{"id":180363,"date":"2025-03-20T09:18:08","date_gmt":"2025-03-20T13:18:08","guid":{"rendered":"https:\/\/innowise.com\/?p=180363"},"modified":"2025-12-30T08:25:35","modified_gmt":"2025-12-30T13:25:35","slug":"plan-your-own-ecommerce-website-development-step-by-step","status":"publish","type":"post","link":"https:\/\/innowise.com\/nl\/blog\/plan-your-own-ecommerce-website-development-step-by-step\/","title":{"rendered":"Stap-voor-stap e-commerce website ontwikkeling voor succes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"180363\" class=\"elementor elementor-180363\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f1f850 main-block elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f1f850\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5303ff\" data-id=\"f5303ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-097bbec elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"097bbec\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"breadcrumbs flex\">\n    <div class=\"info\"> \n    <a href=\"https:\/\/innowise.com\/\">\n  Main\n  <\/a>\n    <\/div>\n    <div class=\"info\">\n         <a href=\"https:\/\/innowise.com\/about-us\/\">\n  About us\n  <\/a>\n    <\/div>\n     <div class=\"info\">\n          <a href=\"https:\/\/innowise.com\/blog\/\">\n  Blog\n  <\/a>\n    <\/div>\n<\/div>\n<script 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class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"article-info flex\">\n    <div class=\"info\">16 min read<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b988f1 elementor-widget__width-initial elementor-widget-tablet__width-inherit main-h1 elementor-widget elementor-widget-heading\" data-id=\"1b988f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Step-by-step eCommerce website development for success<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d331a elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"51d331a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[display_tags]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a1ed79c article-description e-flex e-con-boxed e-con e-parent\" data-id=\"a1ed79c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-95f382a author-article e-con-full e-flex e-con e-child\" data-id=\"95f382a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7f3e890 e-con-full e-flex e-con e-child\" data-id=\"7f3e890\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6810af elementor-widget elementor-widget-text-editor\" data-id=\"b6810af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I\u2019ll start this blog with a somewhat controversial statement but bear with me: websites can break an e-commerce business. Not because websites are inherently damaging, the opposite is true, but if businesses don\u2019t approach the eCommerce website development process with a degree of thoughtfulness and care, all that hard work can work against you. And this blog will explain the why and how.\u00a0<\/p><p>With online sales projected to surpass <a href=\"https:\/\/www.statista.com\/outlook\/emo\/ecommerce\/worldwide\" target=\"_blank\" rel=\"noopener nofollow\">$5,887B by 2029<\/a>, consumer demand is greater than ever. But we can\u2019t take this demand for granted, we still have to offer customers exceptional online experiences if we want to take advantage of this demand. What seems like minor details can dramatically impact your business, for example, even a <a href=\"https:\/\/www.bigcommerce.com\/glossary\/page-load\/\" target=\"_blank\" rel=\"noopener nofollow\">one-second delay in website loading<\/a> can drastically impact sales. As <strong><a href=\"https:\/\/innowise.com\/blog\/ai-in-ecommerce\/\">AI<\/a> and automation<\/strong> (how could we not have them mentioned) reshape the e-commerce industry, having a state-of-the-art website is not just a mark of distinction; it is what will keep a business alive in the digital market.\u00a0<\/p><p>Market leaders like <strong>Amazon, Pinduoduo, and Taobao<\/strong> have one thing in common \u2014 their online store websites are <strong>fast and easy to use<\/strong>. Today, consumers expect instant access to e-commerce sites. And if the platforms are not personalized, it also may cause a huge loss in sales.\u00a0<\/p><p>I\u2019ve created a comprehensive eCommerce development guide for businesses looking for eCommerce site development to equip them with a clear vision of the process, trends, and strategies shaping today\u2019s online success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-371e4bf e-con-full e-flex e-con e-child\" data-id=\"371e4bf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aca82bc elementor-widget elementor-widget-text-editor\" data-id=\"aca82bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Can I build an eCommerce website without coding?<\/h2><p>The short answer is: &#8220;Yes, you can.&#8221; But let me elaborate. You can build a retail website without coding by using website builders and eCommerce platforms that offer drag-and-drop functionality. These platforms allow you to set up a fully functional online store, manage products, process payments, and customize the design \u2014 all without writing a single line of code. However, it&#8217;s not an option if you want advanced customizations or unique features.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfc4b84 e-con-full e-flex e-con e-child\" data-id=\"bfc4b84\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e3fdc elementor-widget elementor-widget-text-editor\" data-id=\"f6e3fdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Custom eCommerce web development vs. platforms<\/h3><p><a href=\"https:\/\/innowise.com\/industries\/ecommerce\/\">Custom eCommerce website development<\/a> offers flexibility and control but comes with longer timelines and higher risks, while platform-based solutions provide scalability, best practices, and long-term cost efficiency at a higher initial investment.<\/p><p>So, how do you make the right choice? It\u2019s all about looking at the bigger picture \u2014 what are your business goals, what\u2019s your budget, how quickly do you need to get to market, and what will your needs be down the road? Think about scalability, how much customization you want, and the long-term maintenance.<\/p><p>Here\u2019s a clear and concise table that outlines the key pros and cons of these two eCommerce web development approaches for a quick comparison.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94ac67b custom-table elementor-widget elementor-widget-html\" data-id=\"94ac67b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"challenge-table-wrapper\">\r\n    <div class=\"challenge-table\">\r\n        <div class=\"challenge-table__header\">\r\n            <strong>Type<\/strong>\r\n            <strong>Pros<\/strong>\r\n            <strong>Cons<\/strong>\r\n        <\/div>\r\n        <div class=\"challenge-table__item\">\r\n            <strong>Platforms<\/strong>\r\n            <ul>\r\n                <li>Fast setup and time to market<\/li>\r\n                <li>Accessible for non-coders<\/li>\r\n                <li>Built-in features and third-party app support<\/li>\r\n                <li>Regular updates and maintenance from platform providers<\/li>\r\n                <li>Built-in protections<\/li>\r\n            <\/ul>\r\n            <ul>\r\n                <li>Limited customization<\/li>\r\n                <li>Higher initial costs<\/li>\r\n                <li>Many platforms have recurring fees for usage, hosting, and other services<\/li>\r\n                <li>Dependency on the platform provider for updates, security, and support<\/li>\r\n                <li>Ownership of data and infrastructure remains with the platform<\/li>\r\n            <\/ul>\r\n        <\/div>\r\n        \r\n        <div class=\"challenge-table__item\">\r\n            <strong>Custom web development<\/strong>\r\n            <ul>\r\n                <li>Full control over design and functionality<\/li>\r\n                <li>Scalable for future growth<\/li>\r\n                <li>Unique features tailored to business needs<\/li>\r\n                <li>Better performance optimization<\/li>\r\n                <li>Ownership of the code and infrastructure<\/li>\r\n            <\/ul>\r\n            <ul>\r\n                <li>Higher upfront costs<\/li>\r\n                <li>Longer development timeline<\/li>\r\n                <li>Requires technical expertise or hiring developers<\/li>\r\n                <li>Maintenance and updates require dedicated resources<\/li>\r\n            <\/ul>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5acc5a7 elementor-widget elementor-widget-text-editor\" data-id=\"5acc5a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Cost of eCommerce website development<\/h3><p>eCommerce store development costs will vary depending on how complicated the scope of work is. Custom development requires creating a user-friendly interface, building a custom backend for product management, setting up secure payment processing, and integrating other systems. Due to the complexity of the work, this option takes a lot of hours to complete, resulting in a longer timeline and higher costs.<\/p><p>In an eCommerce development platform, most essential features are already built-in, leaving only a few aspects to customize \u2014 such as branding, product listings, and third-party integrations. Due to the decrease in scope, getting the website running requires significantly fewer man-hours. Nevertheless, implementing a platform-based solution can still be time-consuming, especially for certain design integrations. Extra hours are also required for custom integrations and will be charged separately.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-444c1d1 e-con-full cta1 e-flex e-con e-child\" data-id=\"444c1d1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-256cb07 relative animated-circle-adaptive e-con-full e-flex e-con e-child\" data-id=\"256cb07\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1431cae e-con-full e-flex e-con e-child\" data-id=\"1431cae\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e59979a elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e59979a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Build your retail website with a trusted partner<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2efac3b e-con-full e-flex e-con e-child\" data-id=\"2efac3b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e7ebf0 elementor-align-left elementor-widget__width-initial elementor-widget-mobile__width-inherit cta-btn elementor-widget elementor-widget-button\" data-id=\"4e7ebf0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact-form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Price your project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1df08af elementor-absolute elementor-widget-mobile__width-inherit transform elementor-widget-tablet__width-inherit elementor-widget elementor-widget-html\" data-id=\"1df08af\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wave-container\"><\/div>\r\n\r\n<style>\r\n  .wave-container {\r\n    position: relative;\r\n    width: 320px;\r\n    height: 320px;\r\n  }\r\n\r\n  @media(max-width: 1279px) {\r\n    .wave-container {\r\n      width: 100%;\r\n      height: 100%;\r\n    }\r\n  }\r\n\r\n\r\n  .wave {\r\n    position: absolute;\r\n    border: 1px solid rgba(210, 184, 214, 1);\r\n    border-radius: 50%;\r\n    animation: drop 16s infinite;\r\n    top: 50%;\r\n    left: 50%;\r\n    transform: translate(-50%, -50%);\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  @keyframes drop {\r\n    0% {\r\n      width: 0px;\r\n      height: 0px;\r\n      border: 1px solid rgba(210, 184, 214, 1);\r\n    }\r\n    100% {\r\n      width: 400px;\r\n      height: 400px;\r\n      border: 1px solid rgba(210, 184, 214, 0);\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<script>\r\n\r\n  document.addEventListener('DOMContentLoaded', () => {\r\n    function createWaves(numberOfWaves) {\r\n      const waveContainers = document.querySelectorAll('.cta1 .wave-container');\r\n\r\n      waveContainers.forEach((waveContainer) => {\r\n        for (let i = 0; i < numberOfWaves; i++) {\r\n          const wave = document.createElement('div');\r\n          wave.classList.add('wave');\r\n\r\n          wave.style.animationDelay = `${i * 0.8}s`;\r\n\r\n          waveContainer.appendChild(wave);\r\n        }\r\n      });\r\n    }\r\n\r\n    createWaves(10)\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b854f21 e-con-full e-flex e-con e-child\" data-id=\"b854f21\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-659cc4e elementor-widget elementor-widget-text-editor\" data-id=\"659cc4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Core features of an eCommerce website<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-407f9f3 e-con-full e-flex e-con e-child\" data-id=\"407f9f3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ccea8b isp elementor-widget elementor-widget-html\" data-id=\"7ccea8b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"domains-container-new domains-1\">\r\n    <ul class=\"domains__list-new\">\r\n      <div class=\"domain__list_container-new\">\r\n  \r\n        <li class=\"domains__list-item-new domains__list-item_active-new\">Secure payment gateways<\/li>\r\n        <li class=\"domains__list-item-new\">Product search and filtering<\/li>\r\n        <li class=\"domains__list-item-new\">Product management<\/li>\r\n        <li class=\"domains__list-item-new\">User account features<\/li>\r\n        <li class=\"domains__list-item-new\">Search engine optimization (SEO)<\/li>\r\n        <li class=\"domains__list-item-new\">Analytics integration<\/li>\r\n  \r\n      <\/div>\r\n    <\/ul>\r\n  \r\n  \r\n    <div class=\"domains__descriptions-new\">\r\n  \r\n  \r\n      <div class=\"domains__descriptions-item-new domains__descriptions-item_active-new\">\r\n        <div class=\"slider-title-new\">\r\n          <h3>Secure payment gateways<\/h3>\r\n        <\/div>\r\n        <p class=\"slider-desc-new\">Payment security is a number one priority for online shoppers. Using reliable methods such as PayPal, Stripe, Apple Pay, or even cryptocurrency lets customers feel secure when making a purchase, without it, customers get nervous and look elsewhere. Secure gateways also shield a business itself from fraud and chargebacks.