{"id":80448,"date":"2025-05-06T12:18:00","date_gmt":"2025-05-06T16:18:00","guid":{"rendered":"https:\/\/innowise-group.inno.ws\/?page_id=80448"},"modified":"2026-09-25T08:48:41","modified_gmt":"2026-09-25T12:48:41","slug":"decision-intelligence","status":"publish","type":"post","link":"https:\/\/innowise.com\/nl\/blog\/decision-intelligence\/","title":{"rendered":"Beslissingsintelligentie: het nieuwe tijdperk van AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"80448\" class=\"elementor elementor-80448\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dd2b8f main-block e-flex e-con-boxed e-con e-parent\" data-id=\"3dd2b8f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aba8bde e-con-full e-flex e-con e-child\" data-id=\"aba8bde\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-364b5d8 elementor-widget-tablet__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"364b5d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Decision intelligence: the new era of AI<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e2c37a elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"4e2c37a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    .main-block .blog-article-info {\n  color: #ffffff;\n  font-weight: 400;\n  font-size: 20px;\n  line-height: 150%;\n  font-family: \"Karla\", Sans-serif;\n\n  display: flex;\n  column-gap: 80px;\n  row-gap: 20px;\n\n  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\n}\n\n<\/style>\n<div class=\"blog-article-info\">\n\n    <div class=\"blog-article-info_other\">\n        <span>May 06, 2025<\/span>\n        <span>5 min read<\/span>\n    <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e652a76 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"e652a76\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1ca4a7 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"d1ca4a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/09\/Decision-Intelligence.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-163b650f article-description elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"163b650f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b381776 author-article\" data-id=\"b381776\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9034952 e-con-full e-flex e-con e-parent\" data-id=\"9034952\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8af759 elementor-widget elementor-widget-shortcode\" data-id=\"c8af759\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n    <div class=\"expert_card-container\">\n        <div class=\"expert_card-top\">\n            <div class=\"expert_card-top-img\">\n                                    <img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2026\/03\/Dmitry-Nazarevich-1.png\" alt=\"Dmitry Nazarevich, CTO..\">\n                                                <a href=\"https:\/\/www.linkedin.com\/in\/dmitry-nazarevich\/\" class=\"expert_card-top-img-link\" target=\"_blank\" rel=\"noopener noreferrer\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\">\n                        <rect width=\"40\" height=\"40\" rx=\"20\" fill=\"#E8E8E8\"\/>\n                        <path d=\"M10.0002 12.8001C10.0002 11.4802 10.0002 10.8202 10.4102 10.4102C10.8203 10.0001 11.4802 10.0001 12.8002 10.0001H27.2002C28.5201 10.0001 29.1801 10.0001 29.5901 10.4102C30.0002 10.8202 30.0002 11.4802 30.0002 12.8001V27.2001C30.0002 28.52 30.0002 29.18 29.5901 29.5901C29.1801 30.0001 28.5201 30.0001 27.2002 30.0001H12.8002C11.4802 30.0001 10.8203 30.0001 10.4102 29.5901C10.0002 29.18 10.0002 28.52 10.0002 27.2001V12.8001Z\" fill=\"white\"\/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M28.6112 10C29.3782 10 30.0001 10.6218 30.0001 11.3889V28.6111C30.0001 29.3782 29.3782 30 28.6112 30H11.3889C10.6219 30 10.0001 29.3782 10.0001 28.6111V11.3889C10.0001 10.6218 10.6219 10 11.3889 10H28.6112ZM13.0591 26.9444H15.9842V17.5H13.0591V26.9444ZM23.507 17.2114C21.5029 17.2114 20.6595 18.7722 20.6595 18.7722V17.5H17.8543V26.9444H20.6595V21.9868C20.6595 20.6584 21.2709 19.868 22.4412 19.8679C23.5171 19.8679 24.0338 20.6275 24.0338 21.9868V26.9444H26.9445V20.9649C26.9445 18.4349 25.5103 17.2114 23.507 17.2114ZM14.5077 12.7778C13.5522 12.7778 12.7778 13.5583 12.7778 14.5207C12.7779 15.483 13.5522 16.2633 14.5077 16.2633C15.4631 16.2632 16.237 15.483 16.237 14.5207C16.237 13.5583 15.4632 12.7778 14.5077 12.7778Z\" fill=\"#2867B2\"\/>\n                    <\/svg>\n                <\/a>\n                            <\/div>\n            <div class=\"expert_card-top-right\">\n                <div class=\"expert_card-top-name\">\n                    By <a href=\"https:\/\/innowise.com\/nl\/authors\/dmitry-nazarevich\/\">Dmitry Nazarevich<\/a>\n                <\/div>\n                                <div class=\"expert_card-top-position\">\n                    Chief Technology Officer                <\/div>\n                                <div class=\"expert_card-top-right-bottom desc\">\n                    <div class=\"expert_card-top-ver\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><path d=\"M17.486 9.00039L15.6037 6.8481L15.866 4.00153L13.0811 3.36896L11.6231 0.900391L9.00024 2.02668L6.37738 0.900391L4.91938 3.36125L2.13453 3.9861L2.39681 6.84039L0.514526 9.00039L2.39681 11.1527L2.13453 14.007L4.91938 14.6395L6.37738 17.1004L9.00024 15.9664L11.6231 17.0927L13.0811 14.6318L15.866 13.9992L15.6037 11.1527L17.486 9.00039Z\" fill=\"#717171\"\/><path d=\"M12.2783 7.55371L8.10059 11.7324L5.72168 9.35352L6.42871 8.64648L8.09961 10.3174L11.5713 6.84668L12.2783 7.55371Z\" fill=\"white\"\/><\/svg>                        Verified expert\n                        <div class=\"expert_card-top-ver-text\">\n                            Every article at Innowise is created by authors with real-world experience. They understand the topic beyond theory and bring insight from real projects.