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Innowise is an international full-cycle software development company founded in 2007. We are a team of 1800+ IT professionals developing software for other professionals worldwide.
About us
Innowise is an international full-cycle software development company founded in 2007. We are a team of 1600+ IT professionals developing software for other professionals worldwide.

eCommerce web design services

We use only the highest standards of eCommerce web design that guarantee an eCommerce website provides a user-friendly experience with smooth navigation, responsive and mobile-optimized layouts, and fast loading times.

200+

eCommerce projects delivered

We use only the highest standards of eCommerce web design that guarantee an eCommerce website provides a user-friendly experience with smooth navigation, responsive and mobile-optimized layouts, and fast loading times.

200+

eCommerce projects delivered

Shopify
BigCommerce
Prestashop
WooCommerce
Shopware
Drupal
Magento
NopCommerce
Django ecommerce

The functionality itself is super important, no doubt, but what about the design — what users actually see and interact with? Our eCommerce web design services are all set to create a visual and interactive experience that stands out. Every element, from color schemes to navigation flows, is carefully crafted to improve usability and engagement.

Dmitry Los
Lead UI/UX Designer at Innowise Design Studio

When business might need a website redesign

Slow loading times
We cut redundant data, optimize resources, and provide faster load times, smoother navigation, and responsive interfaces — all without sacrificing functionality or reliability.
Low conversion rates
From intuitive navigation to clear CTAs, our designs guide users toward conversion. A/B testing and data-driven personalization let us guarantee that your site runs at peak performance.
Declining traffic
We integrate high-quality content, optimize for conversions, and add interactive features — all while leveraging analytics tools to make data-driven decisions and continually attract more visitors.
Poor mobile experience
Our team delivers media that loads swiftly, interfaces that feel natural, and content that's easy to navigate. With lazy loading and mobile testing, we provide flawless performance across all devices.
Difficult navigation
Effortless interaction with simplified menus, well-organized product categories, strategic CTAs, and improved search and filtering tools — this is what we offer instead.
Tech moving too fast
Innowise keeps your eCommerce site at the forefront by integrating the latest tech, adding features like AI-driven search and chatbots, ML for personalized recommendations, and more.
Recognized among the best, by the best
See all See less

How we upgrade UI/UX for legacy eCommerce systems

Our experts will breathe new life into your legacy system with a fresh design, intuitive navigation, and blazing-fast performance. These improvements will lead to a more enjoyable shopping experience, higher conversion rates, and a stronger competitive edge.

01/03

Current system assessment

This step refers to a complete audit of your current eCommerce platform. User journey mapping helps us discover the critical touchpoints where users find the process cumbersome. Competitive benchmarking identifies industry standards and best practices, while a SWOT analysis evaluates system performance, leading to a focused action plan with clear improvements, timelines, and resources.
02/03

UX/UI solution development

Our team wireframes and prototypes the new interface and functionality following design principles and methodologies to obtain early user feedback. We then set up a design system with style guides and component libraries to enforce consistency on the platform. This stage is where the iterative feedback loops from stakeholders and users refine the designs right down to the final design approval for implementation.
03/03

Implementation and testing

Our team follows Agile, focusing on iterative updates and real-time feedback. We conduct usability testing to see how real users navigate, shop, and interact to validate the updated system meets all the requirements. Performance testing is also needed to assess load times and platform stability. A post-implementation review assesses improvements using KPIs such as user engagement and conversion rates.
01

Current system assessment

02

UX/UI solution development

03

Implementation and testing

Get inspired by those who've transformed their online presence?

Now, it’s your turn. Let us create an eCommerce experience tailored to your vision.

Google logo.
Hays logo.
PayPal logo.
Siemens logo.
Nike logo.
Volkswagen logo.
LVMH logo.
Nestle logo.
Novartis logo.
Spotify logo.
awards
awards
awards
awards
awards
awards
awards
awards
awards
Google logo.
Hays logo.
PayPal logo.
Siemens logo.
Nike logo.
Volkswagen logo.
LVMH logo.
Nestle logo.
Novartis logo.
Spotify logo.
awards
awards
awards
awards
awards
awards
awards
awards
awards

Choose Innowise for eCommerce website design

With over 17 years of experience, we build on a solid foundation to deliver fresh, innovative solutions for every new project. Thanks to our 95% retention rate and our ability to swiftly scale teams within 1-2 weeks, we’re well-equipped to deliver both speed and consistency. Choose us, and you’re choosing a partner who brings deep expertise, continuous learning, and a fast-paced, results-driven approach to your projects.

Our approach to custom eCommerce web design

Every process is sketched with great care from consultation down to launch, iterated, designed, and finally rigorously tested by experts in their respective phases.

