{"id":140121,"date":"2023-11-20T18:23:36","date_gmt":"2023-11-20T23:23:36","guid":{"rendered":"https:\/\/innowise.com\/?p=140121"},"modified":"2025-09-05T09:21:35","modified_gmt":"2025-09-05T13:21:35","slug":"digital-transformation-in-retail","status":"publish","type":"post","link":"https:\/\/innowise.com\/sv\/blog\/digital-transformation-in-retail\/","title":{"rendered":"Revolutionerande detaljhandel: Utforska dynamiken i den digitala omvandlingen inom detaljhandeln"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"140121\" class=\"elementor elementor-140121\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbb4e63 main-block elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbb4e63\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div 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data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"article-info flex\">\n    <div class=\"info\"> \n    5 min read\n    <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcee74e elementor-widget-tablet__width-initial elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fcee74e\" data-element_type=\"widget\" id=\"blogsasha\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Revolutionizing retail: Exploring the dynamics of digital transformation in retail industry\u00a0<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0569e9d elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"0569e9d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[display_tags]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa36b0a article-description elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa36b0a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a7ef543 author-article\" data-id=\"a7ef543\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2c06f8 elementor-widget elementor-widget-text-editor\" data-id=\"b2c06f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digital transformation in retail<\/span><span style=\"font-weight: 400;\"> has made online and brick-and-mortar stores as convenient as ever. Thanks to advanced technology, shoppers can easily access thousands of products to browse through, choose custom options, place orders, and pay with zero friction.<\/span><\/p><p><span style=\"font-weight: 400;\">On the other hand, the sellers get the tools to manage their stocks conveniently, communicate with suppliers, keep track of their customers&#8217; orders, and even collect and analyze data to improve the shopping experience further.<\/span><\/p><p><span style=\"font-weight: 400;\">But it doesn\u2019t end just there. There are many things that data insights and sophisticated hardware can improve retail. Let\u2019s discuss how <\/span><span style=\"font-weight: 400;\">digital transformation in retail<\/span><span style=\"font-weight: 400;\"> reinvents experience for all actors involved &#8211; from suppliers to end customers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9601a73 elementor-widget elementor-widget-text-editor\" data-id=\"9601a73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>The demand for retail digital transformation<\/h2>\n<span style=\"font-weight: 400;\">The streamlined user experience and convenient service facilitated by modern technology are the things that keep customers coming back. Studies show that <\/span><a href=\"https:\/\/www.retaildive.com\/news\/study-73-of-consumers-want-self-service-technology\/546044\/\"target=\"_blank\" rel=\"nofollow noopen noopener noreffer\"><span style=\"font-weight: 400;\">73% of retail consumers<\/span><\/a><span style=\"font-weight: 400;\"> prefer using self-service technology like self-checkout kiosks. On top of that, a good chunk of people indulge in online shopping: <\/span><b>50%<\/b><span style=\"font-weight: 400;\"> of smartphone users use their devices to buy things over the internet, amounting to global online sales of over <\/span><b>$4,9 trillion<\/b><span style=\"font-weight: 400;\"> in 2021 alone.<\/span>\n\n\n<span style=\"font-weight: 400;\">Responding to the surging demand for improved shopping experience, retailers are looking into ways to implement technology into their everyday operations:<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82253e3 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"82253e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/unnamed-file.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"retail digital transformation\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQwMTM0LCJ1cmwiOiJodHRwczpcL1wvaW5ub3dpc2UuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8xMVwvdW5uYW1lZC1maWxlLnBuZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"425\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/unnamed-file.png\" class=\"attachment-full size-full wp-image-140134\" alt=\"retail digital transformation\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/unnamed-file.png 1000w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/unnamed-file-300x128.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/unnamed-file-768x326.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/unnamed-file-18x8.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efc6e7e elementor-widget elementor-widget-text-editor\" data-id=\"efc6e7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/innowise.com\/services\/digital-transformation\/\"><span style=\"font-weight: 400;\">Digital enterprise transformation solutions<\/span><\/a><span style=\"font-weight: 400;\"> include a plethora of modern tech that optimizes each step of retail operations. From managing inventory to getting the product right into the customers&#8217; hands, companies can benefit from an expanded pool of data and insights provided by intelligent hardware and software solutions. Let\u2019s explore how retail companies can improve their work through <\/span><a href=\"https:\/\/innowise.com\/industries\/ecommerce\/\"><span style=\"font-weight: 400;\">eCommerce software development<\/span><\/a><span style=\"font-weight: 400;\"> and adjacent hardware solutions.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a503bf elementor-widget elementor-widget-text-editor\" data-id=\"6a503bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Supply chain enhancement<\/h3><p><span style=\"font-weight: 400;\">The demand for various products is often unstable, making it difficult for retailers to balance their supply volumes. They have to consider a lot of things to keep the stocks sufficient, like anticipated demand for certain goods, current stock levels, costs, supplier production capacity, and so on.