{"id":106443,"date":"2023-03-15T16:07:39","date_gmt":"2023-03-15T13:07:39","guid":{"rendered":"https:\/\/innowise.com\/?page_id=106443"},"modified":"2025-07-31T05:54:54","modified_gmt":"2025-07-31T09:54:54","slug":"augmented-reality-for-ecommerce","status":"publish","type":"post","link":"https:\/\/innowise.com\/pt\/blog\/augmented-reality-for-ecommerce\/","title":{"rendered":"Como a realidade aumentada est\u00e1 a mudar as compras no com\u00e9rcio electr\u00f3nico"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"106443\" class=\"elementor elementor-106443\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6733c6 main-block elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6733c6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5af7f03c\" data-id=\"5af7f03c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40f647f9 elementor-widget elementor-widget-html\" data-id=\"40f647f9\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"breadcrumbs flex\">\n    <div class=\"info\"> \n    <a href=\"https:\/\/innowise.com\/\">\n  Main\n  <\/a>\n    <\/div>\n    <div class=\"info\">\n         <a href=\"https:\/\/innowise.com\/about-us\/\">\n  About us\n  <\/a>\n    <\/div>\n     <div class=\"info\">\n          <a href=\"https:\/\/innowise.com\/blog\/\">\n  Blog\n  <\/a>\n    <\/div>\n<\/div>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\/\", \n  \"@type\": \"BreadcrumbList\", \n  \"itemListElement\": [{\n    \"@type\": \"ListItem\", \n    \"position\": 1, \n    \"name\": \"7 reasons Java is perfect for enterprise software development\",\n    \"item\": \"https:\/\/innowise.com\/blog\/java-for-enterprise-applications\/\"  \n  },{\n    \"@type\": \"ListItem\", \n    \"position\": 2, \n    \"name\": \"Blog\",\n    \"item\": \"https:\/\/innowise.com\/blog\/\"  \n  },{\n    \"@type\": \"ListItem\", \n    \"position\": 3, \n    \"name\": \"Name\",\n    \"item\": \"https:\/\/innowise.com\/\"  \n  }]\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78d33ae9 elementor-widget elementor-widget-html\" data-id=\"78d33ae9\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"article-info flex\">\n    <div class=\"info\"> \n    5 min read\n    <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f444666 elementor-widget elementor-widget-text-editor\" data-id=\"4f444666\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 class=\"title-tinder\"><span style=\"font-weight: 400; color: #ffffff;\">How augmented reality is changing e-commerce shopping<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2abf81ad elementor-widget elementor-widget-shortcode\" data-id=\"2abf81ad\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[display_tags]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-114bbf89 button-tinder elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"114bbf89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-163b650f article-description elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"163b650f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b381776 author-article\" data-id=\"b381776\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fd559d0 elementor-widget elementor-widget-text-editor\" data-id=\"4fd559d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Over the last decade, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/innowise.com\/industries\/ecommerce\/\">e-commerce<\/a><\/span> has transformed how we shop. However, until recently, online shopping has lacked the sensory experience of traditional brick-and-mortar stores.<\/span><\/p><p><span style=\"font-weight: 400;\">The advent of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/innowise.com\/services\/ar-vr-development\/vr\/\">augmented reality (AR)<\/a><\/span> has brought about this change. In fact, augmented reality has taken center stage in e-commerce, allowing customers to visualize and customize their purchases through <\/span><span style=\"font-weight: 400;\">3D and AR models for e-commerce<\/span><span style=\"font-weight: 400;\">. The value of the AR market is predicted to reach <\/span><a href=\"https:\/\/www.threekit.com\/23-augmented-reality-statistics-you-should-know-in-2023\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$50 billion by 2024, with 71% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> reporting that they would be more likely to purchase if retailers used AR capabilities.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-494d237 author-article-title elementor-widget elementor-widget-text-editor\" data-id=\"494d237\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What is AR shopping?<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b10734b elementor-widget elementor-widget-text-editor\" data-id=\"b10734b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The purpose of AR is to give users a better perception of reality by superimposing a computer-generated image on their real-world view and integrating sounds, images, and text.<\/span><\/p><p><span style=\"font-weight: 400;\">In e-commerce, virtual reality headsets allow customers to try on and test products before purchasing. AR allows marketers and retailers to captivate potential buyers with immersive pre-purchase activities, such as trying on clothing, experimenting with makeup, and visualizing furniture, resulting in greater customer engagement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9ddefd elementor-widget elementor-widget-image\" data-id=\"d9ddefd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"613\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Whats-AR-shopping.png\" class=\"attachment-large size-large wp-image-106457\" alt=\"What\u2019s AR shopping\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Whats-AR-shopping.png 1000w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Whats-AR-shopping-300x230.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Whats-AR-shopping-768x588.