{"id":182702,"date":"2025-05-18T06:55:44","date_gmt":"2025-05-18T10:55:44","guid":{"rendered":"https:\/\/innowise.com\/?p=182702"},"modified":"2026-01-23T01:34:23","modified_gmt":"2026-01-23T06:34:23","slug":"ai-in-media-entertainment","status":"publish","type":"post","link":"https:\/\/innowise.com\/pt\/blog\/ai-in-media-entertainment\/","title":{"rendered":"Casos de utiliza\u00e7\u00e3o da IA nos media e no entretenimento"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"182702\" class=\"elementor elementor-182702\">\n\t\t\t\t<div class=\"elementor-element elementor-element-819836f e-flex e-con-boxed e-con e-parent\" data-id=\"819836f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-475732b elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"475732b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"display: none;\">The power of data mapping in healthcare: benefits, use cases & future trends. As the healthcare industry and its supporting technologies rapidly expand, an immense amount of data and information is generated. Statistics show that about 30% of the world's data volume is attributed to the healthcare industry, with a projected growth rate of nearly 36% by 2025. This indicates that the growth rate is far beyond that of other industries such as manufacturing, financial services, and media and entertainment.<\/div>\n\n<div class=\"breadcrumbs flex\">\n    <div class=\"info\"> \n    <a href=\"https:\/\/innowise.com\/\">\n  Main\n  <\/a>\n    <\/div>\n    <div class=\"info\">\n         <a href=\"https:\/\/innowise.com\/about-us\/\">\n  About us\n  <\/a>\n    <\/div>\n     <div class=\"info\">\n          <a href=\"https:\/\/innowise.com\/blog\/\">\n  Blog\n  <\/a>\n    <\/div>\n<\/div>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\/\", \n  \"@type\": \"BreadcrumbList\", \n  \"itemListElement\": [{\n    \"@type\": \"ListItem\", \n    \"position\": 1, \n    \"name\": \"Innowise is on Top: We Are No. 554 on Inc. 5000 Annual List\",\n    \"item\": \"https:\/\/innowise.com\/blog\/inc-5000-puts-innowise-group-among-the-fastest-growing-technology-companies-in-the-usa-2022\/\"  \n  },{\n    \"@type\": \"ListItem\", \n    \"position\": 2, \n    \"name\": \"Blog\",\n    \"item\": \"https:\/\/innowise.com\/blog\/\"  \n  },{\n    \"@type\": \"ListItem\", \n    \"position\": 3, \n    \"name\": \"Main\",\n    \"item\": \"https:\/\/innowise.com\/\"  \n  }]\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93f634e elementor-widget-tablet__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"93f634e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Use cases of AI in media and entertainment\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ba38f elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"a0ba38f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"heroBottom\">\n<div>    \n Philip Tikhanovich\n<\/div> \n\n<div class=\"second\">    \n<span>May 12, 2025<\/span>\n<span>20 min read<\/span>  \n<\/div>  \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b399fb9 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"b399fb9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-523b86d elementor-widget elementor-widget-image\" data-id=\"523b86d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"440\" height=\"330\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/05\/Untitled-1.png\" class=\"attachment-large size-large wp-image-182703\" alt=\"\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/05\/Untitled-1.png 440w, https:\/\/innowise.com\/wp-content\/uploads\/2025\/05\/Untitled-1-300x225.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2025\/05\/Untitled-1-16x12.png 16w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-970be0b article-description e-flex e-con-boxed e-con e-parent\" data-id=\"970be0b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f2465c0 author-article e-con-full e-flex e-con e-child\" data-id=\"f2465c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0569738 e-con-full e-flex e-con e-child\" data-id=\"0569738\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5be36f0 elementor-widget elementor-widget-text-editor\" data-id=\"5be36f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I\u2019ve spent enough time in the industry to see one undeniable truth: media and entertainment are changing faster than most companies can keep up with. The days of manual content production, gut-feeling marketing, and one-size-fits-all distribution? They\u2019re over. AI is now the backbone of how content is created, edited, distributed, and monetized.<\/p><p>I see businesses either embracing AI and scaling like never before\u2026 or resisting it and falling behind. <b>Netflix<\/b> fine-tunes recommendations with machine learning, <b>Disney<\/b> automates animation with AI-driven tools, and platforms like <b>Spotify<\/b> don\u2019t just suggest music \u2014 they predict what you\u2019ll want before you even realize it yourself.<\/p><p>But let\u2019s temper the hyper. AI isn\u2019t some magical solution that automatically makes content go viral or productions run smoother. But it has very real, practical use cases that are already delivering measurable results. Today I\u2019ll be breaking down the use cases of AI in media &amp; entertainment \u2014 what works, what doesn\u2019t, and what businesses need to consider before jumping in.<\/p><p>If you need a spoiler: AI won\u2019t replace creativity, but it will redefine how we create, distribute, and monetize content. The question is \u2014 are you ready to adapt?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e64314b e-con-full e-flex e-con e-child\" data-id=\"e64314b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a99b2ed elementor-widget elementor-widget-heading\" data-id=\"a99b2ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How is AI used in entertainment and media?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28b868c elementor-widget elementor-widget-text-editor\" data-id=\"28b868c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We hear it all the time: \u201c<em>AI is transforming media.<\/em>\u201d But what does that really mean? Automated video editing? Personalized recommendations? AI-powered scripts? I\u2019ll try to go beyond the headlines to explore real examples of AI in the entertainment industry and where I think AI genuinely moves the needle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1977028 elementor-widget elementor-widget-image\" data-id=\"1977028\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"718\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/05\/AI-in-media-entertainment.png\" class=\"attachment-large size-large wp-image-182795\" alt=\"\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/05\/AI-in-media-entertainment.png 1000w, https:\/\/innowise.com\/wp-content\/uploads\/2025\/05\/AI-in-media-entertainment-300x269.