<\/span><\/p><p><span style=\"font-weight: 400;\">Digital transformation in the retail industry<\/span><span style=\"font-weight: 400;\"> offers access to advanced inventory management technology that makes stocking up on goods more efficient with informed and automated decision-making. With the hardware collecting relevant data, the software offers ways to optimize supply chain management.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe64f4 elementor-widget elementor-widget-text-editor\" data-id=\"abe64f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Artificial intelligence forecasts demand<\/h3>\n<a href=\"https:\/\/innowise.com\/services\/ai-development\/\"><span style=\"font-weight: 400;\">AI development services<\/span><\/a><span style=\"font-weight: 400;\"> allow retailers to benefit from historical sales data, customer trends, and news agenda analysis. AI can use the info to forecast the demand for certain goods. Companies like <\/span><a href=\"https:\/\/tech.walmart.com\/content\/walmart-global-tech\/en_us\/news\/articles\/walmarts-ai-powered-inventory-system-brightens-the-holidays.html\"target=\"_blank\" rel=\"nofollow noopen noopener noreffer\"><span style=\"font-weight: 400;\">Walmart<\/span><\/a><span style=\"font-weight: 400;\"> already rely on the data to adjust order information, getting more of the goods that the system considers to be in high demand and less of those that customers don\u2019t like as much.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e53e7b elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"8e53e7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/1-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"artificial intelligence in retail\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQwMTM1LCJ1cmwiOiJodHRwczpcL1wvaW5ub3dpc2UuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8xMVwvMS0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"425\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/1-1.png\" class=\"attachment-full size-full wp-image-140135\" alt=\"artificial intelligence in retail\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/1-1.png 1000w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/1-1-300x128.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/1-1-768x326.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/1-1-18x8.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7235ab4 elementor-widget elementor-widget-text-editor\" data-id=\"7235ab4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Data analysis optimizes stock volume<\/h3><p><span style=\"font-weight: 400;\">Supported by inventory management hardware and software, <\/span><a href=\"https:\/\/innowise.com\/services\/data-analytics\/\"><span style=\"font-weight: 400;\">data analytics services<\/span><\/a><span style=\"font-weight: 400;\"> track stock levels and help avoid understocking and overstocking situations. Overstocking can lead to inventory obsolescence, which means the product becomes irrelevant when it eventually hits the store shelves. On the other hand, understocking results in lost sales opportunities because of the retailer\u2019s inability to keep up with demand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36fde72 elementor-widget elementor-widget-text-editor\" data-id=\"36fde72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Data insights augment delivery<\/h3>\n<span style=\"font-weight: 400;\">Digital transformation for retail<\/span><span style=\"font-weight: 400;\"> empowers logistics with AI studying data on traffic, weather, and fuel costs in certain areas to offer the most efficient delivery routes. Amazon offers their <\/span><a href=\"https:\/\/aws.amazon.com\/blogs\/mobile\/efficient-truck-routing-with-amazon-location-service\/\"target=\"_blank\" rel=\"nofollow noopen noopener noreffer\"><span style=\"font-weight: 400;\">Location Service<\/span><\/a><span style=\"font-weight: 400;\"> to enable retailers to fulfill deliveries quicker, reducing overall fuel consumption and time on the road, which means they can fulfill more orders and sell off their inventory quickly.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b055e1 elementor-widget elementor-widget-text-editor\" data-id=\"7b055e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Inventory management<\/h2><p><span style=\"font-weight: 400;\">Managing inventory is no easy feat. It is necessary to balance the stocks so that retailers\u2019 shelves are never empty and the goods do not spend too much time in the warehouse. Keeping track of inventory and storage becomes increasingly difficult as the company and production rates grow, and it is a matter of time before the whole system becomes incomprehensible.<\/span><\/p><p><span style=\"font-weight: 400;\">That is where <\/span><span style=\"font-weight: 400;\">digital transformation for retail<\/span><span style=\"font-weight: 400;\"> sets things in order. There are many tools available to assist retailers in maintaining adequate stock levels to satisfy customer needs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a415c elementor-widget elementor-widget-text-editor\" data-id=\"53a415c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Embedded devices and AI track in-store demand<\/h3><p><span style=\"font-weight: 400;\">AI allows retailers to analyze the data collected from various sources and use it to make decisions regarding stocking up on goods. It can analyze the data from cameras and sensors installed in the store and determine how much of a particular product customers buy. Then, the retailer can use that data to adjust the order volume from the supplier.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a94bb3 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"9a94bb3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/2-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"smart shelves supermarket\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQwMTM2LCJ1cmwiOiJodHRwczpcL1wvaW5ub3dpc2UuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8xMVwvMi0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"425\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/2-1.png\" class=\"attachment-full size-full wp-image-140136\" alt=\"smart shelves supermarket\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/2-1.png 1000w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/2-1-300x128.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/2-1-768x326.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/2-1-18x8.