{"id":38728,"date":"2025-02-14T11:20:50","date_gmt":"2025-02-14T16:20:50","guid":{"rendered":"https:\/\/innowise-group.inno.ws\/?page_id=38728"},"modified":"2025-07-24T05:14:44","modified_gmt":"2025-07-24T09:14:44","slug":"waarom-machine-learning-goed-is-voor-e-commerce-in-de-detailhandel","status":"publish","type":"post","link":"https:\/\/innowise.com\/nl\/blog\/why-machine-learning-is-good-for-retail-ecommerce\/","title":{"rendered":"Van gegevens naar winst: De impact van machine learning op e-commerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"38728\" class=\"elementor elementor-38728\">\n\t\t\t\t<div class=\"elementor-element elementor-element-877a148 main-block e-flex e-con-boxed e-con e-parent\" data-id=\"877a148\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5127861 e-con-full e-flex e-con e-child\" data-id=\"5127861\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d86973 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"4d86973\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"breadcrumbs flex\">\n    <div class=\"info\"> \n    <a href=\"https:\/\/innowise.com\/\">\n  Main\n  <\/a>\n    <\/div>\n    <div class=\"info\">\n         <a href=\"https:\/\/innowise.com\/about-us\/\">\n  About us\n  <\/a>\n    <\/div>\n     <div class=\"info\">\n          <a href=\"https:\/\/innowise.com\/blog\/\">\n  Blog\n  <\/a>\n    <\/div>\n<\/div>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\/\", \n  \"@type\": \"BreadcrumbList\", \n  \"itemListElement\": [{\n    \"@type\": \"ListItem\", \n    \"position\": 1, \n    \"name\": \"Innowise is on Top: We Are No. 554 on Inc. 5000 Annual List\",\n    \"item\": \"https:\/\/innowise.com\/blog\/inc-5000-puts-innowise-group-among-the-fastest-growing-technology-companies-in-the-usa-2022\/\"  \n  },{\n    \"@type\": \"ListItem\", \n    \"position\": 2, \n    \"name\": \"Blog\",\n    \"item\": \"https:\/\/innowise.com\/blog\/\"  \n  },{\n    \"@type\": \"ListItem\", \n    \"position\": 3, \n    \"name\": \"Main\",\n    \"item\": \"https:\/\/innowise.com\/\"  \n  }]\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860b553 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"860b553\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"article-info flex\">\n    <div class=\"info\"> \n    14 min read\n    <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd6910e title-container elementor-widget-tablet__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bd6910e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"margin: 0; color: #fff;\">From data to profit: Machine learning impact on eCommerce<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65af96b elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"65af96b\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[display_tags]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f4636f article-description e-flex e-con-boxed e-con e-parent\" data-id=\"9f4636f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-83d9542 author-article e-con-full e-flex e-con e-child\" data-id=\"83d9542\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ccdaf1a e-con-full e-flex e-con e-child\" data-id=\"ccdaf1a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd68490 elementor-widget elementor-widget-text-editor\" data-id=\"cd68490\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p  class=\"mb-20\">In a world where predicting your customer\u2019s next action has become essential, machine learning (ML) hopes to be a magic pill for businesses. ML looks at vast amounts of data to predict customer behaviors and optimize everything from personalization to inventory management.<\/p>\n<p  class=\"m-0\">In this article, we want to show you how machine learning and <a href=\"https:\/\/innowise.com\/industries\/ecommerce\/\">eCommerce<\/a> work together and how machine learning can be used in eCommerce to boost your bottom line.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f122fa e-con-full e-flex e-con e-child\" data-id=\"9f122fa\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cad6b07 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"cad6b07\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The role of ML in eCommerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eea7577 elementor-widget elementor-widget-text-editor\" data-id=\"eea7577\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-20\">The global ML market was worth $19.20 billion in 2022 and is expected to jump to <a href=\"https:\/\/www.fortunebusinessinsights.com\/machine-learning-market-102226\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">$225.91 billion by 2030<\/a>.<\/p>\n<p class=\"mb-20\">Seems huge, right?<\/p>\n<p class=\"m-0\">And it\u2019s all because of a few key trends changing how businesses and customers interact in the online shopping world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-502c14e e-grid e-con-full e-con e-child\" data-id=\"502c14e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a15aee3 e-flex e-con-boxed e-con e-child\" data-id=\"a15aee3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3da11d9 m-0 elementor-widget elementor-widget-text-editor\" data-id=\"3da11d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"list\"><li class=\"red-dot\"><h3>Personalization<\/h3><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae8f866 elementor-widget elementor-widget-text-editor\" data-id=\"ae8f866\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"m-0\">Shoppers today expect recommendations based on their past behavior, and when brands get it right, conversions go up. It&#8217;s all about making each shopping experience feel like it was tailor-made just for you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2eed68 e-flex e-con-boxed e-con e-child\" data-id=\"d2eed68\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b053b39 m-0 elementor-widget elementor-widget-text-editor\" data-id=\"b053b39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"list\">\n \t<li class=\"red-dot\">\n<h3>Omnichannel experience<\/h3>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-987da1f elementor-widget elementor-widget-text-editor\" data-id=\"987da1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"m-0\">As buyers increasingly expect to buy online and pick up in-store, or even browse in-store and buy online, the lines between digital and physical shopping continue to get blurred.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97457b1 e-con-full e-flex e-con e-child\" data-id=\"97457b1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c606c4 m-0 elementor-widget elementor-widget-text-editor\" data-id=\"3c606c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"list\">\n \t<li class=\"red-dot\">\n<h3>Social commerce<\/h3>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c1bdb elementor-widget elementor-widget-text-editor\" data-id=\"74c1bdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"m-0\">Platforms like Instagram and TikTok are turning into online marketplaces where you can buy products. This mix of entertainment and e-commerce makes shopping easier than ever.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d3a6f2 e-con-full e-flex e-con e-child\" data-id=\"8d3a6f2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7196e52 m-0 elementor-widget elementor-widget-text-editor\" data-id=\"7196e52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"list\">\n \t<li class=\"red-dot\">\n<h3>Sustainability<\/h3>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5049c9 elementor-widget elementor-widget-text-editor\" data-id=\"b5049c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"m-0\">More and more shoppers care about the planet and choose brands that share their values. From sustainable packaging to ethically sourced materials, green is the new black in the world of e-commerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fa66fc elementor-widget elementor-widget-image\" data-id=\"7fa66fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"587\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Trends-driving-substantial-change-in-the-retail-industry.png\" class=\"attachment-full size-full wp-image-178929\" alt=\"\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Trends-driving-substantial-change-in-the-retail-industry.png 1500w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Trends-driving-substantial-change-in-the-retail-industry-300x117.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Trends-driving-substantial-change-in-the-retail-industry-1024x401.png 1024w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Trends-driving-substantial-change-in-the-retail-industry-768x301.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Trends-driving-substantial-change-in-the-retail-industry-18x7.png 18w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df1945f e-con-full e-flex e-con e-child\" data-id=\"df1945f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3883870 elementor-widget elementor-widget-heading\" data-id=\"3883870\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of machine learning for eCommerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d4978 elementor-widget elementor-widget-text-editor\" data-id=\"24d4978\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-20\">Machine learning is fundamentally altering how e-commerce operates on the backend, allowing companies to analyze data and make better decisions in processes that are significantly more complex.<\/p>\n<p class=\"m-0\">Up next, you&#8217;ll discover the key types of machine learning technology in eCommerce. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3245065 tabs-container vertical-tabs e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"3245065\" data-element_type=\"widget\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"52711525\" aria-label=\"Tabs. Open items met enter of spatie, sluit af met escape en navigeer met de pijltjestoetsen.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-527115251\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-527115251\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tSupervised learning \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-527115252\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-527115252\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tUnsupervised learning\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-527115253\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-527115253\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tReinforcement learning\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-527115254\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-527115254\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tGenerative AI\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-527115251\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-527115251\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-c38ce3a e-con-full e-flex e-con e-child\" data-id=\"c38ce3a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fbe1e81 e-con-full e-flex e-con e-child\" data-id=\"fbe1e81\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a04d4b3 e-con-full e-flex e-con e-child\" data-id=\"a04d4b3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-151a789 elementor-hidden-mobile m-0 elementor-widget elementor-widget-heading\" data-id=\"151a789\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Supervised learning <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a63f0c2 elementor-widget elementor-widget-text-editor\" data-id=\"a63f0c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-20\">This kind of learning uses data that contains both input and output. For example, if you&#8217;re trying to predict whether a customer will leave or stay, the input could be things like their purchasing behavior, and the output is whether they stayed or left.