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2025\/05\/AI-in-media-entertainment-768x689.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2025\/05\/AI-in-media-entertainment-13x12.png 13w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ae5feb e-con-full e-flex e-con e-child\" data-id=\"7ae5feb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-224db6c elementor-widget elementor-widget-heading\" data-id=\"224db6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. AI-driven content creation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9882278 elementor-widget elementor-widget-text-editor\" data-id=\"9882278\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI is already at the center of how content is being generated, reshaping workflows and challenging traditional creative processes. But as with any new technology, there\u2019s a healthy amount of debate about its role. So, what are the ways AI is making an impact?<\/p><p>First, <b>it\u2019s a time-saver for creators<\/b>. From a practical standpoint, AI helps creators focus on the high-level, value-adding aspects of their work. Instead of spending hours drafting basic content, a marketer or a journalist can use AI to generate initial drafts that they can refine and customize.<\/p><p>I&#8217;ve seen companies in media, like The Associated Press, <a href=\"https:\/\/www.ap.org\/solutions\/artificial-intelligence\/\" target=\"_blank\" rel=\"noopener nofollow\">implement AI<\/a> to streamline news production.<\/p><p>While the AI doesn\u2019t replace the journalist, it dramatically speeds up the routine process so that humans can focus on deeper stories or more nuanced writing.<\/p><p>Second, <b>AI is a decent co-creator<\/b>. I\u2019ve been particularly impressed by AI&#8217;s potential in music and filmmaking, where tools like Amper Music and Aiva Technologies are enabling creators to compose music and generate soundtracks. These tools are far from simply spitting out generic, pre-programmed tunes; they offer customization based on mood, tempo, and style. Nowadays, creators can experiment in ways they might not have otherwise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513a186 elementor-widget elementor-widget-video\" data-id=\"513a186\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/gzGkC_o9hXI?feature=shared&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b27d7 elementor-widget elementor-widget-text-editor\" data-id=\"e4b27d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I particularly admire how David Cope, a well-known composer who has collaborated with AI, <a href=\"https:\/\/www.theguardian.com\/technology\/2010\/jul\/11\/david-cope-computer-composer\" target=\"_blank\" rel=\"noopener nofollow\">put it<\/a>: <i>\u201cThe programs are just extensions of me. And why would I want to spend six months or a year to get to a solution that I can find in a morning? I have spent nearly 60 years of my life composing, half of it in traditional ways and half of it using technology. To go back would be like trying to dig a hole with your fingers after the shovel has been made.\u201d<\/i><\/p><p>And I couldn\u2019t agree more. AI might not have the emotional depth of a human composer, but it can certainly open up new doors in the creative process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf91561 e-con-full e-flex e-con e-child\" data-id=\"bf91561\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd6aaaf elementor-widget elementor-widget-text-editor\" data-id=\"bd6aaaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;AI isn\u2019t here to write the next Oscar-winning script, but it can help storytellers break creative blocks, predict audience trends, and work smarter. The winners will be those who embrace it as a collaborator, not a competitor.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b281756 e-grid e-con-full e-con e-child\" data-id=\"b281756\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee78dbc elementor-widget elementor-widget-image\" data-id=\"ee78dbc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"360\" height=\"360\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/05\/Dmitry-Nazarevich.png\" class=\"attachment-full size-full wp-image-182344\" alt=\"Dmitry Nazarevich\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/05\/Dmitry-Nazarevich.png 360w, https:\/\/innowise.com\/wp-content\/uploads\/2025\/05\/Dmitry-Nazarevich-300x300.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2025\/05\/Dmitry-Nazarevich-150x150.png 150w, https:\/\/innowise.com\/wp-content\/uploads\/2025\/05\/Dmitry-Nazarevich-12x12.png 12w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad3b29e e-con-full max100 e-flex e-con e-child\" data-id=\"ad3b29e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e5af69 author-new-link elementor-widget elementor-widget-heading\" data-id=\"0e5af69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/innowise.com\/authors\/dmitry-nazarevich\/\" target=\"_blank\">Dmitry Nazarevich<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8f6ee9 elementor-widget elementor-widget-text-editor\" data-id=\"e8f6ee9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCTO\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5fa2c4 e-con-full e-flex e-con e-child\" data-id=\"a5fa2c4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b6cd5 elementor-widget elementor-widget-heading\" data-id=\"e0b6cd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. AI in video editing and post-production<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-008002d elementor-widget elementor-widget-text-editor\" data-id=\"008002d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Editing has always been one of the most time-consuming parts of video production. Anyone who&#8217;s spent hours fine-tuning cuts, adjusting colors, or fixing audio knows how tedious it can get. But AI is stepping in to take a lot of the grunt work off editors\u2019 shoulders.<\/p><p>Take Adobe Sensei, for example. Adobe has been a go-to for video professionals for years, and <a href=\"https:\/\/www.adobe.com\/uk\/sensei\/generative-ai.html\" target=\"_blank\" rel=\"noopener nofollow\">their AI-powered tech<\/a> is making editing way more efficient. It automates tasks like <b>color correction, scene detection, and audio cleanup<\/b> \u2014 things that used to eat up a ton of time.<\/p><p>And then there\u2019s Deepdub, which is shaking up dubbing in a big way. Traditional dubbing takes a ridiculous amount of effort: finding the right voice actors, syncing speech perfectly, and keeping the performance natural. <a href=\"https:\/\/deepdub.ai\/\" target=\"_blank\" rel=\"noopener nofollow\">Deepdub\u2019s AI<\/a> analyzes an actor\u2019s voice and recreates it in multiple languages, keeping their tone, emotion, and even subtle vocal quirks. That means international releases don\u2019t just sound translated \u2014 they actually feel authentic. If you\u2019ve ever cringed at an awkwardly dubbed movie, you\u2019ll get why this is such a big deal.