Telecom app enhancement services: 35% surge in downloads and boosted user satisfaction

Innowise has updated a mobile app with new features to enhance user-friendliness and promote stronger user retention.

Customer

Industry

Telecommunications

Region

Client since

2022

Our client is a leading company in the European mobile communications market, with a reputation for providing high-quality services to its customers.

Detailed information about the client cannot be disclosed under the provisions of the NDA.

Challenge: Stepping forward in the competitive industry through telecom management solution

In today’s market, there are many mobile operators offering communication services and a variety of additional features, resulting in intense competition. Despite the growing number of subscribers, each operator strives to attract as many customers as possible, and the number of users is still limited.

Competition in the industry drives down service prices, which forces operators to lower their costs and provide new and improved pricing plans to retain their customers. Furthermore, operators need to invest in technology development to remain competitive, which involves significant financial investment and constant implementation of modern solutions. To improve customer loyalty and competitiveness, a client approached Innowise for app enhancement services. Their goal was to enhance their current mobile application.

Solution: Mobile app enhancement to simplify the way users manage services

We have implemented new features and improved the mobile application to create a user-friendly and high-performance solution. The updated version enables users to manage their balance and traffic, while also providing anti-spam protection.

This advanced solution simplifies the management of communication services by allowing users to securely and conveniently manage all their needs in one centralized location, without having to switch between multiple applications. This feature is a time-saver and streamlines their daily routine.

Implemented functionalities

Through competitor analysis and consultation with the client, we identified key areas for improvement in the application. This led to the implementation of new features designed to increase user engagement and satisfaction:

Improved phone number management: We have implemented a more advanced phone number management system that allows users to easily add and personalize phone numbers for themselves and their loved ones. In addition, the system offers the flexibility to integrate with smart devices, home internet, and television. The intuitive and user-friendly interface ensures a smooth transition between multiple accounts, making it simple for our customers to manage their communications with ease.
Convenient account top-up: We have enhanced our subscription fee payment options by including the most widely used payment methods, including direct debit, bank cards, auto-payment, and push notifications. Our users can conveniently make money transfers within their country, top up transport cards and e-wallets, pay for utilities, parking, government services, and even purchase insurance for their car, mortgage, or pet, all from within the app. With our new and improved payment system, managing finances has never been easier.

24/7 support: Our team has integrated a chatbot into the app, enabling users to quickly resolve any questions or concerns they may have in real-time.
Effective spam protection: We have added a feature that allows users to block unwanted incoming calls. Additionally, users have the option to edit the list of blocked numbers.
“Family tracker”: Our development team has integrated a service that allows users to track the location of their loved ones if they are using our client’s mobile services. With this service, users can have peace of mind knowing the whereabouts of their family and friends.

Our team has successfully implemented a cutting-edge solution that not only caters to the needs of modern individuals but also optimizes their daily lives. With this innovative application, users can seamlessly manage their mobile communication, home internet, and TV services with ease, allowing them to save valuable time. The telecom management solution we have developed is a game-changer, providing users with a convenient, all-in-one platform for their telecommunications needs.

Technologies

Android SDK

Kotlin, MVP, Clean Architecture, Dagger, RxJava2, Google Play Services & Billing, Firebase, Hiya SDK, MParticle SDK, Multi-Modules

iOS SDK

Swift, MVP, VIPER, Swinject, RxSwift, In-App purchases, Firebase, Hiya SDK, MParticle SDK

Back-end

Java

Process

To enhance the mobile app for better telecom management, our team followed a thorough process. Firstly, we conducted an in-depth analysis of the client’s business requirements, goals, target audience, and unique characteristics. We gathered and analyzed data to identify areas of improvement and formulated a comprehensive plan for the software that would cater to the client’s specific needs.

Next, we created a visual representation of the software, which included wireframes, prototypes, and mockups, based on the information we gathered. The design phase focused on creating a user-friendly interface that would provide customers with easy navigation and access to the app’s features.

Our development team then began coding and implementing the solution based on the designs and requirements, using an agile methodology to ensure timely delivery within the specified budget. After completing the development, the software underwent testing for functionality, performance, and user experience to ensure compliance with all standards. Our team used various testing methods to identify and resolve any issues that emerged during this phase.

We then ensured seamless release engineering, infrastructure provisioning, and management for optimal and straightforward operation of the developed software. Our DevOps team ensured that the software was deployed efficiently, securely, and consistently.

Finally, we provided support and maintenance to the software and kept it up-to-date with the client’s changing needs and market trends. Our team worked closely with the client to make necessary improvements and ensure that the software remained relevant in the rapidly evolving telecom industry.

As a result of this process, the mobile app was enhanced for better telecom management, and the client was pleased with the outcome. The new software offered improved functionality, performance, and user experience, ultimately helping the client to achieve their business objectives.

Team

Project Manager

BA Specialists

QA Engineers

Engineering Delivery Specialist

Java Back-end Developers

Android Developers

iOS Developers

Results: Improved user convenience and control by 70%

Our team successfully implemented new features that significantly increased the value of the mobile application for its users. The newly developed features enable clients to have better control over their mobile communication expenses, manage their numbers and connected services, check their balances and remaining data usage, set up protection against spam calls, and quickly locate their loved ones on the map. In addition, the application also provides the ability to top up the balance using various payment methods, including credit cards and automatic payments.

In user interviews, it was noted that the updated application version has become even more convenient. Users also found the application to be an indispensable assistant in their daily lives. It helped them easily manage payments and connection for communication services without any difficulties. This positive feedback indicates that the updated features have successfully addressed the users’ needs and improved their overall experience with the application.

Project duration

July 2020 - June 2022

35%

increase in downloads

76%

boost in user satisfaction

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