Project scoping

We take the time to really understand what you need, create detailed project outlines, and set up strategies to keep things on track and avoid scope creep.

Cost estimation

Our team carefully evaluates all factors to give you precise project cost estimates that truly reflect the scope and scale of your design needs.

Collaboration

The level of transparency and clarity we provide allows you to stay informed and feel confident and engaged throughout the entire design journey.

Risk management

Innowise’s developers are great at spotting potential issues early — addressing risks before they escalate, and keeping projects on track.

Project documentation

We maintain a comprehensive record of each project phase, complete with detailed notes and illustrative examples to make complex design choices and technical aspects easy to grasp.

Mastering eCommerce trends

By keeping up with industry trends and understanding user behavior, we guarantee every design choice is based on what works best.

Instant access to top talent

We handpick our team to perfectly match your project needs, so you’ll have just the right designers and developers on board.

A strong track record

Our portfolio shows off our extensive experience in eCommerce web design, and we’re pros with the platforms that are crucial for your business.

Create unique, user-friendly experiences with Innowise!

We tailor every aspect to fit your brand, providing a smooth journey for your customers.

Industries we serve

  • Fashion
  • Food and beverages
  • Electronics and technology
  • Furniture
  • Cosmetics
  • Luxury
  • Travel & hospitality

Fashion

From showcasing fashion products with stunning visuals and sleek designs to providing fast loading times and personalized shopping experiences, we make sure fashion sites not only captivate but also convert.

  • Increased brand online visibility
  • Faster page loads to retain impatient fashion shoppers
  • Repeat purchases from loyal customers
Finance

Food and beverages

By focusing on industry-specific needs — like loyalty programs, subscription management or delivery tracking — our design team creates an engaging shopping experience that drives customer satisfaction, fosters repeat purchases, and a trusted brand presence.

  • Higher repeat purchase rates
  • Optimized delivery experience
  • Improved order frequency
Banking

Electronics and technology

We’re glad to provide design services for intuitive eCommerce sites in the electronics sector. Our experts concentrate on optimizing how products are displayed, making comparison tools simpler to use, and streamlining the checkout process.

  • More informed purchasing decisions with fewer returns
  • Streamlined high-value transactions
  • Faster decision-making
Healthcare

Furniture

A user-friendly interface and responsive design are essential for guiding customers through the buying process smoothly, which is super important for high-investment purchases like furniture. Our eCommerce website design services make every aspect of your site intuitive and easy to use.

  • Improved customer confidence and reduced cart abandonment
  • Increased time spent on site
  • Positive feedback and repeat purchases
Retail

Cosmetics

Innowise’s design team created a smooth, intuitive navigation system that ensures customers can easily find and explore products. This is especially important in the cosmetics industry, where users often search for specific items or brands and may want to filter by attributes like shade, type, or skin concern.

  • Boosted conversions through personalized recommendations
  • More loyal customers and brand advocates
  • Increased brand visibility and higher website traffic
eCommerce

Luxury

We craft designs that truly stand out, bringing out the luxury and exclusivity of high-end brands. Every design element is carefully figured out to captivate and engage discerning customers, making sure the premium brand makes a lasting impression.

  • Elevated brand image with luxury-focused design
  • A deeper brand connection with the audience
  • More purchases, sign-ups, and inquiries
Insurance

Travel and hospitality

Intuitive navigation, fast load times, and mobile optimization ensure that users can easily find information, book services, and make inquiries. We can do this and far more to convert a travel and hospitality site into a powerful tool for attracting and retaining customers.

  • Increased reservations, newsletter sign-ups, or inquiries for more information
  • Higher customer satisfaction through personalized offers
  • Strengthened brand recognition
Telecommunications

Choose your service option

Leverage our expertise

Elevate your eCommerce project by filling any gaps in design expertise with our web designers. This allows you to scale your team quickly, adapt to changing needs, and benefit from the latest design trends and technologies, all while keeping costs manageable.

Request staff augmentation

Hire a dedicated team

Why not have a well-coordinated team where each designer brings unique expertise, but all efforts are aligned under a skilled team lead? This expert guarantees the highest standards and a consistent quality to take care that your project is designed and executed strategically.

Request a dedicated team

Let us handle your project

If you'd rather focus on other critical aspects of your business, consider outsourcing your eCommerce web design needs to Innowise. With our team taking charge of your project from start to finish, you can rest easy knowing the heavy lifting is covered.

Request project outsourcing

Get your project done at your pace

We choose experts through a rigorous selection process, evaluating their specialized skills and proven track record to match your project’s needs. This lets us guarantee that each professional contributes high-quality expertise, driving excellence in every aspect of your eCommerce web design.