<\/p><p>AI is also handling things like <strong>motion tracking, object removal, and even <\/strong><a href=\"https:\/\/innowise.com\/services\/computer-vision-development\/facial-recognition\/\" target=\"_blank\" rel=\"noopener\"><strong>face recognition<\/strong><\/a> to help organize massive amounts of footage. It\u2019s making post-production not just faster but smarter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1544b1 e-con-full e-flex e-con e-child\" data-id=\"a1544b1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a22849d e-con-full e-flex e-con e-child\" data-id=\"a22849d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ceea679 elementor-widget-tablet__width-inherit elementor-widget__width-initial max100 elementor-widget elementor-widget-heading\" data-id=\"ceea679\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Partner with Innowise for your next big AI project<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d7f4a2 e-con-full e-flex e-con e-child\" data-id=\"7d7f4a2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed1ff0b elementor-absolute elementor-widget-mobile__width-inherit transform elementor-widget elementor-widget-html\" data-id=\"ed1ff0b\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wave-container\"><\/div>\r\n\r\n<style>\r\n  .wave-container {\r\n    width: 400px;\r\n    height: 400px;\r\n  }\r\n\r\n  @media(max-width: 767px) {\r\n    .wave-container {\r\n      width: 100%;\r\n      height: 100%;\r\n    }\r\n  }\r\n\r\n\r\n  .wave {\r\n    position: absolute;\r\n    border: 1px solid rgba(210, 184, 214, 1);\r\n    border-radius: 50%;\r\n    animation: drop 16s infinite;\r\n    top: 50%;\r\n    left: 50%;\r\n    transform: translate(-50%, -50%);\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  @keyframes drop {\r\n    0% {\r\n      width: 0px;\r\n      height: 0px;\r\n      border: 1px solid rgba(210, 184, 214, 1);\r\n    }\r\n\r\n    100% {\r\n      width: 400px;\r\n      height: 400px;\r\n      border: 1px solid rgba(210, 184, 214, 0);\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<script>\r\n\r\n  document.addEventListener('DOMContentLoaded', () => {\r\n    function createWaves(numberOfWaves) {\r\n      const waveContainers = document.querySelectorAll('.wave-container');\r\n\r\n      waveContainers.forEach((waveContainer) => {\r\n        for (let i = 0; i < numberOfWaves; i++) {\r\n          const wave = document.createElement('div');\r\n          wave.classList.add('wave');\r\n\r\n          wave.style.animationDelay = `${i * 0.8}s`;\r\n\r\n          waveContainer.appendChild(wave);\r\n        }\r\n      });\r\n    }\r\n\r\n    createWaves(10)\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fbbbf3 elementor-align-left elementor-widget__width-initial elementor-widget-mobile__width-inherit cta-btn elementor-widget elementor-widget-button\" data-id=\"0fbbbf3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact-form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Chat about it<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1730afe e-con-full e-flex e-con e-child\" data-id=\"1730afe\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d872eeb elementor-widget elementor-widget-heading\" data-id=\"d872eeb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Personalization & recommendation algorithms (the secret behind addictive streaming)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5671e86 elementor-widget elementor-widget-text-editor\" data-id=\"5671e86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ever wondered why Netflix always seems to know what you\u2019ll love next or why Spotify\u2019s Discover Weekly feels eerily on point? That\u2019s AI working behind the scenes, analyzing your habits, predicting your preferences, and keeping you engaged.<\/p><p>At this point, <b>personalization is the backbone of streaming platforms<\/b>. Without it, users would be drowning in endless content libraries, unsure of what to watch or listen to next. AI changes that by understanding individual tastes and making sure there\u2019s always something relevant to keep you hooked.<\/p><p>Take <a href=\"https:\/\/research.netflix.com\/research-area\/recommendations\" target=\"_blank\" rel=\"noopener nofollow\">Netflix\u2019s recommendation engine<\/a>. It\u2019s not just looking at what you watched last. It breaks down watch history, viewing patterns, and even metadata like scene composition, pacing, and genre trends. That\u2019s how it decides whether to push a slow-burn drama your way or suggest a fast-paced thriller.<\/p><p><a href=\"https:\/\/www.marketingaiinstitute.com\/blog\/spotify-artificial-intelligence\" target=\"_blank\" rel=\"noopener nofollow\">Spotify does something similar<\/a> with music curation. It doesn\u2019t just track what songs you play, it learns from how long you listen, what you skip, and what you add to playlists.<\/p><p>AI models like <a href=\"https:\/\/openai.com\/index\/jukebox\/\" target=\"_blank\" rel=\"noopener nofollow\">OpenAI\u2019s Jukebox<\/a> even analyze musical structures to predict what kind of sound you might enjoy next.<\/p><p>From my perspective, AI-powered recommendations are a double-edged sword. On one hand, they enhance user experience \u2014 nobody wants to sift through thousands of options aimlessly. But on the other hand, they <b>can create content bubbles<\/b>, where people only see what aligns with their past choices, limiting discovery. Some platforms try to counteract this by introducing &#8220;exploration&#8221; algorithms that intentionally throw in diverse picks.<\/p><p>At the end of the day, personalization is <b>crucial for engagement and retention<\/b>. The better AI and media platforms get at understanding users, the more time they\u2019ll spend streaming \u2014 and that\u2019s exactly what platforms want.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ee769e e-con-full e-flex e-con e-child\" data-id=\"2ee769e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40fb510 elementor-widget elementor-widget-heading\" data-id=\"40fb510\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Artificial intelligence in entertainment marketing & ad targeting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fca987 elementor-widget elementor-widget-text-editor\" data-id=\"7fca987\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing in media and <a href=\"https:\/\/innowise.com\/blog\/enterprise-chatbot-development-services\/\" target=\"_blank\" rel=\"noopener\">entertainment<\/a> has always been about <b>reaching the right audience at the right time<\/b>. And AI has made it easier. Instead of throwing ads out there and hoping for the best, companies now have data-driven precision that makes every marketing dollar count.