\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"8\" viewBox=\"0 0 16 8\" fill=\"none\">\n                                <path d=\"M8 8L16 0L6.99382e-07 -1.39876e-06L8 8Z\" fill=\"#717171\"\/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                    \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"3\" height=\"3\" viewBox=\"0 0 3 3\" fill=\"none\"><path d=\"M1.5 0C2.32843 0 3 0.671573 3 1.5C3 2.32843 2.32843 3 1.5 3C0.671573 3 0 2.32843 0 1.5C0 0.671573 0.671573 0 1.5 0Z\" fill=\"#717171\"\/><\/svg>                    <div class=\"expert_card-top-year\">\n                        12+ years of experience                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"expert_card-top-right-bottom mob\">\n            <div class=\"expert_card-top-ver\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><path d=\"M17.486 9.00039L15.6037 6.8481L15.866 4.00153L13.0811 3.36896L11.6231 0.900391L9.00024 2.02668L6.37738 0.900391L4.91938 3.36125L2.13453 3.9861L2.39681 6.84039L0.514526 9.00039L2.39681 11.1527L2.13453 14.007L4.91938 14.6395L6.37738 17.1004L9.00024 15.9664L11.6231 17.0927L13.0811 14.6318L15.866 13.9992L15.6037 11.1527L17.486 9.00039Z\" fill=\"#717171\"\/><path d=\"M12.2783 7.55371L8.10059 11.7324L5.72168 9.35352L6.42871 8.64648L8.09961 10.3174L11.5713 6.84668L12.2783 7.55371Z\" fill=\"white\"\/><\/svg>                Verified expert\n                \n            <\/div>\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"3\" height=\"3\" viewBox=\"0 0 3 3\" fill=\"none\"><path d=\"M1.5 0C2.32843 0 3 0.671573 3 1.5C3 2.32843 2.32843 3 1.5 3C0.671573 3 0 2.32843 0 1.5C0 0.671573 0.671573 0 1.5 0Z\" fill=\"#717171\"\/><\/svg>            <div class=\"expert_card-top-year\">\n                12+ years of experience            <\/div>\n                    <\/div>\n                <div class=\"expert_card-text\">\n            A visionary architect, Dmitry bridges the gap between raw innovation and commercial viability. He oversees the company\u2019s tech roadmap, ensuring every solution is built on a stack that solves immediate business pain.        <\/div>\n                <div class=\"expert_card-bottom\">\n\t\t\t<div class=\"expert_card-bottom-col\">\n\t\t\t\t\t\t\t\t<div class=\"expert_card-bottom-expertise\">\n\t\t\t\t\t<div class=\"expert_card-bottom-expertise-title\">\n\t\t\t\t\t\tExpertise\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"expert_card-bottom-expertise-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFull-stack development\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"3\" height=\"3\" viewBox=\"0 0 3 3\" fill=\"none\"><path d=\"M1.5 0C2.32843 0 3 0.671573 3 1.5C3 2.32843 2.32843 3 1.5 3C0.671573 3 0 2.32843 0 1.5C0 0.671573 0.671573 0 1.5 0Z\" fill=\"#717171\"\/><\/svg>\t\t\t\t\t\t\tArchitecture\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"3\" height=\"3\" viewBox=\"0 0 3 3\" fill=\"none\"><path d=\"M1.5 0C2.32843 0 3 0.671573 3 1.5C3 2.32843 2.32843 3 1.5 3C0.671573 3 0 2.32843 0 1.5C0 0.671573 0.671573 0 1.5 0Z\" fill=\"#717171\"\/><\/svg>\t\t\t\t\t\t\tTech\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"expert_card-bottom-featured\">\n\t\t\t\t\t<div class=\"expert_card-bottom-expertise-title\">\n\t\t\t\t\t\tFeatured in\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"expert_card-bottom-featured-imgs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2026\/09\/cio-1.svg\" alt=\"CIO logo.\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2026\/09\/ConsumerAffairs.svg\" alt=\"Consumer Affairs logo.\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n            <a href=\"#contact-form\" class=\"expert_card-bottom-a\">\n                Let's talk\n            <\/a>\n        <\/div>\n    <\/div>\n\n    <style>\n        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data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[summarize_button_ai]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0518ff3 elementor-widget elementor-widget-shortcode\" data-id=\"0518ff3\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[summarize_button_google]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-001d91c elementor-absolute elementor-widget elementor-widget-html\" data-id=\"001d91c\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    @media (max-width: 768px) {\n        .summarize_ai_button, .summarize_google_button {\n            width: 100%;\n            justify-content: center;\n        }\n    }\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cde22b5 elementor-widget elementor-widget-text-editor\" data-id=\"cde22b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We live in a world of instant changes where decision-making acquires more significance and commercial importance. Data and information are valuable resources that can either bring to the overall business success or lead to substantial commercial losses. But what if digital technologies can assist decision-making, enabling people to become more informed and confident in attaining strategic or operational goals? Decision Intelligence comes on the stage for precise, insights-driven, timely decisions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28af87d1 author-article-title elementor-widget elementor-widget-text-editor\" data-id=\"28af87d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Why is decision intelligence important?<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23bdf997 elementor-widget elementor-widget-text-editor\" data-id=\"23bdf997\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Intelligent decision technologies <\/span><span style=\"font-weight: 400;\">encourage companies to use <span style=\"text-decoration: underline;\"><a href=\"https:\/\/innowise.com\/ai\/development\/\">Artificial Intelligence<\/a> <\/span>(AI) or <span style=\"text-decoration: underline;\"><a href=\"https:\/\/innowise.com\/ai\/machine-learning\/\">Machine Learning<\/a><\/span> (ML) to transform unstructured information into accurate, fast, and feasible decision insights. It involves different methods (decision theories or decision mapping) and technologies (ML and automation) to link data with outcomes. Eventually, this leads to optimal commercial success since there appears a straight interconnection between decision-making effectiveness and financial behavior. The company that complies with these terms has a clear business vision where all the departments and offices are more informed about the outcomes of the events.