<\/p>\n<p class=\"m-0\">To make predictions, a model looks at patterns in past data, like how customers behaved before they churned, and uses those patterns to predict future behavior. Typical algorithms for this purpose include neural networks, logistics regression, decision trees, and support vector machines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-527115252\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-527115252\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-936a66c e-con-full e-flex e-con e-child\" data-id=\"936a66c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6c1fdf5 e-con-full e-flex e-con e-child\" data-id=\"6c1fdf5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-514f795 e-con-full e-flex e-con e-child\" data-id=\"514f795\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70f7409 elementor-hidden-mobile m-0 elementor-widget elementor-widget-heading\" data-id=\"70f7409\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Unsupervised learning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb7c479 elementor-widget elementor-widget-text-editor\" data-id=\"eb7c479\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-20\">Instead of having labeled data (where we know the outcome), the machine is given raw, unlabeled data and has to find patterns or structures on its own. This is how unsupervised learning works. <\/p>\n<p class=\"m-0\">Common algorithms used in unsupervised learning are K-means clustering, which groups similar items together, and Principal Component Analysis (PCA), which simplifies complex data by focusing on the most important features. These tools help the machine find hidden patterns without needing any predefined labels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-527115253\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-527115253\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-872e1b3 e-con-full e-flex e-con e-child\" data-id=\"872e1b3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-00ed56e e-con-full e-flex e-con e-child\" data-id=\"00ed56e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-844e8e0 e-con-full e-flex e-con e-child\" data-id=\"844e8e0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6326b3c elementor-hidden-mobile m-0 elementor-widget elementor-widget-heading\" data-id=\"6326b3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reinforcement learning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7fa284 elementor-widget elementor-widget-text-editor\" data-id=\"c7fa284\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-20\">This type of learning is like teaching the machine through trial and error, similar to how humans learn from their mistakes. The machine interacts with its environment, takes actions, and receives feedback through rewards or penalties. Over time, it learns which actions lead to the best outcomes.<\/p>\n<p class=\"m-0\">A frequently applied algorithm used in reinforcement learning is Q-learning, which helps the machine decide the best action to take in each situation based on past experiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-527115254\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-527115254\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-425e6b8 e-flex e-con-boxed e-con e-child\" data-id=\"425e6b8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5a09eeb e-con-full e-flex e-con e-child\" data-id=\"5a09eeb\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b0fd315 e-con-full e-flex e-con e-child\" data-id=\"b0fd315\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b20eae elementor-hidden-mobile m-0 elementor-widget elementor-widget-heading\" data-id=\"9b20eae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Generative AI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e676359 elementor-widget elementor-widget-text-editor\" data-id=\"e676359\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-20\">This type of machine learning implies the system is trained to create new data that closely resembles the data it was trained on. Unlike other types of learning that focus on classifying or predicting, generative AI focuses on creating something new. <\/p>\n<p class=\"m-0\">A popular model used for this is GANs (generative adversarial networks), which consists of two parts: one generates new data, and the other evaluates it to determine if it&#8217;s realistic enough. The two parts compete with each other, helping the model improve and create more convincing results over time. This approach is often used in creating images.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58d1da3 e-con-full e-flex e-con e-child\" data-id=\"58d1da3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2758662 relative animated-circle-adaptive e-con-full e-flex e-con e-child\" data-id=\"2758662\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e7d1393 e-con-full e-flex e-con e-child\" data-id=\"e7d1393\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-138cc7a elementor-widget-tablet__width-inherit elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"138cc7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">No matter what ML type, we can help you make it work for your eCommerce business\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5560b14 e-con-full e-flex e-con e-child\" data-id=\"5560b14\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e96aef5 elementor-align-left elementor-widget__width-inherit elementor-widget-mobile__width-inherit cta-btn elementor-widget elementor-widget-button\" data-id=\"e96aef5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact-form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let\u2019s discuss<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca7c6e elementor-absolute transform elementor-widget elementor-widget-html\" data-id=\"5ca7c6e\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wave-container\"><\/div>\r\n\r\n<style>\r\n  .wave-container {\r\n    position: relative;\r\n    width: 400px;\r\n    height: 400px;\r\n  }\r\n\r\n  @media(max-width: 767px) {\r\n    .wave-container {\r\n      width: 100%;\r\n      height: 100%;\r\n    }\r\n  }\r\n\r\n\r\n  .wave {\r\n    position: absolute;\r\n    border: 1px solid rgba(210, 184, 214, 1);\r\n    border-radius: 50%;\r\n    animation: drop 16s infinite;\r\n    top: 50%;\r\n    left: 50%;\r\n    transform: translate(-50%, -50%);\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  @keyframes drop {\r\n    0% {\r\n      width: 0px;\r\n      height: 0px;\r\n      border: 1px solid rgba(210, 184, 214, 1);\r\n    }\r\n\r\n    100% {\r\n      width: 400px;\r\n      height: 400px;\r\n      border: 1px solid rgba(210, 184, 214, 0);\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<script>\r\n\r\n  document.addEventListener('DOMContentLoaded', () => {\r\n    function createWaves(numberOfWaves) {\r\n      const waveContainers = document.querySelectorAll('.wave-container');\r\n\r\n      waveContainers.forEach((waveContainer) => {\r\n        for (let i = 0; i < numberOfWaves; i++) {\r\n          const wave = document.createElement('div');\r\n          wave.classList.add('wave');\r\n\r\n          wave.style.animationDelay = `${i * 0.8}s`;\r\n\r\n          waveContainer.appendChild(wave);\r\n        }\r\n      });\r\n    }\r\n\r\n    createWaves(10)\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8bc78b e-con-full e-flex e-con e-child\" data-id=\"d8bc78b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7aff5c9 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7aff5c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to use machine learning in eCommerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b312282 elementor-widget elementor-widget-text-editor\" data-id=\"b312282\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-20\">Machine learning in eCommerce primarily focuses on two key areas: improving internal business operations and elevating customer experiences. However, if we dig a bit deeper, we\u2019ll see that the number of machine learning solutions for eCommerce extends far beyond.<\/p>\n<p class=\"m-0\">See below for some machine learning examples in eCommerce that drive innovation and efficiency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-002eb39 e-con-full e-flex e-con e-child\" data-id=\"002eb39\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1016a14 e-con-full e-flex e-con e-child\" data-id=\"1016a14\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92437d0 m-0 elementor-widget elementor-widget-heading\" data-id=\"92437d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personalized customer experiences<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf1e57 elementor-widget elementor-widget-text-editor\" data-id=\"3bf1e57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-20\">Customizing outdated marketing strategies would involve sending bulk emails to a customer base with predefined discounts. However, with the assistance of ML, discount strategies can differ across individuals depending on their past purchase behavior.<\/p><p class=\"mb-20\">Sending people relevant offers makes it possible to increase customer loyalty, thanks to the high chances of an actual conversion. Customers love it when they get offers tailored to their interests, making them feel satisfied and turning them into repeat customers.<\/p><p class=\"m-0\">In platforms such as <a href=\"https:\/\/hmgroup.com\/our-stories\/hm-group-taking-steps-to-grow-the-customer-experience-through-tech\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">H&amp;M<\/a>, features like the personalized start page, Styleboard, and Visual Search rely on ML to recommend styles and matching items based on user data, including browsing history, trends, and images shared by other customers. ML algorithms also optimize checkout experiences by providing tailored payment and promotional options based on regional preferences and past customer behavior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd86efc e-con-full e-flex e-con e-child\" data-id=\"dd86efc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccb59a9 elementor-widget elementor-widget-heading\" data-id=\"ccb59a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key benefits of machine learning for eCommerce<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-489c256 elementor-widget elementor-widget-text-editor\" data-id=\"489c256\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"list\"><li class=\"red-point\">Personalized experiences foster loyalty, keeping customers engaged and returning to shop.