<\/p><p>Take Google Ads. It\u2019s no longer just about setting keywords and budgets. The <a href=\"https:\/\/ads.google.com\/home\/campaigns\/ai-powered-ad-solutions\/\" target=\"_blank\" rel=\"noopener nofollow\">AI behind it<\/a> constantly analyzes user engagement data, browsing behavior, and past interactions to fine-tune which ads people see. It automatically adjusts headlines, images, and calls-to-action based on what performs best.<\/p><p>But AI in the entertainment industry marketing isn\u2019t just about digital ads. It\u2019s also transforming big-picture decisions, like predicting which movies will succeed before they even hit theaters. Cinelytic, for example, <a href=\"https:\/\/www.cinelytic.com\/\" target=\"_blank\" rel=\"noopener nofollow\">uses AI to analyze casting choices<\/a>, budget allocations, and marketing strategies to estimate box office performance. Studios use this data to refine their promotional efforts and even adjust release strategies.<\/p><p>From where I stand, this kind of AI-driven marketing is both <b>a huge opportunity and a challenge<\/b>. On one hand, it\u2019s making advertising far more efficient, helping studios and platforms allocate budgets where they\u2019ll have the most impact. But on the other hand, it can lead to formulaic decision-making, where creativity takes a backseat to what AI predicts will be &#8220;safe bets.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50a568c e-con-full e-flex e-con e-child\" data-id=\"50a568c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4f0e7 elementor-widget elementor-widget-heading\" data-id=\"ff4f0e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Automated content moderation & deepfake detection<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf9038 elementor-widget elementor-widget-text-editor\" data-id=\"9cf9038\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the sheer amount of content uploaded every second, human moderators just can\u2019t keep up. Plus, dealing with disturbing material takes a real toll on their mental health. AI is now what <b>keeps platforms safe, filters out harmful content, and tackles deepfakes before they spread<\/b>.<\/p><p>Take <a href=\"https:\/\/blog.youtube\/inside-youtube\/our-approach-to-responsible-ai-innovation\/\" target=\"_blank\" rel=\"noopener nofollow\">YouTube\u2019s AI moderation system<\/a>. It scans and removes harmful, misleading, or inappropriate content before it gains traction. The system is trained on massive datasets to recognize patterns of hate speech, copyright violations, and even subtle misinformation tactics. It doesn\u2019t just look at the video itself but also analyzes captions, comments, and engagement metrics to catch violations. And while AI does most of the heavy lifting, <a href=\"https:\/\/www.theverge.com\/2020\/9\/21\/21448916\/youtube-automated-moderation-ai-machine-learning-increased-errors-takedowns\" target=\"_blank\" rel=\"noopener nofollow\">human reviewers step in when things get complicated<\/a>, because AI isn\u2019t perfect.<\/p><p>Deepfake technology is another major challenge. It\u2019s getting so advanced that distinguishing real from fake is harder than ever. This is where AI-driven detection tools like Deepware, Sessity AI, and Deeptrace come in. They analyze facial inconsistencies, unnatural blinking patterns, and pixel distortions to flag manipulated videos. Platforms, news outlets, and even law enforcement rely on these tools to prevent the spread of deceptive content and AI-generated misinformation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8232217 e-con-full e-flex e-con e-child\" data-id=\"8232217\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c4ccd elementor-widget elementor-widget-heading\" data-id=\"e2c4ccd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. AI in gaming & virtual worlds<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-183e6d4 elementor-widget elementor-widget-text-editor\" data-id=\"183e6d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If there\u2019s one <a href=\"https:\/\/innowise.com\/blog\/ai-software-development-companies\/\" target=\"_blank\" rel=\"noopener\">media &amp; entertainment<\/a> area where AI\u2019s impact excites me the most, it\u2019s gaming. Unlike passive media, games are interactive by nature, and AI has the power to make them feel more alive, more unpredictable, and more personal than ever before.<\/p><p>One of the most fascinating developments is <a href=\"https:\/\/inworld.ai\/blog\/ai-npcs-and-the-future-of-video-games\" target=\"_blank\" rel=\"noopener nofollow\">how NPCs (non-playable characters) are evolving<\/a>. I\u2019ve always found it frustrating when game characters feel like glorified signposts, repeating the same canned dialogue no matter what you do. But AI is changing that. Now, NPCs can remember interactions, adjust their behavior based on player choices, and even generate natural dialogue on the fly. This means every player can have a slightly different experience, even in the same game. To me, that\u2019s a game-changer (pun intended).<\/p><p>Another area I can\u2019t ignore is <b>AI-driven graphics enhancements<\/b>. Take <a href=\"https:\/\/www.nvidia.com\/en-eu\/geforce\/technologies\/dlss\/\" target=\"_blank\" rel=\"noopener nofollow\">Nvidia\u2019s DLSS<\/a>, for example. Instead of brute-force rendering, AI predicts and fills in details, making games look stunning without tanking performance. I see this as one of the smartest applications of AI in gaming. Rather than just making games more demanding, AI is helping them run better, even on older hardware.<\/p><p>And let\u2019s talk about <b>AI-generated storytelling<\/b>. I find projects like <a href=\"https:\/\/aidungeon.com\/\" target=\"_blank\" rel=\"noopener nofollow\">AI Dungeon <\/a>fascinating because they hint at the future of interactive narratives. Instead of scripted stories with limited choices, AI can craft dynamic, player-driven narratives that feel limitless. But I\u2019ll be honest \u2014 I don\u2019t think AI storytelling is quite there yet. While it can generate text in real-time, it still struggles with cohesion, pacing, and deeper emotional arcs. Right now, I see it as a powerful creative tool, but not a replacement for great writing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a66460f e-con-full e-flex e-con e-child\" data-id=\"a66460f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0df1e elementor-widget elementor-widget-heading\" data-id=\"cf0df1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. AI in AR\/VR & interactive experiences<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44fa23f elementor-widget elementor-widget-text-editor\" data-id=\"44fa23f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While the tech has made incredible leaps, many VR experiences still feel like gimmicks rather than truly immersive worlds. This is where AI acts as the missing piece that transforms AR\/VR from \u201ccool\u201d to truly convincing.