{"id":192332,"date":"2026-02-11T11:34:51","date_gmt":"2026-02-11T16:34:51","guid":{"rendered":"https:\/\/innowise.com\/?p=192332"},"modified":"2026-03-19T10:01:27","modified_gmt":"2026-03-19T14:01:27","slug":"playable-ads","status":"publish","type":"post","link":"https:\/\/innowise.com\/it\/blog\/playable-ads\/","title":{"rendered":"Annunci giocabili: Come i minigiochi interattivi spingono gli utenti ad alta qualit\u00e0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"192332\" class=\"elementor elementor-192332\">\n\t\t\t\t<div class=\"elementor-element elementor-element-819836f e-flex e-con-boxed e-con e-parent\" data-id=\"819836f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5eae314 e-con-full e-flex e-con e-child\" data-id=\"5eae314\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93f634e elementor-widget-tablet__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"93f634e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Playable ads: How interactive mini-games drive high-quality users<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ba38f elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"a0ba38f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"heroBottom\">\n<div>    \n Sergey Molchanov  \n<\/div> \n\n<div class=\"second\">    \n<span>Feb 11, 2026<\/span>\n<span>10 min read<\/span>  \n<\/div>  \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b399fb9 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"b399fb9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-523b86d elementor-widget elementor-widget-image\" data-id=\"523b86d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2026\/02\/Small-cover-Playable-ads_-How-interactive-mini-games-drive-high-quality-users.jpg\" class=\"attachment-large size-large wp-image-192333\" alt=\"\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2026\/02\/Small-cover-Playable-ads_-How-interactive-mini-games-drive-high-quality-users.jpg 880w, https:\/\/innowise.com\/wp-content\/uploads\/2026\/02\/Small-cover-Playable-ads_-How-interactive-mini-games-drive-high-quality-users-300x225.jpg 300w, https:\/\/innowise.com\/wp-content\/uploads\/2026\/02\/Small-cover-Playable-ads_-How-interactive-mini-games-drive-high-quality-users-768x576.jpg 768w, https:\/\/innowise.com\/wp-content\/uploads\/2026\/02\/Small-cover-Playable-ads_-How-interactive-mini-games-drive-high-quality-users-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-970be0b article-description e-flex e-con-boxed e-con e-parent\" data-id=\"970be0b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f2465c0 author-article e-con-full e-flex e-con e-child\" data-id=\"f2465c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0569738 e-con-full e-flex e-con e-child\" data-id=\"0569738\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7041b3d e-con-full takeways e-flex e-con e-child\" data-id=\"7041b3d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19f3722 elementor-widget elementor-widget-heading\" data-id=\"19f3722\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key takeaways<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b63b88 elementor-widget elementor-widget-text-editor\" data-id=\"9b63b88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"blackUl\"><li><span style=\"font-weight: 400;\">Passive ads are fading out. Users \u201czombie scroll\u201d past standard banners and videos, so non-interactive creatives can\u2019t sustain mobile growth anymore.<\/span><\/li><li><span style=\"font-weight: 400;\">Playable ads are up to 16\u00d7 higher impression-to-install rates and around 319% higher conversion than video, with top advertisers dedicating more budget to them.<\/span><\/li><li><span style=\"font-weight: 400;\">Playable ads work as a mini \u201ctest drive\u201d. They honestly show the experience <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> qualify users, which leads to better retention and stronger ROI.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae3371b elementor-widget elementor-widget-shortcode\" data-id=\"ae3371b\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[blog_related_services post_in='4508,50899,93416' title='See what related services we offer']<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7150b5f elementor-widget elementor-widget-text-editor\" data-id=\"7150b5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019ve passed the point where passive ads can solely carry mobile growth. Many of today\u2019s mobile users scroll on a kind of autopilot, and anything that looks like a standard banner or video gets instinctively ignored before it has the chance to grab attention. That\u2019s the environment playable ads are scaling into.