<\/li><li class=\"red-point\">Cross-selling and upselling based on individual behavior inspire customers to add extra items to their carts.<\/li><li class=\"red-point\">Relevant and timely nudges, like reminders or discounts, help complete purchases.<\/li><li class=\"red-point\">Insights from customer preferences guide better stock planning and distribution.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cb1ed9 e-con-full e-flex e-con e-child\" data-id=\"5cb1ed9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89399a2 m-0 elementor-widget elementor-widget-heading\" data-id=\"89399a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dynamic pricing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b5c59f elementor-widget elementor-widget-text-editor\" data-id=\"2b5c59f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-20\">Let\u2019s say you sell a range of products, from electronics to clothing. As time progresses, you begin to see portable speakers become a sales hit. Instead of waiting for human intervention, ML algorithms pop up. They monitor the demand in microseconds to determine the number of requests for the product in question and place a suggestion to increase the price when there is a spike. At the same time, ML is tracking the prices of your competitors and adjusting your prices accordingly.<\/p>\n<p class=\"mb-20\">To avoid overwhelming you with facts that lack proper evidence, consider a real-world example instead. <a href=\"https:\/\/aws.amazon.com\/ru\/blogs\/machine-learning\/optimal-pricing-for-maximum-profit-using-amazon-sagemaker\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Adspert&#8217;s pricing tool<\/a>, created with AWS services like Amazon SageMaker, uses a machine learning model to dynamically reprice products based on factors like visibility, profit margins, and competition. This tool helps sellers keep their products visible, which ultimately boosts sales.<\/p>\n<p class=\"m-0\">In another scenario, let\u2019s imagine you have a loyal customer base. ML rewards that loyalty by offering additional value to your customers. It analyses when shoppers tend to buy the same product during a certain period, and sets a personalized price tag on it for that timeframe or offers tempting discounts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9db4547 e-con-full e-flex e-con e-child\" data-id=\"9db4547\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8262a3 elementor-widget elementor-widget-heading\" data-id=\"a8262a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key benefits of machine learning for eCommerce<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc87b3d elementor-widget elementor-widget-text-editor\" data-id=\"dc87b3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"list\">\n \t<li class=\"red-point\">Real-time price adjustments capitalize on demand surges, maximizing profitability.<\/li>\n \t<li class=\"red-point\">Automated pricing cuts down on manual adjustments.<\/li>\n \t<li class=\"red-point\">ML detects price-sensitive products and adjusts pricing to boost conversion rates.<\/li>\n \t<li class=\"red-point\">Personalized pricing and discounts encourage repeat business.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab2ba67 e-con-full e-flex e-con e-child\" data-id=\"ab2ba67\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44ab3b4 m-0 elementor-widget elementor-widget-heading\" data-id=\"44ab3b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Inventory management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b06346b elementor-widget elementor-widget-text-editor\" data-id=\"b06346b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-20\">Vendors use machine learning models for eCommerce to better understand sales and seasonal trends. The model allows them to accurately forecast demand which, in turn, helps avoid stock-outs of best-selling products (and upsetting customers) or overstocking low-selling items, which leads to excessive inventories and higher storage costs.<\/p><p class=\"mb-20\">Removing the manual inventory tracking allows ML to advance automated reordering or stock redistribution policies.<\/p><p class=\"m-0\">Suppose a product offered at a particular location is selling rapidly, the system can reorder the product from suppliers or transfer stock from another location automatically. Additionally, ML can anticipate supply chain disruptions and even seek alternatives, such as switching suppliers or changing the shipping route.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79c9f07 elementor-widget elementor-widget-image\" data-id=\"79c9f07\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"687\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Optimal-inventory-distribution.png\" class=\"attachment-full size-full wp-image-178933\" alt=\"\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Optimal-inventory-distribution.png 1500w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Optimal-inventory-distribution-300x137.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Optimal-inventory-distribution-1024x469.png 1024w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Optimal-inventory-distribution-768x352.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Optimal-inventory-distribution-18x8.png 18w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41723f3 elementor-widget elementor-widget-text-editor\" data-id=\"41723f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"m-0\">Here\u2019s one more example that should help guide your perspective. <a href=\"https:\/\/tech.walmart.com\/content\/walmart-global-tech\/en_us\/blog\/post\/walmarts-ai-powered-inventory-system-brightens-the-holidays.html\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Walmart<\/a> uses AI and machine learning to optimize inventory management and deliver an exceptional holiday shopping season. With historical data, predictive analytics, and advanced supply chain systems, Walmart lets customers find the products they need at the right time and place, all while keeping costs low. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c961df e-con-full e-flex e-con e-child\" data-id=\"0c961df\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2afefd2 elementor-widget elementor-widget-heading\" data-id=\"2afefd2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key benefits of machine learning for eCommerce<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63cb368 elementor-widget elementor-widget-text-editor\" data-id=\"63cb368\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"list\">\n \t<li class=\"red-point\">Replenishment adjusts inventory in real-time, preventing disruptions.<\/li>\n \t<li class=\"red-point\">Inventory distribution is optimized for faster delivery across warehouses.<\/li>\n \t<li class=\"red-point\">Potential stockouts or excess inventory are spotted early.<\/li>\n \t<li class=\"red-point\">Slow-moving products are identified for timely promotions or clearance.<\/li>\n<li class=\"red-point\">Warehouse layout and order-picking processes are optimized.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0e275a e-con-full e-flex e-con e-child\" data-id=\"e0e275a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c901090 m-0 elementor-widget elementor-widget-heading\" data-id=\"c901090\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Smarter site search<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56cee6f elementor-widget elementor-widget-text-editor\" data-id=\"56cee6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-20\">When shoppers browse for products on your e-commerce platform, machine learning steps in like a savvy personal shopper. It tracks what they\u2019ve clicked on, bought, and browsed before, then uses that data to tweak the search results.<\/p>\n<p class=\"mb-20\">So, if a customer has a soft spot for a particular brand of sneakers, an ML-powered site will show those shoes first, even if the search query is a little off or contains a typo. No more \u201cDid you mean\u2026?\u201d pop-ups \u2014 just results that make sense instantly. If they suddenly start eyeing hiking boots or a new color, machine learning will shift gears, prioritizing those items in the search results. Over time, a site\u2019s search function starts predicting what customers want and helping them find it faster.<\/p>\n<p class=\"m-0\">Another real-world example to inspire and illustrate the point. Alibaba&#8217;s AI innovations, such as <a href=\"http:\/\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a>Taobao Wenwen, improve search results by offering personalized product recommendations, summarizing pros and cons, and providing multimedia content like videos and livestreams directly tied to search queries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b9c42a e-con-full e-flex e-con e-child\" data-id=\"1b9c42a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-591015d elementor-widget elementor-widget-heading\" data-id=\"591015d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key benefits of machine learning for eCommerce<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-273e6ec elementor-widget elementor-widget-text-editor\" data-id=\"273e6ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"list\">\n \t<li class=\"red-point\">Accurate, personalized search results make customers more likely to complete purchases.<\/li>\n \t<li class=\"red-point\">Tailored search experiences create a sense of personalization, fostering trust and loyalty.<\/li>\n \t<li class=\"red-point\">Reduced customer support queries about finding products free up resources for other business priorities.<\/li>\n \t<li class=\"red-point\">Machine learning adapts to growing product catalogs and customer bases without sacrificing efficiency.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dafe3f e-con-full e-flex e-con e-child\" data-id=\"6dafe3f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afe2a4e m-0 elementor-widget elementor-widget-heading\" data-id=\"afe2a4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fraud prevention and security<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b54c1ae elementor-widget elementor-widget-text-editor\" data-id=\"b54c1ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-20\">Machine learning in eCommerce analyzes customer behavior to establish normal patterns and swiftly detect any deviations or anomalies. For instance, it might flag transactions coming from an unexpected location or a sudden spike in high-value purchases. <\/p>\n<p class=\"mb-20\">When ML spots something suspicious, the system can take immediate action, like blocking the transaction or asking for extra verification, while letting legitimate customers shop freely. As fraudsters come up with new tactics, the system gets smarter by updating itself with fresh data. <\/p>\n<p class=\"mb-20\">This means eCommerce machine learning can reduce fraud, maintain customer trust, and focus on growth without constantly monitoring for threats. The perfect example of this is <a href=\"https:\/\/aws.amazon.com\/ru\/ai\/use-cases\/fraud-detection\/#:~:text=Amazon's%20Fraud%20Detection%20ML%20solutions%20scores%20the%20risk%20of%20an,customer%20experiences%20for%20legitimate%20customers.