<\/p><p>One of the most exciting areas, in my opinion, is <b>AI-driven avatars and digital humans<\/b>. We\u2019ve all seen robotic, lifeless virtual characters that break immersion the moment they speak. But now, <a href=\"https:\/\/innowise.com\/blog\/future-of-smart-homes\/\" target=\"_blank\" rel=\"noopener\">AI-powered systems<\/a> of facial animation and voice synthesis are making digital humans more <b>expressive, more responsive, and \u2014 dare I say \u2014 almost believable<\/b>. Meta\u2019s AI avatars, for instance, use deep learning to map a user\u2019s facial expressions onto a virtual character in real time. This means your digital self actually reacts like you, making social interactions in VR feel far more natural.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604a307 elementor-widget elementor-widget-video\" data-id=\"604a307\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/yaeazIA5np8?feature=shared&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e5eab elementor-widget elementor-widget-text-editor\" data-id=\"47e5eab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Then there\u2019s <b>AI-enhanced AR experiences<\/b>. For example, at Innowise, we develop <a href=\"https:\/\/innowise.com\/services\/ai-development\/\" target=\"_blank\" rel=\"noopener\">AI-powered AR apps<\/a> that are doing something I find particularly interesting: they let users create realistic digital avatars that can move, react, and even respond dynamically to the real world. Instead of static AR filters, we\u2019re moving toward AI-powered interactive layers that blend seamlessly with reality. I see a huge opportunity here for brands, entertainment, and even education. Imagine a history lesson where a historical figure walks up to you and starts a conversation \u2014 that\u2019s where AI is taking AR.<\/p><p>That said, I think there\u2019s still a <b>fine line between realism and the uncanny valley<\/b>. AI can make avatars and AR characters look and move realistically, but can it make them feel truly human? That\u2019s another challenge entirely. Right now, AI mimics human-like responses, but there\u2019s still a gap between an AI-driven interaction and a conversation that feels genuinely natural.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47f1e69 e-con-full e-flex e-con e-child\" data-id=\"47f1e69\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2f52f42 e-con-full e-flex e-con e-child\" data-id=\"2f52f42\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ebad0cc e-con-full e-flex e-con e-child\" data-id=\"ebad0cc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc85ca3 elementor-widget-tablet__width-inherit elementor-widget__width-initial max100 elementor-widget elementor-widget-heading\" data-id=\"dc85ca3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Let\u2019s build your AI-powered media solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1301f04 e-con-full e-flex e-con e-child\" data-id=\"1301f04\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-185db1a elementor-absolute elementor-widget-mobile__width-inherit transform elementor-widget elementor-widget-html\" data-id=\"185db1a\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wave-container\"><\/div>\r\n\r\n<style>\r\n  .wave-container {\r\n    width: 400px;\r\n    height: 400px;\r\n  }\r\n\r\n  @media(max-width: 767px) {\r\n    .wave-container {\r\n      width: 100%;\r\n      height: 100%;\r\n    }\r\n  }\r\n\r\n\r\n  .wave {\r\n    position: absolute;\r\n    border: 1px solid rgba(210, 184, 214, 1);\r\n    border-radius: 50%;\r\n    animation: drop 16s infinite;\r\n    top: 50%;\r\n    left: 50%;\r\n    transform: translate(-50%, -50%);\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  @keyframes drop {\r\n    0% {\r\n      width: 0px;\r\n      height: 0px;\r\n      border: 1px solid rgba(210, 184, 214, 1);\r\n    }\r\n\r\n    100% {\r\n      width: 400px;\r\n      height: 400px;\r\n      border: 1px solid rgba(210, 184, 214, 0);\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<script>\r\n\r\n  document.addEventListener('DOMContentLoaded', () => {\r\n    function createWaves(numberOfWaves) {\r\n      const waveContainers = document.querySelectorAll('.wave-container');\r\n\r\n      waveContainers.forEach((waveContainer) => {\r\n        for (let i = 0; i < numberOfWaves; i++) {\r\n          const wave = document.createElement('div');\r\n          wave.classList.add('wave');\r\n\r\n          wave.style.animationDelay = `${i * 0.8}s`;\r\n\r\n          waveContainer.appendChild(wave);\r\n        }\r\n      });\r\n    }\r\n\r\n    createWaves(10)\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48eb208 elementor-align-left elementor-widget__width-initial elementor-widget-mobile__width-inherit cta-btn elementor-widget elementor-widget-button\" data-id=\"48eb208\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact-form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Talk to our experts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-772907c elementor-widget elementor-widget-heading\" data-id=\"772907c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Artificial intelligence in media: what\u2019s coming next (and why it\u2019s exciting)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35c51a0 elementor-widget elementor-widget-text-editor\" data-id=\"35c51a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019re only scratching the surface of what <a href=\"https:\/\/innowise.com\/blog\/top-software-development-trends\/\" target=\"_blank\" rel=\"noopener\">entertainment AI<\/a> can do. As the technology matures, the future of media and entertainment will be marked by increased personalization, greater interactivity, and more seamless integration between AI and creative professionals.<\/p><p>Imagine AI-driven storytelling engines that dynamically adjust narratives based on audience input in real time. Streaming platforms could offer interactive storytelling, where viewers influence plot twists, character decisions, or even alternative endings.<\/p><p>In music and film, <b>emotionally adaptive AI<\/b> could create soundtracks that change based on your mood or even the weather outside. AI-generated dialogue, perfected with real-time dubbing, may blur the line between localization and performance, allowing actors to star in global productions without ever stepping into a recording booth.