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Whats-AR-shopping-16x12.png 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a40d7 author-article-title elementor-widget elementor-widget-text-editor\" data-id=\"b5a40d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAR\/VR market overview\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae555ac elementor-widget elementor-widget-text-editor\" data-id=\"ae555ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Despite some business leaders&#8217; doubts, we are on the verge of experiencing the disruptive effects of augmented (AR), virtual (VR), and mixed reality (so-called metaverse). <a href=\"https:\/\/explodingtopics.com\/blog\/augmented-reality-stats\" target=\"_blank\" rel=\"nofollow noopener\">By 2023, there will be 1.4 billion<\/a> active AR device users, and <a href=\"https:\/\/leftronic.com\/blog\/augmented-reality-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">70% of purchasers from 16 to 44 years old<\/a> are already familiar with the technology.<\/span><\/p><p>The AR\/VR market in the USA is projected to strike an astonishing $250 billion by 2028, The Insight Partners reports, giving decision-makers a good reason to invest in the high-tech field.\u00a0<\/p><p>The advent of advanced smartphone cameras has expanded the capabilities of AR technology and made AR shopping more accessible through multiple apps. With consumer-friendly device options and improved technology distribution, AR has become an attractive tool for marketers and business owners across various e-commerce channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2ea1b8 elementor-widget elementor-widget-image\" data-id=\"c2ea1b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Redesign-Graphic-1.png\" class=\"attachment-large size-large wp-image-152211\" alt=\"AR\/VR market overview\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Redesign-Graphic-1.png 1000w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Redesign-Graphic-1-300x180.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Redesign-Graphic-1-768x461.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Redesign-Graphic-1-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53728ce author-article-title elementor-widget elementor-widget-text-editor\" data-id=\"53728ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Benefits of augmented reality in e-commerce<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8869153 elementor-widget elementor-widget-text-editor\" data-id=\"8869153\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AR has revolutionized the e-commerce industry, enabling businesses to provide customers with virtual try-on experiences, visualize products in their homes, and explore items in greater detail. These benefits improve customer engagement and satisfaction, leading to increased sales and brand loyalty. In this context, it is crucial to understand the advantages of augmented reality in e-commerce for businesses to thrive in the digital age.<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized online shopping<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">By leveraging AR technology, customers can visualize clothing items on themselves, determine optimal sizing, and even preview products in their homes. AR also eliminates the need for traditional mannequins, allowing customers to see themselves in various outfits and choose the perfect look. As a result, integrating AR into e-commerce can enhance customization and boost conversion rates, ultimately driving sales and increasing revenues.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved conversion rates<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Clarity about a product significantly increases the likelihood of customer purchases and repeat business. By providing immersive and engaging product experiences, AR technology in e-commerce can enhance conversion rates and ultimately drive customer loyalty.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduced return rates<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Many customers return items because they receive faulty, damaged, or incorrectly described items. By enabling customers to make informed purchasing decisions, <\/span><span style=\"font-weight: 400;\">augmented reality in e-commerce<\/span><span style=\"font-weight: 400;\"> can significantly reduce return rates.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitive advantage<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">E-commerce businesses adopting AR early on can gain a competitive advantage over their competitors, providing a more innovative and personalized shopping experience.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased engagement<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">AR provides customers with a more engaging and interactive shopping experience, increasing their engagement with products and reducing the likelihood of cart abandonment.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhanced visualization<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">AR allows customers to visualize products in their own environment, giving them a better understanding of the product&#8217;s size, color, and other features.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be6b41e e-con-full e-flex e-con e-child\" data-id=\"be6b41e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4790a59 elementor-widget elementor-widget-shortcode\" data-id=\"4790a59\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[blog_related_services post_in='168832,29442,156188']<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ccea2 author-article-title elementor-widget elementor-widget-text-editor\" data-id=\"27ccea2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Top trends in augmented reality apps for e-commerce<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60a5bd1 elementor-widget elementor-widget-text-editor\" data-id=\"60a5bd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Augmented reality technology has transformed the e-commerce landscape, with businesses increasingly leveraging its capabilities to offer customers immersive and personalized experiences. As the popularity of AR continues to grow, staying up-to-date with the latest trends in<\/span><span style=\"font-weight: 400;\"> augmented reality