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc9b13e elementor-widget elementor-widget-text-editor\" data-id=\"fc9b13e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/innowise.com\/services\/embedded-software-development\/\"><span style=\"font-weight: 400;\">Embedded devices<\/span><\/a><span style=\"font-weight: 400;\"> powered by computer vision tech scan the area and detect the objects within. They recognize different goods on the shelves, assess the stock volume, and make ordering decisions. This way, the retailers can optimize their operational costs by not overstocking the products and increasing the volume of those in high demand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7fb65 elementor-widget elementor-widget-text-editor\" data-id=\"7a7fb65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>RFID tags and barcodes optimize warehousing and inventory<\/h3><p><span style=\"font-weight: 400;\">RFID tags improve inventory management with convenient scanning and better object tracking across the inventory management system. Because the RFID scanners do not require a clear line of sight to scan RFID tags, the inventory management system will have a much easier time keeping track of the goods in the warehouse.<\/span><\/p><p><span style=\"font-weight: 400;\">The RFID scanners located in the warehouse allow the system to get more frequent updates on the goods&#8217; availability or their exact location. The staff uses mobile RFID scanners during delivery to facilitate inventory check-in and shipment verification.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0957772 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"0957772\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/3-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"RFID tags for retail\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQwMTM3LCJ1cmwiOiJodHRwczpcL1wvaW5ub3dpc2UuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8xMVwvMy0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"425\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/3-1.png\" class=\"attachment-full size-full wp-image-140137\" alt=\"RFID tags for retail\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/3-1.png 1000w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/3-1-300x128.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/3-1-768x326.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/3-1-18x8.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc2fae6 elementor-widget elementor-widget-text-editor\" data-id=\"dc2fae6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Barcodes, on the other hand, have to be visible to be scanned. At the same time, they share a significant part of RFID functionality tags at a lower cost and may be preferable in some situations. For instance, RFID tags can have trouble transmitting data through materials like metal or liquids. Also, RFID tags require dedicated scanners, while barcodes can be scanned with a smartphone camera through a dedicated application. In case the scanner fails, employees can use smartphones issued by the employer.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b6cb5 elementor-widget elementor-widget-text-editor\" data-id=\"21b6cb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Inventory management software structures warehouse operations<\/h3>\n<span style=\"font-weight: 400;\">An inventory management system offers tracking features that allow retailers and suppliers to gather, structure, and access inventory information conveniently. Supported by RFID tags, barcodes, computer vision tech, and AI-powered <\/span><a href=\"https:\/\/innowise.com\/services\/data-analytics\/\"><span style=\"font-weight: 400;\">data analytics<\/span><\/a><span style=\"font-weight: 400;\">, inventory management software offers up-to-date information on stock volume, shipping status, and specific goods availability. It makes finding certain goods and managing shipments much easier and helps avoid inventory obsolescence due to them staying in the warehouse for too long.<\/span>\n\n<br><br><span style=\"font-weight: 400;\">Advanced digital transformation for the retail industry may add even more features to the inventory management system, tying all of them together into a powerful <\/span><a href=\"https:\/\/innowise.com\/services\/erp\/odoo\/implementation\/\"><span style=\"font-weight: 400;\">ERP ecosystem<\/span><\/a><span style=\"font-weight: 400;\"> that offers retailers a way to not only manage inventory but also set up dynamic pricing rules, enable compliance with tax regulations, and generate financial reports.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bbbb5b elementor-widget elementor-widget-text-editor\" data-id=\"9bbbb5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Customer journey optimization<\/h2><p><span style=\"font-weight: 400;\">Digital transformation in the retail sector<\/span><span style=\"font-weight: 400;\"> can improve the customer experience and remove friction from shopping. Let\u2019s take a look at what tools are at play here.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f80452 elementor-widget elementor-widget-text-editor\" data-id=\"9f80452\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Smart shelves control in-store stock levels<\/h3>\n<p><span style=\"font-weight: 400;\">Smart shelves help stores keep the most desired goods on the shelves at all times. Equipped with Computer Vision sensors, the shelves can track the availability of certain goods and report the dwindling stock to the warehouse managers. From there, the <a href=\"https:\/\/innowise.com\/blog\/warehouse-management-system\/\">warehouse management system<\/a> uses the data to arrange additional deliveries and adjust order volumes, increasing or decreasing the amount of goods accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">digital transformation for retail<\/span><span style=\"font-weight: 400;\"> also enables stores to offer the freshest goods. The stores that sell the food they make themselves can adjust the volume of things they prepare based on demand. For example, smart shelves track how much in-store baked bread people buy and notify the bakers if the stock runs too low.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e044c5c elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"e044c5c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/6-1-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"smart shelves in retail\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQwMjg1LCJ1cmwiOiJodHRwczpcL1wvaW5ub3dpc2UuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8xMVwvNi0xLTEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"425\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/6-1-1.png\" class=\"attachment-full size-full wp-image-140285\" alt=\"smart shelves in retail\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/6-1-1.png 1000w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/6-1-1-300x128.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/6-1-1-768x326.