\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon&#8217;s fraud detection ML solutions<\/a> that evaluate risk instantly, giving businesses the power to act immediately. Suspicious activity can be blocked or denied on the spot, while trusted transactions move forward without a hitch.<\/p>\n<p class=\"m-0\">Let\u2019s take a deeper look at <a href=\"https:\/\/www.ebaymainstreet.com\/issues\/artificial-intelligence\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">eBay<\/a>. They invest millions annually in technologies, partnerships, and human resources to fight unlawful listings. The platform uses a combination of automated filters, image recognition, machine learning tools, and manual review by agents to proactively detect and remove problematic listings before they appear on the site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d571ecd e-con-full e-flex e-con e-child\" data-id=\"d571ecd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a91bdf0 elementor-widget elementor-widget-heading\" data-id=\"a91bdf0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key benefits of machine learning for eCommerce<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b0be7 elementor-widget elementor-widget-text-editor\" data-id=\"45b0be7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"list\">\n \t<li class=\"red-point\">Preventing fraudulent transactions in real-time helps businesses avoid chargebacks and financial losses.<\/li>\n \t<li class=\"red-point\">Customers feel more secure shopping on a platform that protects against fraud, leading to higher trust and repeat purchases.<\/li>\n \t<li class=\"red-point\">With fewer false positives, legitimate customers experience fewer disruptions during checkout which improves the chances of completing purchases.<\/li>\n \t<li class=\"red-point\">A secure shopping environment improves a company\u2019s reputation, which can attract new customers.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c8342e e-con-full e-flex e-con e-child\" data-id=\"2c8342e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfd539f m-0 elementor-widget elementor-widget-heading\" data-id=\"cfd539f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-335dfda elementor-widget elementor-widget-text-editor\" data-id=\"335dfda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"m-0\">An online store marketing strategy that performs well can be even more effective when machine learning e-commerce marketing is involved. For instance, ML algorithms can segment customers based on their buying habits, browsing history, and preferences, enabling businesses to send personalized offers or recommendations. It can also identify customers who are likely to churn by analyzing their activity and allowing businesses to take proactive steps, such as sending targeted retention offers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81da5c8 elementor-widget elementor-widget-image\" data-id=\"81da5c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"870\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Marketing-strategy.png\" class=\"attachment-full size-full wp-image-178934\" alt=\"\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Marketing-strategy.png 1500w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Marketing-strategy-300x174.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Marketing-strategy-1024x594.png 1024w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Marketing-strategy-768x445.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Marketing-strategy-18x10.png 18w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a31ef elementor-widget elementor-widget-text-editor\" data-id=\"49a31ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"m-0\">It\u2019s noteworthy that companies like Starbucks<a href=\"http:\/\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a> use AI to analyze customer behavior and offer personalized promotions or recommendations through their Deep Brew program. AI enables more efficient segmentation to target the right message to the right audience at the right time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cc455c e-con-full e-flex e-con e-child\" data-id=\"2cc455c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-920f43e elementor-widget elementor-widget-heading\" data-id=\"920f43e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key benefits of machine learning for eCommerce<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aeaf14 elementor-widget elementor-widget-text-editor\" data-id=\"1aeaf14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"list\">\n \t<li class=\"red-point\">ML personalizes marketing messages, leading to higher customer engagement through relevant content and offers.<\/li>\n \t<li class=\"red-point\">Predictive analytics helps target the right customers with tailored offers, resulting in improved conversion rates.<\/li>\n \t<li class=\"red-point\">ML-driven churn prediction models identify at-risk customers, enabling proactive retention strategies that reduce churn.<\/li>\n \t<li class=\"red-point\">ML optimizes ad targeting and budget allocation, which results in more cost-effective and higher ROI marketing campaigns.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e7e883 e-con-full e-flex e-con e-child\" data-id=\"8e7e883\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb53117 m-0 elementor-widget elementor-widget-heading\" data-id=\"bb53117\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A\/B testing with AI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fecb57 elementor-widget elementor-widget-text-editor\" data-id=\"8fecb57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-20\">Traditional A\/B testing involves creating multiple versions of a webpage to determine which one performs better. It\u2019s slow, tedious, and, frankly, a bit old-school. In contrast, machine learning accelerates the process. It dynamically tests and optimizes every little element on a page \u2014 the CTA button, the color scheme, or the layout \u2014 across diverse metrics like conversion rates and clicks.<\/p>\n<p class=\"m-0\">And the best part? It can analyze and adapt continuously, identifying the best configuration faster than any human could. So, instead of running experiments for days or weeks, AI can fine-tune pages in minutes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4133e0 e-con-full e-flex e-con e-child\" data-id=\"d4133e0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e4193 elementor-widget elementor-widget-heading\" data-id=\"d1e4193\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key benefits of machine learning for eCommerce<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0214080 elementor-widget elementor-widget-text-editor\" data-id=\"0214080\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"list\">\n \t<li class=\"red-point\">Dynamic adjustments result in pages that convert visitors into customers more effectively.<\/li>\n \t<li class=\"red-point\">ML optimizes elements based on user behavior, creating a more tailored experience.<\/li>\n \t<li class=\"red-point\">Through continuously improving page elements, ML maximizes the value of each website visit.<\/li>\n \t<li class=\"red-point\">ML can handle complex testing across multiple pages or platforms, scaling without additional effort.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76afc5e e-con-full e-flex e-con e-child\" data-id=\"76afc5e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da41b25 m-0 elementor-widget elementor-widget-heading\" data-id=\"da41b25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Logistics and operational efficiency<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9f6bc elementor-widget elementor-widget-text-editor\" data-id=\"4c9f6bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-20\">Picture placing an online order and receiving it at your doorstep almost instantly. That kind of speed is powered by machine learning that takes vast amounts of data \u2014 your shopping habits, inventory levels, even road conditions \u2014 and uses it to make quick decisions that optimize delivery times and logistics.<\/p><p class=\"m-0\">Take <a href=\"https:\/\/www.ciodive.com\/news\/walmart-AI-ML-retail\/638582\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Walmart<\/a>, for example. AI is used to curate product catalogs, analyze customer and shopping trends, and speed up logistics for third-party sellers using Walmart Fulfillment Services. Meanwhile, <a href=\"https:\/\/www.cnbc.com\/2024\/09\/17\/how-amazon-is-using-generative-ai-to-drive-more-same-day-deliveries.html\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Amazon<\/a> leverages generative AI to take things a step further. It\u2019s optimizing delivery routes, improving warehouse robotics, and predicting where inventory should be placed to make same-day shipping a reality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3ba16d e-con-full e-flex e-con e-child\" data-id=\"d3ba16d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f64b26 elementor-widget elementor-widget-heading\" data-id=\"9f64b26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key benefits of machine learning for eCommerce<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-415e761 elementor-widget elementor-widget-text-editor\" data-id=\"415e761\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"list\">\n \t<li class=\"red-point\">Data-driven delivery routes and predictive inventory placement provide quicker order fulfillment.<\/li>\n \t<li class=\"red-point\">Smarter robotics and ML-driven systems speed up operations, reducing manual labor and improving accuracy.<\/li>\n \t<li class=\"red-point\">Efficient routing and inventory handling reduce transportation and operational expenses.<\/li>\n \t<li class=\"red-point\">Refined logistics lower transportation distances, minimizing carbon footprints.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6323e9 e-con-full e-flex e-con e-child\" data-id=\"d6323e9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-730b18f m-0 elementor-widget elementor-widget-heading\" data-id=\"730b18f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visual and voice innovations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6af44b9 elementor-widget elementor-widget-text-editor\" data-id=\"6af44b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-20\">When customers upload images or take photos, ML algorithms analyze the visuals, match them with product catalogs, and suggest similar items. Visual recommendations also personalize the shopping experience based on a user\u2019s past behavior. Virtual try-ons, powered by augmented reality (<a href=\"https:\/\/innowise.com\/services\/ar-vr-development\/ar\/\" >AR<\/a>), allow customers to see how products like clothing or accessories would look on them before purchasing.