apps for e-commerce<\/span><span style=\"font-weight: 400;\"> has become essential for businesses to gain a competitive edge. Here are the top augmented reality apps for e-commerce, showcasing valuable tips for optimizing AR strategies and enhancing customer engagement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1fde6 elementor-widget elementor-widget-text-editor\" data-id=\"4f1fde6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Integration with virtual assistants<\/h3>\n<span style=\"font-weight: 400;\">The integration of virtual assistants with augmented reality apps is a prominent trend in e-commerce. Shoppers can now purchase products using virtual assistants such as Siri, Alexa, or Google Assistant, which eliminates the need for navigating through websites or mobile apps. AR enables customers to visualize products in their surroundings, while virtual assistants provide services such as product recommendations, price comparisons, and purchase completion. This integration streamlines the shopping experience and offers a more personalized and convenient way of shopping.\n<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b566dea elementor-widget elementor-widget-text-editor\" data-id=\"b566dea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Social media apps and camera filters<\/h3><p><span style=\"font-weight: 400;\">The COVID-19 pandemic has led to a surge in online activity, prompting brands to explore new ways of engaging with their customers. This trend is expected to continue, with <\/span><span style=\"font-weight: 400;\">Deloitte predicting<\/span><span style=\"font-weight: 400;\"> that 75% of the global population will become regular users of augmented reality. Social media apps are crucial for introducing AR to a wider audience. Early adopters like Snapchat and Instagram offer the ability to develop AR filters for brands to promote their products. In 2021, Christian Dior used AR filters on these platforms to create &#8220;virtual word of mouth,&#8221; generating over <\/span><a href=\"https:\/\/www.glossy.co\/beauty\/luxury-beauty-turns-to-snapchat-and-instagram-filters-for-virtual-word-of-mouth\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">1.3 million impressions<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9412440 elementor-widget elementor-widget-text-editor\" data-id=\"9412440\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Virtual try-on<\/h3>\n<span style=\"font-weight: 400;\">Recent <\/span><a href=\"https:\/\/www.modernretail.co\/technology\/modern-retail-research-how-brands-and-retailers-are-actually-using-ar-and-vr\/\" rel=\"nofollow\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">research<\/span><\/a><span style=\"font-weight: 400;\"> shows that augmented reality is primarily being used for product demonstrations in the e-commerce industry, with the most significant growth in usage being recorded for virtual try-ons and real-world overlays between 2017 and 2022. The fashion and beauty sectors have particularly embraced virtual try-on, with over 50% of survey respondents expressing interest in experimenting with new clothing, shoes, and accessories using AR. Sephora is a leading brand that uses virtual try-on technology, with the Instagram lipstick try-on filter promoting their collaboration with Merve.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71a6ac elementor-widget elementor-widget-image\" data-id=\"a71a6ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Redesign-Graphic-2.png\" class=\"attachment-large size-large wp-image-152212\" alt=\"Virtual try-on\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Redesign-Graphic-2.png 1000w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Redesign-Graphic-2-300x180.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Redesign-Graphic-2-768x461.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Redesign-Graphic-2-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e4f151 elementor-widget elementor-widget-text-editor\" data-id=\"0e4f151\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Better AR hardware options<\/h3><p><span style=\"font-weight: 400;\">Mobile technology continues to advance rapidly with innovations like more sophisticated depth-sensing hardware (ToF and LiDAR) emerging. With each new smartphone generation, augmented reality features become more robust, and this trend doesn&#8217;t seem to be slowing down any time soon.<\/span><\/p><p><span style=\"font-weight: 400;\">Famous brands like Google, Microsoft, Vuzix, and Lenovo are developing smart glasses, with some announcing their bold plans at this year&#8217;s Consumer Electronics Show.<\/span><\/p><p><span style=\"font-weight: 400;\">Brand-owned apps enabling customers to view products through virtual reality is an important consideration for leveraging mobile AR&#8217;s enhanced capabilities, with the IKEA Place app as a notable example.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b3d4d elementor-widget elementor-widget-text-editor\" data-id=\"09b3d4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>AR mirrors for in-store shopping<\/h3><p><span style=\"font-weight: 400;\">The integration of AR mirrors in physical stores is gaining significant attention in the retail industry. This is typically achieved through two techniques: the first involves a digital screen with a motion sensor placed behind a mirror, which superimposes images using AR in real time. The second technique involves a digital display with cameras, resembling an oversized smartphone instead of a conventional mirror. While smart mirrors are predominantly used in China, there is growing interest in this technology in the United States, with significant investments being made in research and development.