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/6-1-1-18x8.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1c750 elementor-widget elementor-widget-text-editor\" data-id=\"6f1c750\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Self-checkout kiosks and contactless payments remove shopping friction<\/h3><p><span style=\"font-weight: 400;\">Self-checkout kiosks and contactless payments significantly reduce customers&#8217; time in lines, allowing retailers to benefit from increased foot traffic and sales volume. Since customers prefer to shop at stores where they can quickly get in, pay, and get out, self-service is a must for retailers to stay competitive for customers\u2019 preferences.<\/span><\/p><p><span style=\"font-weight: 400;\">Using a self-checkout kiosk, customers scan the barcodes of the goods they buy, get the amount they owe, and pay with a contactless payment terminal attached to the kiosk.<\/span><\/p><p><span style=\"font-weight: 400;\">They are pretty compact compared to regular checkout, which means by installing several kiosks in the store, the retailer further reduces purchase processing time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9144d61 elementor-widget elementor-widget-text-editor\" data-id=\"9144d61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Interactive kiosks provide shoppers with relevant information<\/h3><p><span style=\"font-weight: 400;\">Interactive kiosks provide the customers with relevant information, helping them along their journey. For instance, kiosks installed in shopping malls feature interactive maps to help customers find their way to a particular store or entertainment spot. They also list all locations present at the mall and other information like parking and working hours.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec7256 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"5ec7256\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/4-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"interactive kiosks in retail\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQwMTQwLCJ1cmwiOiJodHRwczpcL1wvaW5ub3dpc2UuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8xMVwvNC0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"425\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/4-1.png\" class=\"attachment-full size-full wp-image-140140\" alt=\"interactive kiosks in retail\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/4-1.png 1000w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/4-1-300x128.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/4-1-768x326.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/4-1-18x8.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c80da elementor-widget elementor-widget-text-editor\" data-id=\"c0c80da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Retailers can install custom kiosks in their stores to further enhance the customers&#8217; shopping experience. For example, customers can use such devices in clothing stores and get <\/span><a href=\"https:\/\/www.retailbrew.com\/stories\/2023\/10\/30\/how-fit-technology-helps-take-a-bite-out-of-returns?mbcid=33248980.378534&amp;mblid=4aa031211c4b&amp;mid=0f1ec0b3bb2986899982e82d3ee2c639&amp;utm_campaign=etb&amp;utm_medium=newsletter&amp;utm_source=morning_brew\" target=\"_blank\" rel=\"nofollow noopen noopener noreffer\"><span style=\"font-weight: 400;\">a 3D scan of their body measurements<\/span><\/a><span style=\"font-weight: 400;\">. Later, they can use the measurements to buy clothes from the same vendor, knowing they will always get the right size. The technology helps retailers reduce processing costs caused by bracketing: a practice of ordering several sizes of the same item, choosing the one that fits and then returning the others.<\/span>\n\n<br><br><span style=\"font-weight: 400;\">Since many clothing retailers do not charge for returning items, they must cover the shipping costs. Many retailers do not consider the items new once they have been unboxed, so they often have to sell them at a discount as \u201cused\u201d, \u201copen box,\u201d or \u201crefurbished\u201d.<\/span>\n\n<br><br><span style=\"font-weight: 400;\">Using a 3D fitting system allows to reduce the number of items that end up being returned, streamline the shopping experience for customers, and optimize operational costs for retailers.<\/span>\n\n<br><br><span style=\"font-weight: 400;\">Another good example of <\/span><span style=\"font-weight: 400;\">digital transformation in fashion retail<\/span><span style=\"font-weight: 400;\"> is <\/span><a href=\"https:\/\/innowise.com\/blog\/virtual-fashion-showroom\/\"><span style=\"font-weight: 400;\">virtual fashion showrooms<\/span><\/a><span style=\"font-weight: 400;\">, which make shopping for clothes even more immersive. Shoppers get to browse through the entire collection in a virtual space and select the desired outfits, mixing and matching items.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aacfec elementor-widget elementor-widget-text-editor\" data-id=\"1aacfec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Smart sensors track customer behavior<\/h3><p><span style=\"font-weight: 400;\">An array of smart sensors tracking customer behavior helps retailers tweak their offerings and customize experiences to attract more clientele.<\/span><\/p><p><span style=\"font-weight: 400;\">Customer behavior details the way customers act along their purchase journey, including the time they come into the store, the section they spend the most time in, the products they look at and purchase, and any other things that help retailers find ways to improve the shoppers\u2019 experience.<\/span><\/p><p><span style=\"font-weight: 400;\">For instance, Wi-Fi fingerprinting, LED lighting frequency tracking, and smartphone microelectromechanical systems track customers\u2019 location as they wander around the store. This way, the retailers can see what sections customers spend more time in and change the layout to optimize the shoppers\u2019 journey and push the favored products.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d35138c elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"d35138c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/7.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"track customer behavior\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQwMTQxLCJ1cmwiOiJodHRwczpcL1wvaW5ub3dpc2UuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8xMVwvNy5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"425\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/7.png\" class=\"attachment-full size-full wp-image-140141\" alt=\"track customer behavior\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/7.png 1000w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/7-300x128.