Fast website delivery: building online presence for family businesses

In two months, Innowise launched two websites for family-run companies, supporting their shift to self-managed booking and new business establishment.

Case study on rapid website delivery for family business.

Industry Travel, Construction

Region USA

Employees 3

Services WordPress development, graphic design

Client since 2024

Client overview

Summarize article with AI

Our client is the family in Eastern Tennessee running two businesses:

Forrest in the Smokies is a resort that offers unique accommodations and outdoor experiences in the Smoky Mountains, with 95% of its clients coming from Airbnb.

Forrest Excavation is a newly established company specializing in land clearing, demolition, driveway grading, and septic systems, in its initial client acquisition phase.

Challenge

Operating small businesses, the client sought greater autonomy, stability, and efficient use of limited resources to avoid financial surprises. Their current initiatives were to:

Create an independent system of direct bookings to avoid Airbnb commissions and gain full control over their customer base.
Launch an online presence for the new excavation business, and acquire first clients by the start of the excavation season.

To achieve their business goals, the owners looked for visually appealing, easy-to-manage, and mobile-friendly solutions that could be completed within a 60-day timeline:

A resort website with integrated direct booking and price management.
An excavation service website, capable of capturing leads.
Logos for both websites that reflected their businesses' nature and strengthened trust.

Solutions we delivered

Two websites from scratch

To save the client time and costs, we suggested building both websites on the flexible WordPress platform using ready-made design themes and plugins. We carefully picked aesthetic, UX-optimized themes and tailored them to align with the client’s brand vision. Security, backups, SEO parameters, and caching were set up, ensuring robustness, search visibility, and a smooth experience for users.

Both websites are:

Optimized for both desktop and mobile.
Intuitive and easy-to-navigate, enabling future expansion.
Flexible enough to add and change photos, testimonials, and blog content.

Forrest in the Smokies features a rustic, serene theme emphasizing cabins, nature, and outdoor experiences and provides the following capabilities:

Customized booking options using Lodgify.
Dynamic pricing through PriceLabs integration.
Integration with Airbnb.

Forrest Excavation features a professional, trustworthy look focusing on services and expertise, enabling the client to:

Display their service, contacts, and other business-essential data prominently.
Generate customer inquiries with an integrated lead form plugin.
Integrate social media feeds and testimonials.

We remained flexible during development, accommodating scope changes such as adding a second cabin page, without disrupting timelines.

Fully integrated and tested, the Innowise-built websites went live in two months.

New logos — new identity

Innowise developed catchy, memorable visual identities that reflect the businesses’ characters and set them apart from competitors, helping build trust.

First, we gathered the client’s expectations and business values through a questionnaire. Next, we synced in an online session and explored the emotional side to incorporate into visuals. Through close, iterative collaboration, our designer guided the client from moodboards to concepts, refining options until achieving a result they were fully satisfied with.

Forrest in the Smokies gained a nature-inspired logo that aligns with the peaceful, outdoor-focused theme.

For Forrest Excavation, we introduced a professional, sturdy logo reflecting reliability and expertise in construction services.

The client received logos in multiple formats for any kind of application — websites, brochures, signages, and banners. We supplemented these with color palettes for use in a brandbook and a brief technical guide on how to use the logos correctly and consistently in all contexts. "We're proud to have helped our client open a new business chapter with their own websites. Working within tight timelines and limited resources, we delivered websites that feel both welcoming and professional while functioning as serious business tools, attracting real clients and bookings accordingly.”

Dmitry Coolgun Delivery Managere

Technologies used

Frontend

Javascripte, HTML, CSS

Backend

PHP, MySQL

Design

Adobe Illustrator

Team

Project Manager

Full-Stack PHP Developer

Graphic Designer

QA Engineer

Results

Project duration

November 2024 – January 2025

With two responsive, fully functional, and mobile-optimized websites the client gained a dedicated online space for one business while making the other business digitally visible.

2 months — both websites went live.
87% decrease in reliance on Airbnb thanks to direct bookings.
15 inquiries and 5 clients within 3 months for the excavation services.

Your website, live in a month

Related cases

Contact us

Book a call or fill out the form below and we’ll get back to you once we’ve processed your request.

Name

Company

Phone

Message

Send us a voice message

Attach documents

Upload file

You can attach 1 file up to 2MB. Valid file formats: pdf, jpg, jpeg, png.

By clicking Send, you consent to Innowise processing your personal data per our Privacy Policy to provide you with relevant information. By submitting your phone number, you agree that we may contact you via voice calls, SMS, and messaging apps. Calling, message, and data rates may apply.

You can also send us your request
to contact@innowise.com

What happens next?

Once we’ve received and processed your request, we’ll get back to you to detail your project needs and sign an NDA to ensure confidentiality.

After examining your wants, needs, and expectations, our team will devise a project proposal with the scope of work, team size, time, and cost estimates.

We’ll arrange a meeting with you to discuss the offer and nail down the details.

Finally, we’ll sign a contract and start working on your project right away.