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ba88d elementor-widget elementor-widget-text-editor\" data-id=\"12ba88d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Virtual showroom<\/h3><p><span style=\"font-weight: 400;\">Essentially, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/innowise.com\/blog\/virtual-fashion-showroom\/\">an online &#8220;showroom&#8221;<\/a> <\/span>operates like a virtual try-on, enabling customers to place virtual products in their desired environment, such as a living room or bedroom. While virtual try-ons require customers to flip the camera around, the underlying technology is similar to showrooms, providing e-commerce businesses with versatile AR options across multiple verticals. This technology&#8217;s potent capabilities are exemplified by Amazon&#8217;s in-app furniture shopping feature, which serves as an example of an AR &#8220;showroom.&#8221;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd3b45 author-article-title elementor-widget elementor-widget-text-editor\" data-id=\"7cd3b45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">AR to gamify in-store shopping<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9db103 elementor-widget elementor-widget-text-editor\" data-id=\"c9db103\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/assets.ctfassets.net\/inb32lme5009\/qgbcw9CEHEqT6Q9iKBChz\/db4138fd22e37c87fb873a3eb65486ca\/Snap_-_Final_Global_Report.pdf\" rel=\"nofollow\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Snapchat&#8217;s research<\/span><\/a><span style=\"font-weight: 400;\">, 22% of respondents expressed interest in leveraging <\/span><span style=\"font-weight: 400;\">augmented reality e-commerce<\/span><span style=\"font-weight: 400;\"> to make shopping more engaging. AR has been incorporated into in-store shopping experiences by some brands, with Tesco seeing benefits such as increased brand engagement, loyalty, and longer customer dwell times.<\/span>\n\n<span style=\"font-weight: 400;\">Implementing AR in-store gamification may seem daunting, but there are ways to make it work. Here are some tips to consider:\u00a0<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link your AR experiences to specific in-store products rather than attempt to generate an extensive, costly, and time-consuming 3D model mapping.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage shoppers to begin the AR experience by scanning a QR code with their smartphone&#8217;s cameras. Additionally, consider restricting the experience to specific geographic parameters within the store rather than trying to cover the entire space.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f7852 elementor-widget elementor-widget-image\" data-id=\"63f7852\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"613\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Virtual-try-on-p.2-1-1024x785.png\" class=\"attachment-large size-large wp-image-106458\" alt=\"ecommerce try on\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Virtual-try-on-p.2-1-1024x785.png 1024w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Virtual-try-on-p.2-1-300x230.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Virtual-try-on-p.2-1-768x589.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Virtual-try-on-p.2-1-1536x1177.png 1536w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Virtual-try-on-p.2-1-16x12.png 16w, https:\/\/innowise.com\/wp-content\/uploads\/2023\/03\/Virtual-try-on-p.2-1.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a54937f author-article-title elementor-widget elementor-widget-text-editor\" data-id=\"a54937f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Examples of companies using AR<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c01146 elementor-widget elementor-widget-text-editor\" data-id=\"3c01146\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IKEA<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In 2017, IKEA introduced the IKEA Place app, which allows purchasers to use metaverse tools for online retail, making the Swedish conglomerate one of the early AR pioneers in the industry. The app enables users to place thousands of IKEA catalog items with remarkable accuracy of 98% in their homes. Users can view and adjust any catalog item by pointing their cameras to the desired locations. They can rotate the item and move around to explore it from different angles to determine if it is the right fit for their space, adjusting the shape, appearance, and functionality of any potential purchase without ever having to leave their home.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sephora<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Sephora Virtual Artist is a prime example of how AR capabilities can be leveraged for educational purposes. This innovative tool offers a wide range of features, including the ability to experiment with makeup looks, take photos of outfits to match shades, explore full-face looks, and access virtual tutorials on applying makeup.<\/span><\/p><p><span style=\"font-weight: 400;\">Whether the user is a novice or a seasoned makeup artist, they can utilize the AR e-commerce features to test and purchase the products that suit them best. With this technology, women can experiment with different looks easily and enjoy an astounding shopping experience.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nike<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Nike introduced Nike Fit in 2019, an app that employs augmented reality technology to measure shoppers&#8217; feet and recommend the perfect size for a range of Nike shoes. The application takes comprehensive measurements of the customer&#8217;s feet and provides customized footwear recommendations, making it a personalized and engaging experience for purchasers. Thanks to this innovative tool, Nike&#8217;s shoe returns have significantly decreased, resulting in improved shoe performance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e50615 author-article-title elementor-widget elementor-widget-text-editor\" data-id=\"1e50615\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Bottom line<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edc5702 elementor-widget elementor-widget-text-editor\" data-id=\"edc5702\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Augmented reality technology has moved beyond science fiction and is now being actively used by businesses to enhance the customer experience. With AR, customers can make online purchases more confidently and enjoy a more immersive shopping experience. If you&#8217;re looking to take advantage of these disruptive solutions for your business, consider the state-of-the-art AR solutions offered by Innowise. With our cutting-edge technology, you can attract new customers and drive revenue growth to stay ahead in the competitive market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eff73b4 elementor-widget elementor-widget-html\" data-id=\"4eff73b4\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"thank-rating\">\n    Thank you for rating!