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/7-768x326.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/7-18x8.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99bb24b elementor-widget elementor-widget-text-editor\" data-id=\"99bb24b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tracking the exact time of day the customers come to the store is another strong <\/span><span style=\"font-weight: 400;\">benefit of digital transformation in retail<\/span><span style=\"font-weight: 400;\"> \u2013 having that information, the store managers may open more checkout points and deploy additional sales floor attendants to handle the fluctuating traffic.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, Bluetooth tech can be used to send loyalty programs or discount offers to nearby shoppers. A person passing by the store can get an ad that may catch their interest at the right moment.<\/span><\/p><p><span style=\"font-weight: 400;\">Sensors powered by computer vision tech also track queues to find the bottlenecks in the customer journey. 1 of every 3 customers will likely leave the store if they have to wait more than 5 minutes to pay for their purchase \u2013 retailers can minimize lost sales opportunities by using the queue data to adjust the location&#8217;s operational capacity to match the traffic volume.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc55d59 elementor-widget elementor-widget-text-editor\" data-id=\"fc55d59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Unmanned stores make quick shopping accessible everywhere<\/h3>\n<span style=\"font-weight: 400;\">Digital transformation for retail allows commerce companies to do without the manpower to handle inventory management and checkout in certain situations. Those situations include providing people with goods in areas with scarce workforce or hard-to-reach locations.<\/span>\n\n<span style=\"font-weight: 400;\">In that case, unmanned stores are the best way to go. Several types allow customers to come in and get what they need without ever interacting with a clerk.<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Just-walk-out.<\/b><span style=\"font-weight: 400;\"> Amazon GO is a well-known example of a just-walk-out store. It is packed with cameras and sensors that track the shoppers as they stroll through the sections and select the products, and the mobile app handles the billing.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stores with vending machines.<\/b><span style=\"font-weight: 400;\"> Convenient in remote and hard-to-reach locations, they essentially act as large vending machines. The users can use their personal code or mobile app to get into the store, get the items, and pay using the same application. Alternatively, they can place orders remotely and then pick up their goods at the location.<\/span><\/li>\n<\/ul>\n<br><span style=\"font-weight: 400;\">The stores are supported by advanced inventory management systems that track stock levels on the shelves and in the back rooms and place orders to replenish the inventory accordingly.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7bb5f elementor-widget elementor-widget-text-editor\" data-id=\"8d7bb5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Smart shopping carts spare shoppers from waiting in queues<\/h3>\n<span style=\"font-weight: 400;\">Retailers like <\/span><a href=\"https:\/\/www.cnbc.com\/2022\/05\/19\/albertsons-deploys-smart-grocery-carts-from-veeve-ex-amazon-engineers.html\" target=\"_blank\" rel=\"nofollow noopen noopener noreffer\"><span style=\"font-weight: 400;\">Albertsons<\/span><\/a><span style=\"font-weight: 400;\"> rely on smart shopping carts as an alternative to self-checkout devices, allowing shoppers to quickly get in, buy everything they need, and be on their way.<\/span>\n\n<br><br><span style=\"font-weight: 400;\">Smart shopping carts have a couple of advantages over the self-checkout kiosks. One of those is a further streamlined user experience: sometimes, as the store gets crowded, self-checkout kiosks meant to eliminate lines get lines of their own. With smart carts, the shoppers can scan their items as they put them into said carts and pay with their smartphones.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f824165 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"f824165\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/5-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"shopping digital transformation\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQwMTQyLCJ1cmwiOiJodHRwczpcL1wvaW5ub3dpc2UuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8xMVwvNS0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"425\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/5-1.png\" class=\"attachment-full size-full wp-image-140142\" alt=\"shopping digital transformation\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/5-1.png 1000w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/5-1-300x128.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/5-1-768x326.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/11\/5-1-18x8.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fa4239 elementor-widget elementor-widget-text-editor\" data-id=\"0fa4239\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The other advantage is reduced adoption costs compared to other smart store options: for example, stores with just-walk-out tech require an array of cameras and sensors to track customers and the items they put into the baskets. Alternatively, deploying smart carts is just about purchasing the carts and educating the staff and the shoppers on how to use them.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, retailers benefit from displays built into the smart shopping carts. For instance, as a customer picks and scans his items, the display takes that information and offers adjacent goods: if it sees a person picking up some ships, it may suggest some dips.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e029b elementor-widget elementor-widget-text-editor\" data-id=\"62e029b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Bottom line<\/h2>\n<p><span style=\"font-weight: 400;\">In today&#8217;s competitive retail environment, it is more important than ever for commerce companies to <a href=\"https:\/\/innowise.com\/blog\/ecommerce-migration\/\">embrace <\/a><\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/innowise.com\/blog\/ecommerce-migration\/\">retail digital transformation<\/a><\/span><span style=\"font-weight: 400;\">. By implementing advanced tools, retailers can set themselves up for success in the years to come.