<\/p><p>Gaming will likely see <b>AI-powered NPCs with memory and evolving personalities<\/b>, creating characters that learn from players over multiple interactions. Meanwhile, <b>AI-enhanced virtual influencers and digital humans<\/b> may replace traditional brand ambassadors, delivering hyper-personalized engagement that feels indistinguishable from human interaction.<\/p><p>For businesses, the key to staying ahead will be to not just use AI in entertainment for efficiency, but to <b>leverage it for innovation<\/b>. Media companies that focus on interactivity and engagement, not just content production, will define the next wave of the industry.<\/p><p>The question is no longer whether AI will transform media \u2014 it\u2019s how soon and how deeply it will reshape the way we create and experience entertainment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b04b3d4 e-con-full e-flex e-con e-child\" data-id=\"b04b3d4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eda0ca elementor-widget elementor-widget-heading\" data-id=\"8eda0ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">My take on AI in media & entertainment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-045bda7 elementor-widget elementor-widget-text-editor\" data-id=\"045bda7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI is transforming how we create, distribute, and experience content. From streamlining video editing and content creation to improving recommendation algorithms, AI and entertainment are becoming more intertwined. It\u2019s also fascinating to watch AI push the boundaries of gaming, AR\/VR, and interactive storytelling. And let\u2019s not forget its crucial role in content moderation and deepfake detection, which helps us maintain trust in digital media.<\/p><p>At <b>Innowise<\/b>, we don\u2019t just follow these trends \u2014 we actively shape them. <a href=\"https:\/\/innowise.com\/industries\/entertainment-and-media\/\">Our AI solutions for media and entertainment<\/a> help companies personalize content, automate workflows, and unlock new creative possibilities. Whether it\u2019s AI-powered video analytics, virtual character animation, or intelligent ad targeting, we help businesses stay ahead in an industry that never stops evolving.<\/p><p>And if you\u2019re looking for <b>custom AI development<\/b>, that\u2019s where we really shine. <a href=\"https:\/\/innowise.com\/services\/ai-development\/\">From deep learning models to NLP and computer vision<\/a>, we build AI-powered tools that turn ambitious ideas into reality. The way I see it, AI isn\u2019t just the future of media \u2014 it\u2019s the present. And if you\u2019re not leveraging it yet, you\u2019re already behind. Let\u2019s change that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f24459 e-con-full e-flex e-con e-child\" data-id=\"7f24459\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2bcc2 elementor-widget elementor-widget-shortcode\" data-id=\"5a2bcc2\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[post_share]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b7f46c table-content-container e-con-full e-flex e-con e-child\" data-id=\"0b7f46c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c64ce58 e-con-full stickyTable e-flex e-con e-child\" data-id=\"c64ce58\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element 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\r\n});\r\n<\/script>\r\n\r\n<!--NOTE Change data-id in wrapper styles for hide this block on the mobile device screen-->\r\n<div class=\"toc-wrapper\">\r\n  <h4 class=\"toc-title\">Table of contents<\/h4>\r\n  <div class=\"toc toc-2\"><\/div>\r\n<\/div>\r\n\r\n<script>\r\n  \/\/NOTE Add the value from h2 as the key and the text you want to display as the key value in LINKS variable:\r\n  \/\/   const LINKS = {\r\n  \/\/       \"The demand for retail digital transformation\": \"The demand\"\r\n  \/\/   }\r\n\r\n  const LINKS = {\r\n    \"Unleashing the power of .NET 8\": \"gggggg\",\r\n    \"Revamping legacy systems: unlocking business potential through software modernization\":\r\n      \"hello\",\r\n  };\r\n\r\n  const OFFSET = 70;\r\n   const PADDING_BOTTOM_FOR_SCROLL = 100;\r\n  let headerList = [];\r\n  let allLinks = [];\r\n  \r\n  let ticking = false;\r\n     \r\n\r\n  const createList = () => {\r\n      \r\n      console.log('create');\r\n      \r\n      \r\n    const tocTarget 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class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f100240-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"100240\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/pt\/wp-json\/wp\/v2\/posts\/182702#wpcf7-f100240-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"100240\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f100240-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<style>\n#form-templates .contact__info {\n  background-color: #f4f4f4;\n  padding: 70px 44px 70px 50px;\n  position: relative;\n  max-width: 540px;\n  width: 100%;\nborder: 1px solid #AEB1B7;\n}\n\n#form-templates .contact__info-background {\n  z-index: -1;\n  position: absolute;\n  top: 20px;\n  left: 20px;\n  width: 100%;\n  height: 100%;\n  border: 1px dashed #ef4557;\n}\n\n\n#form-templates .new-container{\ndisplay: flex;\njustify-content: space-between;\nflex-wrap: wrap;\n}\n\n\n#form-templates{\npadding: 100px 15px 100px 15px;        \n}\n\n#form-templates .contact__info-heading {\n  font-family: 'Sora' !important;\n  font-style: normal !important;\n  font-weight: 400 !important;\n  font-size: 36px !important;\n  line-height: 46px !important;\n  color: #2E2E2E !important;\n   margin-bottom: 60px !important;\n\n}\n\n\n#form-templates .message label{\ncolor: #585858 !important;   \n}\n\n.elementor-widget-container.form-template h2,.elementor-widget-container.form-template h1{\n font-size: 60px !important;\n  line-height: 70px !important;\n  font-family: \"Sora\", Sans-serif;\n  font-weight: 400;\n  margin: 0;  \n  margin-bottom: 20px;\n}\n\n\n\n\n.elementor-widget-container.form-template p{\n  font-family: \"Karla\", Sans-serif;\n  font-size: 22px;\n  font-weight: 400;\n  line-height: 28px;\n  color: var( --e-global-color-primary );\n  max-width: 700px;\n  margin: 0; \n  margin-bottom: 40px;\n} \n  \n\n\n.new-container #spinner{\nwidth: 50%;\nmax-width: 700px;\n}\n\n\n#form-templates .new-container #spinner div.contact-us__wrapper:nth-child(6){\ngap:30px; \n    \n}\n\n\n#form-templates .contact__info-heading {\n  margin-bottom: 67px;\n  font-size: 36px;\n  font-family: karla;\n  color:  #2E2E2E;\n\n  line-height: 49px;\n}\n\n#form-templates .contact__info-steps {\n  display: flex;\n  flex-direction: column;\n  max-width: 425x;\n  row-gap: 20px;\n  border-left: 1px solid #2e2e2e;\n}\n\n#form-templates .contact__info-block {\n  position: relative;\n  padding-left: 45px;\n}\n\n#form-templates .contact__info-block:last-child {\n  box-shadow: -1px 0 0 1px #f4f4f4;\n}\n\n#form-templates .contact__info-step {\n  position: absolute;\n  border: 1px solid #2e2e2e;\n  width: 40px;\n  height: 40px;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  border-radius: 20px;\n  left: -20px;\n  top: -8px;\n  background-color: #F4F4F4;\n  color:  #2E2E2E;\n\nfont-family: Karla;\nfont-weight: 700;\nfont-size: 18px;\nline-height: 28px;\n\n}\n\n.elementor-widget-global .contact__info-step {\n        color:  #2E2E2E;\n}\n\n#form-templates .contact__info-text {\n  margin: 0;\n  font-size: 16px;\n  line-height: 26px;\n  color: #2E2E2E;\n  font-family: karla;\n\n  width: 100%;\n}\n\n\n#form-templates .contact-us__send{\nflex-shrink: 0;\nmargin-top:0;\n}\n\n\n\n@media screen and (max-width: 1279px) {\n    .new-container #spinner{\n        width: 100%;\n        max-width:100%;\n        margin-bottom:40px;\n    }\n    \n\n    .new-container .contact__info {\n        max-width: 700px !important;\n    }\n    \n}\n\n\n@media screen and (max-width: 1279px) {\n#form-templates{\npadding: 60px 15px 70px 15px;     \n}\n}\n\n\n\n@media screen and (max-width: 767px) {\n\n#form-templates .new-container #spinner div.contact-us__wrapper:nth-child(6){\ngap:20px; \n \n}\n\n\n  #form-templates .contact__info {\n    padding: 20px 20px 40px 40px;\n    margin: 0 auto;\n  }\n\n\n#form-templates{\npadding: 40px 15px 50px 15px;  \n    \n}\n\n  \n   .new-container #spinner{\n       \n    margin-bottom:30px;   \n   }\n   \n   \n   .elementor-widget-container.form-template h2,.elementor-widget-container.form-template h1{\n   font-size: 32px !important;\n    line-height: 42px !important;    \n   }\n   \n   \n   .elementor-widget-container.form-template p{\n       \n    font-size: 16px;\n    line-height: 20px;  \n    margin-bottom: 30px;\n \n       \n   }\n   \n   #form-templates .contact__info-heading{\n   font-size: 24px !important;\n    line-height: 49px !important;    \n       \n   }\n   \n\n.mailToContact{\nmargin-top: 10px !important;        \n}\n   \n\n  #form-templates .contact__info-heading {\n    font-size: 24px;\n    margin-bottom: 37px;\n  }\n\n  #form-templates .contact__info-background {\n    top: 10px;\n    left: 10px;\n  }\n\n  #form-templates .contact__info-text {\n    font-size: 12px;\n    line-height: 20px;\n  }\n  \n  \n  #form-templates .contact__info-heading {\n   margin-bottom: 35px !important;\n\n}\n\n}\n\n@media (max-width: 767px) {\n    .mailToContact {\n        max-width: 100%;\n    }\n}\n<\/style>\n\n<script>\nwindow.addEventListener('hashchange',function(e){if(window.history.pushState){window.history.pushState('','\/',window.location.pathname)}else{window.location.hash=''}})\n<\/script>\n\n\n<div id=\"form-templates\">\n<div class=\"elementor-widget-container form-template\">\n<a name=\"contact-form\"><\/a>\n<h2>Contact us<\/h2>\n<p><a id=\"calendlylink\" style=\"color: #c63031; border-bottom: 1px solid #c63031; padding: 0;\">Book a call<\/a> or fill out the form below and we\u2019ll get back to you once we\u2019ve processed your request.<\/p>\n<\/div>\n\n<div class=\"new-container\">\n\n\n<div class=\"contact-us__main\" id=\"spinner\" data-no-defer=\"1\">\n\n<div class=\"contact-us__wrapper\">\n\n<div class=\"name\">\n<label>Name<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"field_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required contact-us__name\" id=\"contact-name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"field_name\" \/><\/span>\n<\/div>\n\n<div class=\"company\">\n<label>Company<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required contact-us__company\" id=\"contact-company\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company*\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n<\/div>\n\n<\/div>\n\n<div class=\"contact-us__wrapper\">\n\n<div class=\"email\">\n<label>Email<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email contact-us__email\" id=\"contact-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Corporate email*\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/div>\n\n<div class=\"phone\">\n<label>Phone<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel contact-us__phone\" id=\"contact-phone\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone*\" value=\"\" type=\"tel\" name=\"tel\" \/><\/span>\n<\/div>\n\n<\/div>\n<div class=\"contact-us__wrapper subj\">\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-recipient\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"form-field-subj_js\" aria-invalid=\"false\" name=\"your-recipient\"><option value=\"\">Subject*<\/option><option value=\"IT staff augmentation\">IT staff augmentation<\/option><option value=\"Turnkey product development\">Turnkey product development<\/option><option value=\"Support and enhancement\">Support and enhancement<\/option><option value=\"Careers\">Careers<\/option><option value=\"Other\">Other<\/option><\/select><\/span>\n\n<span class=\"wpcf7-form-control-wrap\" data-name=\"form-field-budget_js\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"form-field-budget_js\" aria-invalid=\"false\" name=\"form-field-budget_js\"><option value=\"\">Project budget<\/option><option value=\"Under $15K\">Under $15K<\/option><option value=\"$15K-$30K\">$15K-$30K<\/option><option value=\"$30K-$100K\">$30K-$100K<\/option><option value=\"$100K-$250K\">$100K-$250K<\/option><option value=\"$250K-$500K\">$250K-$500K<\/option><option value=\"More than $500K\">More than $500K<\/option><\/select><\/span>\n\n<\/div>\n\n\n<div class=\"message\">\n<label>Message<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"1\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required contact-us__message\" id=\"contact-message\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Describe your needs in detail*\" name=\"message\"><\/textarea><\/span>\n<\/div>\n\n<div class=\"atvoice-wrap\">\n\n<div class=\"voice-wrap\">\n<span id=\"voice-mut\" class=\"voicetext\">Send us a voice message<\/span>\n         <div class=\"qc_voice_audio_wrapper\">\n            <div class=\"qc_voice_audio_container\">\n                <div class=\"qc_voice_audio_upload_main\" id=\"qc_audio_main\">\n                    <a class=\"qc_audio_record_button\" id=\"qc_audio_record\" href=\"#\" aria-label=\"Record an audio message\">\n                        <span class=\"dashicons dashicons-microphone\"><\/span> \u00a0<\/a> \n                <\/div>\n\n                <div class=\"qc_voice_audio_recorder\" id=\"qc_audio_recorder\" style=\"display:none\">\n\n                <\/div>\n                <div class=\"qc_voice_audio_display\" id=\"qc_audio_display\"  style=\"display:none\">\n                    <audio id=\"qc-audio\" controls src=\"\"><\/audio>\n                    <span title=\"Remove and back to main upload screen.