\n<\/div>\n<div class=\"thank-comment\">\n    Thank you for comment!\n<\/div>\n<script src=\"\/wp-content\/themes\/hello-elementor\/assets\/js\/blog\/rating-star.js\"><\/script>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb11db4 elementor-widget elementor-widget-html\" data-id=\"4bb11db4\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"\/wp-content\/themes\/hello-elementor\/assets\/js\/blog\/rating-star.js\"><\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6124b36 e-flex e-con-boxed e-con e-parent\" data-id=\"6124b36\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb13b1 elementor-widget elementor-widget-shortcode\" data-id=\"7bb13b1\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[post_share]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-13d0d4d table-content-container\" data-id=\"13d0d4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d03cd4c author-wrapper e-flex e-con-boxed e-con e-parent\" data-id=\"d03cd4c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55fddd2 elementor-widget elementor-widget-html\" data-id=\"55fddd2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"author-wrap\">\r\n      <div class=\"author-info\">\r\n        <img loading=\"lazy\" decoding=\"async\"\r\n        class=\"author-info__img\"\r\n          src=\"\/wp-content\/uploads\/2022\/02\/dima-naz.jpg\"\r\n          width=\"50\"\r\n          height=\"50\"\r\n          alt=\"author\"\r\n        \/>\r\n        <div class=\"author-info__personal-data\">\r\n          <a class=\"author-info__personal-data__name\" href=\"https:\/\/innowise.com\/authors\/dmitry-nazarevich\/\">\r\n            Dmitry Nazarevich\r\n          <\/a>\r\n          <span class=\"author-info__role\">CTO<\/span>\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"author-gray-line\"><\/div>\r\n      <div class=\"author-date-publish\">\r\n        <span>Date:<\/span> <span>Mar 15, 2023<\/span>\r\n      <\/div>\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-d33e86a elementor-section-full_width table-of-contents__sticky-container stickyWrapper72 elementor-section-height-default elementor-section-height-default\" data-id=\"d33e86a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b3e08c6 author-block\" data-id=\"b3e08c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e91cd31 ddcv elementor-widget elementor-widget-html\" data-id=\"e91cd31\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n\r\n.stickyWrapper72{\r\n    position: sticky;\r\n    top: 72px;\r\n    bottom: auto;   \r\n}  \r\n\r\n<\/style>\r\n\r\n<script>\r\ndocument.addEventListener(\"DOMContentLoaded\", ()=>{\r\n        \r\nconst headerElement = document.querySelector(\".new-menu\");\r\n\r\nconst stickyElement = document.querySelector(\".stickyWrapper72\");\r\n\r\nconst headerElementH = headerElement.clientHeight;\r\n\r\n\r\nstickyElement.style.top =  headerElementH + 60 + \"px\";\r\n        \r\n});\r\n<\/script>\r\n\r\n<!--NOTE Change data-id in wrapper styles for hide this block on the mobile device screen-->\r\n<div class=\"toc-wrapper\">\r\n  <h4 class=\"toc-title\">Table of contents<\/h4>\r\n  <div class=\"toc toc-2\"><\/div>\r\n<\/div>\r\n\r\n<script>\r\n  \/\/NOTE Add the value from h2 as the key and the text you want to display as the key value in LINKS variable:\r\n  \/\/   const LINKS = {\r\n  \/\/       \"The demand for retail digital transformation\": \"The demand\"\r\n  \/\/   }\r\n\r\n  const LINKS = {\r\n    \"Unleashing the power of .NET 8\": \"gggggg\",\r\n    \"Revamping legacy systems: unlocking business potential through software modernization\":\r\n      \"hello\",\r\n  };\r\n\r\n  const OFFSET = 70;\r\n   const PADDING_BOTTOM_FOR_SCROLL = 100;\r\n  let headerList = [];\r\n  let allLinks = [];\r\n  \r\n  let ticking = false;\r\n     \r\n\r\n  const createList = () => {\r\n      \r\n      console.log('create');\r\n      \r\n      \r\n    const tocTarget = document.querySelector(\".toc.toc-2\");\r\n    const toc = document.createElement(\"ul\");\r\n    \r\n    \r\n    \r\n     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const newLink = document.createElement(\"a\");\r\n      newLink.setAttribute(\"href\", \"#\" + idFromText);\r\n      newLink.textContent = LINKS[headerText] || headerText;\r\n\r\n      newLink.addEventListener(\"click\", (e) => {\r\n          \r\n        e.preventDefault();\r\n        const y =\r\n          header.getBoundingClientRect().top +\r\n          window.pageYOffset -\r\n          PADDING_BOTTOM_FOR_SCROLL -\r\n          OFFSET;\r\n          ticking = true; \r\n        window.scrollTo({ top: y, behavior: \"smooth\" });\r\n        \r\n        setTimeout(()=>{\r\n            ticking = false;\r\n        },500);\r\n        \r\n      });\r\n      \r\n\r\n      newListItem.appendChild(newLink);\r\n    toc.appendChild(newListItem);\r\n    \r\n    \r\n    });\r\n    tocTarget.appendChild(toc);\r\n    allLinks = Array.from(document.querySelector(\".toc.toc-2\").querySelectorAll(\"ul li\"));\r\n  };\r\n\r\n  const setContainerHeight = () => {\r\n    const windowHeight = window.innerHeight;\r\n    const tocContainer = document.querySelector(\".ddcv\");\r\n\r\n    tocContainer.style.maxHeight = \"calc(100vh - 230px)\";\r\n    tocContainer.style.minHeight = \"200px\";\r\n  };\r\n\r\n\r\n  const checkScroll = () => {\r\n      const windowHeight = window.innerHeight;\r\n      const scrollTop = window.scrollY || document.documentElement.scrollTop;\r\n\r\n      let selectedHeaderIndex = -1;\r\n\r\n      headerList.forEach((header, index) => {\r\n        \r\n  const posTop = header.getBoundingClientRect().top;\r\n       \r\n\r\n const isInViewport = posTop + elem.clientHeight <= window.innerHeight ;\r\n \r\n\r\n \r\n if(isInViewport){\r\n      selectedHeaderIndex = index;\r\n }\r\n        \r\n\r\n\r\n        \r\n      });\r\n      \r\n\r\n\r\n        allLinks.forEach((link, i) => {\r\n            if(i === selectedHeaderIndex){\r\n              link.classList.remove(\"pre-active\");  \r\n              link.classList.add(\"active\");\r\n            }\r\n        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(!ticking) {\r\n    checkScroll();\r\n  }\r\n});\r\n    \r\n    \r\n},300) \r\n\r\n    \r\n  });\r\n\r\n\r\n  \r\n<\/script>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfc93ef rate-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfc93ef\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b4a9343 rate-article-first-block\" data-id=\"b4a9343\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6db50f8 rate-container\" data-id=\"6db50f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a22e7c rate-text elementor-widget elementor-widget-text-editor\" data-id=\"9a22e7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rate this article:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ee109ce rate-article-star-block\" data-id=\"ee109ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1f3ad elementor--star-style-star_unicode elementor-star-rating--align-left elementor-star-rating-tablet--align-left elementor-widget elementor-widget-star-rating\" data-id=\"4f1f3ad\" data-element_type=\"widget\" data-widget_type=\"star-rating.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-star-rating__wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-star-rating\" title=\"4\/5\" itemtype=\"http:\/\/schema.org\/Rating\" itemscope=\"\" itemprop=\"reviewRating\"><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-empty\">&#9733;<\/i> <span itemprop=\"ratingValue\" class=\"elementor-screen-only\">4\/5<\/span><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-eabf73f\" data-id=\"eabf73f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6c178a reviews elementor-widget elementor-widget-text-editor\" data-id=\"e6c178a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>4.8\/5 (45 reviews)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c55ecdf rate-comment elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c55ecdf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f922cee comment-article-first-block\" data-id=\"f922cee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2adc2a1\" data-id=\"2adc2a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6b79eea e-flex e-con-boxed e-con e-parent\" data-id=\"6b79eea\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19b7c9c elementor-widget elementor-widget-shortcode\" data-id=\"19b7c9c\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f100240-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"100240\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/pt\/wp-json\/wp\/v2\/posts\/106443#wpcf7-f100240-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"100240\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f100240-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<style>\n#form-templates .contact__info {\n  background-color: #f4f4f4;\n  padding: 70px 44px 70px 50px;\n  position: relative;\n  max-width: 540px;\n  width: 100%;\nborder: 1px solid #AEB1B7;\n}\n\n#form-templates .contact__info-background {\n  z-index: -1;\n  position: absolute;\n  top: 20px;\n  left: 20px;\n  width: 100%;\n  height: 100%;\n  border: 1px dashed #ef4557;\n}\n\n\n#form-templates .new-container{\ndisplay: flex;\njustify-content: space-between;\nflex-wrap: wrap;\n}\n\n\n#form-templates{\npadding: 100px 15px 100px 15px;        \n}\n\n#form-templates .contact__info-heading {\n  font-family: 'Sora' !important;\n  font-style: normal !important;\n  font-weight: 400 !important;\n  font-size: 36px !important;\n  line-height: 46px !important;\n  color: #2E2E2E !important;\n   margin-bottom: 60px !important;\n\n}\n\n\n#form-templates .message label{\ncolor: #585858 !important;   \n}\n\n.elementor-widget-container.form-template h2,.elementor-widget-container.form-template h1{\n font-size: 60px !important;\n  line-height: 70px !important;\n  font-family: \"Sora\", Sans-serif;\n  font-weight: 400;\n  margin: 0;  \n  margin-bottom: 20px;\n}\n\n\n\n\n.elementor-widget-container.form-template p{\n  font-family: \"Karla\", Sans-serif;\n  font-size: 22px;\n  font-weight: 400;\n  line-height: 28px;\n  color: var( --e-global-color-primary );\n  max-width: 700px;\n  margin: 0; \n  margin-bottom: 40px;\n} \n  \n\n\n.new-container #spinner{\nwidth: 50%;\nmax-width: 700px;\n}\n\n\n#form-templates .new-container #spinner div.contact-us__wrapper:nth-child(6){\ngap:30px; \n    \n}\n\n\n#form-templates .contact__info-heading {\n  margin-bottom: 67px;\n  font-size: 36px;\n  font-family: karla;\n  color:  #2E2E2E;\n\n  line-height: 49px;\n}\n\n#form-templates .contact__info-steps {\n  display: flex;\n  flex-direction: column;\n  max-width: 425x;\n  row-gap: 20px;\n  border-left: 1px solid #2e2e2e;\n}\n\n#form-templates .contact__info-block {\n  position: relative;\n  padding-left: 45px;\n}\n\n#form-templates .contact__info-block:last-child {\n  box-shadow: -1px 0 0 1px #f4f4f4;\n}\n\n#form-templates .contact__info-step {\n  position: absolute;\n  border: 1px solid #2e2e2e;\n  width: 40px;\n  height: 40px;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  border-radius: 20px;\n  left: -20px;\n  top: -8px;\n  background-color: #F4F4F4;\n  color:  #2E2E2E;\n\nfont-family: Karla;\nfont-weight: 700;\nfont-size: 18px;\nline-height: 28px;\n\n}\n\n.elementor-widget-global .contact__info-step {\n        color:  #2E2E2E;\n}\n\n#form-templates .contact__info-text {\n  margin: 0;\n  font-size: 16px;\n  line-height: 26px;\n  color: #2E2E2E;\n  font-family: karla;\n\n  width: 100%;\n}\n\n\n#form-templates .contact-us__send{\nflex-shrink: 0;\nmargin-top:0;\n}\n\n\n\n@media screen and (max-width: 1279px) {\n    .new-container #spinner{\n        width: 100%;\n        max-width:100%;\n        margin-bottom:40px;\n    }\n    \n\n    .new-container .contact__info {\n        max-width: 700px !important;\n    }\n    \n}\n\n\n@media screen and (max-width: 1279px) {\n#form-templates{\npadding: 60px 15px 70px 15px;     \n}\n}\n\n\n\n@media screen and (max-width: 767px) {\n\n#form-templates .new-container #spinner div.contact-us__wrapper:nth-child(6){\ngap:20px; \n \n}\n\n\n  #form-templates .contact__info {\n    padding: 20px 20px 40px 40px;\n    margin: 0 auto;\n  }\n\n\n#form-templates{\npadding: 40px 15px 50px 15px;  \n    \n}\n\n  \n   .new-container #spinner{\n       \n    margin-bottom:30px;   \n   }\n   \n   \n   .elementor-widget-container.form-template h2,.elementor-widget-container.form-template h1{\n   font-size: 32px !important;\n    line-height: 42px !important;    \n   }\n   \n   \n   .elementor-widget-container.form-template p{\n       \n    font-size: 16px;\n    line-height: 20px;  \n    margin-bottom: 30px;\n \n       \n   }\n   \n   #form-templates .contact__info-heading{\n   font-size: 24px !important;\n    line-height: 49px !important;    \n       \n   }\n   \n\n.mailToContact{\nmargin-top: 10px !important;        \n}\n   \n\n  #form-templates .contact__info-heading {\n    font-size: 24px;\n    margin-bottom: 37px;\n  }\n\n  #form-templates .contact__info-background {\n    top: 10px;\n    left: 10px;\n  }\n\n  #form-templates .contact__info-text {\n    font-size: 12px;\n    line-height: 20px;\n  }\n  \n  \n  #form-templates .contact__info-heading {\n   margin-bottom: 35px !important;\n\n}\n\n}\n\n@media (max-width: 767px) {\n    .mailToContact {\n        max-width: 100%;\n    }\n}\n<\/style>\n\n<script>\nwindow.addEventListener('hashchange',function(e){if(window.history.pushState){window.history.pushState('','\/',window.location.pathname)}else{window.location.hash=''}})\n<\/script>\n\n\n<div id=\"form-templates\">\n<div class=\"elementor-widget-container form-template\">\n<a name=\"contact-form\"><\/a>\n<h2>Contact us<\/h2>\n<p><a id=\"calendlylink\" style=\"color: #c63031; border-bottom: 1px solid #c63031; padding: 0;\">Book a call<\/a> or fill out the form below and we\u2019ll get back to you once we\u2019ve processed your request.<\/p>\n<\/div>\n\n<div class=\"new-container\">\n\n\n<div class=\"contact-us__main\" id=\"spinner\" data-no-defer=\"1\">\n\n<div class=\"contact-us__wrapper\">\n\n<div class=\"name\">\n<label>Name<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"field_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required contact-us__name\" id=\"contact-name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"field_name\" \/><\/span>\n<\/div>\n\n<div class=\"company\">\n<label>Company<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required contact-us__company\" id=\"contact-company\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company*\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n<\/div>\n\n<\/div>\n\n<div class=\"contact-us__wrapper\">\n\n<div class=\"email\">\n<label>Email<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email contact-us__email\" id=\"contact-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Corporate email*\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/div>\n\n<div class=\"phone\">\n<label>Phone<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel contact-us__phone\" id=\"contact-phone\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone*\" value=\"\" type=\"tel\" name=\"tel\" \/><\/span>\n<\/div>\n\n<\/div>\n<div class=\"contact-us__wrapper subj\">\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-recipient\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"form-field-subj_js\" aria-invalid=\"false\" name=\"your-recipient\"><option value=\"\">Subject*<\/option><option value=\"IT staff augmentation\">IT staff augmentation<\/option><option value=\"Turnkey product development\">Turnkey product development<\/option><option value=\"Support and enhancement\">Support and enhancement<\/option><option value=\"Careers\">Careers<\/option><option value=\"Other\">Other<\/option><\/select><\/span>\n\n<span class=\"wpcf7-form-control-wrap\" data-name=\"form-field-budget_js\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"form-field-budget_js\" aria-invalid=\"false\" name=\"form-field-budget_js\"><option value=\"\">Project budget<\/option><option value=\"Under $15K\">Under $15K<\/option><option value=\"$15K-$30K\">$15K-$30K<\/option><option value=\"$30K-$100K\">$30K-$100K<\/option><option value=\"$100K-$250K\">$100K-$250K<\/option><option value=\"$250K-$500K\">$250K-$500K<\/option><option value=\"More than $500K\">More than $500K<\/option><\/select><\/span>\n\n<\/div>\n\n\n<div class=\"message\">\n<label>Message<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"1\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required contact-us__message\" id=\"contact-message\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Describe your needs in detail*\" name=\"message\"><\/textarea><\/span>\n<\/div>\n\n<div class=\"atvoice-wrap\">\n\n<div class=\"voice-wrap\">\n<span id=\"voice-mut\" class=\"voicetext\">Send us a voice message<\/span>\n         <div class=\"qc_voice_audio_wrapper\">\n            <div class=\"qc_voice_audio_container\">\n                <div class=\"qc_voice_audio_upload_main\" id=\"qc_audio_main\">\n                    <a class=\"qc_audio_record_button\" id=\"qc_audio_record\" href=\"#\" aria-label=\"Record an audio message\">\n                        <span class=\"dashicons dashicons-microphone\"><\/span> \u00a0<\/a> \n                <\/div>\n\n                <div class=\"qc_voice_audio_recorder\" id=\"qc_audio_recorder\" style=\"display:none\">\n\n                <\/div>\n                <div class=\"qc_voice_audio_display\" id=\"qc_audio_display\"  style=\"display:none\">\n                    <audio id=\"qc-audio\" controls src=\"\"><\/audio>\n                    <span title=\"Remove and back to main upload screen.