and data analytics to optimize your advertising strategies and deliver campaigns that resonate with your target audience.

Publishers

We collaborate with AdTech firms to improve platform efficiency and maximize ad revenue. We develop advanced algorithms for optimal ad placement and analytics tools to track performance, ensuring maximum profitability and operational efficiency.

Ad agencies

Innowise collaborates with ad agencies to overhaul campaign management and improve insight gathering. Our technology enhances user segmentation and behavioral analysis, leading to more effective campaigns and improved client satisfaction.

AdTech platforms

Our team supports AdTech companies in refining their platforms for improved ad targeting and performance. By customizing development tools and integrating robust data processing capabilities, we help you achieve higher engagement rates and revenue potential.

eCommerce platforms

Innowise assists eCommerce platforms in harnessing consumer behavior analytics to enhance advertising precision. This leads to better targeted campaigns and higher conversion rates, deepening customer engagement and increasing sales.

Media buying agencies

We collaborate with media buying agencies to optimize their platforms for efficient media planning and buying. Our solutions enhance your ability to forecast trends and allocate resources more effectively, sharpening your competitive edge.

AdTech startups

Innowise accelerates market adoption for AdTech startups by helping them refine their platforms. We focus on scalable architecture and innovative tech solutions to propel your growth and establish market presence.

App developers

Innowise empowers app developers to optimize ad placements and management within their mobile apps. We offer tools for better user interaction tracking and response analysis, optimizing ad placements without compromising app performance.

Entertainment and gaming companies

We collaborate with entertainment and gaming companies to enhance user acquisition and engagement through targeted advertising. We enhance the integration of interactive advertising without disrupting user experience, keeping your audience engaged and responsive.

Advertisers

Publishers

Ad agencies

AdTech platforms

eCommerce platforms

Media buying agencies

AdTech startups

App developers

Entertainment and gaming companies

Advertisers

Publishers

Ad agencies

AdTech platforms

eCommerce platforms

Media buying agencies

AdTech startups

App developers

Entertainment and gaming companies

At Innowise, we blend data, technology, and deep business insights to craft custom AdTech solutions. We help our clients not only optimize their ad campaigns but also achieve sustainable growth. With our extensive AdTech experience and technical expertise, our team develops solutions that convert impressions into sales and consistently maximize return on investment.

Yury Rosolko

CMO at Innowise

How much does our AdTech software development cost?

AdTech software development involves numerous factors that influence the final project cost. These factors encompass both technical and managerial aspects. While an approximate cost can be outlined by considering all relevant parameters, the exact estimate will ultimately depend on the specific details of each project.

Project scope and complexity

Technology stack

Development team size

Qualification of specialists

Design requirements

Platform choices

Third-party tool integration

Maintenance and support needs

AdTech software development process

At Innowise, we’re all about flexibility in our approach to software development. We make sure we’re on the same page with what you need and want. Whether you’re bringing us a brand-new idea, a product that’s been around but needs a refresh, or if you just need an extra set of hands for your team, we adapt our AdTech software development process to fit your specific situation. Typically, this process goes through several key stages, each one focused on delivering a top-notch and fully functional product.

Analysis and planning

Initially, we sit down with you to thoroughly understand your needs, defining the project goals and detailing the work scope. We also carefully select the most appropriate development technologies and tools to ensure the best outcomes.

Design and prototyping

Following that, we create a visual representation of your software, crafting wireframes, mockups, and interactive prototypes that align with your brand guidelines.

Front-end development

This stage is all about the user interface. We implement interactive elements and animations, ensuring the software is compatible across different browsers and devices.

Back-end development

Here, we build the server logic and APIs, design the database architecture, and ensure everything integrates smoothly with external systems.

Integration

This stage involves connecting the necessary third-party tools and ensuring that all parts, including external services and APIs, work together effectively and efficiently.

Testing and QA

Our quality assurance team conducts extensive testing – covering functional, load, and regression tests – to identify and resolve any significant issues, ensuring stable software operation.

Deployment

During deployment, we prepare the infrastructure, configure servers, and launch your application in a production environment.

Maintenance

Post-launch, our team continues to provide ongoing software updates and support, promptly addressing any issues and adding new features as required.

Need to streamline your ad operations and reduce manual work?

Innowise automates your AdTech, saving you time and money.

Why choose Innowise as an AdTech software development company

Innowise is more than just a software development company; think of us as your strategic ally. We really get the ins and outs of the AdTech market—its trends, its quirks, and the challenges it throws your way. Armed with this deep knowledge, we're ready to craft cutting-edge solutions that will power your advertising campaigns to success. We're here to bring your boldest ideas to life, amp up your ad impact, and help you stand out from the competition.

Top 3% of IT talent

We don't just hire any software engineers; we go for the best of the best. Through a thorough selection process, we ensure that your projects benefit from unmatched expertise. And we don't stop there - we continuously invest in training and developing our team, keeping them sharp and ahead of the curve.