<\/p>\r\n        <div class=\"slider-image-block-new\"><img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Secure-payment-gateways.jpg\" alt=\"Secure payment gateways\"><\/div>\r\n      <\/div>\r\n  \r\n      <div class=\"domains__descriptions-item-new\">\r\n        <div class=\"slider-title-new\">\r\n          <h3>Product search and filtering<\/h3>\r\n        <\/div>\r\n        <p class=\"slider-desc-new\">People are more likely to buy when they can find what they want. A smart search system with advanced filters simplifies the process of discovering relevant products. Features such as predictive search, category filters, and suggestions based on browsing greatly improve usability and lower bounce rates.<\/p>\r\n        <div class=\"slider-image-block-new\"><img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Product-search-and-filtering.jpg\" alt=\"Product search and filtering\"><\/div>\r\n      <\/div>\r\n  \r\n      <div class=\"domains__descriptions-item-new\">\r\n        <div class=\"slider-title-new\">\r\n          <h3>Product management<\/h3>\r\n        <\/div>\r\n        <p class=\"slider-desc-new\">Arranging an inventory, monitoring the number of items in stock, and setting up automated alerts for low stock levels guarantee that goods are always in stock, which means less risk of losing sales. Categories help with product grouping, and automated features save time, making stock management hassle-free.<\/p>\r\n        <div class=\"slider-image-block-new\"><img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Product-management.jpg\" alt=\"Product management\"><\/div>\r\n      <\/div>\r\n  \r\n      <div class=\"domains__descriptions-item-new\">\r\n        <div class=\"slider-title-new\">\r\n          <h3>User account features<\/h3>\r\n        <\/div>\r\n        <p class=\"slider-desc-new\">Order history allows customers to easily reorder past items, while wishlists help them track desired products for future purchases. With saved payment methods, customers can complete purchases faster, making checkout seamless and hassle-free.<\/p>\r\n        <div class=\"slider-image-block-new\"><img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/User-account-features.jpg\" alt=\"User account features\"><\/div>\r\n      <\/div>\r\n  \r\n      <div class=\"domains__descriptions-item-new\">\r\n        <div class=\"slider-title-new\">\r\n          <h3>Search engine optimization (SEO)<\/h3>\r\n        <\/div>\r\n        <p class=\"slider-desc-new\">Proper SEO integration helps increase traffic, improve conversion rates, and create a customer-friendly browsing experience. Through optimized URLs, metadata, and schema markup, each product page is structured, making it easier for search engines to interpret and rank content.<\/p>\r\n        <div class=\"slider-image-block-new\"><img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Search-engine-optimization-SEO.jpg\" alt=\"Search engine optimization (SEO)\"><\/div>\r\n      <\/div>\r\n  \r\n      <div class=\"domains__descriptions-item-new\">\r\n        <div class=\"slider-title-new\">\r\n          <h3>Analytics integration<\/h3>\r\n        <\/div>\r\n        <p class=\"slider-desc-new\">Connecting to Google Analytics, as well as custom dashboards, simplifies monitoring user behavior, sales patterns, and website effectiveness. These valuable insights let businesses make informed decisions that improve conversion rates, increase customer retention, and drive revenue growth.<\/p>\r\n        <div class=\"slider-image-block-new\"><img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Analytics-integration.jpg\" alt=\"Analytics integration\"><\/div>\r\n      <\/div>\r\n  \r\n  \r\n    <\/div>\r\n  <\/div>\r\n  \r\n  \r\n  \r\n  \r\n  \r\n  <div class=\"mobile-domains-new domains-1\">\r\n  \r\n    <div class=\"mobile-domains-navitem-new active\"><span>Secure payment gateways<\/span>\r\n      <div class=\"mobile-domain-list-new\">\r\n        <p class=\"slider-desc-new\">Payment security is a number one priority for online shoppers. Using reliable methods such as PayPal, Stripe, Apple Pay, or even cryptocurrency lets customers feel secure when making a purchase, without it, customers get nervous and look elsewhere. Secure gateways also shield a business itself from fraud and chargebacks.<\/p>\r\n        <img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Secure-payment-gateways.jpg\" alt=\"Secure payment gateways\">\r\n      <\/div>\r\n    <\/div>\r\n  \r\n    <div class=\"mobile-domains-navitem-new\"><span>Product search and filtering<\/span>\r\n      <div class=\"mobile-domain-list-new\">\r\n        <p class=\"slider-desc-new\">People are more likely to buy when they can find what they want. A smart search system with advanced filters simplifies the process of discovering relevant products. Features such as predictive search, category filters, and suggestions based on browsing greatly improve usability and lower bounce rates.<\/p>\r\n        <img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Product-search-and-filtering.jpg\" alt=\"Product search and filtering\">\r\n      <\/div>\r\n    <\/div>\r\n  \r\n    <div class=\"mobile-domains-navitem-new\"><span>Product management<\/span>\r\n      <div class=\"mobile-domain-list-new\">\r\n        <p class=\"slider-desc-new\">Arranging an inventory, monitoring the number of items in stock, and setting up automated alerts for low stock levels guarantee that goods are always in stock, which means less risk of losing sales. Categories help with product grouping, and automated features save time, making stock management hassle-free.<\/p>\r\n        <img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Product-management.jpg\" alt=\"Product management\">\r\n      <\/div>\r\n    <\/div>\r\n  \r\n    <div class=\"mobile-domains-navitem-new\"><span>User account features<\/span>\r\n      <div class=\"mobile-domain-list-new\">\r\n        <p class=\"slider-desc-new\">Order history allows customers to easily reorder past items, while wishlists help them track desired products for future purchases. With saved payment methods, customers can complete purchases faster, making checkout seamless and hassle-free.<\/p>\r\n        <img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/User-account-features.jpg\" alt=\"User account features\">\r\n      <\/div>\r\n    <\/div>\r\n  \r\n    <div class=\"mobile-domains-navitem-new\"><span>Search engine optimization (SEO)<\/span>\r\n      <div class=\"mobile-domain-list-new\">\r\n        <p class=\"slider-desc-new\">Proper SEO integration helps increase traffic, improve conversion rates, and create a customer-friendly browsing experience. Through optimized URLs, metadata, and schema markup, each product page is structured, making it easier for search engines to interpret and rank content.<\/p>\r\n        <img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Search-engine-optimization-SEO.jpg\" alt=\"Search engine optimization (SEO)\">\r\n      <\/div>\r\n    <\/div>\r\n  \r\n    <div class=\"mobile-domains-navitem-new\"><span>Analytics integration<\/span>\r\n        <div class=\"mobile-domain-list-new\">\r\n            <p class=\"slider-desc-new\">Connecting to Google Analytics, as well as custom dashboards, simplifies monitoring user behavior, sales patterns, and website effectiveness. These valuable insights let businesses make informed decisions that improve conversion rates, increase customer retention, and drive revenue growth.<\/p>\r\n            <div class=\"slider-image-block-new\"><img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Analytics-integration.jpg\" alt=\"Analytics integration\"><\/div>\r\n        <\/div>\r\n    <\/div>\r\n \r\n <\/div>\r\n    \r\n    \r\n<script>\r\n    \r\n      document.addEventListener('DOMContentLoaded', () => {\r\n        const mobileNavItems = document.querySelectorAll('.domains-1 .mobile-domains-navitem-new');\r\n    \r\n        mobileNavItems.forEach(item => {\r\n          item.addEventListener('click', () => {\r\n            const isActive = item.classList.contains('active');\r\n    \r\n            \/\/ Collapse all items\r\n            mobileNavItems.forEach(nav => {\r\n              nav.classList.remove('active');\r\n              const ul = nav.querySelector('.domains-1 .mobile-domain-list');\r\n              if (ul) ul.style.maxHeight = '0';\r\n            });\r\n    \r\n            \/\/ Expand clicked item only if it was not active\r\n            if (!isActive) {\r\n              item.classList.add('active');\r\n              const ul = item.querySelector('.domains-1 .mobile-domain-list');\r\n              if (ul) ul.style.maxHeight = ul.scrollHeight + 'px';\r\n            }\r\n          });\r\n        });\r\n    \r\n        const firstNavItem = mobileNavItems.item(0);\r\n    \r\n        if (firstNavItem && !firstNavItem.classList.contains('active')) {\r\n          firstNavItem.click();\r\n        }\r\n      });\r\n    \r\n<\/script>\r\n    \r\n    \r\n<script>\r\n      document.addEventListener('DOMContentLoaded', () => {\r\n        const domainsListItems = document.querySelectorAll(\r\n          '.domains-container-new.domains-1  .domains__list-new  .domain__list_container-new  .domains__list-item-new'\r\n        );\r\n        const domainsDescriptions = document.querySelectorAll(\r\n          '.domains-container-new.domains-1  .domains__descriptions-new  .domains__descriptions-item-new'\r\n        );\r\n    \r\n        domainsListItems.forEach((domainsListItem, domainsListItemIndex, arr) => {\r\n          domainsListItem.addEventListener('click', () => {\r\n            arr.forEach((item) => {\r\n              if (item === domainsListItem) {\r\n                item.classList.add('domains__list-item_active-new');\r\n              } else {\r\n                item.classList.remove('domains__list-item_active-new');\r\n              }\r\n            });\r\n            domainsDescriptions.forEach(\r\n              (domainsDescriptionsItem, domainsDescriptionsItemIndex) => {\r\n                if (domainsListItemIndex === domainsDescriptionsItemIndex) {\r\n                  domainsDescriptionsItem.classList.add(\r\n                    'domains__descriptions-item_active-new'\r\n                  );\r\n                } else {\r\n                  domainsDescriptionsItem.classList.remove(\r\n                    'domains__descriptions-item_active-new'\r\n                  );\r\n                }\r\n              }\r\n            );\r\n          });\r\n        });\r\n      })\r\n    \r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fd6279 e-con-full e-flex e-con e-child\" data-id=\"6fd6279\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dd0f84d e-con-full e-flex e-con e-child\" data-id=\"dd0f84d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1371a94 elementor-widget elementor-widget-text-editor\" data-id=\"1371a94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Choosing the right technology stack<\/h2><p>Picking the right technology stack for your eCommerce store development is like choosing the foundation of a building \u2014 you want something solid that can support growth and adapt to future needs. A reliable stack keeps your eCommerce site running smoothly and adapts as your business expands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2856e elementor-widget elementor-widget-image\" data-id=\"bf2856e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"350\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Web-development-technology-stack.svg\" class=\"attachment-full size-full wp-image-180084\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c17284d e-con-full e-flex e-con e-child\" data-id=\"c17284d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84ca05f elementor-widget elementor-widget-text-editor\" data-id=\"84ca05f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Open-source vs. SaaS platforms: pros and cons<\/h3><p>Choosing between open-source and <a href=\"https:\/\/innowise.com\/blog\/outsourcing-saas-development\/\">SaaS platforms<\/a> isn\u2019t a decision to make on the spot. It requires careful consideration, as both options come with their own benefits and challenges.<\/p><p>Open-source eCommerce platforms, like<a href=\"https:\/\/innowise.com\/services\/cms\/woocommerce-development\/\"> WooCommerce<\/a> or <a href=\"https:\/\/innowise.com\/services\/cms\/magento-development\/\">Adobe Commerce (Magento),<\/a> offer flexibility and customization but <strong>require more hands-on management<\/strong>. In contrast, SaaS eCommerce platforms, e.g., <a href=\"https:\/\/innowise.com\/services\/shopify-development\/\">Shopify<\/a> or <a href=\"https:\/\/innowise.com\/industries\/ecommerce\/bigcommerce-development\/\">BigCommerce<\/a>, provide convenience and scalability but may <strong>limit your ability<\/strong> to tailor the system and come with ongoing costs.<\/p><p><span style=\"font-weight: 400;\">I\u2019ve outlined the pros and cons of each option to give you a starting point. However, to make the right choice, you need a clear understanding of your specific requirements, total cost of ownership, scalability, and available technical resources.