<\/span><\/p><p><span style=\"font-weight: 400;\">Liftoff\u2019s 2025 <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/liftoffs-2025-mobile-ad-creative-index-reveals-ugc-is-a-key-differentiator-for-top-apps-302498801.html\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Mobile Ad Creative Index<\/span><\/a><span style=\"font-weight: 400;\">, based on 4.7 trillion impressions and 1.1 billion installs from 2023\u20132025, shows that playables consistently convert better than non-interactive formats:\u00a0<\/span><\/p><ul class=\"blackUl bottomText\"><li style=\"font-weight: 400;\" aria-level=\"1\"><b>16x higher impression-to-install rates<\/b><span style=\"font-weight: 400;\"> for non-top spenders\u00a0<\/span><\/li><li><b>8x higher<\/b><span style=\"font-weight: 400;\"> even for the biggest advertisers<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">And budgets are following the results:\u00a0<\/span><\/p><ul class=\"blackUl bottomText\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High-performing games allocated <\/span><b>35% more spend into playable ads<\/b><span style=\"font-weight: 400;\"> in 2024 than their peers<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Playable ads win because users can try the product instead of just watching it. That small shift drives big results:<\/span><\/p><ul class=\"blackUl\"><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/sp2cdn-idea-global.zingfront.com\/report-preview\/2025\/Marketing-Insights-into-Playable-Ads-for-Global-Mobile-Apps-in-2025-2.pdf\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><b>47%<\/b><\/a><b> more attention<\/b><span style=\"font-weight: 400;\"> than video ads.<\/span><\/li><li><span style=\"font-weight: 400;\">About<\/span> <a href=\"https:\/\/sp2cdn-idea-global.zingfront.com\/report-preview\/2025\/Marketing-Insights-into-Playable-Ads-for-Global-Mobile-Apps-in-2025-2.pdf\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><b>319% higher conversion<\/b> <\/a><span style=\"font-weight: 400;\">than video across multiple industries.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96094a7 elementor-widget elementor-widget-image\" data-id=\"96094a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"447\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2026\/02\/playable-ads-performance-trends.jpg\" class=\"attachment-large size-large wp-image-192337\" alt=\"Playable ads outperform video ads in attention and conversion metrics.\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2026\/02\/playable-ads-performance-trends.jpg 1000w, https:\/\/innowise.com\/wp-content\/uploads\/2026\/02\/playable-ads-performance-trends-300x168.jpg 300w, https:\/\/innowise.com\/wp-content\/uploads\/2026\/02\/playable-ads-performance-trends-768x429.jpg 768w, https:\/\/innowise.com\/wp-content\/uploads\/2026\/02\/playable-ads-performance-trends-18x10.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357e0d5 elementor-widget elementor-widget-text-editor\" data-id=\"357e0d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In short, playable ads are winning installs and retention because they align with the habits and behaviors of mobile device users.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21e08a9 e-con-full e-flex e-con e-child\" data-id=\"21e08a9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c24881 elementor-widget elementor-widget-heading\" data-id=\"9c24881\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are playable ads?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db5555c elementor-widget elementor-widget-text-editor\" data-id=\"db5555c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So, we understand the impact that playable ads are having on the industry, but for those of us who are unfamiliar, just what are they exactly? Playable ads are interactive mini-games used in advertising. Instead of watching a 15\u201330 second video, users try a short slice of the app itself, usually a simplified level, mechanic, or core loop. Think of it as a \u201ctest drive\u201d that happens right inside the ad.<\/span><\/p><p><span style=\"font-weight: 400;\">Three guesses where they started? Yes, playables began their journey in mobile games, but the idea is bigger than gaming. Millions of companies can reap the benefits of providing a quick, hands-on demo of their product.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Why? Because playables tap into the undeniable consumer psychology of emotion \u2013 they let people <\/span><i><span style=\"font-weight: 400;\">feel<\/span><\/i><span style=\"font-weight: 400;\"> what your app is about before they install. If they enjoy those few seconds, the decision to install becomes almost automatic. And if they don\u2019t enjoy it, they\u2019ll pass, saving you money and effort on low-intent users.