<\/p>\n<p class=\"mb-20\">A good example here is the well-known <a href=\"https:\/\/www.loreal-paris.com.sg\/service-detail-pages\/make-up-try-on-detail-page\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">L\u2019Or\u00e9al Paris<\/a>. The brand has partnered with beauty tech leader ModiFace to create an immersive virtual makeup simulator. The Virtual Try On feature is fueled by augmented reality to deliver realistic makeup simulations, helping users personalize their beauty experience.<\/p>\n<p class=\"m-0\">Voice search lets customers find products using natural language commands. ML-driven voice assistants also provide real-time customer support, answering questions or helping with order tracking. Using Azure AI technologies, <a href=\"https:\/\/www.microsoft.com\/en\/customers\/story\/1731404546482708710-asos-retailer-azure-ai-studio\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">ASOS<\/a> integrated language models and trend data to curate fashion selections instantly, emphasizing customer preferences and the latest fashion trends. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-389a42d e-con-full e-flex e-con e-child\" data-id=\"389a42d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2596e45 elementor-widget elementor-widget-heading\" data-id=\"2596e45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key benefits of machine learning for eCommerce<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afe4f76 elementor-widget elementor-widget-text-editor\" data-id=\"afe4f76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"list\">\n \t<li class=\"red-point\">Visual and voice technologies allow brands to maintain a cohesive experience across websites, mobile apps, voice assistants, and social media platforms.<\/li>\n \t<li class=\"red-point\">Consistent visual branding (logos, colors) and unique voice elements (tone, style) help reinforce brand identity.<\/li>\n \t<li class=\"red-point\">Voice interactions can provide insights into customer sentiment and preferences and visual data reveals how customers respond to specific content. <\/li>\n \t<li class=\"red-point\">Voice technology enables hands-free interaction, offering greater accessibility for people with disabilities and convenience for those on the go to engage with a brand.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcfa13e e-con-full e-flex e-con e-child\" data-id=\"fcfa13e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85e267b m-0 elementor-widget elementor-widget-heading\" data-id=\"85e267b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sentiment analysis &amp; social listening<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f406831 elementor-widget elementor-widget-text-editor\" data-id=\"f406831\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-20\">ML goes beyond simple keywords; it understands context, sarcasm, and emotional undertones, capturing sentiments that might otherwise be overlooked. This lets businesses address concerns faster and keep their finger on the pulse of trends, adjusting their strategies accordingly. <\/p>\n<p class=\"mb-20\">A good example here is <a href=\"https:\/\/www.aboutamazon.com\/news\/amazon-ai\/amazon-improves-customer-reviews-with-generative-ai\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Amazon<\/a>, which has leveraged AI to help users quickly navigate and understand reviews, for example, by generating summary highlights that capture common themes and sentiments from reviews.<\/p>\n<p class=\"mb-20\">Social listening uses advanced tools to monitor social media and online platforms for relevant mentions, hashtags, or keywords. They can also analyze sentiment, similar to sentiment analysis, but with a broader focus on conversations around a topic rather than individual reviews or feedback.<\/p>\n<p class=\"m-0\"><a href=\"https:\/\/www.shs-conferences.org\/articles\/shsconf\/pdf\/2024\/05\/shsconf_iclcc2024_03018.pdf\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Zara&#8217;s<\/a> approach to understanding consumer needs and adapting its product offerings relies heavily on real-time customer feedback. The company uses data from social media and email surveys to gather insights directly from its customer base. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-766468d e-con-full e-flex e-con e-child\" data-id=\"766468d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47d548c elementor-widget elementor-widget-heading\" data-id=\"47d548c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key benefits of machine learning for eCommerce<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d749f elementor-widget elementor-widget-text-editor\" data-id=\"c8d749f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"list\">\n \t<li class=\"red-point\">Immediate access to how customers feel allows for promptly responding to emerging issues or capitalizing on positive trends.<\/li>\n \t<li class=\"red-point\">Businesses can address pain points, improve products, and create more personalized marketing strategies.<\/li>\n \t<li class=\"red-point\">Social listening helps businesses monitor public perception, quickly identifying potential PR crises or negative trends before they escalate.<\/li>\n \t<li class=\"red-point\">Brands can use the feedback gathered to inform marketing, product development, and customer service strategies.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-322f123 e-con-full e-flex e-con e-child\" data-id=\"322f123\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da3e341 m-0 elementor-widget elementor-widget-heading\" data-id=\"da3e341\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Chatbots for automated customer support<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-884652c elementor-widget elementor-widget-text-editor\" data-id=\"884652c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-20\">These chatbots rely on natural language processing (NLP) at their core, allowing them to understand and respond to user queries with accuracy.<\/p>\n<p class=\"m-0\">For instance, if a customer asks, &#8220;When will my order #12345 arrive?&#8221; the chatbot identifies the intent (a question about delivery) and extracts the key information (the order number). It then fetches the relevant details from the database and provides a clear response, such as: &#8220;Your order is scheduled for delivery tomorrow.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3af810 elementor-widget elementor-widget-image\" data-id=\"d3af810\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"864\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Chatbots-for-automated-customer-support.png\" class=\"attachment-full size-full wp-image-178936\" alt=\"\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Chatbots-for-automated-customer-support.png 1500w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Chatbots-for-automated-customer-support-300x173.png 300w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Chatbots-for-automated-customer-support-1024x590.png 1024w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Chatbots-for-automated-customer-support-768x442.png 768w, https:\/\/innowise.com\/wp-content\/uploads\/2022\/04\/Chatbots-for-automated-customer-support-18x10.png 18w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcace01 e-con-full e-flex e-con e-child\" data-id=\"fcace01\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6a0ced elementor-widget elementor-widget-heading\" data-id=\"b6a0ced\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key benefits of machine learning for eCommerce<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55bc323 elementor-widget elementor-widget-text-editor\" data-id=\"55bc323\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"list\">\n \t<li class=\"red-point\">Chatbots process and answer queries in seconds, providing timely and helpful answers.<\/li>\n \t<li class=\"red-point\">Businesses can reduce the workload on support teams and cut operational costs with chatbots as they are always on and ready to assist customers anytime.<\/li>\n \t<li class=\"red-point\">Chatbots are ideal for large-scale operations, as they simultaneously handle thousands of requests.<\/li>\n \t<li class=\"red-point\">With every new interaction, chatbots learn and adapt, improving their accuracy and usefulness over time.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec2798e e-con-full e-flex e-con e-child\" data-id=\"ec2798e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11538b1 m-0 elementor-widget elementor-widget-heading\" data-id=\"11538b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Machine learning in eCommerce: our clients\u2019 success stories<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06ba492 e-con-full e-flex e-con e-child\" data-id=\"06ba492\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-888b5cc m-0 elementor-widget elementor-widget-heading\" data-id=\"888b5cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/innowise.com\/services\/ai-development\/\">Ad campaign analytics platform <\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b73a9c7 elementor-widget elementor-widget-text-editor\" data-id=\"b73a9c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"m-0\">Innowise developed an AI-powered analytics platform that uses ML to optimize ad campaigns by matching user queries with the most relevant ads, improving keyword coverage and ad relevance. The solution increased ad clicks by 53%, reduced ad generation time by 25%, and achieved 92% coverage of user requests.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a78067 e-con-full e-flex e-con e-child\" data-id=\"2a78067\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9638271 m-0 elementor-widget elementor-widget-heading\" data-id=\"9638271\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/innowise.com\/services\/gpt-development\/\">Website building and content generating AI-tools<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8585cc elementor-widget elementor-widget-text-editor\" data-id=\"d8585cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"m-0\">Our team integrated OpenAI\u2019s GPT models into a no-code website-building platform, enabling AI-powered code generation and content creation. As a result, the solution reduced website customization time by 60%, improved SEO with optimized meta descriptions, and boosted search engine rankings by 17%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-441225d e-con-full e-flex e-con e-child\" data-id=\"441225d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f09da7 m-0 elementor-widget elementor-widget-heading\" data-id=\"0f09da7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/innowise.com\/services\/ai-development\/\">AI-powered web app ecosystem<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5e0a1d elementor-widget elementor-widget-text-editor\" data-id=\"a5e0a1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"m-0\">We transformed the digital media ecosystem of our client, integrating advanced AI solutions to modernize web apps, upgrade user experience, and optimize operational efficiency. Key achievements include a 12% increase in monthly visitors and a 66% reduction in professional photography costs through text-to-image generative AI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ecf337 e-con-full e-flex e-con e-child\" data-id=\"4ecf337\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fa2768e relative animated-circle-adaptive e-con-full e-flex e-con e-child\" data-id=\"fa2768e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f8eac69 e-con-full e-flex e-con e-child\" data-id=\"f8eac69\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf48b39 elementor-widget-tablet__width-inherit elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"cf48b39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">ML can optimize, personalize, and scale your business \u2014 let\u2019s find what\u2019s best for you!