Reduced costs

Choosing to work with Innowise means you can save up to 30% compared to keeping an in-house team. We handle everything from hiring the right experts to project management, freeing you up to zero in on your main business strategies and goals.

High retention rate

Why do 93% of our clients stick with us long-term? Because we consistently deliver top-notch results. Our developers are always up-to-date with the latest skills, ready to adapt to the changing needs of your projects. With Innowise, you're not just getting results—you're reducing effort, costs, and risks.

Flexibility and scalability

Whether you need a few specialized experts or a full dedicated team, we're flexible to your needs. You'll have access to cross-functional teams that can scale smoothly as your project grows, ensuring you always have the right support at the right time.

Is your current AdTech platform limiting your growth potential?

We can help you scale your advertising efforts effortlessly with our flexible, scalable AdTech solutions.

AdTech software development services: our recent case studies

What our customers think

I'm very satisfied with their high-quality work and ability to deliver exactly what I want through a very professional approach. Their flexible and available process is key to the ongoing project's success.

Ory Goldberg CEO Traxi

We received positive feedback from our clients when they interacted with the product. A reliable partner, Innowise delivers on time and within budget. What stands out the most is their attention to detail and extensive resources of highly-skilled technical candidates.

Bruce Elliot Head Of Product Definely

Our company was most impressed with the team's transparency throughout the project. Even when our own team is busy, they keep on giving updates and checking up if there are any more issues to handle.

Markus Haataja CTO Eventilla Oy

FAQ

Why is AdTech important for businesses?

AdTech really takes the guesswork out of digital advertising. It optimizes how ads are bought, sold, and delivered, making sure businesses get the most bang for their buck. It lets companies stretch their advertising dollars further, personalize their campaigns, and make decisions based on solid data. Ultimately, this leads to better customer engagement, stronger brand loyalty, and sustainable growth.

What are the key components of an AdTech platform?

Think of AdTech as a big ecosystem that connects advertisers with publishers. At the heart of it, you have DSPs that help advertisers buy ad space efficiently. Then there are SSPs that help publishers manage and sell their ad inventory. Ad exchanges are where these buying and selling transactions happen. DMPs gather and organize audience data for targeted advertising. Ad servers then make sure the ads reach the right people at the right time. And don’t forget ad networks and analytics tools – they simplify the buying process and measure how well the campaigns are doing, giving you insights for future optimizations.

What is the difference between AdTech and MarTech?

AdTech and MarTech are like two peas in a pod, but they each have their own roles in digital marketing. AdTech focuses on the tools and software for managing, delivering, and analyzing digital ads. It’s all about making the ad buying and selling process smoother, targeting effectively, and making sure the ads reach the right audience. MarTech, on the other hand, is more about the bigger picture – it includes technologies that help plan, execute, and measure marketing campaigns overall. It’s geared towards enhancing customer engagement, generating leads, and improving conversion rates.

Need other services?

Marketing software development

Innowise develops marketing software to streamline campaigns, automate processes, offer analytics, and effectively reach target audiences.

Audit and consulting

Our experienced consultants will ensure the relevance and proper use of technologies in your project.

Custom software development

Innowise develops and implements a wide range of custom solutions for various industries.

IT staff augmentation

Opt for team augmentation services to expand your in-house expertise and facilitate the IT project process.

Digital transformation

Innowise guides businesses and enterprises along their digital transformation path.

Contact us!

Book a call or fill out the form below and we’ll get back to you once we’ve processed your request.

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What happens next?

Having received and processed your request, we will get back to you shortly to detail your project needs and sign an NDA to ensure the confidentiality of information.

After examining requirements, our analysts and developers devise a project proposal with the scope of works, team size, time, and cost estimates.

We arrange a meeting with you to discuss the offer and come to an agreement.

We sign a contract and start working on your project as quickly as possible.

AdTech software development services

AdTech software development solutions we deliver

Demand-side platforms (DSPs)

Supply-side platforms (SSPs)

Data management platforms (DMPs)

Creative management platforms (CMP)

Ad exchanges, servers, and networks

Analytics and conversion tracking tools

CTV exchanges

CRM systems

AdTech software development services we provide

AdTech consulting services

Software integration

Software maintenance

Team augmentation

AI and ML integration

Blockchain integration

Benefits of AdTech software development services for business

Who we serve

Advertisers

Publishers

Ad agencies

AdTech platforms

eCommerce platforms

Media buying agencies

AdTech startups

App developers

Entertainment and gaming companies

How much does our AdTech software development cost?

AdTech software development process

Analysis and planning

Design and prototyping

Front-end development

Back-end development

Integration

Testing and QA

Deployment

Maintenance

Why choose Innowise as an AdTech software development company

Top 3% of IT talent

Reduced costs

High retention rate

Flexibility and scalability

AdTech software development services: our recent case studies

What our customers think

FAQ

Need other services?

Contact us!

What happens next?

Let●s develop software together!

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