\" class=\"qc_audio_remove_button dashicons dashicons-trash\"><\/span>\n                <\/div>\n            <\/div>\n            <input type=\"hidden\" value=\"\" name=\"qcwpvoicemessage\" id=\"qc_audio_url\" \/>\n        <\/div>\n        \n<\/div>\n\n\n<div class=\"attach-wrap\">\n<span class=\"voicetext\">Attach documents<\/span>\n\n<div class='attachment'>\n\n<div class=\"downloaded\">\n<span><\/span>\n<div class=\"deleteFile\"><\/div>\n<\/div>\n\n<div class=\"attachmentButton\" onclick=\"(function cl(e){if(e.target.nodeName == 'DIV'){e.target.parentNode.children[1].children[0].click(); }})(arguments[0]);\">\n\n<div class=\"innerText\">Upload file<\/div>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"att-files\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-file\" accept=\".jpg,.png,.jpeg,.pdf\" aria-invalid=\"false\" type=\"file\" name=\"att-files\" \/><\/span>\n\n<div class=\"tip\" onclick=\"event.stopPropagation()\">\n<p>You can attach 1 file up to 2MB. Valid file formats: pdf, jpg, jpeg, png.<\/p>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<\/div>\n\n<div class=\"contact-us__wrapper\"> \n<p class=\"pp\">By clicking Send, you consent to Innowise processing your personal data per our<a href=\"\/privacy-notice\/\"> Privacy Policy <\/a>to provide you with relevant information. By submitting your phone number, you agree that we may contact you via voice calls, SMS, and messaging apps. Calling, message, and data rates may apply.<\/p>\n\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"scoring_point\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmCampaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmContent\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmMedium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmSource\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmTerm\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"location\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"city\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"ip\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"Summ\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"rating\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"urlCompany\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"urlWithParams\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"audioMessageLink\" \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner contact-us__send\" id=\"contact-send-button\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n\n<div class='mailToContact'>You can also send us your request <\/br>to <a href=\"mailto:contact@innowise.com\">contact@innowise.com<\/a><\/div>\n\n<\/div>\n\n<div class=\"elementor-widget-container\" style=\"z-index:1;\">\n<div class=\"contact__info\">\n  <div class=\"contact__info-background\"><\/div>\n  <div class=\"contact__info-heading\">What happens next?<\/div>\n  <div class=\"contact__info-steps\">\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">1<\/div>\n      <p class=\"contact__info-text\">Once we\u2019ve received and processed your request, we\u2019ll get back to you to detail your\n        project needs and sign an NDA to ensure confidentiality.<\/p>\n    <\/div>\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">2<\/div>\n      <p class=\"contact__info-text\">After examining your wants, needs, and expectations, our team will devise a project\n        proposal with the scope of work, team size, time, and cost estimates.<\/p>\n    <\/div>\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">3<\/div>\n      <p class=\"contact__info-text\">We\u2019ll arrange a meeting with you to discuss the offer and nail down the details.<\/p>\n    <\/div>\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">4<\/div>\n      <p class=\"contact__info-text\">Finally, we\u2019ll sign a contract and start working on your project right away.<\/p>\n    <\/div>\n  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\n<\/div>\n\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"related_content_blog_container\">[related_content_list]<\/div><script>\n            jQuery( document ).ready(function($) {\n            var parentSection = $('[data-elementor-type=\"wp-page\"]');\n            if($('[data-elementor-type=\"wp-post\"]').length){\n                var parentSection = $('[data-elementor-type=\"wp-post\"]');\n            }\n            \n                parentSection.children().last().before($('.related_content_blog_container'));\n            });\n            <\/script><div class=\"other_services_container\">[need_other_services_v2]<\/div><script>\n                    jQuery( document ).ready(function($) {\n                        var parentSection = $('[data-elementor-type=\"wp-page\"]');\n                        if($('[data-elementor-type=\"wp-post\"]').length){\n                            var parentSection = $('[data-elementor-type=\"wp-post\"]');\n                        }\n                        \n                        console.log(parentSection);\n                        parentSection.children().last().before($('.other_services_container'));\n                        var sections = parentSection.find('.net-15.dt-16');\n                        for(var i = 0; i<sections.length; i++){\n                            if($(sections[i]).hasClass( 'net-15' ) && $(sections[i]).hasClass( 'dt-16' ) && $(sections[i]).hasClass( 'elementor-hidden-desktop' )==false){\n                                $(sections[i]).before($('.other_services_container'));   \n                            }\n                        }\n                        \n                    });\n                <\/script>","protected":false},"excerpt":{"rendered":"<p>The power of data mapping in healthcare: benefits, use cases &#038; future trends. As the healthcare industry and its supporting technologies rapidly expand, an immense amount of data and information is generated. Statistics show that about 30% of the world&#8217;s data volume is attributed to the healthcare industry, with a projected growth rate of nearly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":182703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"categories":[128,1],"class_list":["post-182702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-uncategorized","tag-ai-ml","tag-ar-vr-mr","tag-trends"],"acf":[],"_links":{"self":[{"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/posts\/182702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/comments?post=182702"}],"version-history":[{"count":0,"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/posts\/182702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/media\/182703"}],"wp:attachment":[{"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/media?parent=182702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/categories?post=182702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/tags?post=182702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}