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-655e524 custom-table elementor-widget elementor-widget-html\" data-id=\"655e524\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"challenge-table-wrapper\">\r\n    <div class=\"challenge-table\">\r\n        <div class=\"challenge-table__header\">\r\n            <strong>Type<\/strong>\r\n            <strong>Platforms<\/strong>\r\n            <strong>Pros<\/strong>\r\n            <strong>Cons<\/strong>\r\n        <\/div>\r\n        <div class=\"challenge-table__item\">\r\n            <strong>Open-source platforms<\/strong>\r\n            <ul>\r\n                <li><a href=\"https:\/\/innowise.com\/services\/cms\/woocommerce-development\/\">WooCommerce<\/a><\/li>\r\n                <li>Adobe Commerce (Magento)<\/li>\r\n                <li>OpenCart<\/li>\r\n                <li>PrestaShop<\/li>\r\n            <\/ul>\r\n            <ul>\r\n                <li>High level of customization<\/li>\r\n                <li>Full control over code and infrastructure<\/li>\r\n                <li>No recurring licensing fees<\/li>\r\n                <li>Large community support<\/li>\r\n            <\/ul>\r\n            <ul>\r\n                <li>Requires technical expertise or developers<\/li>\r\n                <li>Higher upfront costs for setup and hosting<\/li>\r\n                <li>Ongoing maintenance and security updates<\/li>\r\n                <li>Steeper learning curve<\/li>\r\n            <\/ul>\r\n        <\/div>\r\n        \r\n        <div class=\"challenge-table__item\">\r\n            <strong>SaaS platforms<\/strong>\r\n            <ul>\r\n                <li><a href=\"https:\/\/innowise.com\/services\/shopify-development\/\">Shopify<\/a><\/li>\r\n                <li>BigCommerce<\/li>\r\n            <\/ul>\r\n            <ul>\r\n                <li>Easy setup with minimal technical knowledge<\/li>\r\n                <li>Regular updates and built-in security<\/li>\r\n                <li>Simplified budgeting with subscription-based pricing<\/li>\r\n                <li>Wide range of pre-built integrations and apps<\/li>\r\n            <\/ul>\r\n            <ul>\r\n                <li>Limited customization compared to open-source<\/li>\r\n                <li>Recurring subscription fees<\/li>\r\n                <li>Dependency on the platform\u2019s ecosystem<\/li>\r\n                <li>Data ownership and portability restrictions<\/li>\r\n            <\/ul>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99c063b e-con-full e-flex e-con e-child\" data-id=\"99c063b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cde90ce elementor-widget elementor-widget-text-editor\" data-id=\"cde90ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Design principles for eCommerce website development<\/h2><p>Web design is an obvious necessity but it\u2019s worth highlighting some of the key principles involved, here\u2019s a few of them:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918e198 cost-1 elementor-widget elementor-widget-html\" data-id=\"918e198\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"c-section__container\">\n    <div class=\"custom-faq-acc__container\">\n\n        <div class=\"c-accordion--cost custom-faq-acc__accordion\">\n\n\n            <div class=\"c-accordion__item\">\n                <div class=\"c-accordion__trigger custom-faq-acc__accordion-trigger\">\n                    <div class=\"c-accordion__header\">\n                        <button class=\"c-accordion__toggle-button\">\n                            <img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/02\/open-accordion.svg\"\n                                alt=\"toggle-icon\">\n                        <\/button>\n                        <span class=\"c-accordion__title\">Typography and readability<\/span>\n                    <\/div>\n                    <div class=\"c-accordion__panel custom-faq-acc__content\">\n\n                        <div class=\"custom-faq-acc__content__column\">\n                            <p>Think of typography as the voice of your webshop. A clear, clean font speaks confidently, while a confusing one leaves customers scratching their heads. Key ideas to keep in mind:<\/p>\n                            <ul>\n                                <li><span><strong><a href=\"https:\/\/www.wix.com\/studio\/blog\/font-size\" target=\"_blank\" rel=\"nofollow\">Proper line spacing<\/a><\/strong> and a <strong>minimum font size of 16px<\/strong> improve readability.<\/span><\/li>\n                                <li><span><strong>Text should stand out<\/strong> against the background so it\u2019s easy to read and clear for your visitors<\/span><\/li>\n                                <li><span><strong>Sans-serif fonts like Open Sans and Roboto<\/strong> offer a modern look.<\/span><\/li>\n                            <\/ul>\n                            <p>Top shopping websites maintain a <strong>balance between creativity and functionality<\/strong>, providing typography that complements the brand while enhancing readability. One of the best examples is <strong>Apple<\/strong>. Their website perfectly balances sleek, creative design and easy-to-read typography while keeping everything simple and accessible for users.<\/p>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"c-accordion__item\">\n                <div class=\"c-accordion__trigger custom-faq-acc__accordion-trigger\">\n                    <div class=\"c-accordion__header\">\n                        <button class=\"c-accordion__toggle-button\">\n                            <img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/02\/open-accordion.svg\"\n                                alt=\"toggle-icon\">\n                        <\/button>\n                        <span class=\"c-accordion__title\">Minimalistic and clean layouts<\/span>\n                    <\/div>\n                    <div class=\"c-accordion__panel custom-faq-acc__content\">\n\n                        <div class=\"custom-faq-acc__content__column\">\n                            <p>A clutter-free design helps users focus on essential elements like products and calls to action. Benefits of simplicity include:<\/p>\n                            <ul>\n                                <li><span><strong>Less clutter<\/strong> makes it easier for users to find what they need.<\/span><\/li>\n                                <li><span><strong>A clean layout<\/strong> prevents distractions and enhances decision-making.<\/span><\/li>\n                                <li><span><strong>Well-placed white space<\/strong> improves readability and creates a sense of openness.<\/span><\/li>\n                                \n                            <\/ul>\n                            <p>Brands like <strong>Shopify<\/strong> exemplify minimalistic design by emphasizing key elements and reducing unnecessary distractions.<\/p>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n            \n            \n            \n            <div class=\"c-accordion__item\">\n                <div class=\"c-accordion__trigger custom-faq-acc__accordion-trigger\">\n                    <div class=\"c-accordion__header\">\n                        <button class=\"c-accordion__toggle-button\">\n                            <img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/02\/open-accordion.svg\"\n                                alt=\"toggle-icon\">\n                        <\/button>\n                        <span class=\"c-accordion__title\">Visual hierarchy to guide user actions<\/span>\n                    <\/div>\n                    <div class=\"c-accordion__panel custom-faq-acc__content\">\n\n                        <div class=\"custom-faq-acc__content__column\">\n                            <p>A well-structured visual hierarchy directs user attention toward key actions, such as making a purchase. Effective techniques include:<\/p>\n                            <ul>\n                                <li><span><strong>Larger elements<\/strong> naturally attract more attention.<\/span><\/li>\n                                <li><span><strong>Bright or bold colors<\/strong> highlight key actions.<\/span><\/li>\n                                <li><span>Important elements like <strong>CTAs<\/strong> should be <strong>prominently positioned<\/strong>.<\/span><\/li>\n                                \n                            <\/ul>\n                            <p>Shopping websites like <strong>Nike and Zalando<\/strong> use bold buttons and contrasting colors to highlight promotions and purchase options effectively.<\/p>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"c-accordion__item\">\n                <div class=\"c-accordion__trigger custom-faq-acc__accordion-trigger\">\n                    <div class=\"c-accordion__header\">\n                        <button class=\"c-accordion__toggle-button\">\n                            <img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/02\/open-accordion.svg\"\n                                alt=\"toggle-icon\">\n                        <\/button>\n                        <span class=\"c-accordion__title\">Call-to-action buttons: placement and design<\/span>\n                    <\/div>\n                    <div class=\"c-accordion__panel custom-faq-acc__content\">\n\n                        <div class=\"custom-faq-acc__content__column\">\n                            <p>Effective CTA buttons grab attention and drive conversions. To make them stand out, use <strong>contrasting colors<\/strong> that separate them from the background. <strong>Rounded edges<\/strong> create a more inviting and user-friendly appearance.<\/p>\n                            <p>Instead of generic text like \"Submit,\" opt for actionable phrases like <strong>\"Buy Now\"<\/strong> or <strong>\"Get Started\"<\/strong> to encourage engagement. Strategic placement matters \u2014 <strong>position CTAs near product descriptions or above<\/strong> the fold to maximize clicks and conversions.<\/p>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"c-accordion__item\">\n                <div class=\"c-accordion__trigger custom-faq-acc__accordion-trigger\">\n                    <div class=\"c-accordion__header\">\n                        <button class=\"c-accordion__toggle-button\">\n                            <img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/02\/open-accordion.svg\"\n                                alt=\"toggle-icon\">\n                        <\/button>\n                        <span class=\"c-accordion__title\">High-quality product images and videos<\/span>\n                    <\/div>\n                    <div class=\"c-accordion__panel custom-faq-acc__content\">\n\n                        <div class=\"custom-faq-acc__content__column\">\n                            <p>High-quality images and videos give shoppers a true feel for the product, building trust and confidence. With 360\u00b0 views and zoom features, users can explore every detail, making the buying decision that much easier.<\/p>\n                            <p>And when products come to life through videos, engagement skyrockets. Brands such as <strong>ASOS and IKEA<\/strong> have excelled at this because they use beautiful images not only to catch the eye of shoppers but also to turn them into customers.<\/p>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n            \n\n\n        <\/div>\n\n        \n    <\/div>\n\n<\/div>\n\n    <script src=\"https:\/\/innowise.com\/wp-content\/themes\/hello-elementor\/assets\/js\/accordion.min.js\"><\/script>\n\n    <script>\n        window.addEventListener(\"DOMContentLoaded\", (event) => {\n\n            const siteLanguage = document.documentElement.getAttribute(\"lang\").toLowerCase();\n\n            function initAccordion(element) {\n                if (!element) return;\n\n                new Accordion(element, {\n                    duration: 200,\n                    showMultiple: false,\n                    onOpen: function (currentElement) {\n                        const img = currentElement.querySelector('.c-accordion__toggle-button img');\n                        img.src = 'https:\/\/innowise.com\/wp-content\/uploads\/2022\/02\/close-accordion.svg';\n                    },\n                    onClose: function (currentElement) {\n                        const img = currentElement.querySelector('.c-accordion__toggle-button img');\n                        img.src = 'https:\/\/innowise.com\/wp-content\/uploads\/2022\/02\/open-accordion.svg';\n                    },\n                    elementClass: 'c-accordion__item',\n                    triggerClass: 'c-accordion__trigger',\n                    panelClass: 'c-accordion__panel',\n                    activeClass: 'c-accordion__item_active',\n                });\n            }\n\n\n            initAccordion(document.querySelector(\".cost-1 .c-accordion--cost\"))\n            \n            document.querySelector('.cost-1 .c-accordion--cost .c-accordion__trigger')?.click()\n        })\n    <\/script>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1f8e4d e-con-full e-flex e-con e-child\" data-id=\"e1f8e4d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4588b2f elementor-widget elementor-widget-text-editor\" data-id=\"4588b2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Optimizing performance<\/h2><h3>Importance of site speed for SEO and conversions<\/h3><p>Did you know that a <a href=\"https:\/\/www.bigcommerce.com\/glossary\/page-load\/\" target=\"_blank\" rel=\"noopener nofollow\">1-second<\/a> delay in load time can <strong>decrease conversions by 7%<\/strong>, while <a href=\"https:\/\/www.shopify.com\/blog\/website-load-time-statistics\" target=\"_blank\" rel=\"noopener nofollow\">40%<\/a> of visitors abandon a site that takes <strong>more than 3 seconds to load<\/strong>? Google prioritizes faster-loading websites in search rankings, making site speed a crucial factor for SEO.<\/p><p>Improving site speed elevates user experience, directly impacting revenue generation. For instance, <a href=\"https:\/\/wpostats.com\/2015\/11\/04\/walmart-revenue\/\" target=\"_blank\" rel=\"noopener nofollow\">Walmart reported a 2% increase<\/a> in conversions for every 1-second improvement in page load time. Similarly, Mobify observed a <strong>1% revenue boost for every 100ms<\/strong> reduction in load speed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740d1ba e-con-full e-flex e-con e-child\" data-id=\"740d1ba\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-520d16c elementor-widget elementor-widget-text-editor\" data-id=\"520d16c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Best practices for image compression and lazy loading<\/h3><p>Large image files slow down websites. Image compression reduces file sizes without compromising quality, significantly improving load times. Tools like <strong>TinyPNG, ImageOptim, and built-in Shopify\/WooCommerce compression features<\/strong> simplify this process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ced189 elementor-widget elementor-widget-image\" data-id=\"6ced189\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"472\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Best-practices-for-image-compression-and-lazy-loading.svg\" class=\"attachment-full size-full wp-image-180150\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2929df elementor-widget elementor-widget-text-editor\" data-id=\"c2929df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Content delivery network (CDN) integration<\/h3><p>A content delivery network is a distributed server network that caches and delivers website content from locations closest to users, <strong>reducing load times and latency. <\/strong><\/p><p>CDNs help websites and apps load faster by providing information from the closest edge server. They protect from DDoS attacks by spreading network traffic, filtering out malicious requests, and using web application firewalls (WAFs) and Anycast routes. Moreover, CDNs improve scalability and increase the chances of handling a traffic spike without slowing down or crashing. Popular CDN providers include Cloudflare, AWS CloudFront, and Akamai.