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s a win-win because of these two reasons:<\/span><\/p><ul class=\"blackUl bottomText\"><li style=\"font-weight: 400;\" aria-level=\"1\"><b>The gameplay\/experience is authentic<\/b><span style=\"font-weight: 400;\">. Players see and feel exactly what they\u2019ll be getting if they sign up<\/span><\/li><li><b>Playables qualify the audience<\/b><span style=\"font-weight: 400;\">. You know that those installs are from folks who have tried it, so they\u2019re more likely to stick around.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">It\u2019s easy to see how the format lends itself to gaming, and that\u2019s still very much the most popular use case, but we\u2019re now seeing them appear in non-game apps too, such as fitness or education apps. This snappy \u201chands-on preview\u201d helps users understand value faster than a static ad ever could.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Look at these examples:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de38f6b e-con-full e-flex e-con e-child\" data-id=\"de38f6b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0955e56 elementor-widget elementor-widget-image\" data-id=\"0955e56\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/innowise.com\/wp-content\/uploads\/2026\/02\/playable-ads-examples.jpg\" class=\"attachment-full size-full wp-image-192339\" alt=\"Interactive playable ad examples\" srcset=\"https:\/\/innowise.com\/wp-content\/uploads\/2026\/02\/playable-ads-examples.jpg 1000w, https:\/\/innowise.com\/wp-content\/uploads\/2026\/02\/playable-ads-examples-300x180.jpg 300w, https:\/\/innowise.com\/wp-content\/uploads\/2026\/02\/playable-ads-examples-768x461.jpg 768w, https:\/\/innowise.com\/wp-content\/uploads\/2026\/02\/playable-ads-examples-18x12.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0ad9ca elementor-widget elementor-widget-text-editor\" data-id=\"c0ad9ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/playablefactory.com\/our-works\/#brand-playables\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Playable Factory<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8e5aa8 e-con-full e-flex e-con e-child\" data-id=\"b8e5aa8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9c2ba elementor-widget elementor-widget-heading\" data-id=\"7e9c2ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Playable ads are made up of three components<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd5f8f elementor-widget elementor-widget-text-editor\" data-id=\"9bd5f8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0px;\"><span style=\"font-weight: 400;\">Every playable ad is built from three core elements that guide the user from curiosity to conversion. Let\u2019s break them down:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c7f420 e-con-full e-flex e-con e-child\" data-id=\"9c7f420\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1676545 elementor-widget elementor-widget-heading\" data-id=\"1676545\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tutorial prompt<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc28ae3 elementor-widget elementor-widget-text-editor\" data-id=\"cc28ae3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0px;\"><span style=\"font-weight: 400;\">This is the opening hook \u2014 a quick instruction or visual cue that tells users <\/span><i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\"> to interact. Think of it as the \u201cwarm-up\u201d phase. It might be as simple as \u201cSwipe to play\u201d or \u201cTap to solve the puzzle.\u201d The goal here is to lower the entry barrier and immediately engage users by showing how easy and fun the experience will be. A clear and inviting tutorial means that even first-time players know exactly what to do.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c62147 e-con-full e-flex e-con e-child\" data-id=\"9c62147\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5060cb6 elementor-widget elementor-widget-heading\" data-id=\"5060cb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The gameplay<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e80402 elementor-widget elementor-widget-text-editor\" data-id=\"9e80402\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0px;\"><span style=\"font-weight: 400;\">The hands-on demo that lets users actually <\/span><i><span style=\"font-weight: 400;\">try<\/span><\/i><span style=\"font-weight: 400;\"> the product is the heart of the playable ad. In gaming, it\u2019s often a short, simplified version of gameplay that highlights the most exciting mechanics. In non-gaming industries, it could simulate using an app feature, testing a product, or personalizing a virtual item. This interactive section delivers instant gratification and creates a sense of accomplishment, which keeps users emotionally connected.