<\/span>\n\n<a href=\"https:\/\/www.gartner.com\/en\/information-technology\/insights\/top-technology-trends\" rel=\"nofollow\"  target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gartner analysts<\/span><\/a><span style=\"font-weight: 400;\"> declared DI as one of the most imposing tech trends for 2022. Some figures below speak in favor of the importance of DI in decision-making, highlighting its remarkable potential:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/three-keys-to-faster-better-decisions\" rel=\"nofollow\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">S&amp;P 500 companies waste about $250 million per year<\/span><\/a><span style=\"font-weight: 400;\"> because of poor decision-making;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">McKinsey reports that <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/untangling-your-organizations-decision-making\" rel=\"nofollow\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">72% of executives admitted<\/span><\/a><span style=\"font-weight: 400;\"> that bad decisions take place as frequently as good ones;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/peak.ai\/hub\/guides\/idc-level-up-your-organization-with-decision-intelligence\/\" rel=\"nofollow\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">IDC predicts<\/span><\/a><span style=\"font-weight: 400;\"> that companies refusing to implement DI will suffer the same consequences as if they refused to move online.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e39d455 elementor-widget elementor-widget-image\" data-id=\"e39d455\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"352\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/09\/Image-1.png\" class=\"attachment-large size-large wp-image-80473\" alt=\"Decision Intelligence.\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/09\/Image-1.png 1000w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/09\/Image-1-300x132.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/09\/Image-1-768x338.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/09\/Image-1-18x8.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a20b950 author-article-title elementor-widget elementor-widget-text-editor\" data-id=\"a20b950\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">How is decision intelligence different from AI?<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64deab1 elementor-widget elementor-widget-text-editor\" data-id=\"64deab1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Artificial intelligence is a theory and practice that allows machines to perform tasks and operations that only humans can usually handle (e.g. language processing or visual perception). Decision intelligence, in its turn, is a commercial application of <\/span><span style=\"font-weight: 400;\">AI decision-making<\/span><span style=\"font-weight: 400;\">, allowing companies and businesses to take full advantage of data-driven decisions in the commercial sphere.<\/span><\/p><p><span style=\"font-weight: 400;\">DI always carries a commercial connotation, focusing on figures and statistics. For instance, when planning to expand the market share, launch new products, or even hire new employees, we imply DI to assist us. Considering the abstract situation, let\u2019s suppose that AI has developed an algorithm that predicts the demand for a specific product in marketing. Finally, it becomes DI once the marketing team implements that same specific product decision created on the base of an AI-powered prediction. Hence, <\/span><span style=\"font-weight: 400;\">artificial intelligence decision-making<\/span><span style=\"font-weight: 400;\"> is a phenomenon that serves as a peculiar template for DI commercially-inclined actions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ea8e42 author-article-title elementor-widget elementor-widget-text-editor\" data-id=\"8ea8e42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Decision Intelligence vs Business Intelligence<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-638be5b elementor-widget elementor-widget-text-editor\" data-id=\"638be5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now, we have understood how AI and DI are interconnected. But still, there is another definition concerning DI that needs to be explained. Let\u2019s clarify what <span style=\"text-decoration: underline;\"><a href=\"https:\/\/innowise.com\/data\/business-intelligence\/\">Business Intelligence (BI)<\/a><\/span> is and learn about its main features that are different from DI.<\/span><\/p><p><span style=\"font-weight: 400;\">Business Intelligence is a broad definition that unites business analytics, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/innowise.com\/data\/visualization\/\">data visualization<\/a><\/span>, data mining, data tools and infrastructure, and other practices to assist decision-making.<\/span><\/p><p><span style=\"font-weight: 400;\">One of BI\u2019s important features is filtering data to extract insights. Decision intelligence goes further since it creates an impactful interconnection of technical performance and business objectives to create driving-forward decisions. B<\/span><span style=\"font-weight: 400;\">usiness Intelligence helps to prepare the foundation for DI-based decision-making, analyzing, visualizing, and extracting insights using such tools as Tableau, Power BI, and others.