\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba075b1 e-con-full e-flex e-con e-child\" data-id=\"ba075b1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44c2d26 elementor-align-left elementor-widget__width-inherit elementor-widget-mobile__width-inherit cta-btn elementor-widget elementor-widget-button\" data-id=\"44c2d26\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact-form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b663e0f elementor-absolute transform elementor-widget elementor-widget-html\" data-id=\"b663e0f\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wave-container\"><\/div>\r\n\r\n<style>\r\n  .wave-container {\r\n    position: relative;\r\n    width: 400px;\r\n    height: 400px;\r\n  }\r\n\r\n  @media(max-width: 767px) {\r\n    .wave-container {\r\n      width: 100%;\r\n      height: 100%;\r\n    }\r\n  }\r\n\r\n\r\n  .wave {\r\n    position: absolute;\r\n    border: 1px solid rgba(210, 184, 214, 1);\r\n    border-radius: 50%;\r\n    animation: drop 16s infinite;\r\n    top: 50%;\r\n    left: 50%;\r\n    transform: translate(-50%, -50%);\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  @keyframes drop {\r\n    0% {\r\n      width: 0px;\r\n      height: 0px;\r\n      border: 1px solid rgba(210, 184, 214, 1);\r\n    }\r\n\r\n    100% {\r\n      width: 400px;\r\n      height: 400px;\r\n      border: 1px solid rgba(210, 184, 214, 0);\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<script>\r\n\r\n  document.addEventListener('DOMContentLoaded', () => {\r\n    function createWaves(numberOfWaves) {\r\n      const waveContainers = document.querySelectorAll('.wave-container');\r\n\r\n      waveContainers.forEach((waveContainer) => {\r\n        for (let i = 0; i < numberOfWaves; i++) {\r\n          const wave = document.createElement('div');\r\n          wave.classList.add('wave');\r\n\r\n          wave.style.animationDelay = `${i * 0.8}s`;\r\n\r\n          waveContainer.appendChild(wave);\r\n        }\r\n      });\r\n    }\r\n\r\n    createWaves(10)\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bc9ac6 e-con-full e-flex e-con e-child\" data-id=\"2bc9ac6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34195fc elementor-widget elementor-widget-heading\" data-id=\"34195fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Roadblocks and limitations of machine learning in eCommerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24f9927 elementor-widget elementor-widget-text-editor\" data-id=\"24f9927\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-20\">Sure, eCommerce ML is powering personalized shopping experiences, predicting customer needs, and driving business decisions with incredible precision. But behind all the excitement lies a series of challenges that often go unnoticed.<\/p><p class=\"m-0\">Let\u2019s take a closer look at the hurdles that machine learning e-commerce can face and what can be done to navigate these hurdles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3febd05 e-con-full overflow-x-scroll e-flex e-con e-child\" data-id=\"3febd05\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c82fe5a e-grid e-con-full e-con e-child\" data-id=\"c82fe5a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a5bc71 elementor-widget elementor-widget-heading\" data-id=\"7a5bc71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Challenge<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af11463 elementor-widget elementor-widget-heading\" data-id=\"af11463\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Solution<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88929a2 elementor-widget elementor-widget-text-editor\" data-id=\"88929a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ML models rely heavily on large volumes of high-quality data, but e-commerce businesses often struggle with incomplete and inconsistent datasets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88705b1 table-list elementor-widget elementor-widget-text-editor\" data-id=\"88705b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUse data cleaning tools and techniques to preprocess data and eliminate errors before feeding it into ML models. Partnering with a third-party provider specializing in data enrichment can also fill gaps in datasets.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e666360 elementor-widget elementor-widget-text-editor\" data-id=\"e666360\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIncorporating ML into existing e-commerce systems, such as CRMs or ERPs, can be complex and time-consuming.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0c678 table-list elementor-widget elementor-widget-text-editor\" data-id=\"4d0c678\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChoose ML platforms that offer APIs and connectors for easier integration with popular CRM, ERP, or marketing tools.\nWork with experienced integration specialists to get smooth alignment with existing systems. \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6956cf5 elementor-widget elementor-widget-text-editor\" data-id=\"6956cf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHistorical data used for training ML models may contain biases, such as underrepresenting specific customer segments or seasonal trends.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33f79da table-list elementor-widget elementor-widget-text-editor\" data-id=\"33f79da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRegularly audit datasets and models to identify and mitigate bias. Use techniques like re-sampling, algorithmic fairness adjustments, and diverse data collection to reduce bias. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b29437f elementor-widget elementor-widget-text-editor\" data-id=\"b29437f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDeveloping, training, and deploying ML models requires substantial investment in technology, talent, and infrastructure.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b83f68 table-list elementor-widget elementor-widget-text-editor\" data-id=\"8b83f68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStart small and gradually scale investments as you achieve measurable results. Outsourcing ML development to experienced partners can also lower initial costs while accessing in-depth expertise.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-890086a elementor-widget elementor-widget-text-editor\" data-id=\"890086a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tML models crafted for limited-scale apps may lack the capacity to scale efficiently, especially with increasing data complexity.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25566ff table-list elementor-widget elementor-widget-text-editor\" data-id=\"25566ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLeverage modular architectures and cloud infrastructure to handle growing datasets and user bases. Use tools like AutoML or pre-trained models to reduce the complexity of scaling up.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6a1e72 e-con-full e-flex e-con e-child\" data-id=\"a6a1e72\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-806b9da elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"806b9da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s finalize<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-219c9c0 elementor-widget elementor-widget-text-editor\" data-id=\"219c9c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"m-0\">The initial cost of implementing machine learning algorithms for eCommerce might be high, but the efficiency and return on investment will undoubtedly make it valuable in the long run. Businesses can develop a competitive advantage, increase satisfaction rates, and earn more profit by integrating such tools. Our team would be delighted to help you use machine learning in eCommerce for your benefit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29e2f7a author-wrapper elementor-hidden-desktop e-con-full e-flex e-con e-child\" data-id=\"29e2f7a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-803725b elementor-hidden-desktop elementor-widget elementor-widget-html\" data-id=\"803725b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"author-wrap\">\r\n  <div class=\"author-info\">\r\n    <img loading=\"lazy\" decoding=\"async\" class=\"author-info__img\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/01\/Photo-22.png\" width=\"50\"\r\n      height=\"50\" alt=\"author\" \/>\r\n    <div class=\"author-info__personal-data\">\r\n      <a class=\"author-info__personal-data__name\" href=\"https:\/\/innowise.com\/authors\/\">\r\nVolha Ralko\r\n      <\/a>\r\n      <span class=\"author-info__role\">Delivery Manager in eCommerce<\/span>\r\n    <\/div>\r\n  <\/div>\r\n  <div class=\"author-gray-line\"><\/div>\r\n  <div class=\"author-date-publish\">\r\n    <span>Date:<\/span> <span>Feb 14, 2025<\/span>\r\n  <\/div>\r\n  <div class=\"author-gray-line\"><\/div>\r\n  <div class='author-share-butons'>\r\n    <p>Share:<\/p>\r\n    <div class=\"share-buttons\">\r\n      <button class=\"share-button facebook\"><svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"\r\n          xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n          <g clip-path=\"url(#clip0_51466_22853)\">\r\n            <path\r\n              d=\"M14.1677 25.8047V15.758H17.4323L17.929 11.8714H14.1677V9.37802C14.1677 8.27802 14.4516 7.47135 16.0129 7.47135H18V3.95135C17.6452 3.87802 16.4387 3.80469 15.0903 3.80469C12.1806 3.80469 10.1935 5.63802 10.1935 8.93802V11.8714H7V15.758H10.2645V25.8047H14.1677Z\" \/>\r\n          <\/g>\r\n          <defs>\r\n            <clipPath id=\"clip0_51466_22853\">\r\n              <rect width=\"24\" height=\"24\" fill=\"white\" transform=\"translate(0 0.804688)\" \/>\r\n            <\/clipPath>\r\n          <\/defs>\r\n        <\/svg><\/button>\r\n      <button class=\"share-button linkedin\"><svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"\r\n          xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n          <g clip-path=\"url(#clip0_51466_22855)\">\r\n            <path\r\n              d=\"M2.30769 24.8047H6.46154V11.4201H2.30769V24.8047ZM4.38462 4.80469C3.07692 4.80469 2 5.88161 2 7.1893C2 8.497 3.07692 9.57392 4.38462 9.57392C5.69231 9.57392 6.76923 8.497 6.76923 7.1893C6.76923 5.88161 5.69231 4.80469 4.38462 4.80469ZM17 11.1124C15 11.1124 13.6154 12.1893 13.0769 13.2662H13V11.4201H9V24.8047H13.1538V18.1893C13.1538 