<\/p><p><span style=\"font-weight: 400;\">CDNs are especially beneficial for high-traffic websites during sales events like Black Friday, where site speed is critical for user retention and conversions.<\/span><\/p><h3>Minimizing HTTP requests and leveraging browser caching<\/h3><p>Each HTTP request \u2014 such as for images, scripts, or stylesheets \u2014 adds to the page load time. Reducing these requests is essential for optimization. Strategies include <strong>combining CSS\/JS files and using image sprites<\/strong> to minimize separate downloads.<\/p><p>Browser caching stores static website files locally on users\u2019 devices, reducing load times for repeat visitors. Tools like GTmetrix and Google Lighthouse help monitor and optimize these aspects. Implementing caching and reducing HTTP requests <strong>significantly enhances site speed and user experience.<\/strong><\/p><h3>The role of progressive web apps (PWAs)<\/h3><p>Progressive web apps (PWAs) blend website functionality with app-like performance, offering offline access, push notifications, and faster page loads through advanced caching mechanisms.<\/p><p>Brands like Starbucks and Alibaba have successfully implemented PWAs, leading to <strong>increased engagement and conversions<\/strong>. PWAs are particularly valuable for mobile eCommerce, as they deliver a frictionless experience with lower online store development costs compared to native apps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d48d36 e-con-full cta2 e-flex e-con e-child\" data-id=\"1d48d36\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-286a2be relative animated-circle-adaptive e-con-full e-flex e-con e-child\" data-id=\"286a2be\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-018e286 e-con-full e-flex e-con e-child\" data-id=\"018e286\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef258f8 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ef258f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ready to turn heads with your website? Let\u2019s make it happen!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d09114 e-con-full e-flex e-con e-child\" data-id=\"4d09114\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37fd472 elementor-align-left elementor-widget__width-initial elementor-widget-mobile__width-inherit cta-btn elementor-widget elementor-widget-button\" data-id=\"37fd472\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/innowise.com\/services\/web-design\/ecommerce\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get the details<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74ae8c1 elementor-absolute elementor-widget-mobile__width-inherit transform elementor-widget-tablet__width-inherit elementor-widget elementor-widget-html\" data-id=\"74ae8c1\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wave-container\"><\/div>\r\n\r\n<style>\r\n  .wave-container {\r\n    position: relative;\r\n    width: 320px;\r\n    height: 320px;\r\n  }\r\n\r\n  @media(max-width: 1279px) {\r\n    .wave-container {\r\n      width: 100%;\r\n      height: 100%;\r\n    }\r\n  }\r\n\r\n\r\n  .wave {\r\n    position: absolute;\r\n    border: 1px solid rgba(210, 184, 214, 1);\r\n    border-radius: 50%;\r\n    animation: drop 16s infinite;\r\n    top: 50%;\r\n    left: 50%;\r\n    transform: translate(-50%, -50%);\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  @keyframes drop {\r\n    0% {\r\n      width: 0px;\r\n      height: 0px;\r\n      border: 1px solid rgba(210, 184, 214, 1);\r\n    }\r\n    100% {\r\n      width: 400px;\r\n      height: 400px;\r\n      border: 1px solid rgba(210, 184, 214, 0);\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<script>\r\n\r\n  document.addEventListener('DOMContentLoaded', () => {\r\n    function createWaves(numberOfWaves) {\r\n      const waveContainers = document.querySelectorAll('.cta2 .wave-container');\r\n\r\n      waveContainers.forEach((waveContainer) => {\r\n        for (let i = 0; i < numberOfWaves; i++) {\r\n          const wave = document.createElement('div');\r\n          wave.classList.add('wave');\r\n\r\n          wave.style.animationDelay = `${i * 0.8}s`;\r\n\r\n          waveContainer.appendChild(wave);\r\n        }\r\n      });\r\n    }\r\n\r\n    createWaves(10)\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1801004 e-con-full e-flex e-con e-child\" data-id=\"1801004\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6358206 elementor-widget elementor-widget-text-editor\" data-id=\"6358206\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Payments and security<\/h2><p>Customers today expect frictionless transactions, while businesses must safeguard sensitive financial data from cyber threats. Striking the perfect balance between user convenience and robust security measures is key to prioritizing the eCommerce web development process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d92c654 e-con-full e-flex e-con e-child\" data-id=\"d92c654\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a881be elementor-widget elementor-widget-text-editor\" data-id=\"4a881be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Choosing the right payment gateways<\/h3><p>Many people use PayPal, Stripe, and Apple Pay because they are <strong>simple to use<\/strong> and accept many currencies. However, some gateways work better in a specific region, like Alipay in China and Razorpay in India, as they guarantee better transaction processing in those countries. Having different payment options can make things easier.<\/p><p><span style=\"font-weight: 400;\">When choosing a payment gateway:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider that <\/span><b>different gateways charge varying rates<\/b><span style=\"font-weight: 400;\"> per transaction, impacting profit margins.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check <\/span><b>compatibility<\/b><span style=\"font-weight: 400;\"> with your platform, availability of APIs or plugins, and developer support.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Look for <\/span><b>encryption, fraud protection, and PCI compliance<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accept credit\/debit cards, digital wallets, and alternative<\/b><span style=\"font-weight: 400;\"> payment options.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Process <\/span><b>international payments <\/b><span style=\"font-weight: 400;\">and<\/span><b> multiple currencies<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li aria-level=\"1\"><span style=\"font-weight: 400;\">Determine <\/span><b>how quickly funds are deposited<\/b><span style=\"font-weight: 400;\"> into your account.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Platforms like <\/span><span style=\"font-weight: 400;\">Shopify<\/span> <span style=\"font-weight: 400;\">and<\/span> <span style=\"font-weight: 400;\">BigCommerce provide seamless payment integrations, allowing merchants to connect multiple gateways without complex configurations.<\/span><\/p><p><a href=\"https:\/\/www.shopify.com\/blog\/buy-now-pay-later\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Buy Now, Pay Later (BNPL) integration<\/span><\/a><span style=\"font-weight: 400;\"> is also an option through various payment gateways. This solution is currently in high demand, helping businesses increase conversions and average order value by allowing customers <\/span><b>to make purchases immediately and pay later.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1cdd66 elementor-widget elementor-widget-image\" data-id=\"a1cdd66\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"329\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Choosing-the-right-payment-gateways.svg\" class=\"attachment-full size-full wp-image-180154\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e8463e elementor-widget elementor-widget-text-editor\" data-id=\"1e8463e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>How to secure payments<\/h3><p><span style=\"font-weight: 400;\">Protecting payment data requires multiple layers of security:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use SSL\/TLS <\/b><span style=\"font-weight: 400;\">to secure transactions;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Follow PCI DSS<\/b><span style=\"font-weight: 400;\"> standards for safe processing;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use AI-based tools, <\/span><b>AVS, and CVV checks<\/b><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support <\/span><b>Apple Pay, Google Pay, and tokenized<\/b><span style=\"font-weight: 400;\"> payments;<\/span><\/li><li aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><b>two-factor authentication<\/b><span style=\"font-weight: 400;\"> (2FA).<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Beyond basic security practices, businesses can further protect themselves with tokenization and 3D Secure (3DS). <\/span><b>Tokenization replaces card details with secure tokens,<\/b><span style=\"font-weight: 400;\"> preventing sensitive data exposure. <\/span><b>3D Secure adds an extra authentication layer<\/b><span style=\"font-weight: 400;\">, requiring customers to verify transactions via OTPs or biometrics, reducing fraud risks.<\/span><\/p><p><span style=\"font-weight: 400;\">The payment gateways also offer built-in security features: PayPal\u2019s Buyer Protection safeguards customers against disputes and unauthorized transactions, while Stripe\u2019s Radar uses AI-driven fraud detection to block high-risk payments.<\/span><\/p><p><span style=\"font-weight: 400;\">Having these advanced tools set in place alongside basic security measures creates the perfect ecosystem for payments from businesses and consumers.<\/span><\/p><h3>SSL certificates and HTTPS for secure data transmission<\/h3><p>SSL certificates and HTTPS keep your data safe by encrypting sensitive info like payment details. Browsers flag non-HTTPS sites as &#8220;Not Secure,&#8221; which can scare off buyers. Services like Cloudflare and Let\u2019s Encrypt make adding SSL easy, so your site stays trusted and secure.<\/p><h3>Protecting customer data with encryption and secure storage<\/h3><p><span style=\"font-weight: 400;\">Encryption protects data during transmission and storage, ensuring it remains unreadable if intercepted. Secure practices like <\/span><b>hashing passwords and using two-factor authentication<\/b><span style=\"font-weight: 400;\"> add layers of protection. AES encryption strengthens data security, keeping customer information safe.<\/span><\/p><h3>Fraud detection and prevention<\/h3><p><span style=\"font-weight: 400;\">E-commerce fraud can harm finances and reputation. Techniques like <\/span><b>address verification, IP blocking, transaction monitoring<\/b><span style=\"font-weight: 400;\">, and tools like Signifyd and Sift help prevent fraud<\/span><span style=\"font-weight: 400;\">. These measures reduce chargebacks and protect both revenue and customer trust.<\/span><\/p><h3>Compliance with legal requirements: GDPR, PCI DSS, and local regulations<\/h3><p>Adhering to data protection regulations is mandatory to avoid legal penalties and maintain customer trust. Key frameworks include:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">GDPR (General Data Protection Regulation)<\/li><li aria-level=\"1\">PCI DSS (Payment Card Industry Data Security Standard)<\/li><\/ul><p>Best practices for compliance include:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transparent<\/b> privacy policies outlining data usage.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Obtaining<b> user consent<\/b> for cookies and data collection.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering <\/span><b>data portability<\/b> options for users requesting their information.<\/li><\/ul><p>Tools such as OneTrust, Cookiebot, and TrustArc assist businesses in maintaining compliance, ensuring they meet legal standards while safeguarding user data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65c357b e-con-full e-flex e-con e-child\" data-id=\"65c357b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40f17c7 elementor-widget elementor-widget-text-editor\" data-id=\"40f17c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cWe have spent years in e-commerce, knowing what features allow a store to succeed. Every detail matters, and we build with that in mind. It\u2019s not just development; it\u2019s crafting a store that sells. That\u2019s what Innowise does.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29ca8c1 e-grid e-con-full e-con e-child\" data-id=\"29ca8c1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-955aabf elementor-widget elementor-widget-image\" data-id=\"955aabf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/02\/Rectangle-34624315-7.png\" class=\"attachment-full size-full wp-image-180158\" alt=\"\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/02\/Rectangle-34624315-7.png 80w, https:\/\/innowise.com\/wp-content\/uploads\/2025\/02\/Rectangle-34624315-7-12x12.png 12w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67b855b e-con-full e-flex e-con e-child\" data-id=\"67b855b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-609b072 quoter elementor-widget elementor-widget-text-editor\" data-id=\"609b072\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Volha Ralko<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-813a9b0 quoter-pos elementor-widget elementor-widget-text-editor\" data-id=\"813a9b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"grey\"><span style=\"font-weight: 400;\">Delivery Manager in eCommerce<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-690575a e-con-full e-flex e-con e-child\" data-id=\"690575a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5e7ea8 elementor-widget elementor-widget-text-editor\" data-id=\"b5e7ea8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>However, even the most technically perfect eCommerce platform won&#8217;t succeed without a strategic marketing approach to drive traffic and conversions. This is where specialized agencies like <a href=\"https:\/\/ninjapromo.io\/\" target=\"-0blank\">Ninja Promo<\/a> come in, helping eCommerce businesses develop comprehensive digital marketing strategies that attract customers and maximize ROI from day one.