Manager assignment
1-2 hours

Your ecommerce journey starts here. A dedicated project manager will be your guide, ensuring your online store is built to thrive.

Resume screening
1-2 days

We're recruiting the best of the best. Our team will handpick talented web designers and developers with a knack for eCommerce.

Interview setup
(optional on request)

We can schedule interviews to discuss your vision, ask questions to make sure that the team aligns with your design preferences.

Team assembly
1-2 weeks

Based on your specific requirements, we'll assemble a team of talented designers, including graphic and UI/UX designers.

Design concept
2-3 months

The Innowise’s designers will create mood boards, wireframes, and visual mockups to illustrate how your online store will look and feel.

Design development
3-12 months

Our design team will craft each page so that the layout, typography, imagery, and overall aesthetic are visually appealing and user-friendly.

Continuous support
Lifetime

We'll continuously monitor your online store's performance and make necessary design adjustments to keep your online store fresh and relevant.

Core technologies we work with

UI/UX and graphic design
  • Sketch
  • Figma
  • Adobe XD
  • InVision Studio
  • Zeplin
  • Hotjar
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • CorelDRAW
Prototyping and animation
  • Adobe After Effects
  • Proto.io
  • Marvel
  • FlowMapp
  • Balsamic
  • Webflow
  • Lottie
Challenged by low conversion rates? Our custom eCommerce web design services revamp your site with intuitive navigation, sleek design, and performance optimization.
Let’s discuss
Challenged by low conversion rates? Our custom eCommerce web design services revamp your site with intuitive navigation, sleek design, and performance optimization. Let’s discuss

What our customers think

David Roberts CEO ReVerb
company's logo

“Innowise's commitment to maintaining an excellent service standard was impressive. They fostered a collaborative team environment, especially during unforeseen external challenges, was particularly noteworthy.”

  • Industry Advertising & marketing
  • Team size 5 specialists
  • Duration 6 months
  • Services UX/UI and graphic design, web development
Ory Goldberg CEO Traxi
company's logo

“I'm very satisfied with their high-quality work and ability to deliver exactly what I want through a very professional approach. Their flexible and available process is key to the ongoing project's success."

  • Industry Software
  • Team size 10 specialists
  • Duration 24+ months
  • Services Mobile development, web development
Joakim Rosen Lead Developer YouWish AS
company's logo

“Innowise has completed many projects and consistently performs well on their tasks. Their results-driven approach allows them to quickly scale their efforts depending on the required deliverables.”

  • Industry Consumer products
  • Team size 4 specialists
  • Duration 28+ months
  • Services Staff augmentation

FAQ

Why should I choose a custom ecommerce website over a template?
A custom website has the most flexibility and scalability, as it is specifically adapted for your business. To cap it all, it gives you a brand-specific experience that would differentiate you from those using standard templates. It enables the integration into your website of those features and facilities that are important for your business and cannot be found in ready-made templates.
How long does it take to design and develop a custom ecommerce website?
Basically, building an eCommerce website involves several phases: planning, design, development, testing, and launch. The overall timeline depends on several factors: the site's complexity, the need for design and features, and the content volume. The more complex a project is or, the more unique features a website is likely to have, the longer it takes.
What ecommerce platforms do you work with?
We work with a range of eCommerce platforms, including Magento, Salesforce, Oracle, Shopify, PrestaShop, WooCommerce, CS-Cart, and OpenCart. Additionally, our engineers can develop custom solutions or integrate third-party systems depending on your business goals. We aim to find the perfect fit for your business so you get all the features and flexibility you need.
How much does a custom eCommerce website cost?
The cost of a custom eCommerce website varies depending on several factors, such as the complexity of the design, the number of features, required integrations, and any custom functionality you need. For an accurate quote, it's best to contact us with your specific requirements so that we may better help you with the exact estimate.
Can you integrate my existing business systems with the new website?
Yes, Innowise integrates your existing business systems, such as your CRM, ERP, or payment gateways, with the new website. We'll connect your CRM for customer data synchronization, link your ERP to manage orders and stock in real-time, and integrate your payment gateways for flawless transactions. You just need to contact us and outline your integration needs, and we will provide uninterrupted connectivity without sacrificing security and performance.
How do you ensure the security of my eCommerce website?
We protect your eCommerce site with encryption, regular audits, and two-factor authentication. Innowise follows best coding practices to prevent vulnerabilities, integrates firewalls, and ensures safe payment handling with PCI-DSS compliance. All third-party tools are carefully vetted for safety.

Feel free to book a call and get all the answers you need.

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    Why Innowise?

    2000+

    IT professionals

    93%

    recurring customers

    17+

    years of expertise

    1100+

    successful projects

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