16.4201 13.4615 14.7278 15.6154 14.7278C17.7692 14.7278 17.7692 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<\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<script>\r\n  const shareButtons = document.querySelectorAll('.share-button');\r\n\r\n  shareButtons.forEach(button => {\r\n    button.addEventListener('click', () => {\r\n      const url = window.location.href;\r\n      const platform = button.classList[1];\r\n\r\n      let shareUrl;\r\n      switch (platform) {\r\n        case 'facebook':\r\n          shareUrl = `https:\/\/www.facebook.com\/sharer\/sharer.php?u=${encodeURIComponent(url)}`;\r\n          break;\r\n        case 'twitter':\r\n          shareUrl = `https:\/\/twitter.com\/share?url=${encodeURIComponent(url)}`;\r\n          break;\r\n        case 'linkedin':\r\n          shareUrl = `https:\/\/www.linkedin.com\/shareArticle?url=${encodeURIComponent(url)}`;\r\n          break;\r\n        case 'telegram':\r\n          shareUrl = `https:\/\/telegram.me\/share\/url?url=${encodeURIComponent(url)}`;\r\n          break;\r\n\r\n      }\r\n      window.open(shareUrl, '_blank');\r\n    });\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-799692a e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"799692a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a07e24 elementor-widget elementor-widget-shortcode\" data-id=\"6a07e24\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[post_share]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be68c22 table-content-container e-con-full e-flex e-con e-child\" data-id=\"be68c22\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9a2b194 author-wrapper e-con-full e-flex e-con e-child\" data-id=\"9a2b194\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c42575 elementor-widget elementor-widget-html\" data-id=\"8c42575\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"author-wrap\">\r\n       <div class=\"author-info\">\r\n        <img loading=\"lazy\" decoding=\"async\"\r\n        class=\"author-info__img\"\r\n          src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/01\/Photo-22.png\"\r\n          width=\"50\"\r\n          height=\"50\"\r\n          alt=\"author\"\r\n        \/>\r\n        <div class=\"author-info__personal-data\">\r\n            <a class=\"author-info__personal-data__name\" href=\"https:\/\/innowise.com\/authors\/\">\r\n                Volha Ralko\r\n            <\/a>\r\n          <span class=\"author-info__role\">Delivery Manager in eCommerce<\/span>\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"author-gray-line\"><\/div>\r\n      <div class=\"author-date-publish\">\r\n        <span>Date:<\/span> <span>Feb 14, 2025<\/span>\r\n      <\/div>\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcb5f3d e-con-full table-of-contents__sticky-container stickyWrapper72 e-flex e-con e-child\" data-id=\"fcb5f3d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7326fa0 author-block e-con-full e-flex e-con e-child\" data-id=\"7326fa0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccfd408 ddcv elementor-widget elementor-widget-html\" data-id=\"ccfd408\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n\r\n\r\n\r\n.stickyWrapper72{\r\n    position: sticky;\r\n    top: 132px;\r\n    bottom: auto;   \r\n}  \r\n\r\n<\/style>\r\n\r\n<script>\r\ndocument.addEventListener(\"DOMContentLoaded\", ()=>{\r\n        \r\nconst headerElement = document.querySelector(\".new-menu\");\r\n\r\nconst stickyElement = document.querySelector(\".stickyWrapper72\");\r\n\r\nconst headerElementH = headerElement.clientHeight;\r\n\r\n\r\nstickyElement.style.top =  headerElementH + 60 + \"px\";\r\n        \r\n});\r\n<\/script>\r\n\r\n\r\n<!--NOTE Change data-id in wrapper styles for hide this block on the mobile device screen-->\r\n<div class=\"toc-wrapper\">\r\n  <h4 class=\"toc-title\">Table of contents<\/h4>\r\n  <div class=\"toc toc-2\"><\/div>\r\n<\/div>\r\n\r\n<script>\r\n  \/\/NOTE Add the value from h2 as the key and the text you want to display as the key value in LINKS variable:\r\n  \/\/   const LINKS = {\r\n  \/\/       \"The demand for retail digital transformation\": \"The demand\"\r\n  \/\/   }\r\n\r\n  const LINKS = {\r\n    \"Unleashing the power of .NET 8\": \"gggggg\",\r\n    \"Revamping legacy systems: unlocking business potential through software modernization\":\r\n      \"hello\",\r\n  };\r\n\r\n  const OFFSET = 70;\r\n   const PADDING_BOTTOM_FOR_SCROLL = 100;\r\n  let headerList = [];\r\n  let allLinks = [];\r\n  \r\n  let ticking = false;\r\n     \r\n\r\n  const createList = () => {\r\n      \r\n      console.log('create');\r\n      \r\n      \r\n    const tocTarget = document.querySelector(\".toc.toc-2\");\r\n    const toc = document.createElement(\"ul\");\r\n    \r\n    \r\n    \r\n     headerList = [...document.querySelectorAll(\"h2\")];\r\n\r\n\r\n    \r\n    headerList = headerList.slice(0, -3);\r\n    \r\n    \r\n    \r\n    \r\n   headerList.forEach((header,index) => {\r\n      const headerId = header.getAttribute(\"id\");\r\n      const headerText =\r\n        header.dataset.title && header.dataset.title !== \"\"\r\n          ? header.dataset.title\r\n          : header.textContent;\r\n          \r\n\r\n      const headerTocText = header.dataset.title;\r\n\r\n      const idFromText =\r\n        !headerId || headerId === \"\"\r\n          ? headerText\r\n              .toLowerCase()\r\n              .replace(\/[^\\w ]+\/g, \"\")\r\n              .replace(\/ +\/g, \"-\")\r\n          : headerId;\r\n          \r\n         \r\n\r\n      const newListItem = document.createElement(\"li\");\r\n      const newLink = document.createElement(\"a\");\r\n      newLink.setAttribute(\"href\", \"#\" + idFromText);\r\n      newLink.textContent = LINKS[headerText] || headerText;\r\n\r\n      newLink.addEventListener(\"click\", (e) => {\r\n          \r\n        e.preventDefault();\r\n        const y =\r\n          header.getBoundingClientRect().top +\r\n          window.pageYOffset -\r\n          PADDING_BOTTOM_FOR_SCROLL -\r\n          OFFSET;\r\n          ticking = true; \r\n        window.scrollTo({ top: y, behavior: \"smooth\" });\r\n        \r\n        setTimeout(()=>{\r\n            ticking = false;\r\n        },500);\r\n        \r\n      });\r\n      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img.src = src;\r\n    }\r\n  };\r\n\r\n  loadAllImages();\r\n  \r\n  \r\n  \r\n\r\n\r\n  document.addEventListener(\"DOMContentLoaded\", () => {\r\n     setTimeout(()=>{\r\n           createList();\r\n    setContainerHeight();\r\n   checkScroll();\r\n    \r\n    document.addEventListener(\"scroll\", (event) => {\r\n  if (!ticking) {\r\n    checkScroll();\r\n  }\r\n});\r\n    \r\n    \r\n},300) \r\n\r\n    \r\n  });\r\n\r\n\r\n  \r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e6fc2a e-flex e-con-boxed e-con e-parent\" data-id=\"8e6fc2a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e65905 elementor-widget elementor-widget-shortcode\" data-id=\"0e65905\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f100240-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"100240\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/nl\/wp-json\/wp\/v2\/posts\/38728#wpcf7-f100240-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"100240\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f100240-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<style>\n#form-templates .contact__info {\n  background-color: #f4f4f4;\n  padding: 70px 44px 70px 50px;\n  position: relative;\n  max-width: 540px;\n  width: 100%;\nborder: 1px solid #AEB1B7;\n}\n\n#form-templates .contact__info-background {\n  z-index: -1;\n  position: absolute;\n  top: 20px;\n  left: 20px;\n  width: 100%;\n  height: 100%;\n  border: 1px dashed #ef4557;\n}\n\n\n#form-templates .new-container{\ndisplay: flex;\njustify-content: space-between;\nflex-wrap: wrap;\n}\n\n\n#form-templates{\npadding: 100px 15px 100px 15px;        \n}\n\n#form-templates .contact__info-heading {\n  font-family: 'Sora' !important;\n  font-style: normal !important;\n  font-weight: 400 !important;\n  font-size: 36px !important;\n  line-height: 46px !important;\n  color: #2E2E2E !important;\n   margin-bottom: 60px !important;\n\n}\n\n\n#form-templates .message label{\ncolor: #585858 !important;   \n}\n\n.elementor-widget-container.form-template h2,.elementor-widget-container.form-template h1{\n font-size: 60px !important;\n  line-height: 70px !important;\n  font-family: \"Sora\", Sans-serif;\n  font-weight: 400;\n  margin: 0;  \n  margin-bottom: 20px;\n}\n\n\n\n\n.elementor-widget-container.form-template p{\n  font-family: \"Karla\", Sans-serif;\n  font-size: 22px;\n  font-weight: 400;\n  line-height: 28px;\n  color: var( --e-global-color-primary );\n  max-width: 700px;\n  margin: 0; \n  margin-bottom: 40px;\n} \n  \n\n\n.new-container #spinner{\nwidth: 50%;\nmax-width: 700px;\n}\n\n\n#form-templates .new-container #spinner div.contact-us__wrapper:nth-child(6){\ngap:30px; \n    \n}\n\n\n#form-templates .contact__info-heading {\n  margin-bottom: 67px;\n  font-size: 36px;\n  font-family: karla;\n  color:  #2E2E2E;\n\n  line-height: 49px;\n}\n\n#form-templates .contact__info-steps {\n  display: flex;\n  flex-direction: column;\n  max-width: 425x;\n  row-gap: 20px;\n  border-left: 1px solid #2e2e2e;\n}\n\n#form-templates .contact__info-block {\n  position: relative;\n  padding-left: 45px;\n}\n\n#form-templates .contact__info-block:last-child {\n  box-shadow: -1px 0 0 1px #f4f4f4;\n}\n\n#form-templates .contact__info-step {\n  position: absolute;\n  border: 1px solid #2e2e2e;\n  width: 40px;\n  height: 40px;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  border-radius: 20px;\n  left: -20px;\n  top: -8px;\n  background-color: #F4F4F4;\n  color:  #2E2E2E;\n\nfont-family: Karla;\nfont-weight: 700;\nfont-size: 18px;\nline-height: 28px;\n\n}\n\n.elementor-widget-global .contact__info-step {\n        color:  #2E2E2E;\n}\n\n#form-templates .contact__info-text {\n  margin: 0;\n  font-size: 16px;\n  line-height: 26px;\n  color: #2E2E2E;\n  font-family: karla;\n\n  width: 100%;\n}\n\n\n#form-templates .contact-us__send{\nflex-shrink: 0;\nmargin-top:0;\n}\n\n\n\n@media screen and (max-width: 1279px) {\n    .new-container #spinner{\n        width: 100%;\n        max-width:100%;\n        margin-bottom:40px;\n    }\n    \n\n    .new-container .contact__info {\n        max-width: 700px !important;\n    }\n    \n}\n\n\n@media screen and (max-width: 1279px) {\n#form-templates{\npadding: 60px 15px 70px 15px;     \n}\n}\n\n\n\n@media screen and (max-width: 767px) {\n\n#form-templates .new-container #spinner div.contact-us__wrapper:nth-child(6){\ngap:20px; \n \n}\n\n\n  #form-templates .contact__info {\n    padding: 20px 20px 40px 40px;\n    margin: 0 auto;\n  }\n\n\n#form-templates{\npadding: 40px 15px 50px 15px;  \n    \n}\n\n  \n   .new-container #spinner{\n       \n    margin-bottom:30px;   \n   }\n   \n   \n   .elementor-widget-container.form-template h2,.elementor-widget-container.form-template h1{\n   font-size: 32px !important;\n    line-height: 42px !important;    \n   }\n   \n   \n   .elementor-widget-container.form-template p{\n       \n    font-size: 16px;\n    line-height: 20px;  \n    margin-bottom: 30px;\n \n       \n   }\n   \n   #form-templates .contact__info-heading{\n   font-size: 24px !important;\n    line-height: 49px !important;    \n       \n   }\n   \n\n.mailToContact{\nmargin-top: 10px !important;        \n}\n   \n\n  #form-templates .contact__info-heading {\n    font-size: 24px;\n    margin-bottom: 37px;\n  }\n\n  #form-templates .contact__info-background {\n    top: 10px;\n    left: 10px;\n  }\n\n  #form-templates .contact__info-text {\n    font-size: 12px;\n    line-height: 20px;\n  }\n  \n  \n  #form-templates .contact__info-heading {\n   margin-bottom: 35px !important;\n\n}\n\n}\n<\/style>\n\n<script>\nwindow.addEventListener('hashchange',function(e){if(window.history.pushState){window.history.pushState('','\/',window.location.pathname)}else{window.location.hash=''}})\n<\/script>\n\n\n<div id=\"form-templates\">\n<div class=\"elementor-widget-container form-template\">\n<a name=\"contact-form\"><\/a>\n<h2>Contact us<\/h2>\n<p><a id=\"calendlylink\" style=\"color: #c63031; border-bottom: 1px solid #c63031; padding: 0;\">Book a call<\/a> or fill out the form below and we\u2019ll get back to you once we\u2019ve processed your request.