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e1c68d e-con-full e-flex e-con e-child\" data-id=\"5e1c68d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f94991d elementor-widget elementor-widget-heading\" data-id=\"f94991d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">End card<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea13998 elementor-widget elementor-widget-text-editor\" data-id=\"ea13998\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0px;\"><span style=\"font-weight: 400;\">Once the mini-experience wraps up, the user is guided to the final screen. This is where the call-to-action (CTA) appears, inviting users to \u201cInstall Now,\u201d \u201cShop the Look,\u201d or \u201cLearn More.\u201d It ties the interaction to a clear next step and often reinforces the brand message with visuals, rewards, or social proof. A well-crafted end card converts excitement from the interaction directly into action.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5a8e0a e-con-full e-flex e-con e-child\" data-id=\"a5a8e0a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c401408 elementor-widget elementor-widget-heading\" data-id=\"c401408\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why playable ads actually work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4caad8 elementor-widget elementor-widget-text-editor\" data-id=\"c4caad8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I\u2019ve been in this game long enough to remember when a simple banner ad with a &#8220;Click Here&#8221; button was considered high-tech. Those days are gone.<\/span><\/p><p><span style=\"font-weight: 400;\">We are currently living through the era of &#8220;zombie scrolling.&#8221; I see it on the subway, in coffee shops, and let\u2019s be honest, I do it myself on the couch at 11 PM. Our brains have evolved a built-in ad blocker. We just ignore static ads.<\/span><\/p><p><span style=\"font-weight: 400;\">Playable ads, however, take a fundamentally different approach. Instead of trying to grab a split second of attention, they encourage users to interact and quickly understand what the product actually does. This shift from simply watching to actively participating makes the experience more memorable and increases the chances of them progressing to the next step<\/span><\/p><p><span style=\"font-weight: 400;\">When done properly, this is what you get from it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4e2732 e-con-full e-flex e-con e-child\" data-id=\"f4e2732\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de72e36 elementor-widget elementor-widget-heading\" data-id=\"de72e36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Higher engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15d146a elementor-widget elementor-widget-text-editor\" data-id=\"15d146a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Playable ads give users something to do, not just something to look at. That interaction grabs attention and keeps people engaged far longer than static or video ads.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-672b911 e-con-full e-flex e-con e-child\" data-id=\"672b911\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e0b20 elementor-widget elementor-widget-heading\" data-id=\"c4e0b20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Better user quality<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a3f12 elementor-widget elementor-widget-text-editor\" data-id=\"35a3f12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Because users try a mini version of the product first, only genuinely interested people continue. This filters out low-intent users early, leading to higher conversion rates and better retention.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bab8eb0 e-con-full e-flex e-con e-child\" data-id=\"bab8eb0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdefc61 elementor-widget elementor-widget-heading\" data-id=\"bdefc61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Improved ROI & ROAS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1016b0e elementor-widget elementor-widget-text-editor\" data-id=\"1016b0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With fewer wasted clicks and more qualified users, campaigns typically see stronger return on ad spend compared to banners or videos. Playables attract users who actually stick around.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-441420d e-con-full e-flex e-con e-child\" data-id=\"441420d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b93aa59 elementor-widget elementor-widget-heading\" data-id=\"b93aa59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rich data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a36ed8 elementor-widget elementor-widget-text-editor\" data-id=\"3a36ed8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Interactions inside the playable (taps, choices, time spent, outcomes) provide deep insights into user behavior and preferences. This data fuels smarter optimization.