<\/p><h2>Mobile-first eCommerce web development<\/h2><p>With the majority of online shoppers browsing and purchasing via smartphones, when stepping into eCommerce web development, think mobile-first or risk losing sales.<\/p><h3>Importance of mobile commerce (mCommerce) growth<\/h3><p><span style=\"font-weight: 400;\">Mobile commerce continues to drive global e-commerce growth, with Statista&#8217;s Digital Market Insights reporting that mobile e-commerce sales reached <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1449284\/retail-mobile-commerce-revenue-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">$1.7 trillion<\/span><\/a> in 2023, <strong>making up over half of all e-commerce sales<\/strong>. This share has steadily risen from 43% in 2018 to a projected 63% by 2028, reflecting <strong>the growing reliance on smartphones and tablets for online shopping<\/strong>.<\/p><p><span style=\"font-weight: 400;\">Here are some mobile-specific trends driving mCommerce:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>One-click payments<\/strong><span style=\"font-weight: 400;\"> simplify and speed up the checkout process and reduce friction.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Mobile wallets like <strong>Apple Pay, Google Pay, and PayPal<\/strong> make transactions faster and more secure.<\/li><li aria-level=\"1\"><strong>Augmented reality (AR)<\/strong><span style=\"font-weight: 400;\"> shopping experiences and personalized recommendations enhance engagement.<\/span><\/li><\/ul><h3>Designing for touch interfaces<\/h3><p>eCommerce web applications must be mobile-friendly in terms of touch interactions, which goes a long way in improving engagement and usability. A <strong>touch-friendly design<\/strong> should feature <strong>larger buttons<\/strong> for easy tapping, <strong>thumb-friendly<\/strong> navigation that aligns with natural hand movements, and swipe gestures for seamless browsing.<\/p><p>To improve usability on small screens, businesses should reduce clutter by <strong>prioritizing key content and using collapsible menus, replace small text links with tappable buttons,<\/strong> and <strong>simplify forms by incorporating autofill<\/strong>, dropdown selections, and fewer input fields.<\/p><p>Leading e-commerce brands showcase excellent touch-based interfaces:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Amazon<\/strong> with its streamlined checkout, large touch targets, and intuitive navigation.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Nike<\/strong> with its smooth swipe-based product browsing and easy filtering options.<\/li><li aria-level=\"1\"><strong>Zappos<\/strong> with its simplified menus and clear call-to-action buttons.<\/li><\/ul><h3>Ensuring fast load times on mobile networks<\/h3><p><span style=\"font-weight: 400;\">Slow sites lead to <\/span><b>higher bounce rates<\/b><span style=\"font-weight: 400;\"> and lost revenue. Mobile connections are often slower than desktop broadband, making <\/span><b>optimization crucial<\/b><span style=\"font-weight: 400;\"> to ensure a smooth user experience. Key techniques include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Image compression<\/b><span style=\"font-weight: 400;\"> that reduces file sizes without losing quality.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lazy loading,<\/b><span style=\"font-weight: 400;\"> meaning images and content are loaded only when needed.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Browser caching<\/b><span style=\"font-weight: 400;\"> that stores assets locally to minimize repeated downloads.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Tools like <\/span><a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Google PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/overview\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Lighthouse<\/span><\/a><span style=\"font-weight: 400;\"> help evaluate performance and suggest improvements.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49af9f4 e-con-full e-flex e-con e-child\" data-id=\"49af9f4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e74388 elementor-widget elementor-widget-text-editor\" data-id=\"8e74388\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Adaptive vs. responsive design for mobile<\/h3><p><span style=\"font-weight: 400;\">When optimizing for mobile, businesses must decide between responsive and adaptive design approaches. <\/span><b>Responsive design<\/b><span style=\"font-weight: 400;\"> refers to a flexible layout that automatically adjusts to different screen sizes using CSS media queries. <\/span><b>Adaptive design<\/b><span style=\"font-weight: 400;\"> is a method that uses distinct layouts optimized for specific screen sizes or devices. Let\u2019s compare them to make the difference between them more clear.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb1a5e7 custom-table elementor-widget elementor-widget-html\" data-id=\"fb1a5e7\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"challenge-table-wrapper\">\r\n    <div class=\"challenge-table\">\r\n        <div class=\"challenge-table__header\">\r\n            <strong>Feature<\/strong>\r\n            <strong>Responsive design<\/strong>\r\n            <strong>Adaptive Design<\/strong>\r\n        <\/div>\r\n        <div class=\"challenge-table__item\">\r\n            <strong>Ease of implementation<\/strong>\r\n            <span>Easier to develop and maintain<\/span>\r\n            <span>More complex, requiring multiple layouts<\/span>\r\n        <\/div>\r\n        \r\n        <div class=\"challenge-table__item\">\r\n            <strong>Performance<\/strong>\r\n            <span>May load unnecessary elements<\/span>\r\n            <span>Can be optimized for speed on specific devices<\/span>\r\n        <\/div>\r\n        <div class=\"challenge-table__item\">\r\n            <strong>User experience<\/strong>\r\n            <span>Consistent across devices but not always optimized<\/span>\r\n            <span>Tailored to specific screen sizes for better UX<\/span>\r\n        <\/div>\r\n        <div class=\"challenge-table__item\">\r\n            <strong>Cost & effort<\/strong>\r\n            <span>Affordable<\/span>\r\n            <span>Requires higher development efforts<\/span>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e174a9 elementor-widget elementor-widget-text-editor\" data-id=\"3e174a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Most companies <\/span><b>prefer a responsive design<\/b><span style=\"font-weight: 400;\"> because it is easy to implement and cost-friendly. Mixing the two is also an option as it meets the needs of flexibility and productivity at the same time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2872a0 e-con-full e-flex e-con e-child\" data-id=\"e2872a0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8c59a elementor-widget elementor-widget-text-editor\" data-id=\"ec8c59a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Integration with third-party tools<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-177be43 cost-2 elementor-widget elementor-widget-html\" data-id=\"177be43\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"c-section__container\">\n    <div class=\"custom-faq-acc__container\">\n\n        <div class=\"c-accordion--cost custom-faq-acc__accordion\">\n\n\n            <div class=\"c-accordion__item\">\n                <div class=\"c-accordion__trigger custom-faq-acc__accordion-trigger\">\n                    <div class=\"c-accordion__header\">\n                        <button class=\"c-accordion__toggle-button\">\n                            <img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/02\/open-accordion.svg\"\n                                alt=\"toggle-icon\">\n                        <\/button>\n                        <span class=\"c-accordion__title\">CRM and ERP integrations for seamless backend operations<\/span>\n                    <\/div>\n                    <div class=\"c-accordion__panel custom-faq-acc__content\">\n\n                        <div class=\"custom-faq-acc__content__column\">\n                            <p><strong>Salesforce<\/strong> and <strong>HubSpot<\/strong> are examples of CRM tools that help businesses with customer data management, interaction tracking, and interaction personalization. Similarly, <strong>SAP<\/strong> and <strong>Oracle ERP<\/strong> systems facilitate business processes like inventory and order accounting, as well as fulfilling orders.<\/p>\n                            <p>Having both CRM and ERP systems on a single platform <strong>enhances decision making and productivity<\/strong>. Companies, for instance, can use ERP tools to automatically refresh inventory, thereby minimizing manual effort and the time involved. The outcome is more efficient operations and satisfied customers.<\/p>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"c-accordion__item\">\n                <div class=\"c-accordion__trigger custom-faq-acc__accordion-trigger\">\n                    <div class=\"c-accordion__header\">\n                        <button class=\"c-accordion__toggle-button\">\n                            <img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/02\/open-accordion.svg\"\n                                alt=\"toggle-icon\">\n                        <\/button>\n                        <span class=\"c-accordion__title\">Marketing automation tools: Mailchimp, HubSpot, Salesforce<\/span>\n                    <\/div>\n                    <div class=\"c-accordion__panel custom-faq-acc__content\">\n\n                        <div class=\"custom-faq-acc__content__column\">\n                            <p>Tools like <a href=\"https:\/\/innowise.com\/blog\/top-software-development-trends\/\">Mailchimp<\/a> offer small businesses an easy-to-use platform with features like automated email sequences, targeted campaigns, and detailed performance tracking. <a href=\"https:\/\/innowise.com\/services\/crm\/development\/\">HubSpot<\/a> provides a rich set of marketing solutions, including lead scoring, A\/B testing, and in-depth CRM integration to help medium-sized businesses scale their marketing efforts. For large enterprises, <a href=\"https:\/\/innowise.com\/services\/crm\/salesforce\/\">Salesforce<\/a> offers advanced capabilities, such as AI-driven insights, multi-channel marketing automation, and customizable workflows to meet complex needs.<\/p>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"c-accordion__item\">\n                <div class=\"c-accordion__trigger custom-faq-acc__accordion-trigger\">\n                    <div class=\"c-accordion__header\">\n                        <button class=\"c-accordion__toggle-button\">\n                            <img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/02\/open-accordion.svg\"\n                                alt=\"toggle-icon\">\n                        <\/button>\n                        <span class=\"c-accordion__title\">DATEV integration for tax and finance<\/span>\n                    <\/div>\n                    <div class=\"c-accordion__panel custom-faq-acc__content\">\n\n                        <div class=\"custom-faq-acc__content__column\">\n                            <p>Integration with <a href=\"https:\/\/www.datev.com\/\" target=\"_blank\" rel=\"nofollow\">DATEV<\/a> allows for the automatic transfer of financial data and transactions from business systems to the taxation and accounting platform, maintaining accurate data processing, preparation of tax declarations, and calculation of mandatory payments.<\/p>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"c-accordion__item\">\n                <div class=\"c-accordion__trigger custom-faq-acc__accordion-trigger\">\n                    <div class=\"c-accordion__header\">\n                        <button class=\"c-accordion__toggle-button\">\n                            <img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/02\/open-accordion.svg\"\n                                alt=\"toggle-icon\">\n                        <\/button>\n                        <span class=\"c-accordion__title\">Shipping and logistics solutions<\/span>\n                    <\/div>\n                    <div class=\"c-accordion__panel custom-faq-acc__content\">\n\n                        <div class=\"custom-faq-acc__content__column\">\n                            <p>Real-time tracking, automated shipping labels, and rate comparisons from multi-carrier management solutions such as <strong>ShipStation, EasyPost, and Shippo<\/strong> make shipping effortless. Not only does this save time, but it also guarantees accuracy, and the customers receive timely information regarding their parcel delivery.<\/p>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"c-accordion__item\">\n                <div class=\"c-accordion__trigger custom-faq-acc__accordion-trigger\">\n                    <div class=\"c-accordion__header\">\n                        <button class=\"c-accordion__toggle-button\">\n                            <img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2022\/02\/open-accordion.svg\"\n                                alt=\"toggle-icon\">\n                        <\/button>\n                        <span class=\"c-accordion__title\">Social media platforms for omnichannel strategies<\/span>\n                    <\/div>\n                    <div class=\"c-accordion__panel custom-faq-acc__content\">\n\n                        <div class=\"custom-faq-acc__content__column\">\n                            <p>Integrating social media platforms like <strong>Facebook, Instagram, and TikTok<\/strong> into your e-commerce strategy helps you meet customers where they already spend their time. Features like shoppable posts and campaign tracking make it easier to sell directly through social media, while social proof through reviews and engagement boosts credibility.<\/p>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n            \n\n\n        <\/div>\n\n        \n    <\/div>\n\n<\/div>\n\n    <!