<\/span><\/p><p><span style=\"font-weight: 400;\">Summing up, decision intelligence can be illustrated as a combination of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/innowise.com\/data\/data-science\/\">data science<\/a><\/span>, overall management, and business intelligence. It extracts the information gathered by stakeholders, managers, and CEOs and channels this structured flow in the direction of making data-driven decisions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-827bd56 elementor-widget elementor-widget-html\" data-id=\"827bd56\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"software-table bi-di-table\">\r\n  <div class=\"custom-table-wrapper\">\r\n    <table class=\"custom-table\">\r\n      <colgroup>\r\n        <col class=\"col-1\">\r\n        <col class=\"col-2\">\r\n        <col class=\"col-3\">\r\n      <\/colgroup>\r\n      <thead>\r\n        <tr>\r\n          <th><\/th>\r\n          <th>Business Intelligence<\/th>\r\n          <th>Decision Intelligence<\/th>\r\n        <\/tr>\r\n      <\/thead>\r\n      <tbody>\r\n        <tr>\r\n          <td>Purpose<\/td>\r\n          <td>processing of the data with a traditional analytic model<\/td>\r\n          <td>advanced AI to make predictions and recommendations<\/td>\r\n        <\/tr>\r\n        <tr>\r\n          <td>Insights<\/td>\r\n          <td>static insights<\/td>\r\n          <td>dynamic recommendations and decisions<\/td>\r\n        <\/tr>\r\n        <tr>\r\n          <td>Time<\/td>\r\n          <td>time-consuming with multiple dashboards<\/td>\r\n          <td>real-time insight with fast decisions<\/td>\r\n        <\/tr>\r\n      <\/tbody>\r\n    <\/table>\r\n  <\/div>\r\n\r\n<\/div>\r\n\r\n<style>\r\n  .custom-table-wrapper {\r\n    overflow-x: auto;\r\n  }\r\n\r\n  .bi-di-table .custom-table {\r\n    display: table !important;\r\n    width: 100% !important;\r\n    table-layout: fixed !important;\r\n    border-collapse: collapse !important;\r\n    margin: 0;\r\n    font-family: Karla, sans-serif;\r\n    font-size: 18px;\r\n    color: #2e2e2e;\r\n    text-align: left;\r\n    background: 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!important;\r\n  }\r\n\r\n  .bi-di-table .table-toggle {\r\n    display: none;\r\n    color: #c63031;\r\n    font-family: Karla, sans-serif;\r\n    font-weight: 700;\r\n    font-size: 22px;\r\n    line-height: 150%;\r\n    margin-top: 20px;\r\n    cursor: pointer;\r\n  }\r\n\r\n  \/* ====== RESPONSIVE ====== *\/\r\n\r\n  @media (max-width: 1279px) {\r\n    .bi-di-table .custom-table {\r\n      min-width: 800px !important;\r\n    }\r\n  }\r\n\r\n  @media (max-width: 1024px) {\r\n    .bi-di-table .table-toggle {\r\n      display: inline-block;\r\n    }\r\n  }\r\n\r\n  @media (max-width: 767px) {\r\n    .bi-di-table .custom-table {\r\n      min-width: 600px !important;\r\n    }\r\n\r\n    .bi-di-table .custom-table th,\r\n    .bi-di-table .custom-table td {\r\n      font-size: 14px;\r\n      line-height: 21px;\r\n      padding: 20px 10px;\r\n    }\r\n\r\n    .bi-di-table .custom-table th:nth-child(1),\r\n    .bi-di-table .custom-table td:nth-child(1) {\r\n      padding-left: 0;\r\n    }\r\n\r\n    .bi-di-table .custom-table th:last-child,\r\n    .bi-di-table .custom-table td:last-child {\r\n      padding-right: 0;\r\n    }\r\n\r\n    .bi-di-table .table-toggle {\r\n      font-size: 16px;\r\n      line-height: 140%;\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<script>\r\n  document.addEventListener(\"DOMContentLoaded\", () => {\r\n    const tableRows = document.querySelectorAll(\".bi-di-table tbody tr\");\r\n    const tableToggle = document.querySelector(\".bi-di-table .table-toggle\");\r\n    const visibleCount = 4;\r\n    let expanded = false;\r\n\r\n    const updateVisibility = () => {\r\n      const isMobile = window.matchMedia(\"(max-width: 1024px)\").matches;\r\n      tableRows.forEach((row, index) => {\r\n        if (isMobile && !expanded && index >= visibleCount) {\r\n          row.classList.add(\"hidden\");\r\n        } else {\r\n          row.classList.remove(\"hidden\");\r\n        }\r\n      });\r\n    };\r\n\r\n    updateVisibility();\r\n\r\n    if (tableToggle) {\r\n      tableToggle.addEventListener(\"click\", () => {\r\n        expanded = !expanded;\r\n        updateVisibility();\r\n        tableToggle.textContent = expanded ? \"Show less\" : \"Show more\";\r\n      });\r\n    }\r\n\r\n    window.addEventListener(\"resize\", updateVisibility);\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e80243 author-article-title elementor-widget elementor-widget-text-editor\" data-id=\"4e80243\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">How does decision intelligence enable business decision-making?<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-774d3c2 elementor-widget elementor-widget-text-editor\" data-id=\"774d3c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Experts define three types of how DI can assist in the decision-making process. They depend on the level of autonomy and the degree of human interference in the process.<\/p><p>The first level is decision support which involves machinery logic and auxiliary tools such as analytics, alerts, and data exploration. At the same, humans make decisions solely by themselves at this level.\u00a0<\/p><p>Decision augmentation is the second level where machines play a more proactive and significant role. They analyze and evaluate data and generate recommendations and predictions while responsible persons review and validate them. Humans can instantly accept the proposal or cooperate with a machine to amend and improve it.<\/p><p>The third level implies decision automation, which significantly reduces humans\u2019 involvement with the total delegation of tasks execution to machines. Devices automatically utilize rules, instructions, and AI-based predictions, while humans act as high-level supervisors who monitor the risks and are ready to review outcomes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dffbc5 elementor-widget elementor-widget-image\" data-id=\"6dffbc5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"721\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/09\/Image-2.png\" class=\"attachment-large size-large wp-image-80475\" alt=\"Business Decision.\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/09\/Image-2.png 1000w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/09\/Image-2-300x270.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/09\/Image-2-768x692.