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5613602 e-con-full e-flex e-con e-child\" data-id=\"5613602\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5c2656 elementor-widget elementor-widget-heading\" data-id=\"d5c2656\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimized for mobile<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d77c94a elementor-widget elementor-widget-text-editor\" data-id=\"d77c94a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Built for mobile-first behavior (tapping, swiping, short attention spans), playables align perfectly with how people actually use their devices.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc0d8c4 e-con-full e-flex e-con e-child\" data-id=\"cc0d8c4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1aa1f69 e-con-full e-flex e-con e-child\" data-id=\"1aa1f69\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb5984f elementor-widget-tablet__width-inherit elementor-widget__width-initial max100 elementor-widget elementor-widget-heading\" data-id=\"cb5984f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Need playable ads that perform?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2293b10 elementor-widget__width-initial elementor-widget-tablet__width-inherit max100 elementor-widget elementor-widget-text-editor\" data-id=\"2293b10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0px;\"><span style=\"font-weight: 400;\">Innowise delivers high-quality playables that boost user engagement and conversion rate.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-703511b e-con-full e-flex e-con e-child\" data-id=\"703511b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-420cce1 elementor-absolute elementor-widget-mobile__width-inherit transform elementor-widget elementor-widget-html\" data-id=\"420cce1\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wave-container\"><\/div>\r\n\r\n<style>\r\n  .wave-container {\r\n    width: 400px;\r\n    height: 400px;\r\n  }\r\n\r\n  @media(max-width: 767px) {\r\n    .wave-container {\r\n      width: 100%;\r\n      height: 100%;\r\n    }\r\n  }\r\n\r\n\r\n  .wave {\r\n    position: absolute;\r\n    border: 1px solid rgba(210, 184, 214, 1);\r\n    border-radius: 50%;\r\n    animation: drop 16s infinite;\r\n    top: 50%;\r\n    left: 50%;\r\n    transform: translate(-50%, -50%);\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  @keyframes drop {\r\n    0% {\r\n      width: 0px;\r\n      height: 0px;\r\n      border: 1px solid rgba(210, 184, 214, 1);\r\n    }\r\n\r\n    100% {\r\n      width: 400px;\r\n      height: 400px;\r\n      border: 1px solid rgba(210, 184, 214, 0);\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<script>\r\n\r\n  document.addEventListener('DOMContentLoaded', () => {\r\n    function createWaves(numberOfWaves) {\r\n      const waveContainers = document.querySelectorAll('.wave-container');\r\n\r\n      waveContainers.forEach((waveContainer) => {\r\n        for (let i = 0; i < numberOfWaves; i++) {\r\n          const wave = document.createElement('div');\r\n          wave.classList.add('wave');\r\n\r\n          wave.style.animationDelay = `${i * 0.8}s`;\r\n\r\n          waveContainer.appendChild(wave);\r\n        }\r\n      });\r\n    }\r\n\r\n    createWaves(10)\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb77fcc elementor-align-left elementor-widget__width-initial elementor-widget-mobile__width-inherit cta-btn elementor-widget elementor-widget-button\" data-id=\"eb77fcc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact-form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Talk to our team<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f360f5c e-con-full e-flex e-con e-child\" data-id=\"f360f5c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcdfdbc elementor-widget elementor-widget-heading\" data-id=\"bcdfdbc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Real-world playable ads examples<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d13f6e e-con-full e-flex e-con e-child\" data-id=\"4d13f6e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0768ec5 elementor-widget elementor-widget-heading\" data-id=\"0768ec5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pegasus Airlines used a playable ad to boost flight bookings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c910e7d elementor-widget elementor-widget-text-editor\" data-id=\"c910e7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Pegasus Airlines used a playable ad to encourage more flight bookings. Instead of a standard static ad, it offered a short interactive experience where users explored destinations through simple in-ad choices. Each tap was linked to a real Pegasus route, helping move users from casual exploration toward genuine booking interest.