--<script src=\"https:\/\/innowise.com\/wp-content\/themes\/hello-elementor\/assets\/js\/accordion.min.js\"><\/script>-->\n\n    <script>\n        window.addEventListener(\"DOMContentLoaded\", (event) => {\n\n            const siteLanguage = document.documentElement.getAttribute(\"lang\").toLowerCase();\n\n            function initAccordion(element) {\n                if (!element) return;\n\n                new Accordion(element, {\n                    duration: 200,\n                    showMultiple: false,\n                    onOpen: function (currentElement) {\n                        const img = currentElement.querySelector('.c-accordion__toggle-button img');\n                        img.src = 'https:\/\/innowise.com\/wp-content\/uploads\/2022\/02\/close-accordion.svg';\n                    },\n                    onClose: function (currentElement) {\n                        const img = currentElement.querySelector('.c-accordion__toggle-button img');\n                        img.src = 'https:\/\/innowise.com\/wp-content\/uploads\/2022\/02\/open-accordion.svg';\n                    },\n                    elementClass: 'c-accordion__item',\n                    triggerClass: 'c-accordion__trigger',\n                    panelClass: 'c-accordion__panel',\n                    activeClass: 'c-accordion__item_active',\n                });\n            }\n\n\n            initAccordion(document.querySelector(\".cost-2 .c-accordion--cost\"))\n            \n            document.querySelector('.cost-2 .c-accordion--cost .c-accordion__trigger')?.click()\n        })\n    <\/script>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbf9aed e-con-full e-flex e-con e-child\" data-id=\"cbf9aed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b475699 elementor-widget elementor-widget-text-editor\" data-id=\"b475699\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Scalability and maintenance<\/h2><h3>Building an online eCommerce website that can handle growth<\/h3><p>What if Black Friday has come, and your site has crashed? Sounds like a nightmare. But it does happen without the scalability factor considered while building your webshop. Cloud hosting solutions like AWS and Google Cloud, along with load balancing, offer businesses the tools to easily scale. Companies that implement these strategies can smoothly <strong>handle high-traffic events<\/strong> without a hitch.<\/p><h3>Using microservices architecture for flexibility<\/h3><p><span style=\"font-weight: 400;\">Microservices architecture offers e-commerce sites a huge advantage by allowing each component \u2014 like payment gateways or inventory management \u2014 to function independently. This flexibility means businesses can update or swap out features without affecting the whole system.<\/span><\/p><h3>Automated testing for regular updates<\/h3><p>Manual testing takes time and can get expensive. In contrast, automated testing keeps your site running smoothly with every update. Tools such as Selenium, TestComplete, and Katalon automatically scan for issues and errors, guaranteeing smooth performance after updates.<\/p><h3>Importance of reliable customer support<\/h3><p><span style=\"font-weight: 400;\">If your online shop goes down or starts acting up, the last thing you want is to leave your customers hanging. That\u2019s where an excellent customer steps in. A quick response can turn a potential meltdown into a minor bump in the road. Offering things like <\/span><strong>24\/7 live chat<\/strong><span style=\"font-weight: 400;\">, a dedicated team, or an easy-to-navigate help center makes your customers feel taken care of \u2014 and it\u2019s all about building trust in the long run.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1671d3 e-con-full cta3 e-flex e-con e-child\" data-id=\"e1671d3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3fbaf6d relative animated-circle-adaptive e-con-full e-flex e-con e-child\" data-id=\"3fbaf6d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6e07b56 e-con-full e-flex e-con e-child\" data-id=\"6e07b56\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-152e988 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"152e988\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Build a high-performing mobile website<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed64df2 e-con-full e-flex e-con e-child\" data-id=\"ed64df2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fef3320 elementor-align-left elementor-widget__width-initial elementor-widget-mobile__width-inherit cta-btn elementor-widget elementor-widget-button\" data-id=\"fef3320\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact-form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cd6b11 elementor-absolute elementor-widget-mobile__width-inherit transform elementor-widget-tablet__width-inherit elementor-widget elementor-widget-html\" data-id=\"9cd6b11\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wave-container\"><\/div>\r\n\r\n<style>\r\n  .wave-container {\r\n    position: relative;\r\n    width: 320px;\r\n    height: 320px;\r\n  }\r\n\r\n  @media(max-width: 1279px) {\r\n    .wave-container {\r\n      width: 100%;\r\n      height: 100%;\r\n    }\r\n  }\r\n\r\n\r\n  .wave {\r\n    position: absolute;\r\n    border: 1px solid rgba(210, 184, 214, 1);\r\n    border-radius: 50%;\r\n    animation: drop 16s infinite;\r\n    top: 50%;\r\n    left: 50%;\r\n    transform: translate(-50%, -50%);\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  @keyframes drop {\r\n    0% {\r\n      width: 0px;\r\n      height: 0px;\r\n      border: 1px solid rgba(210, 184, 214, 1);\r\n    }\r\n    100% {\r\n      width: 400px;\r\n      height: 400px;\r\n      border: 1px solid rgba(210, 184, 214, 0);\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<script>\r\n\r\n  document.addEventListener('DOMContentLoaded', () => {\r\n    function createWaves(numberOfWaves) {\r\n      const waveContainers = document.querySelectorAll('.cta3 .wave-container');\r\n\r\n      waveContainers.forEach((waveContainer) => {\r\n        for (let i = 0; i < numberOfWaves; i++) {\r\n          const wave = document.createElement('div');\r\n          wave.classList.add('wave');\r\n\r\n          wave.style.animationDelay = `${i * 0.8}s`;\r\n\r\n          waveContainer.appendChild(wave);\r\n        }\r\n      });\r\n    }\r\n\r\n    createWaves(10)\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0ef11a e-con-full e-flex e-con e-child\" data-id=\"d0ef11a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f6fc38 elementor-widget elementor-widget-text-editor\" data-id=\"8f6fc38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Trends in eCommerce web development<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55c5601 e-con-full e-flex e-con e-child\" data-id=\"55c5601\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e5d2ce7 e-con-full e-flex e-con e-child\" data-id=\"e5d2ce7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-da1ae4d e-con-full e-flex e-con e-child\" data-id=\"da1ae4d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d12365d elementor-widget elementor-widget-image\" data-id=\"d12365d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Icons-57-3.svg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a21426 elementor-widget elementor-widget-heading\" data-id=\"3a21426\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/innowise.com\/blog\/why-machine-learning-is-good-for-retail-ecommerce\/\">AI and machine learning: Personalized recommendations, chatbots<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eea5600 elementor-widget elementor-widget-text-editor\" data-id=\"eea5600\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/innowise.com\/blog\/ai-in-ecommerce\/\"><span style=\"font-weight: 400;\">AI-powered chatbots<\/span><\/a><span style=\"font-weight: 400;\"> provide round-the-clock customer service assistance, responding to basic questions and aiding customers during purchasing. These bots keep customers always assisted, <\/span><b>increase customer satisfaction<\/b><span style=\"font-weight: 400;\">, and <\/span><b>decrease friction<\/b><span style=\"font-weight: 400;\"> in the sales process.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be2114d e-con-full e-flex e-con e-child\" data-id=\"be2114d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4f01bc3 e-con-full e-flex e-con e-child\" data-id=\"4f01bc3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8801d elementor-widget elementor-widget-image\" data-id=\"1f8801d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Siri-2.svg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbb4cf elementor-widget elementor-widget-heading\" data-id=\"2fbb4cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Voice commerce: Integrating with smart assistants<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb1b81 elementor-widget elementor-widget-text-editor\" data-id=\"3cb1b81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the help of smart devices such as Google Assistant, Alexa, or Siri, users can do hands-free shopping and interact with brands through voice commerce. This technology allows people to make purchases with a single click, and <a href=\"https:\/\/innowise.com\/blog\/mobile-app-development-trends\/\">voice search<\/a> is an increasing trend.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9e4a55 e-con-full e-flex e-con e-child\" data-id=\"b9e4a55\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-713ca7a e-con-full e-flex e-con e-child\" data-id=\"713ca7a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b47bc4 elementor-widget elementor-widget-image\" data-id=\"1b47bc4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Icon-281-1.svg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd0a4e elementor-widget elementor-widget-heading\" data-id=\"1fd0a4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AR\/VR: Virtual try-ons and immersive shopping<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f76159e elementor-widget elementor-widget-text-editor\" data-id=\"f76159e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With <a href=\"https:\/\/innowise.com\/blog\/ar-vr-trends\/\">AR and VR technology<\/a>, customers can see and interact with the products before buying them. This, in turn, helps them make sure that the product is as advertised and therefore less likely to be sent back after purchase. Conversely, VR enables one to &#8216;walk&#8217; through virtual showrooms or take guided tours of stores, allowing them to browse as they would in real life without the inconvenience of traveling to the store.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6844310 e-con-full e-flex e-con e-child\" data-id=\"6844310\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5fd7818 e-con-full e-flex e-con e-child\" data-id=\"5fd7818\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06c2926 elementor-widget elementor-widget-image\" data-id=\"06c2926\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Icons-56.svg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff8e8e elementor-widget elementor-widget-heading\" data-id=\"2ff8e8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Blockchain for secure transactions and supply chain transparency<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1bd1bd elementor-widget elementor-widget-text-editor\" data-id=\"c1bd1bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Blockchain&#8217;s immutable ledger makes it possible to create secure, verifiable transactions, which reduces the risk of fraud, thus giving customers confidence in their purchases. Apart from tracking transactions, <\/span><a href=\"https:\/\/innowise.com\/services\/blockchain\/\"><span style=\"font-weight: 400;\">blockchain<\/span><\/a><span style=\"font-weight: 400;\"> can monitor the product&#8217;s journey through the supply, confirming its authenticity, ethical sourcing, and overall adding value to the product. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aded0e8 e-con-full e-flex e-con e-child\" data-id=\"aded0e8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-38d6e8a e-con-full e-flex e-con e-child\" data-id=\"38d6e8a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c10df9 elementor-widget elementor-widget-image\" data-id=\"5c10df9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/nftm.svg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b81935b elementor-widget elementor-widget-heading\" data-id=\"b81935b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Carbon-conscious e-commerce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77df7d2 elementor-widget elementor-widget-text-editor\" data-id=\"77df7d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">More and more online stores are beginning to consider the environmental impact of their operations by implementing tools <\/span><b>to track carbon emissions<\/b><span style=\"font-weight: 400;\"> associated with production processes, transportation, and product consumption. For example, showing on the <\/span><a href=\"https:\/\/www.websitecarbon.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">website<\/span><\/a><span style=\"font-weight: 400;\"> how much carbon has been saved through the use of eco-friendly packaging or optimized delivery. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2091d41 elementor-widget elementor-widget-video\" data-id=\"2091d41\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=L3F3rSdybkE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc14525 elementor-widget elementor-widget-text-editor\" data-id=\"dc14525\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Before you go: one last (but not least) insight<\/h2><p>To wrap up this eCommerce website development guide, let me emphasize once more: successful online shop development requires the perfect balance of design, functionality, and security. If you pay attention to the user experience, make sure the store has a responsive design, and put the right tools in place, all these things can turn your online shop into a perfect shopping site.<\/p><p>Creating an online store website is primarily about building trust and making connections with your audience. Let Innowise help your site be one such place. Schedule a call just today!