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/09\/Image-2-13x12.png 13w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97b4dc3 elementor-widget elementor-widget-text-editor\" data-id=\"97b4dc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It is worth mentioning that this three-level model is not rigid and has the opportunity to change. Moreover, some decisions do not require augmentation or automatization since they are infrequent and sensitive, and humans cope with them in a better way. Nonetheless, an effective DI model includes three levels with the ability to downgrade or lift the level of automation to fit some particular needs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1888051 elementor-widget elementor-widget-image\" data-id=\"1888051\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"441\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/09\/Image-3.png\" class=\"attachment-large size-large wp-image-80477\" alt=\"Decision Intelligence.\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/09\/Image-3.png 1000w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/09\/Image-3-300x165.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/09\/Image-3-768x423.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/09\/Image-3-18x10.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-726969f author-article-title elementor-widget elementor-widget-text-editor\" data-id=\"726969f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What are the components of decision intelligence?<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b971f0 elementor-widget elementor-widget-text-editor\" data-id=\"1b971f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Decision intelligence combines technologies (e.g. AI and process automation, machine learning, etc.) to attain economically reasonable decisions. AI and machine learning are intended to collect data and provide structured information to make insights, but they do not deal with decisions\u2019 execution and outcomes. At the same time, business process apps (e.g. robotic process automation, process mining, and process discovery) are task-focused, which means they execute jobs flawlessly but do not contribute to decision-making effectiveness.<\/span><\/p><p><span style=\"font-weight: 400;\">Decision intelligence unites AI, process automation, and machine learning, connecting data with decisions and outcomes. It delivers insights based on processed information, uses them to make the right decisions, and provides feedback by checking the decisions\u2019 effectiveness.<\/span><\/p><p><span style=\"font-weight: 400;\">A common DI technology usually contains:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">system recommendations\u2019 explanation and justification;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">feedback on previous decisions ( reasons to accept or reject a recommendation);<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">actual and planned impact comparison.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c324c3 author-article-title elementor-widget elementor-widget-text-editor\" data-id=\"6c324c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What business impact can you expect from decision intelligence?<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ceca74 elementor-widget elementor-widget-text-editor\" data-id=\"2ceca74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">More and more international brands in various domains adopt DI technologies. <\/span><span style=\"font-weight: 400;\">Google<\/span><span style=\"font-weight: 400;\"> opened a department with 17 000 employees coping with DI in 2018. Similarly, <\/span><span style=\"font-weight: 400;\">Alibaba<\/span><span style=\"font-weight: 400;\"> created a Decision Intelligence Lab to reduce costs and improve efficiency in data analytics, capital arrangement, content process, inventory pricing, and asset allocation in 2018.<\/span><\/p><p><span style=\"font-weight: 400;\">Today many companies face issues with the absence of <\/span><span style=\"font-weight: 400;\">Artificial Intelligence solutions<\/span><span style=\"font-weight: 400;\">, hence they do not have relevant business scaling and digital transformation instruments in e-commerce. Decision intelligence, on the contrary,\u00a0 eliminates those difficulties and gives companies the capacity to achieve the expected business impact.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Gartner forecasts that 33% of organizations will assign DI analysts by 2023. As a result, more and more entrepreneurs are looking for a broad overview of <\/span><span style=\"font-weight: 400;\">what decision intelligence is<\/span><span style=\"font-weight: 400;\"> to benefit from innovative technology in search of a profitable and payback solution. Considering our company, <\/span><span style=\"font-weight: 400;\">Innowise<\/span><span style=\"font-weight: 400;\"> keeps pace with delivering DI and BI solutions of any complexity and scope and is ready to offer a business solution that streamlines workflows and boosts sales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a03437 e-con-full e-flex e-con e-child\" data-id=\"2a03437\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f20d9f8 elementor-widget elementor-widget-shortcode\" data-id=\"f20d9f8\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[post_share]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c7a94d table-content-container\" data-id=\"4c7a94d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-83c0ab0 elementor-section-full_width table-of-contents__sticky-container elementor-section-height-default elementor-section-height-default\" data-id=\"83c0ab0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c12eaa7 author-block\" data-id=\"c12eaa7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46345e0 ddcv elementor-widget elementor-widget-html\" data-id=\"46345e0\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.article-description > .e-con-inner {\r\n  align-items: baseline !important;\r\n}\r\n\r\n.table-of-contents__sticky-container {\r\n  position: sticky;\r\n  top: 72px;\r\n  bottom: auto;\r\n}\r\n<\/style>\r\n\r\n<script>\r\ndocument.addEventListener(\"DOMContentLoaded\", () => {\r\n  const headerElement = document.querySelector(\".new-menu\");\r\n  const stickyElement = document.querySelector(\".table-of-contents__sticky-container\");\r\n  const headerElementH = headerElement.clientHeight;\r\n\r\n  stickyElement.style.top = headerElementH + 60 + \"px\";\r\n});\r\n<\/script>\r\n\r\n<div class=\"toc-wrapper\">\r\n  <h4 class=\"toc-title\">Table of contents<\/h4>\r\n  <div class=\"toc\"><\/div>\r\n<\/div>\r\n\r\n<script>\r\nconst DESIRED_ORDER = [\r\n  \"Why is decision intelligence important?