<\/span>\n\n<span style=\"font-weight: 400;\">The team monitored performance with heatmaps to see which destinations attracted the most attention and where users dropped off. Overall, the campaign delivered strong user engagement, a clear boost in ticket purchases, and a click-through rate (CTR) of <\/span><a href=\"https:\/\/playablefactory.com\/how-a-leading-airline-used-a-playable-ad-to-drive-sales\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">7.92%.<\/span><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8abdd79 e-con-full e-flex e-con e-child\" data-id=\"8abdd79\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8339c28 elementor-widget elementor-widget-heading\" data-id=\"8339c28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">New Balance playable ad drives 5% CTR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c48070 elementor-widget elementor-widget-text-editor\" data-id=\"7c48070\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">New Balance <\/span><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/06\/IAB-Playables-Playbook-Final-June-2019-.pdf\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">rolled out<\/span><\/a><span style=\"font-weight: 400;\"> a global playable ad for its Fresh Foam sneakers aimed at 13\u201324-year-olds. Working with TreSensa, they created a short mobile game called <\/span><i><span style=\"font-weight: 400;\">\u201cFresh Foam Cloud Jumper,\u201d<\/span><\/i><span style=\"font-weight: 400;\"> where players bounce \u201cNewbie the Bunny\u201d from cloud to cloud and collect power-ups. At the end of the game, users were shown a screen that let them either shop for the Fresh Foam sneakers or play again. The ad was delivered across in-app placements and major social platforms to reach young mobile users.<\/span>\n\n<span style=\"font-weight: 400;\">The campaign performed strongly, with people spending an average of 20 seconds interacting with the game. It also drove a 5% click-through rate to New Balance\u2019s ecommerce site.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f55e36a e-con-full e-flex e-con e-child\" data-id=\"f55e36a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bab7eec elementor-widget elementor-widget-heading\" data-id=\"bab7eec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best practices for creating playable ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84e0ca4 elementor-widget elementor-widget-text-editor\" data-id=\"84e0ca4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019re choosing playable ads over banners or standard video, you\u2019re already aiming higher than just wanting to be noticed. Playables are about experience-first acquisition, which means the design does a lot of the heavy lifting. Not just look good, but hit KPIs, qualify users, and drive installs.<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s how to make sure your playable doesn\u2019t turn into an expensive gimmick.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f319fb9 e-con-full e-flex e-con e-child\" data-id=\"f319fb9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5116102 elementor-widget elementor-widget-heading\" data-id=\"5116102\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hook fast or lose them<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3083979 elementor-widget elementor-widget-text-editor\" data-id=\"3083979\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Playable ads live in a brutal attention economy. You\u2019ve got maybe two seconds before a user scrolls past, so the opening screen has to drop them straight into action. Skip logos, menus, and slow build-ups. Start mid-moment, show something moving, and give a clear first cue (\u201cTap to start,\u201d a pulsing button, an animated arrow). <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbe0c1e e-con-full e-flex e-con e-child\" data-id=\"cbe0c1e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1961d elementor-widget elementor-widget-heading\" data-id=\"4c1961d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Make it learnable in one second<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc3e429 elementor-widget elementor-widget-text-editor\" data-id=\"cc3e429\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Assume nobody reads instructions. Your playable should teach through motion and obvious UX signals. Users need to understand what to do by instinct: drag here, tap there, swipe this. One gesture, one purpose. If they have to think \u201cwait, what am I supposed to do?\u201d, the ad already failed.