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A combination of hardware and software solutions can streamline the entire experience for suppliers, retailers, and shoppers. Suppliers can use embedded hardware and data analytics to predict demand, manage inventory, and augment deliveries effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retailers can track customer behavior to determine the most desired goods and adjust their order information accordingly. With the information from smart shelves and various sensors, they can ensure their stores always offer a sufficient volume of products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other end, the customers benefit from quick deliveries, sufficient stock of goods, and personalized experiences.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b702ca elementor-widget elementor-widget-heading\" data-id=\"1b702ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fa6e64 faq elementor-widget elementor-widget-accordion\" data-id=\"7fa6e64\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1331\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1331\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Why is digital transformation important for retailers?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1331\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1331\"><p><span style=\"font-weight: 400;\">Digital transformation is crucial for retailers because it enables them to adapt to rapidly changing consumer behaviors and market trends. By integrating advanced technologies, retailers can improve customer experiences, streamline operations, and enhance decision-making through data analytics. This transformation also allows for greater online presence and e-commerce capabilities, meeting the growing preference for online shopping. Additionally, digital tools help retailers optimize inventory management, personalize marketing efforts, and improve overall efficiency, leading to increased competitiveness and profitability in a digital-first economy.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1332\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1332\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What are the key components of retail digital transformation?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1332\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1332\"><p><span style=\"font-weight: 400;\">Key components of retail digital transformation involve integrating e-commerce platforms for online sales, utilizing data analytics for consumer insights, employing digital marketing for personalized experiences, and adopting mobile technologies for convenience. It also includes implementing omnichannel strategies to unify online and offline interactions, optimizing supply chains with digital tools, leveraging cloud computing for IT flexibility, and ensuring robust cybersecurity to safeguard data and digital assets.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1333\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1333\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How does digital transformation impact customer experience?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1333\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1333\"><p><span style=\"font-weight: 400;\">Digital transformation enriches customer experience through personalized product selection and recommendations, streamlined payment and delivery options, efficient support, convenient online shopping, and improved logistics.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1334\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1334\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How can small retailers begin their digital transformation journey?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1334\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1334\"><p><span style=\"font-weight: 400;\">Start with assessing the daily operations and identifying challenges. Then, create a clear plan of what technology you need to implement to solve your challenges, like building a website, a mobile app, or adopting software to handle your inventory or customers\u2019 data.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1335\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1335\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What future trends should retailers be aware of in digital transformation?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1335\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1335\"><p><span style=\"font-weight: 400;\">Future digital transformation trends for retailers include artificial intelligence for personalized experiences, augmented and virtual reality in shopping, sustainability in e-commerce, the internet of things for operational efficiency, advanced data analytics, voice commerce, integrated omnichannel strategies, and blockchain for secure transactions.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Why is digital transformation important for retailers?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Digital transformation is crucial for retailers because it enables them to adapt to rapidly changing consumer behaviors and market trends. 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data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db86c75 elementor-widget elementor-widget-shortcode\" data-id=\"db86c75\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[post_share]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-369fef3 table-content-container\" data-id=\"369fef3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-384e6c7 author-wrapper e-flex e-con-boxed e-con e-parent\" data-id=\"384e6c7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce3732 elementor-widget elementor-widget-html\" data-id=\"9ce3732\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"author-wrap\">\r\n      <div class=\"author-info\">\r\n        <img loading=\"lazy\" decoding=\"async\"\r\n        class=\"author-info__img\"\r\n          src=\"\/wp-content\/uploads\/2022\/02\/dima-naz.jpg\"\r\n          width=\"50\"\r\n          height=\"50\"\r\n          alt=\"author\"\r\n        \/>\r\n        <div class=\"author-info__personal-data\">\r\n          <a class=\"author-info__personal-data__name\" href=\"https:\/\/innowise.com\/authors\/dmitry-nazarevich\/\">\r\n            Dmitry Nazarevich\r\n          <\/a>\r\n          <span class=\"author-info__role\">CTO<\/span>\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"author-gray-line\"><\/div>\r\n      <div class=\"author-date-publish\">\r\n        <span>Date:<\/span> <span>Nov 20, 2023<\/span>\r\n      <\/div>\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-99a0a87 elementor-section-full_width table-of-contents__sticky-container stickyWrapper72 elementor-section-height-default elementor-section-height-default\" data-id=\"99a0a87\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7ffb68f author-block\" data-id=\"7ffb68f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-236a658 ddcv elementor-widget elementor-widget-html\" 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\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4933d91d rate-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4933d91d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5f7e0674 rate-article-first-block\" data-id=\"5f7e0674\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-52463565 rate-container\" data-id=\"52463565\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-714193c1 rate-text elementor-widget elementor-widget-text-editor\" data-id=\"714193c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rate this article:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2f499a4a rate-article-star-block\" data-id=\"2f499a4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1028fde6 elementor--star-style-star_unicode elementor-star-rating--align-left elementor-star-rating-tablet--align-left elementor-widget elementor-widget-star-rating\" data-id=\"1028fde6\" data-element_type=\"widget\" data-widget_type=\"star-rating.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-star-rating__wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-star-rating\" title=\"4\/5\" itemtype=\"http:\/\/schema.org\/Rating\" itemscope=\"\" itemprop=\"reviewRating\"><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-empty\">&#9733;<\/i> <span itemprop=\"ratingValue\" class=\"elementor-screen-only\">4\/5<\/span><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2c91dbe1\" data-id=\"2c91dbe1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-159cfd1c reviews elementor-widget elementor-widget-text-editor\" data-id=\"159cfd1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>4.8\/5 (45 reviews)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fa3f8c0 rate-comment elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fa3f8c0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4d83d3a8 comment-article-first-block\" data-id=\"4d83d3a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5a4e91f1\" data-id=\"5a4e91f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2353527 e-flex e-con-boxed e-con e-parent\" data-id=\"2353527\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c028173 elementor-widget elementor-widget-shortcode\" data-id=\"c028173\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f100240-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"100240\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/sv\/wp-json\/wp\/v2\/posts\/140121#wpcf7-f100240-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"100240\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f100240-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<style>\n#form-templates .contact__info {\n  background-color: #f4f4f4;\n  padding: 70px 44px 70px 50px;\n  position: relative;\n  max-width: 540px;\n  width: 100%;\nborder: 1px solid #AEB1B7;\n}\n\n#form-templates .contact__info-background {\n  z-index: -1;\n  position: absolute;\n  top: 20px;\n  left: 20px;\n  width: 100%;\n  height: 100%;\n  border: 1px dashed #ef4557;\n}\n\n\n#form-templates .new-container{\ndisplay: flex;\njustify-content: space-between;\nflex-wrap: wrap;\n}\n\n\n#form-templates{\npadding: 100px 15px 100px 15px;        \n}\n\n#form-templates .contact__info-heading {\n  font-family: 'Sora' !important;\n  font-style: normal !important;\n  font-weight: 400 !important;\n  font-size: 36px !important;\n  line-height: 46px !important;\n  color: #2E2E2E !important;\n   margin-bottom: 60px !important;\n\n}\n\n\n#form-templates .message label{\ncolor: #585858 !important;   \n}\n\n.elementor-widget-container.form-template h2,.elementor-widget-container.form-template h1{\n font-size: 60px !important;\n  line-height: 70px !important;\n  font-family: \"Sora\", Sans-serif;\n  font-weight: 400;\n  margin: 0;  \n  margin-bottom: 20px;\n}\n\n\n\n\n.elementor-widget-container.form-template p{\n  font-family: \"Karla\", Sans-serif;\n  font-size: 22px;\n  font-weight: 400;\n  line-height: 28px;\n  color: var( --e-global-color-primary );\n  max-width: 700px;\n  margin: 0; \n  margin-bottom: 40px;\n} \n  \n\n\n.new-container #spinner{\nwidth: 50%;\nmax-width: 700px;\n}\n\n\n#form-templates .new-container #spinner div.contact-us__wrapper:nth-child(6){\ngap:30px; \n    \n}\n\n\n#form-templates .contact__info-heading {\n  margin-bottom: 67px;\n  font-size: 36px;\n  font-family: karla;\n  color:  #2E2E2E;\n\n  line-height: 49px;\n}\n\n#form-templates .contact__info-steps {\n  display: flex;\n  flex-direction: column;\n  max-width: 425x;\n  row-gap: 20px;\n  border-left: 1px solid #2e2e2e;\n}\n\n#form-templates .contact__info-block {\n  position: relative;\n  padding-left: 45px;\n}\n\n#form-templates .contact__info-block:last-child {\n  box-shadow: -1px 0 0 1px #f4f4f4;\n}\n\n#form-templates .contact__info-step {\n  position: absolute;\n  border: 1px solid #2e2e2e;\n  width: 40px;\n  height: 40px;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  border-radius: 20px;\n  left: -20px;\n  top: -8px;\n  background-color: #F4F4F4;\n  color:  #2E2E2E;\n\nfont-family: Karla;\nfont-weight: 700;\nfont-size: 18px;\nline-height: 28px;\n\n}\n\n.elementor-widget-global .contact__info-step {\n        color:  #2E2E2E;\n}\n\n#form-templates .contact__info-text {\n  margin: 0;\n  font-size: 16px;\n  line-height: 26px;\n  color: #2E2E2E;\n  font-family: karla;\n\n  width: 100%;\n}\n\n\n#form-templates .contact-us__send{\nflex-shrink: 0;\nmargin-top:0;\n}\n\n\n\n@media screen and (max-width: 1279px) {\n    .new-container #spinner{\n        width: 100%;\n        max-width:100%;\n        margin-bottom:40px;\n    }\n    \n\n    .new-container .contact__info {\n        max-width: 700px !important;\n    }\n    \n}\n\n\n@media screen and (max-width: 1279px) {\n#form-templates{\npadding: 60px 15px 70px 15px;     \n}\n}\n\n\n\n@media screen and (max-width: 767px) {\n\n#form-templates .new-container #spinner div.contact-us__wrapper:nth-child(6){\ngap:20px; \n \n}\n\n\n  #form-templates .contact__info {\n    padding: 20px 20px 40px 40px;\n    margin: 0 auto;\n  }\n\n\n#form-templates{\npadding: 40px 15px 50px 15px;  \n    \n}\n\n  \n   .new-container #spinner{\n       \n    margin-bottom:30px;   \n   }\n   \n   \n   .elementor-widget-container.form-template h2,.elementor-widget-container.form-template