\",\r\n  \"How is decision intelligence 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handleScroll);\r\n  };\r\n\r\n  window.addEventListener(\"beforeunload\", handlePageUnload);\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfc93ef rate-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfc93ef\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b4a9343 rate-article-first-block\" data-id=\"b4a9343\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6db50f8 rate-container\" data-id=\"6db50f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a22e7c rate-text elementor-widget elementor-widget-text-editor\" data-id=\"9a22e7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rate this article:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ee109ce rate-article-star-block\" data-id=\"ee109ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1f3ad elementor--star-style-star_unicode elementor-star-rating--align-left elementor-star-rating-tablet--align-left elementor-widget elementor-widget-star-rating\" data-id=\"4f1f3ad\" data-element_type=\"widget\" data-widget_type=\"star-rating.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-star-rating__wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-star-rating\" title=\"4\/5\" itemtype=\"http:\/\/schema.org\/Rating\" itemscope=\"\" itemprop=\"reviewRating\"><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-empty\">&#9733;<\/i> <span itemprop=\"ratingValue\" class=\"elementor-screen-only\">4\/5<\/span><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-eabf73f\" data-id=\"eabf73f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6c178a reviews elementor-widget elementor-widget-text-editor\" data-id=\"e6c178a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>4.8\/5 (45 reviews)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c55ecdf rate-comment elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c55ecdf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f922cee comment-article-first-block\" data-id=\"f922cee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2adc2a1\" data-id=\"2adc2a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-cc6f75c e-flex e-con-boxed e-con e-parent\" data-id=\"cc6f75c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4748f56 elementor-widget elementor-widget-shortcode\" data-id=\"4748f56\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f100240-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"100240\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/nl\/wp-json\/wp\/v2\/posts\/80448#wpcf7-f100240-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"100240\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f100240-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<style>\n.mailToContact br:nth-child(2){\ndisplay:none;\n}\n#form-templates .contact__info {\n  background-color: #f4f4f4;\n  padding: 70px 44px 70px 50px;\n  position: relative;\n  max-width: 540px;\n  width: 100%;\nborder: 1px solid #AEB1B7;\n}\n\n#form-templates .contact__info-background {\n  z-index: -1;\n  position: absolute;\n  top: 20px;\n  left: 20px;\n  width: 100%;\n  height: 100%;\n  border: 1px dashed #ef4557;\n}\n\n\n#form-templates .new-container{\ndisplay: flex;\njustify-content: space-between;\nflex-wrap: wrap;\n}\n\n\n#form-templates{\npadding: 100px 15px 100px 15px;        \n}\n\n#form-templates .contact__info-heading {\n  font-family: 'Sora' !important;\n  font-style: normal !important;\n  font-weight: 400 !important;\n  font-size: 36px !important;\n  line-height: 46px !important;\n  color: #2E2E2E !important;\n   margin-bottom: 60px !important;\n\n}\n\n\n#form-templates .message label{\ncolor: #585858 !important;   \n}\n\n.elementor-widget-container.form-template h2,.elementor-widget-container.form-template h1{\n font-size: 60px !important;\n  line-height: 70px !important;\n  font-family: \"Sora\", Sans-serif;\n  font-weight: 400;\n  margin: 0;  \n  margin-bottom: 20px;\n}\n\n\n\n\n.elementor-widget-container.form-template p{\n  font-family: \"Karla\", Sans-serif;\n  font-size: 22px;\n  font-weight: 400;\n  line-height: 28px;\n  color: var( --e-global-color-primary );\n  max-width: 700px;\n  margin: 0; \n  margin-bottom: 40px;\n} \n  \n\n\n.new-container #spinner{\nwidth: 50%;\nmax-width: 700px;\n}\n\n\n#form-templates .new-container #spinner div.contact-us__wrapper:nth-child(6){\ngap:30px; \n    \n}\n\n\n#form-templates .contact__info-heading {\n  margin-bottom: 67px;\n  font-size: 36px;\n  font-family: karla;\n  color:  #2E2E2E;\n\n  line-height: 49px;\n}\n\n#form-templates .contact__info-steps {\n  display: flex;\n  flex-direction: column;\n  max-width: 425x;\n  row-gap: 20px;\n  border-left: 1px solid #2e2e2e;\n}\n\n#form-templates .contact__info-block {\n  position: relative;\n  padding-left: 45px;\n}\n\n#form-templates .contact__info-block:last-child {\n  box-shadow: -1px 0 0 1px #f4f4f4;\n}\n\n#form-templates .contact__info-step {\n  position: absolute;\n  border: 1px solid #2e2e2e;\n  width: 40px;\n  height: 40px;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  border-radius: 20px;\n  left: -20px;\n  top: -8px;\n  background-color: #F4F4F4;\n  color:  #2E2E2E;\n\nfont-family: Karla;\nfont-weight: 700;\nfont-size: 18px;\nline-height: 28px;\n\n}\n\n.elementor-widget-global .contact__info-step {\n        color:  #2E2E2E;\n}\n\n#form-templates .contact__info-text {\n  margin: 0;\n  font-size: 16px;\n  line-height: 26px;\n  color: #2E2E2E;\n  font-family: karla;\n\n  width: 100%;\n}\n\n\n#form-templates .contact-us__send{\nflex-shrink: 0;\nmargin-top:0;\n}\n\n\n\n@media screen and (max-width: 1279px) {\n    .new-container #spinner{\n        width: 100%;\n        max-width:100%;\n        margin-bottom:40px;\n    }\n    \n\n    .new-container .contact__info {\n        max-width: 700px !important;\n    }\n    \n}\n\n\n@media screen and (max-width: 1279px) {\n#form-templates{\npadding: 60px 15px 70px 15px;     \n}\n}\n\n\n\n@media screen and (max-width: 767px) {\n\n#form-templates .new-container #spinner div.contact-us__wrapper:nth-child(6){\ngap:20px; \n \n}\n\n\n  #form-templates .contact__info {\n    padding: 20px 20px 40px 40px;\n    margin: 0 auto;\n  }\n\n\n#form-templates{\npadding: 40px 15px 50px 15px;  \n    \n}\n\n  \n   .new-container #spinner{\n       \n    margin-bottom:30px;   \n   }\n   \n   \n   .elementor-widget-container #form-templates .form-template h2,.elementor-widget-container.form-template h1{\n   font-size: 32px !important;\n    line-height: 42px !important;    \n   }\n   \n   \n   .elementor-widget-container #form-templates .form-template p{\n       \n    font-size: 16px;\n    line-height: 20px;  \n    margin-bottom: 30px !important;\n \n       \n   }\n   \n   #form-templates .contact__info-heading{\n   font-size: 24px !important;\n    line-height: 49px !important;    \n       \n   }\n   \n\n.mailToContact{\nmargin-top: 10px !important;        \n}\n\n   \n\n  #form-templates .contact__info-heading {\n    font-size: 24px;\n    margin-bottom: 37px;\n  }\n\n  #form-templates .contact__info-background {\n    top: 10px;\n    left: 10px;\n  }\n\n  #form-templates .contact__info-text {\n    font-size: 12px;\n    line-height: 20px;\n  }\n  \n  \n  #form-templates .contact__info-heading {\n   margin-bottom: 35px !important;\n\n}\n\n}\n\n@media (max-width: 767px) {\n    .mailToContact {\n        max-width: 100%;\n    }\n    .contact-us__wrapper .pp {\nfont-size: 12px !important;\nline-height: 140%;\nmargin-bottom: 0 !important;\n\n}\n}\n<\/style>\n\n<script>\nwindow.addEventListener('hashchange',function(e){if(window.history.pushState){window.history.pushState('','\/',window.location.pathname)}else{window.location.hash=''}})\n<\/script>\n\n\n<div id=\"form-templates\">\n<div class=\"elementor-widget-container form-template\">\n<a name=\"contact-form\"><\/a>\n<h2>Contact us<\/h2>\n<p><a id=\"calendlylink\" style=\"color: #c63031; border-bottom: 1px solid #c63031; padding: 0;\">Book a call<\/a> or fill out the form below and we\u2019ll get back to you once we\u2019ve processed your request.<\/p>\n<\/div>\n\n<div class=\"new-container\">\n\n\n<div class=\"contact-us__main\" id=\"spinner\" data-no-defer=\"1\">\n\n<div class=\"contact-us__wrapper\">\n\n<div class=\"name\">\n<label>Name<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"field_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required contact-us__name\" id=\"contact-name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"field_name\" \/><\/span>\n<\/div>\n\n<div class=\"company\">\n<label>Company<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required contact-us__company\" id=\"contact-company\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company*\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n<\/div>\n\n<\/div>\n\n<div class=\"contact-us__wrapper\">\n\n<div class=\"email\">\n<label>Email<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email contact-us__email\" id=\"contact-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Corporate email*\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/div>\n\n<div class=\"phone\">\n<label>Phone<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel contact-us__phone\" id=\"contact-phone\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone*\" value=\"\" type=\"tel\" name=\"tel\" \/><\/span>\n<\/div>\n\n<\/div>\n<div class=\"contact-us__wrapper subj\">\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-recipient\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"form-field-subj_js\" aria-invalid=\"false\" name=\"your-recipient\"><option value=\"\">Subject*<\/option><option value=\"IT staff augmentation\">IT staff augmentation<\/option><option value=\"Turnkey product development\">Turnkey product development<\/option><option value=\"Support and enhancement\">Support and enhancement<\/option><option value=\"Careers\">Careers<\/option><option value=\"Other\">Other<\/option><\/select><\/span>\n\n<span class=\"wpcf7-form-control-wrap\" data-name=\"form-field-budget_js\"><select  class=\"wpcf7-form-control wpcf7-select\" id=\"form-field-budget_js\" aria-invalid=\"false\" name=\"form-field-budget_js\" aria-label=\"Project budget\"><option value=\"\">Project budget<\/option><option value=\"Under $15K\">Under $15K<\/option><option value=\"$15K-$30K\">$15K-$30K<\/option><option value=\"$30K-$100K\">$30K-$100K<\/option><option value=\"$100K-$250K\">$100K-$250K<\/option><option value=\"$250K-$500K\">$250K-$500K<\/option><option value=\"More than $500K\">More than $500K<\/option><\/select><\/span>\n\n<\/div>\n\n\n<div class=\"message\">\n<label>Message<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"1\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required contact-us__message\" id=\"contact-message\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Describe your needs in detail*\" name=\"message\"><\/textarea><\/span>\n<\/div>\n\n<div class=\"atvoice-wrap\">\n\n<div class=\"voice-wrap\">\n<span id=\"voice-mut\" class=\"voicetext\">Send us a voice message<\/span>\n         <div class=\"qc_voice_audio_wrapper\">\n            <div class=\"qc_voice_audio_container\">\n                <div class=\"qc_voice_audio_upload_main\" id=\"qc_audio_main\">\n                    <a class=\"qc_audio_record_button\" id=\"qc_audio_record\" href=\"#\" aria-label=\"Record an audio message\">\n                        <span class=\"dashicons dashicons-microphone\"><\/span> \u00a0<\/a> \n                <\/div>\n\n                <div class=\"qc_voice_audio_recorder\" id=\"qc_audio_recorder\" style=\"display:none\">\n\n                <\/div>\n                <div class=\"qc_voice_audio_display\" id=\"qc_audio_display\"  style=\"display:none\">\n                    <audio id=\"qc-audio\" controls src=\"\"><\/audio>\n                    <span title=\"Remove and back to main upload screen.