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95779b1 e-con-full e-flex e-con e-child\" data-id=\"95779b1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e43242 elementor-widget elementor-widget-heading\" data-id=\"1e43242\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keep it short and end on a mini-win<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b617935 elementor-widget elementor-widget-text-editor\" data-id=\"b617935\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">High-performing playables follow a tight rhythm: fast start \u2192 quick challenge \u2192 satisfying reward \u2192 CTA. You\u2019re aiming for 10\u201325 seconds of play, not a full level. The key is the ending \u2014 give users a tiny victory (a level cleared, a combo landed, a problem solved). That little dopamine pop makes the install button feel like \u201ccontinue playing,\u201d not \u201cplease download.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dd0c1d e-con-full e-flex e-con e-child\" data-id=\"0dd0c1d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f0c95 elementor-widget elementor-widget-heading\" data-id=\"e7f0c95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimize performance like it\u2019s a feature<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e841a elementor-widget elementor-widget-text-editor\" data-id=\"f3e841a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If it lags, users bounce. Playables have to load fast, run smoothly, and respond instantly, even on mid-range devices. That means small file size, lightweight animations, compressed assets, and no unnecessary effects. Think of performance as part of the creative: a playable that starts instantly will beat a prettier one that loads slowly.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50215c3 e-con-full e-flex e-con e-child\" data-id=\"50215c3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c282759 elementor-widget elementor-widget-heading\" data-id=\"c282759\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Treat the end card as your conversion engine<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e40e7 elementor-widget elementor-widget-text-editor\" data-id=\"b9e40e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The demo earns attention \u2014 the end card converts it. Don\u2019t slap a generic \u201cInstall Now\u201d screen at the end. Tie it to what the user just did: \u201cInstall to keep playing,\u201d \u201cUnlock the next level,\u201d \u201cFinish the challenge in the full app.\u201d Visually echo the playable moment so the momentum carries through. The end card is where curiosity turns into installs, so make it count.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83d31f7 e-con-full e-flex e-con e-child\" data-id=\"83d31f7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59ac143 elementor-widget elementor-widget-heading\" data-id=\"59ac143\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Test ideas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b541f8 elementor-widget elementor-widget-text-editor\" data-id=\"9b541f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Playable results can swing wildly based on small tweaks: first 3 seconds, difficulty curve, reward timing, CTA wording. Run A\/B tests on concepts early \u2014 different hooks, different challenge levels, different endings. Once you find a winner, then you scale and refine.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afb58c2 e-con-full e-flex e-con e-child\" data-id=\"afb58c2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-018b66e elementor-widget elementor-widget-heading\" data-id=\"018b66e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wrapping up: The future of playable ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7301c3b elementor-widget elementor-widget-text-editor\" data-id=\"7301c3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Looking ahead, playable ads will continue to blur the lines between entertainment and advertising. What began as a smart tactic for mobile games is rapidly becoming a powerful format for brands of all kinds.<\/span><\/p><p><span style=\"font-weight: 400;\">For mobile games, playables will evolve into hyper-personalized experiences that adapt to each user\u2019s behavior. By leveraging AI to dynamically personalize the playable experience, brands can make every interaction feel more relevant and engaging.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For brands beyond the gaming industry, playable ads are opening new doors. From trying on virtual outfits to testing product features in real time, they let users experience before they buy. In a world flooded with static content, the future belongs to brands that let people <\/span><i><span style=\"font-weight: 400;\">participate<\/span><\/i><span style=\"font-weight: 400;\"> in their story.