\" class=\"qc_audio_remove_button dashicons dashicons-trash\"><\/span>\n                <\/div>\n            <\/div>\n            <input type=\"hidden\" value=\"\" name=\"qcwpvoicemessage\" id=\"qc_audio_url\" \/>\n        <\/div>\n        \n<\/div>\n\n\n<div class=\"attach-wrap\">\n<span class=\"voicetext\">Attach documents<\/span>\n\n<div class='attachment'>\n\n<div class=\"downloaded\">\n<span><\/span>\n<div class=\"deleteFile\"><\/div>\n<\/div>\n\n<div class=\"attachmentButton\" onclick=\"(function cl(e){if(e.target.nodeName == 'DIV'){e.target.parentNode.children[1].children[0].click(); }})(arguments[0]);\">\n\n<div class=\"innerText\">Upload file<\/div>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"att-files\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-file\" accept=\".jpg,.png,.jpeg,.pdf\" aria-invalid=\"false\" type=\"file\" name=\"att-files\" \/><\/span>\n\n<div class=\"tip\" onclick=\"event.stopPropagation()\">\n<p>You can attach 1 file up to 2MB. Valid file formats: pdf, jpg, jpeg, png.<\/p>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<\/div>\n\n<div class=\"contact-us__wrapper\"> \n<p class=\"pp\">By clicking Send, you consent to Innowise processing your personal data per our<a href=\"\/privacy-notice\/\"> Privacy Policy <\/a>to provide you with relevant information. By submitting your phone number, you agree that we may contact you via voice calls, SMS, and messaging apps. Calling, message, and data rates may apply.<\/p>\n\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"scoring_point\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmCampaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmContent\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmMedium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmSource\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmTerm\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"location\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"city\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"ip\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"Summ\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"rating\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"urlCompany\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"urlWithParams\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"audioMessageLink\" \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner contact-us__send\" id=\"contact-send-button\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n\n<div class='mailToContact'>You can also send us your request <\/br>to <a href=\"mailto:contact@innowise.com\">contact@innowise.com<\/a><\/div>\n\n<\/div>\n\n<div class=\"elementor-widget-container\" style=\"z-index:1;\">\n<div class=\"contact__info\">\n  <div class=\"contact__info-background\"><\/div>\n  <div class=\"contact__info-heading\">What happens next?<\/div>\n  <div class=\"contact__info-steps\">\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">1<\/div>\n      <p class=\"contact__info-text\">Once we\u2019ve received and processed your request, we\u2019ll get back to you to detail your\n        project needs and sign an NDA to ensure confidentiality.<\/p>\n    <\/div>\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">2<\/div>\n      <p class=\"contact__info-text\">After examining your wants, needs, and expectations, our team will devise a project\n        proposal with the scope of work, team size, time, and cost estimates.<\/p>\n    <\/div>\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">3<\/div>\n      <p class=\"contact__info-text\">We\u2019ll arrange a meeting with you to discuss the offer and nail down the details.<\/p>\n    <\/div>\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">4<\/div>\n      <p class=\"contact__info-text\">Finally, we\u2019ll sign a contract and start working on your project right away.<\/p>\n    <\/div>\n  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\n<\/div>\n\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"related_content_blog_container\">[related_content_list]<\/div><script>\n            jQuery( document ).ready(function($) {\n            var parentSection = $('[data-elementor-type=\"wp-page\"]');\n            if($('[data-elementor-type=\"wp-post\"]').length){\n                var parentSection = $('[data-elementor-type=\"wp-post\"]');\n            }\n            \n                parentSection.children().last().before($('.related_content_blog_container'));\n            });\n            <\/script><div class=\"other_services_container\">[need_other_services_v2]<\/div><script>\n                    jQuery( document ).ready(function($) {\n                        var parentSection = $('[data-elementor-type=\"wp-page\"]');\n                        if($('[data-elementor-type=\"wp-post\"]').length){\n                            var parentSection = $('[data-elementor-type=\"wp-post\"]');\n                        }\n                        \n                        console.log(parentSection);\n                        parentSection.children().last().before($('.other_services_container'));\n                        var sections = parentSection.find('.net-15.dt-16');\n                        for(var i = 0; 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However, until recently, online shopping has lacked the sensory experience of traditional brick-and-mortar stores. The advent of augmented reality (AR) has brought about this change. In fact, augmented reality has [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":106463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[128,1021],"class_list":["post-106443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-dmitry_author","tag-ar-vr-mr","tag-ecommerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/posts\/106443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/comments?post=106443"}],"version-history":[{"count":0,"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/posts\/106443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/media\/106463"}],"wp:attachment":[{"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/media?parent=106443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/categories?post=106443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innowise.com\/pt\/wp-json\/wp\/v2\/tags?post=106443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}