h1{\n   font-size: 32px !important;\n    line-height: 42px !important;    \n   }\n   \n   \n   .elementor-widget-container.form-template p{\n       \n    font-size: 16px;\n    line-height: 20px;  \n    margin-bottom: 30px;\n \n       \n   }\n   \n   #form-templates .contact__info-heading{\n   font-size: 24px !important;\n    line-height: 49px !important;    \n       \n   }\n   \n\n.mailToContact{\nmargin-top: 10px !important;        \n}\n   \n\n  #form-templates .contact__info-heading {\n    font-size: 24px;\n    margin-bottom: 37px;\n  }\n\n  #form-templates .contact__info-background {\n    top: 10px;\n    left: 10px;\n  }\n\n  #form-templates .contact__info-text {\n    font-size: 12px;\n    line-height: 20px;\n  }\n  \n  \n  #form-templates .contact__info-heading {\n   margin-bottom: 35px !important;\n\n}\n\n}\n\n@media (max-width: 767px) {\n    .mailToContact {\n        max-width: 100%;\n    }\n}\n<\/style>\n\n<script>\nwindow.addEventListener('hashchange',function(e){if(window.history.pushState){window.history.pushState('','\/',window.location.pathname)}else{window.location.hash=''}})\n<\/script>\n\n\n<div id=\"form-templates\">\n<div class=\"elementor-widget-container form-template\">\n<a name=\"contact-form\"><\/a>\n<h2>Contact us<\/h2>\n<p><a id=\"calendlylink\" style=\"color: #c63031; border-bottom: 1px solid #c63031; padding: 0;\">Book a call<\/a> or fill out the form below and we\u2019ll get back to you once we\u2019ve processed your request.<\/p>\n<\/div>\n\n<div class=\"new-container\">\n\n\n<div class=\"contact-us__main\" id=\"spinner\" data-no-defer=\"1\">\n\n<div class=\"contact-us__wrapper\">\n\n<div class=\"name\">\n<label>Name<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"field_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required contact-us__name\" id=\"contact-name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"field_name\" \/><\/span>\n<\/div>\n\n<div class=\"company\">\n<label>Company<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required contact-us__company\" id=\"contact-company\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company*\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n<\/div>\n\n<\/div>\n\n<div class=\"contact-us__wrapper\">\n\n<div class=\"email\">\n<label>Email<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email contact-us__email\" id=\"contact-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Corporate email*\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/div>\n\n<div class=\"phone\">\n<label>Phone<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel contact-us__phone\" id=\"contact-phone\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone*\" value=\"\" type=\"tel\" name=\"tel\" \/><\/span>\n<\/div>\n\n<\/div>\n<div class=\"contact-us__wrapper subj\">\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-recipient\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"form-field-subj_js\" aria-invalid=\"false\" name=\"your-recipient\"><option value=\"\">Subject*<\/option><option value=\"IT staff augmentation\">IT staff augmentation<\/option><option value=\"Turnkey product development\">Turnkey product development<\/option><option value=\"Support and enhancement\">Support and enhancement<\/option><option value=\"Careers\">Careers<\/option><option value=\"Other\">Other<\/option><\/select><\/span>\n\n<span class=\"wpcf7-form-control-wrap\" data-name=\"form-field-budget_js\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"form-field-budget_js\" aria-invalid=\"false\" name=\"form-field-budget_js\"><option value=\"\">Project budget<\/option><option value=\"Under $15K\">Under $15K<\/option><option value=\"$15K-$30K\">$15K-$30K<\/option><option value=\"$30K-$100K\">$30K-$100K<\/option><option value=\"$100K-$250K\">$100K-$250K<\/option><option value=\"$250K-$500K\">$250K-$500K<\/option><option value=\"More than $500K\">More than $500K<\/option><\/select><\/span>\n\n<\/div>\n\n\n<div class=\"message\">\n<label>Message<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"1\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required contact-us__message\" id=\"contact-message\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Describe your needs in detail*\" name=\"message\"><\/textarea><\/span>\n<\/div>\n\n<div class=\"atvoice-wrap\">\n\n<div class=\"voice-wrap\">\n<span id=\"voice-mut\" class=\"voicetext\">Send us a voice message<\/span>\n         <div class=\"qc_voice_audio_wrapper\">\n            <div class=\"qc_voice_audio_container\">\n                <div class=\"qc_voice_audio_upload_main\" id=\"qc_audio_main\">\n                    <a class=\"qc_audio_record_button\" id=\"qc_audio_record\" href=\"#\" aria-label=\"Record an audio message\">\n                        <span class=\"dashicons dashicons-microphone\"><\/span> \u00a0<\/a> \n                <\/div>\n\n                <div class=\"qc_voice_audio_recorder\" id=\"qc_audio_recorder\" style=\"display:none\">\n\n                <\/div>\n                <div class=\"qc_voice_audio_display\" id=\"qc_audio_display\"  style=\"display:none\">\n                    <audio id=\"qc-audio\" controls src=\"\"><\/audio>\n                    <span title=\"Remove and back to main upload screen.\" class=\"qc_audio_remove_button dashicons dashicons-trash\"><\/span>\n                <\/div>\n            <\/div>\n            <input type=\"hidden\" value=\"\" name=\"qcwpvoicemessage\" id=\"qc_audio_url\" \/>\n        <\/div>\n        \n<\/div>\n\n\n<div class=\"attach-wrap\">\n<span class=\"voicetext\">Attach documents<\/span>\n\n<div class='attachment'>\n\n<div class=\"downloaded\">\n<span><\/span>\n<div class=\"deleteFile\"><\/div>\n<\/div>\n\n<div class=\"attachmentButton\" onclick=\"(function cl(e){if(e.target.nodeName == 'DIV'){e.target.parentNode.children[1].children[0].click(); }})(arguments[0]);\">\n\n<div class=\"innerText\">Upload file<\/div>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"att-files\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-file\" accept=\".jpg,.png,.jpeg,.pdf\" aria-invalid=\"false\" type=\"file\" name=\"att-files\" \/><\/span>\n\n<div class=\"tip\" onclick=\"event.stopPropagation()\">\n<p>You can attach 1 file up to 2MB. Valid file formats: pdf, jpg, jpeg, png.<\/p>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<\/div>\n\n<div class=\"contact-us__wrapper\"> \n<p class=\"pp\">By clicking Send, you consent to Innowise processing your personal data per our<a href=\"\/privacy-notice\/\"> Privacy Policy <\/a>to provide you with relevant information. By submitting your phone number, you agree that we may contact you via voice calls, SMS, and messaging apps. 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