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84e18aa e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"84e18aa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54caf15 elementor-widget elementor-widget-shortcode\" data-id=\"54caf15\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[post_share]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65f542f author-wrapper elementor-hidden-desktop e-con-full e-flex e-con e-child\" data-id=\"65f542f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e552e4b elementor-hidden-desktop elementor-widget elementor-widget-html\" data-id=\"e552e4b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"author-wrap\">\r\n       <div class=\"author-info\">\r\n        <img loading=\"lazy\" decoding=\"async\"\r\n        class=\"author-info__img\"\r\n          src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Photo-2.png\"\r\n          width=\"50\"\r\n          height=\"50\"\r\n          alt=\"author\"\r\n        \/>\r\n        <div class=\"author-info__personal-data\">\r\n            <span class=\"author-info__personal-data__name\">\r\n            Dmitry Coolgun\r\n            <\/span>\r\n          <span class=\"author-info__role\">Head of Web Development Department<\/span>\r\n        <\/div>\r\n        \r\n        \r\n  <\/div>\r\n  <div class=\"author-gray-line\"><\/div>\r\n  <div class=\"author-date-publish\">\r\n        <span>Updated:<\/span> <span>Nov 10, 2025<\/span>\r\n  <\/div>\r\n  <div class=\"author-gray-line\"><\/div>\r\n  <div class='author-share-butons'>\r\n    <span>Share:<\/span>\r\n    <div class=\"share-buttons\">\r\n      <button class=\"share-button facebook\"><svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"\r\n          xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n          <g clip-path=\"url(#clip0_51466_22853)\">\r\n            <path\r\n              d=\"M14.1677 25.8047V15.758H17.4323L17.929 11.8714H14.1677V9.37802C14.1677 8.27802 14.4516 7.47135 16.0129 7.47135H18V3.95135C17.6452 3.87802 16.4387 3.80469 15.0903 3.80469C12.1806 3.80469 10.1935 5.63802 10.1935 8.93802V11.8714H7V15.758H10.2645V25.8047H14.1677Z\" \/>\r\n          <\/g>\r\n          <defs>\r\n            <clipPath id=\"clip0_51466_22853\">\r\n              <rect width=\"24\" height=\"24\" fill=\"white\" transform=\"translate(0 0.804688)\" \/>\r\n            <\/clipPath>\r\n          <\/defs>\r\n        <\/svg><\/button>\r\n      <button class=\"share-button linkedin\"><svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"\r\n          xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n          <g clip-path=\"url(#clip0_51466_22855)\">\r\n            <path\r\n              d=\"M2.30769 24.8047H6.46154V11.4201H2.30769V24.8047ZM4.38462 4.80469C3.07692 4.80469 2 5.88161 2 7.1893C2 8.497 3.07692 9.57392 4.38462 9.57392C5.69231 9.57392 6.76923 8.497 6.76923 7.1893C6.76923 5.88161 5.69231 4.80469 4.38462 4.80469ZM17 11.1124C15 11.1124 13.6154 12.1893 13.0769 13.2662H13V11.4201H9V24.8047H13.1538V18.1893C13.1538 16.4201 13.4615 14.7278 15.6154 14.7278C17.7692 14.7278 17.7692 16.7278 17.7692 18.2662V24.8047H22V17.497C22 13.8816 21.2308 11.1124 17 11.1124Z\" \/>\r\n          <\/g>\r\n          <defs>\r\n            <clipPath id=\"clip0_51466_22855\">\r\n              <rect width=\"24\" height=\"24\" fill=\"white\" transform=\"translate(0 0.804688)\" \/>\r\n            <\/clipPath>\r\n          <\/defs>\r\n        <\/svg>\r\n      <\/button>\r\n      <button class=\"share-button twitter\"><svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"\r\n          xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n          <g clip-path=\"url(#clip0_51466_22857)\">\r\n            <path\r\n              d=\"M13.8417 14.4265L20.3986 6.80469H18.8448L13.1514 13.4226L8.60414 6.80469H3.35938L10.2358 16.8121L3.35938 24.8047H4.91325L10.9256 17.816L15.7279 24.8047H20.9727L13.8413 14.4265H13.8417ZM11.7134 16.9003L11.0167 15.9037L5.47313 7.9744H7.85979L12.3335 14.3736L13.0302 15.3701L18.8456 23.6882H16.4589L11.7134 16.9006V16.9003Z\" \/>\r\n          <\/g>\r\n          <defs>\r\n            <clipPath id=\"clip0_51466_22857\">\r\n              <rect width=\"24\" height=\"24\" fill=\"white\" transform=\"translate(0 0.804688)\" \/>\r\n            <\/clipPath>\r\n          <\/defs>\r\n        <\/svg><\/button>\r\n      <button class=\"share-button telegram\"><svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"\r\n          xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n          <path\r\n            d=\"M19.6861 6.49338L3.70031 13.3481C3.70031 13.3481 2.94364 13.6308 3.00336 14.1531C3.06308 14.6754 3.68001 14.9149 3.68001 14.9149L7.70109 16.3949L17.357 9.69227C17.357 9.69227 17.9142 9.32211 17.8945 9.69227C17.8945 9.69227 17.9942 9.75755 17.6956 10.0624C17.397 10.3673 10.1109 17.5263 10.1109 17.5263L9.58592 22.4206C9.80809 22.5264 10.0111 22.3579 10.0111 22.3579L12.6096 19.7681L16.6606 23.1629C17.7553 23.6851 18.1536 22.5969 18.1536 22.5969L21 6.90728C21 5.86274 19.6861 6.49338 19.6861 6.49338Z\" \/>\r\n        <\/svg><\/button>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<script>\r\n  const shareButtons = document.querySelectorAll('.share-button');\r\n\r\n  shareButtons.forEach(button => {\r\n    button.addEventListener('click', () => {\r\n      const url = window.location.href;\r\n      const platform = button.classList[1];\r\n\r\n      let shareUrl;\r\n      switch (platform) {\r\n        case 'facebook':\r\n          shareUrl = `https:\/\/www.facebook.com\/sharer\/sharer.php?u=${encodeURIComponent(url)}`;\r\n          break;\r\n        case 'twitter':\r\n          shareUrl = `https:\/\/twitter.com\/share?url=${encodeURIComponent(url)}`;\r\n          break;\r\n        case 'linkedin':\r\n          shareUrl = `https:\/\/www.linkedin.com\/shareArticle?url=${encodeURIComponent(url)}`;\r\n          break;\r\n        case 'telegram':\r\n          shareUrl = `https:\/\/telegram.me\/share\/url?url=${encodeURIComponent(url)}`;\r\n          break;\r\n\r\n      }\r\n      window.open(shareUrl, '_blank');\r\n    });\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f07d9cf table-content-container e-con-full e-flex e-con e-child\" data-id=\"f07d9cf\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-738b96c author-wrapper e-con-full e-flex e-con e-child\" data-id=\"738b96c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d0ffa elementor-widget elementor-widget-html\" data-id=\"d5d0ffa\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"author-wrap\">\r\n       \r\n       <div class=\"author-info\">\r\n        <img loading=\"lazy\" decoding=\"async\"\r\n        class=\"author-info__img\"\r\n          src=\"https:\/\/innowise.com\/wp-content\/uploads\/2025\/03\/Photo-2.png\"\r\n          width=\"50\"\r\n          height=\"50\"\r\n          alt=\"author\"\r\n        \/>\r\n        <div class=\"author-info__personal-data\">\r\n            <span class=\"author-info__personal-data__name\">\r\n            Dmitry Coolgun\r\n            <\/span>\r\n          <span class=\"author-info__role\">Head of Web Development Department<\/span>\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"author-gray-line\"><\/div>\r\n      <div class=\"author-date-publish\">\r\n        <span>Updated:<\/span> <span>Nov 10, 2025<\/span>\r\n      <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24b5a40 e-con-full stickyTable stickyWrapper72 e-flex e-con e-child\" data-id=\"24b5a40\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c0fdb57 author-block  e-con-full e-flex e-con e-child\" data-id=\"c0fdb57\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc873b ddcv  elementor-widget elementor-widget-html\" data-id=\"4bc873b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n\r\n\/*.article-description > .e-con-inner{*\/\r\n\/*     align-items: baseline !important;*\/\r\n\/*}*\/\r\n\r\n.stickyWrapper72{\r\n    position: sticky;\r\n    top: 72px;\r\n    bottom: auto;   \r\n}  \r\n\r\n<\/style>\r\n\r\n<script>\r\ndocument.addEventListener(\"DOMContentLoaded\", ()=>{\r\n        \r\nconst headerElement = document.querySelector(\".new-menu\");\r\n\r\nconst stickyElement = document.querySelector(\".stickyWrapper72\");\r\n\r\nconst headerElementH = headerElement.clientHeight;\r\n\r\n\r\nstickyElement.style.top =  headerElementH + 60 + \"px\";\r\n        \r\n});\r\n<\/script>\r\n\r\n<!--NOTE Change data-id in wrapper styles for hide this block on the mobile device screen-->\r\n<div class=\"toc-wrapper\">\r\n  <h4 class=\"toc-title\">Table of contents<\/h4>\r\n  <div class=\"toc toc-2\"><\/div>\r\n<\/div>\r\n\r\n<script>\r\n  \/\/NOTE Add the value from h2 as the key and the text you want to display as the key value in LINKS variable:\r\n  \/\/   const LINKS = {\r\n  \/\/       \"The demand for retail digital transformation\": \"The demand\"\r\n  \/\/   }\r\n\r\n  const LINKS = {\r\n    \"Unleashing the power of .NET 8\": \"gggggg\",\r\n    \"Revamping legacy systems: unlocking business potential through software modernization\":\r\n      \"hello\",\r\n  };\r\n\r\n  const OFFSET = 70;\r\n   const PADDING_BOTTOM_FOR_SCROLL = 100;\r\n  let headerList = [];\r\n  let allLinks = [];\r\n  \r\n  let ticking = false;\r\n     \r\n\r\n  const createList = () => {\r\n      \r\n      console.log('create');\r\n      \r\n      \r\n    const tocTarget = document.querySelector(\".toc.toc-2\");\r\n    const toc = document.createElement(\"ul\");\r\n    \r\n    \r\n    \r\n     headerList = [...document.querySelectorAll(\"h2\")];\r\n\r\n\r\n    \r\n    headerList = headerList.slice(0, -3);\r\n    \r\n    \r\n    \r\n    \r\n   headerList.forEach((header,index) => {\r\n      const headerId = header.getAttribute(\"id\");\r\n      const headerText =\r\n        header.dataset.title && header.dataset.title !== \"\"\r\n          ? header.dataset.title\r\n          : header.textContent;\r\n          \r\n\r\n      const headerTocText = header.dataset.title;\r\n\r\n      const idFromText =\r\n        !headerId || headerId === \"\"\r\n          ? headerText\r\n              .toLowerCase()\r\n              .replace(\/[^\\w ]+\/g, \"\")\r\n              .replace(\/ +\/g, \"-\")\r\n          : headerId;\r\n          \r\n         \r\n\r\n      const newListItem = document.createElement(\"li\");\r\n      const newLink = document.createElement(\"a\");\r\n      newLink.setAttribute(\"href\", \"#\" + idFromText);\r\n      newLink.textContent = LINKS[headerText] || headerText;\r\n\r\n      newLink.addEventListener(\"click\", (e) => {\r\n          \r\n        e.preventDefault();\r\n        const y =\r\n          header.getBoundingClientRect().top +\r\n          window.pageYOffset -\r\n          PADDING_BOTTOM_FOR_SCROLL -\r\n          OFFSET;\r\n          ticking = true; \r\n        window.scrollTo({ top: y, behavior: \"smooth\" });\r\n        \r\n        setTimeout(()=>{\r\n            ticking = false;\r\n        },500);\r\n        \r\n      });\r\n      \r\n\r\n      newListItem.appendChild(newLink);\r\n    toc.appendChild(newListItem);\r\n    \r\n    \r\n    });\r\n    tocTarget.appendChild(toc);\r\n    allLinks = Array.from(document.querySelector(\".toc.toc-2\").querySelectorAll(\"ul li\"));\r\n  };\r\n\r\n  const setContainerHeight = () => {\r\n    const windowHeight = window.innerHeight;\r\n    const tocContainer = document.querySelector(\".ddcv\");\r\n\r\n    tocContainer.style.maxHeight = \"calc(100vh - 230px)\";\r\n    tocContainer.style.minHeight = \"200px\";\r\n  };\r\n\r\n\r\n  const checkScroll = () => {\r\n      const windowHeight = window.innerHeight;\r\n      const scrollTop = window.scrollY || document.documentElement.scrollTop;\r\n\r\n      let selectedHeaderIndex = -1;\r\n\r\n      headerList.forEach((header, index) => {\r\n        \r\n  const posTop = header.getBoundingClientRect().top;\r\n       \r\n\r\n const isInViewport = posTop + elem.clientHeight <= window.innerHeight ;\r\n \r\n\r\n \r\n if(isInViewport){\r\n      selectedHeaderIndex = index;\r\n }\r\n        \r\n\r\n\r\n        \r\n      });\r\n      \r\n\r\n\r\n        allLinks.forEach((link, i) => {\r\n            if(i === selectedHeaderIndex){\r\n              link.classList.remove(\"pre-active\");  \r\n              link.classList.add(\"active\");\r\n            }\r\n            if(i < selectedHeaderIndex){\r\n              link.classList.add(\"pre-active\"); \r\n               link.classList.remove(\"active\");\r\n            }\r\n             if(i > selectedHeaderIndex){\r\n            link.classList.remove(\"pre-active\");\r\n            link.classList.remove(\"active\");\r\n            }\r\n            \r\n            \r\n            \r\n        });\r\n        \r\n\r\n\r\n  };\r\n\r\n  const loadAllImages = () => {\r\n    const images = document.getElementsByTagName(\"img\");\r\n\r\n    for (let i = 0; i < images.length; i++) {\r\n      const img = images[i];\r\n      const src = img.getAttribute(\"data-src\") || img.src;\r\n      img.src = src;\r\n    }\r\n  };\r\n\r\n  loadAllImages();\r\n  \r\n  \r\n  \r\n\r\n\r\n  document.addEventListener(\"DOMContentLoaded\", () => {\r\n     setTimeout(()=>{\r\n           createList();\r\n    setContainerHeight();\r\n  \r\n    \r\n    document.addEventListener(\"scroll\", (event) => {\r\n  if (!ticking) {\r\n    checkScroll();\r\n  }\r\n});\r\n    \r\n    \r\n},300) \r\n\r\n    \r\n  });\r\n\r\n\r\n  \r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c2a04b e-flex e-con-boxed e-con e-parent\" data-id=\"8c2a04b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d229e77 elementor-widget elementor-widget-shortcode\" data-id=\"d229e77\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f100240-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"100240\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/nl\/wp-json\/wp\/v2\/posts\/180363#wpcf7-f100240-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"100240\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f100240-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<style>\n#form-templates .contact__info {\n  background-color: #f4f4f4;\n  padding: 70px 44px 70px 50px;\n  position: relative;\n  max-width: 540px;\n  width: 100%;\nborder: 1px solid #AEB1B7;\n}\n\n#form-templates .contact__info-background {\n  z-index: -1;\n  position: absolute;\n  top: 20px;\n  left: 20px;\n  width: 100%;\n  height: 100%;\n  border: 1px dashed #ef4557;\n}\n\n\n#form-templates .new-container{\ndisplay: flex;\njustify-content: space-between;\nflex-wrap: wrap;\n}\n\n\n#form-templates{\npadding: 100px 15px 100px 15px;        \n}\n\n#form-templates .contact__info-heading {\n  font-family: 'Sora' !important;\n  font-style: normal !important;\n  font-weight: 400 !important;\n  font-size: 36px !important;\n  line-height: 46px !important;\n  color: #2E2E2E !important;\n   margin-bottom: 60px !important;\n\n}\n\n\n#form-templates .message label{\ncolor: #585858 !important;   \n}\n\n.elementor-widget-container.form-template h2,.elementor-widget-container.form-template h1{\n font-size: 60px !important;\n  line-height: 70px !important;\n  font-family: \"Sora\", Sans-serif;\n  font-weight: 400;\n  margin: 0;  \n  margin-bottom: 20px;\n}\n\n\n\n\n.elementor-widget-container.form-template p{\n  font-family: \"Karla\", Sans-serif;\n  font-size: 22px;\n  font-weight: 400;\n  line-height: 28px;\n  color: var( --e-global-color-primary );\n  max-width: 700px;\n  margin: 0; \n  margin-bottom: 40px;\n} \n  \n\n\n.new-container #spinner{\nwidth: 50%;\nmax-width: 700px;\n}\n\n\n#form-templates .new-container #spinner div.contact-us__wrapper:nth-child(6){\ngap:30px; \n    \n}\n\n\n#form-templates .contact__info-heading {\n  margin-bottom: 67px;\n  font-size: 36px;\n  font-family: karla;\n  color:  #2E2E2E;\n\n  line-height: 49px;\n}\n\n#form-templates .contact__info-steps {\n  display: flex;\n  flex-direction: column;\n  max-width: 425x;\n  row-gap: 20px;\n  border-left: 1px solid #2e2e2e;\n}\n\n#form-templates .contact__info-block {\n  position: relative;\n  padding-left: 45px;\n}\n\n#form-templates .contact__info-block:last-child {\n  box-shadow: -1px 0 0 1px #f4f4f4;\n}\n\n#form-templates .contact__info-step {\n  position: absolute;\n  border: 1px solid #2e2e2e;\n  width: 40px;\n  height: 40px;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  border-radius: 20px;\n  left: -20px;\n  top: -8px;\n  background-color: #F4F4F4;\n  color:  #2E2E2E;\n\nfont-family: Karla;\nfont-weight: 700;\nfont-size: 18px;\nline-height: 28px;\n\n}\n\n.elementor-widget-global .contact__info-step {\n        color:  #2E2E2E;\n}\n\n#form-templates .contact__info-text {\n  margin: 0;\n  font-size: 16px;\n  line-height: 26px;\n  color: #2E2E2E;\n  font-family: karla;\n\n  width: 100%;\n}\n\n\n#form-templates .contact-us__send{\nflex-shrink: 0;\nmargin-top:0;\n}\n\n\n\n@media screen and (max-width: 1279px) {\n    .new-container #spinner{\n        width: 100%;\n        max-width:100%;\n        margin-bottom:40px;\n    }\n    \n\n    .new-container .contact__info {\n        max-width: 700px !important;\n    }\n    \n}\n\n\n@media screen and (max-width: 1279px) {\n#form-templates{\npadding: 60px 15px 70px 15px;     \n}\n}\n\n\n\n@media screen and (max-width: 767px) {\n\n#form-templates .new-container #spinner div.contact-us__wrapper:nth-child(6){\ngap:20px; \n \n}\n\n\n  #form-templates .contact__info {\n    padding: 20px 20px 40px 40px;\n    margin: 0 auto;\n  }\n\n\n#form-templates{\npadding: 40px 15px 50px 15px;  \n    \n}\n\n  \n   .new-container #spinner{\n       \n    margin-bottom:30px;   \n   }\n   \n   \n   .elementor-widget-container.form-template h2,.elementor-widget-container.form-template h1{\n   font-size: 32px !important;\n    line-height: 42px !important;    \n   }\n   \n   \n   .elementor-widget-container.form-template p{\n       \n    font-size: 16px;\n    line-height: 20px;  \n    margin-bottom: 30px;\n \n       \n   }\n   \n   #form-templates .contact__info-heading{\n   font-size: 24px !important;\n    line-height: 49px !important;    \n       \n   }\n   \n\n.mailToContact{\nmargin-top: 10px !important;        \n}\n   \n\n  #form-templates .contact__info-heading {\n    font-size: 24px;\n    margin-bottom: 37px;\n  }\n\n  #form-templates .contact__info-background {\n    top: 10px;\n    left: 10px;\n  }\n\n  #form-templates .contact__info-text {\n    font-size: 12px;\n    line-height: 20px;\n  }\n  \n  \n  #form-templates .contact__info-heading {\n   margin-bottom: 35px !important;\n\n}\n\n}\n\n@media (max-width: 767px) {\n    .mailToContact {\n        max-width: 100%;\n    }\n}\n<\/style>\n\n<script>\nwindow.addEventListener('hashchange',function(e){if(window.history.pushState){window.history.pushState('','\/',window.location.pathname)}else{window.location.hash=''}})\n<\/script>\n\n\n<div id=\"form-templates\">\n<div class=\"elementor-widget-container form-template\">\n<a name=\"contact-form\"><\/a>\n<h2>Contact us<\/h2>\n<p><a id=\"calendlylink\" style=\"color: #c63031; border-bottom: 1px solid #c63031; padding: 0;\">Book a call<\/a> or fill out the form below and we\u2019ll get back to you once we\u2019ve processed your request.<\/p>\n<\/div>\n\n<div class=\"new-container\">\n\n\n<div class=\"contact-us__main\" id=\"spinner\" data-no-defer=\"1\">\n\n<div class=\"contact-us__wrapper\">\n\n<div class=\"name\">\n<label>Name<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"field_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required contact-us__name\" id=\"contact-name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"field_name\" \/><\/span>\n<\/div>\n\n<div class=\"company\">\n<label>Company<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required contact-us__company\" id=\"contact-company\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company*\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n<\/div>\n\n<\/div>\n\n<div class=\"contact-us__wrapper\">\n\n<div class=\"email\">\n<label>Email<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email contact-us__email\" id=\"contact-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Corporate email*\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/div>\n\n<div class=\"phone\">\n<label>Phone<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel contact-us__phone\" id=\"contact-phone\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone*\" value=\"\" type=\"tel\" name=\"tel\" \/><\/span>\n<\/div>\n\n<\/div>\n<div class=\"contact-us__wrapper subj\">\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-recipient\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"form-field-subj_js\" aria-invalid=\"false\" name=\"your-recipient\"><option value=\"\">Subject*<\/option><option value=\"IT staff augmentation\">IT staff augmentation<\/option><option value=\"Turnkey product development\">Turnkey product development<\/option><option value=\"Support and enhancement\">Support and enhancement<\/option><option value=\"Careers\">Careers<\/option><option value=\"Other\">Other<\/option><\/select><\/span>\n\n<span class=\"wpcf7-form-control-wrap\" data-name=\"form-field-budget_js\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"form-field-budget_js\" aria-invalid=\"false\" name=\"form-field-budget_js\"><option value=\"\">Project budget<\/option><option value=\"Under $15K\">Under $15K<\/option><option value=\"$15K-$30K\">$15K-$30K<\/option><option value=\"$30K-$100K\">$30K-$100K<\/option><option value=\"$100K-$250K\">$100K-$250K<\/option><option value=\"$250K-$500K\">$250K-$500K<\/option><option value=\"More than $500K\">More than $500K<\/option><\/select><\/span>\n\n<\/div>\n\n\n<div class=\"message\">\n<label>Message<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"1\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required contact-us__message\" id=\"contact-message\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Describe your needs in detail*\" name=\"message\"><\/textarea><\/span>\n<\/div>\n\n<div class=\"atvoice-wrap\">\n\n<div class=\"voice-wrap\">\n<span id=\"voice-mut\" class=\"voicetext\">Send us a voice message<\/span>\n         <div class=\"qc_voice_audio_wrapper\">\n            <div class=\"qc_voice_audio_container\">\n                <div class=\"qc_voice_audio_upload_main\" id=\"qc_audio_main\">\n                    <a class=\"qc_audio_record_button\" id=\"qc_audio_record\" href=\"#\" aria-label=\"Record an audio message\">\n                        <span class=\"dashicons dashicons-microphone\"><\/span> \u00a0<\/a> \n                <\/div>\n\n                <div class=\"qc_voice_audio_recorder\" id=\"qc_audio_recorder\" style=\"display:none\">\n\n                <\/div>\n                <div class=\"qc_voice_audio_display\" id=\"qc_audio_display\"  style=\"display:none\">\n                    <audio id=\"qc-audio\" controls src=\"\"><\/audio>\n                    <span title=\"Remove and back to main upload screen.\" class=\"qc_audio_remove_button dashicons dashicons-trash\"><\/span>\n                <\/div>\n            <\/div>\n            <input type=\"hidden\" value=\"\" name=\"qcwpvoicemessage\" id=\"qc_audio_url\" \/>\n        <\/div>\n        \n<\/div>\n\n\n<div class=\"attach-wrap\">\n<span class=\"voicetext\">Attach documents<\/span>\n\n<div class='attachment'>\n\n<div class=\"downloaded\">\n<span><\/span>\n<div class=\"deleteFile\"><\/div>\n<\/div>\n\n<div class=\"attachmentButton\" onclick=\"(function cl(e){if(e.target.nodeName == 'DIV'){e.target.parentNode.children[1].children[0].click(); }})(arguments[0]);\">\n\n<div class=\"innerText\">Upload file<\/div>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"att-files\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-file\" accept=\".jpg,.png,.jpeg,.pdf\" aria-invalid=\"false\" type=\"file\" name=\"att-files\" \/><\/span>\n\n<div class=\"tip\" onclick=\"event.stopPropagation()\">\n<p>You can attach 1 file up to 2MB. Valid file formats: pdf, jpg, jpeg, png.<\/p>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<\/div>\n\n<div class=\"contact-us__wrapper\"> \n<p class=\"pp\">By clicking Send, you consent to Innowise processing your personal data per our<a href=\"\/privacy-notice\/\"> Privacy Policy <\/a>to provide you with relevant information. By submitting your phone number, you agree that we may contact you via voice calls, SMS, and messaging apps. Calling, message, and data rates may apply.<\/p>\n\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"scoring_point\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmCampaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmContent\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmMedium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmSource\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmTerm\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"location\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"city\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"ip\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"Summ\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"rating\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"urlCompany\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"urlWithParams\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"audioMessageLink\" \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner contact-us__send\" id=\"contact-send-button\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n\n<div class='mailToContact'>You can also send us your request <\/br>to <a href=\"mailto:contact@innowise.com\">contact@innowise.com<\/a><\/div>\n\n<\/div>\n\n<div class=\"elementor-widget-container\" style=\"z-index:1;\">\n<div class=\"contact__info\">\n  <div class=\"contact__info-background\"><\/div>\n  <div class=\"contact__info-heading\">What happens next?<\/div>\n  <div class=\"contact__info-steps\">\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">1<\/div>\n      <p class=\"contact__info-text\">Once we\u2019ve received and processed your request, we\u2019ll get back to you to detail your\n        project needs and sign an NDA to ensure confidentiality.<\/p>\n    <\/div>\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">2<\/div>\n      <p class=\"contact__info-text\">After examining your wants, needs, and expectations, our team will devise a project\n        proposal with the scope of work, team size, time, and cost estimates.<\/p>\n    <\/div>\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">3<\/div>\n      <p class=\"contact__info-text\">We\u2019ll arrange a meeting with you to discuss the offer and nail down the details.<\/p>\n    <\/div>\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">4<\/div>\n      <p class=\"contact__info-text\">Finally, we\u2019ll sign a contract and start working on your project right away.<\/p>\n    <\/div>\n  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\n<\/div>\n\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"related_content_blog_container\">[related_content_list]<\/div><script>\n            jQuery( document ).ready(function($) {\n            var parentSection = $('[data-elementor-type=\"wp-page\"]');\n            if($('[data-elementor-type=\"wp-post\"]').length){\n                var parentSection = $('[data-elementor-type=\"wp-post\"]');\n            }\n            \n                parentSection.children().last().before($('.related_content_blog_container'));\n            });\n            <\/script><div class=\"other_services_container\">[need_other_services_v2]<\/div><script>\n                    jQuery( document ).ready(function($) {\n                        var parentSection = $('[data-elementor-type=\"wp-page\"]');\n                        if($('[data-elementor-type=\"wp-post\"]').length){\n                            var parentSection = $('[data-elementor-type=\"wp-post\"]');\n                        }\n                        \n                        console.log(parentSection);\n                        parentSection.children().last().before($('.other_services_container'));\n                        var sections = parentSection.find('.net-15.dt-16');\n                        for(var i = 0; 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Not because websites are inherently damaging, the opposite is true, but if businesses don\u2019t approach the eCommerce website development process with a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":180312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[128],"class_list":["post-180363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ai-ml","tag-android","tag-ar-vr-mr","tag-back-end-development","tag-ecommerce","tag-front-end-development","tag-ios","tag-mobile","tag-turnkey-product-development","tag-ui-ux-design","tag-web"],"acf":[],"_links":{"self":[{"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/posts\/180363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/comments?post=180363"}],"version-history":[{"count":0,"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/posts\/180363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/media\/180312"}],"wp:attachment":[{"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/media?parent=180363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/categories?post=180363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innowise.com\/nl\/wp-json\/wp\/v2\/tags?post=180363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}