\" class=\"qc_audio_remove_button dashicons dashicons-trash\"><\/span>\n                <\/div>\n            <\/div>\n            <input type=\"hidden\" value=\"\" name=\"qcwpvoicemessage\" id=\"qc_audio_url\" \/>\n        <\/div>\n        \n<\/div>\n\n\n<div class=\"attach-wrap\">\n<span class=\"voicetext\">Attach documents<\/span>\n\n<div class='attachment'>\n\n<div class=\"downloaded\">\n<span><\/span>\n<div class=\"deleteFile\"><\/div>\n<\/div>\n\n<div class=\"attachmentButton\" onclick=\"(function cl(e){if(e.target.nodeName == 'DIV'){e.target.parentNode.children[1].children[0].click(); }})(arguments[0]);\">\n\n<div class=\"innerText\">Upload file<\/div>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"att-files\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-file\" accept=\".jpg,.png,.jpeg,.pdf\" aria-invalid=\"false\" type=\"file\" name=\"att-files\" \/><\/span>\n\n<div class=\"tip\" onclick=\"event.stopPropagation()\">\n<p>You can attach 1 file up to 2MB. Valid file formats: pdf, jpg, jpeg, png.<\/p>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<\/div>\n\n<div class=\"contact-us__wrapper\"> \n<p class=\"pp\">By clicking Send, you consent to Innowise processing your personal data per our <a href=\"\/privacy-notice\/\">Privacy Policy<\/a> to provide you with relevant information. By submitting your phone number, you agree that we may contact you via voice calls, SMS, and messaging apps. Calling, message, and data rates may apply.<\/p>\n\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"scoring_point\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmCampaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmContent\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmMedium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmSource\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmTerm\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"location\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"city\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"ip\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"Summ\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"rating\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"urlCompany\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"urlWithParams\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"audioMessageLink\" \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner contact-us__send\" id=\"contact-send-button\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n\n<div class='mailToContact'>You can also send us your request <\/br>to <a href=\"mailto:contact@innowise.com\">contact@innowise.com<\/a><\/div>\n\n<\/div>\n\n<div class=\"elementor-widget-container\" style=\"z-index:1;\">\n<div class=\"contact__info\">\n  <div class=\"contact__info-background\"><\/div>\n  <div class=\"contact__info-heading\">What happens next?<\/div>\n  <div class=\"contact__info-steps\">\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">1<\/div>\n      <p class=\"contact__info-text\">Once we\u2019ve received and processed your request, we\u2019ll get back to you to detail your\n        project needs and sign an NDA to ensure confidentiality.<\/p>\n    <\/div>\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">2<\/div>\n      <p class=\"contact__info-text\">After examining your wants, needs, and expectations, our team will devise a project\n        proposal with the scope of work, team size, time, and cost estimates.<\/p>\n    <\/div>\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">3<\/div>\n      <p class=\"contact__info-text\">We\u2019ll arrange a meeting with you to discuss the offer and nail down the details.<\/p>\n    <\/div>\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">4<\/div>\n      <p class=\"contact__info-text\">Finally, we\u2019ll sign a contract and start working on your project right away.<\/p>\n    <\/div>\n  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\n<\/div>\n\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"related_content_blog_container\">[related_content_list]<\/div><script>\n            jQuery( document ).ready(function($) {\n            var parentSection = $('[data-elementor-type=\"wp-page\"]');\n            if($('[data-elementor-type=\"wp-post\"]').length){\n                var parentSection = $('[data-elementor-type=\"wp-post\"]');\n            }\n            \n                parentSection.children().last().before($('.related_content_blog_container'));\n            });\n            <\/script><div class=\"other_services_container\">[need_other_services_v2]<\/div><script>\n                    jQuery( document ).ready(function($) {\n                        var parentSection = $('[data-elementor-type=\"wp-page\"]');\n                        if($('[data-elementor-type=\"wp-post\"]').length){\n                            var parentSection = $('[data-elementor-type=\"wp-post\"]');\n                        }\n                        \n                        console.log(parentSection);\n                        parentSection.children().last().before($('.other_services_container'));\n                        var sections = parentSection.find('.net-15.dt-16');\n                        for(var i = 0; 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Data and information are valuable resources that can either bring to the overall business success or lead to substantial commercial losses. But what if digital [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":80450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[128,1021],"class_list":["post-80448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-dmitry_author","tag-ai-ml","tag-bi-data-analytics","tag-trends"],"acf":[],"_links":{"self":[{"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/posts\/80448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/comments?post=80448"}],"version-history":[{"count":0,"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/posts\/80448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/media\/80450"}],"wp:attachment":[{"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/media?parent=80448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/categories?post=80448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/tags?post=80448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}