<\/p>\n<\/div>\n\n<div class=\"new-container\">\n\n\n<div class=\"contact-us__main\" id=\"spinner\" data-no-defer=\"1\">\n\n<div class=\"contact-us__wrapper\">\n\n<div class=\"name\">\n<label>Name<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"field_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required contact-us__name\" id=\"contact-name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"field_name\" \/><\/span>\n<\/div>\n\n<div class=\"company\">\n<label>Company<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required contact-us__company\" id=\"contact-company\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company*\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n<\/div>\n\n<\/div>\n\n<div class=\"contact-us__wrapper\">\n\n<div class=\"email\">\n<label>Email<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email contact-us__email\" id=\"contact-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Corporate email*\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/div>\n\n<div class=\"phone\">\n<label>Phone<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel contact-us__phone\" id=\"contact-phone\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone*\" value=\"\" type=\"tel\" name=\"tel\" \/><\/span>\n<\/div>\n\n<\/div>\n<div class=\"contact-us__wrapper subj\">\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-recipient\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"form-field-subj_js\" aria-invalid=\"false\" name=\"your-recipient\"><option value=\"\">Subject*<\/option><option value=\"IT staff augmentation\">IT staff augmentation<\/option><option value=\"Turnkey product development\">Turnkey product development<\/option><option value=\"Support and enhancement\">Support and enhancement<\/option><option value=\"Careers\">Careers<\/option><option value=\"Other\">Other<\/option><\/select><\/span>\n\n<span class=\"wpcf7-form-control-wrap\" data-name=\"form-field-budget_js\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"form-field-budget_js\" aria-invalid=\"false\" name=\"form-field-budget_js\"><option value=\"\">Project budget<\/option><option value=\"Under $15K\">Under $15K<\/option><option value=\"$15K-$30K\">$15K-$30K<\/option><option value=\"$30K-$100K\">$30K-$100K<\/option><option value=\"$100K-$250K\">$100K-$250K<\/option><option value=\"$250K-$500K\">$250K-$500K<\/option><option value=\"More than $500K\">More than $500K<\/option><\/select><\/span>\n\n<\/div>\n\n\n<div class=\"message\">\n<label>Message<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"1\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required contact-us__message\" id=\"contact-message\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Describe your needs in detail*\" name=\"message\"><\/textarea><\/span>\n<\/div>\n\n<div class=\"atvoice-wrap\">\n\n<div class=\"voice-wrap\">\n<span id=\"voice-mut\" class=\"voicetext\">Send us a voice message<\/span>\n         <div class=\"qc_voice_audio_wrapper\">\n            <div class=\"qc_voice_audio_container\">\n                <div class=\"qc_voice_audio_upload_main\" id=\"qc_audio_main\">\n                    <a class=\"qc_audio_record_button\" id=\"qc_audio_record\" href=\"#\" aria-label=\"Record an audio message\">\n                        <span class=\"dashicons dashicons-microphone\"><\/span> \u00a0<\/a> \n                <\/div>\n\n                <div class=\"qc_voice_audio_recorder\" id=\"qc_audio_recorder\" style=\"display:none\">\n\n                <\/div>\n                <div class=\"qc_voice_audio_display\" id=\"qc_audio_display\"  style=\"display:none\">\n                    <audio id=\"qc-audio\" controls src=\"\"><\/audio>\n                    <span title=\"Remove and back to main upload screen.\" class=\"qc_audio_remove_button dashicons dashicons-trash\"><\/span>\n                <\/div>\n            <\/div>\n            <input type=\"hidden\" value=\"\" name=\"qcwpvoicemessage\" id=\"qc_audio_url\" \/>\n        <\/div>\n        \n<\/div>\n\n\n<div class=\"attach-wrap\">\n<span class=\"voicetext\">Attach documents<\/span>\n\n<div class='attachment'>\n\n<div class=\"downloaded\">\n<span><\/span>\n<div class=\"deleteFile\"><\/div>\n<\/div>\n\n<div class=\"attachmentButton\" onclick=\"(function cl(e){if(e.target.nodeName == 'DIV'){e.target.parentNode.children[1].children[0].click(); }})(arguments[0]);\">\n\n<div class=\"innerText\">Upload file<\/div>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"att-files\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-file\" accept=\".jpg,.png,.jpeg,.pdf\" aria-invalid=\"false\" type=\"file\" name=\"att-files\" \/><\/span>\n\n<div class=\"tip\" onclick=\"event.stopPropagation()\">\n<p>You can attach 1 file up to 2MB. Valid file formats: pdf, jpg, jpeg, png.<\/p>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<\/div>\n\n<div class=\"contact-us__wrapper\"> \n<p class=\"pp\">By clicking Send, you consent to Innowise processing your personal data per our<a href=\"\/privacy-notice\/\"> Privacy Policy <\/a>to provide you with relevant information. By submitting your phone number, you agree that we may contact you via voice calls, SMS, and messaging apps. Calling, message, and data rates may apply.<\/p>\n\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"scoring_point\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmCampaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmContent\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmMedium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmSource\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmTerm\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"location\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"city\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"ip\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"Summ\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"rating\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"urlCompany\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"urlWithParams\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"audioMessageLink\" \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner contact-us__send\" id=\"contact-send-button\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n\n<div class='mailToContact'>You can also send us your request <\/br>to <a href=\"mailto:contact@innowise.com\">contact@innowise.com<\/a><\/div>\n\n<\/div>\n\n<div class=\"elementor-widget-container\" style=\"z-index:1;\">\n<div class=\"contact__info\">\n  <div class=\"contact__info-background\"><\/div>\n  <div class=\"contact__info-heading\">What happens next?<\/div>\n  <div class=\"contact__info-steps\">\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">1<\/div>\n      <p class=\"contact__info-text\">Once we\u2019ve received and processed your request, we\u2019ll get back to you to detail your\n        project needs and sign an NDA to ensure confidentiality.<\/p>\n    <\/div>\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">2<\/div>\n      <p class=\"contact__info-text\">After examining your wants, needs, and expectations, our team will devise a project\n        proposal with the scope of work, team size, time, and cost estimates.<\/p>\n    <\/div>\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">3<\/div>\n      <p class=\"contact__info-text\">We\u2019ll arrange a meeting with you to discuss the offer and nail down the details.<\/p>\n    <\/div>\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">4<\/div>\n      <p class=\"contact__info-text\">Finally, we\u2019ll sign a contract and start working on your project right away.<\/p>\n    <\/div>\n  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\n<\/div>\n\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"related_content_blog_container\">[related_content_list]<\/div><script>\n            jQuery( document ).ready(function($) {\n            var parentSection = $('[data-elementor-type=\"wp-page\"]');\n            if($('[data-elementor-type=\"wp-post\"]').length){\n                var parentSection = $('[data-elementor-type=\"wp-post\"]');\n            }\n            \n                parentSection.children().last().before($('.related_content_blog_container'));\n            });\n            <\/script><div class=\"other_services_container\">[need_other_services_v2]<\/div><script>\n                    jQuery( document ).ready(function($) {\n                        var parentSection = $('[data-elementor-type=\"wp-page\"]');\n                        if($('[data-elementor-type=\"wp-post\"]').length){\n                            var parentSection = $('[data-elementor-type=\"wp-post\"]');\n                        }\n                        \n                        console.log(parentSection);\n                        parentSection.children().last().before($('.other_services_container'));\n                        var sections = parentSection.find('.net-15.dt-16');\n                        for(var i = 0; 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ML looks at vast amounts of data to predict customer behaviors and optimize everything from [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":178911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[128],"class_list":["post-38728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ai-ml","tag-ar-vr-mr","tag-ecommerce","tag-trends"],"acf":[],"_links":{"self":[{"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/posts\/38728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/comments?post=38728"}],"version-history":[{"count":0,"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/posts\/38728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/media\/178911"}],"wp:attachment":[{"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/media?parent=38728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/categories?post=38728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/tags?post=38728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}