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b7f46c table-content-container stickyWrapper72 e-con-full e-flex e-con e-child\" data-id=\"0b7f46c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c64ce58 e-con-full stickyTable e-flex e-con e-child\" data-id=\"c64ce58\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ef974aa author-block e-con-full e-flex e-con e-child\" data-id=\"ef974aa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c20a8a ddcv elementor-widget elementor-widget-html\" data-id=\"7c20a8a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n\r\n.article-description > .e-con-inner{\r\n     align-items: baseline !important;\r\n}\r\n\r\n.toc-wrapper{\r\n    height: 100%;\r\n}\r\n\r\n.toc-wrapper .toc-2{\r\n    overflow-y: auto;\r\n}\r\n\r\n.toc-wrapper .toc-2::-webkit-scrollbar\r\n {\r\n    position: absolute !important;\r\n    width: 4px !important;\r\n    background-color: #F5F5F7 !important;\r\n}\r\n\r\n.toc-wrapper .toc::-webkit-scrollbar-thumb {\r\n    position: absolute !important;\r\n    background-color: #999999 !important;\r\n    border-radius: 4px !important;\r\n}\r\n\r\n.stickyWrapper72 {\r\n    position: sticky;\r\n    top: 132px;\r\n    bottom: auto;   \r\n}  \r\n\r\n<\/style>\r\n\r\n<script>\r\ndocument.addEventListener(\"DOMContentLoaded\", ()=>{\r\n        \r\nconst headerElement = document.querySelector(\".new-menu\");\r\n\r\nconst stickyElement = document.querySelector(\".stickyWrapper72\");\r\n\r\nconst headerElementH = headerElement.clientHeight;\r\n\r\nstickyElement.style.top =  headerElementH + 60 + \"px\"\r\n        \r\n});\r\n<\/script>\r\n\r\n<!--NOTE Change data-id in wrapper styles for hide this block on the mobile device screen-->\r\n<div class=\"toc-wrapper\">\r\n  <h4 class=\"toc-title\">Table of contents<\/h4>\r\n  <div class=\"toc toc-2\"><\/div>\r\n<\/div>\r\n\r\n<script>\r\n  \/\/NOTE Add the value from h2 as the key and the text you want to display as the key value in LINKS variable:\r\n  \/\/   const LINKS = {\r\n  \/\/       \"The demand for retail digital transformation\": \"The demand\"\r\n  \/\/   }\r\n\r\n  const LINKS = {\r\n    \"Unleashing the power of .NET 8\": \"gggggg\",\r\n    \"Revamping legacy systems: unlocking business potential through software modernization\":\r\n      \"hello\",\r\n  };\r\n\r\n  const OFFSET = 70;\r\n   const PADDING_BOTTOM_FOR_SCROLL = 100;\r\n  let headerList = [];\r\n  let allLinks = [];\r\n  \r\n  let ticking = false;\r\n     \r\n\r\n  const createList = () => {\r\n      \r\n      console.log('create');\r\n      \r\n      \r\n    const tocTarget = document.querySelector(\".toc.toc-2\");\r\n    const toc = document.createElement(\"ul\");\r\n    \r\n    \r\n    \r\n     headerList = [...document.querySelectorAll(\"h2\")];\r\n\r\n\r\n    \r\n    headerList = headerList.slice(0, -2);\r\n    \r\n    \r\n    \r\n    \r\n   headerList.forEach((header,index) => {\r\n      const headerId = header.getAttribute(\"id\");\r\n      const headerText =\r\n        header.dataset.title && header.dataset.title !== \"\"\r\n          ? header.dataset.title\r\n          : header.textContent;\r\n          \r\n\r\n      const headerTocText = header.dataset.title;\r\n\r\n      const idFromText =\r\n        !headerId || headerId === \"\"\r\n          ? headerText\r\n              .toLowerCase()\r\n              .replace(\/[^\\w ]+\/g, \"\")\r\n              .replace(\/ +\/g, \"-\")\r\n          : headerId;\r\n          \r\n         \r\n\r\n      const newListItem = document.createElement(\"li\");\r\n      const newLink = document.createElement(\"a\");\r\n      newLink.setAttribute(\"href\", \"#\" + idFromText);\r\n      newLink.textContent = LINKS[headerText] || headerText;\r\n\r\n      newLink.addEventListener(\"click\", (e) => {\r\n          \r\n        e.preventDefault();\r\n        const y =\r\n          header.getBoundingClientRect().top +\r\n          window.pageYOffset -\r\n          PADDING_BOTTOM_FOR_SCROLL -\r\n          OFFSET;\r\n          ticking = true; \r\n        window.scrollTo({ top: y, behavior: \"smooth\" });\r\n        \r\n        setTimeout(()=>{\r\n            ticking = false;\r\n        },500);\r\n        \r\n      });\r\n      \r\n\r\n      newListItem.appendChild(newLink);\r\n    toc.appendChild(newListItem);\r\n    \r\n    \r\n    });\r\n    tocTarget.appendChild(toc);\r\n    allLinks = Array.from(document.querySelector(\".toc.toc-2\").querySelectorAll(\"ul li\"));\r\n  };\r\n\r\n  const setContainerHeight = () => {\r\n    const windowHeight = window.innerHeight;\r\n    const tocContainer = document.querySelector(\".ddcv\");\r\n\r\n    tocContainer.style.maxHeight = \"calc(100vh - 230px)\";\r\n    tocContainer.style.minHeight = \"200px\";\r\n  };\r\n\r\n\r\n  const checkScroll = () => {\r\n      const windowHeight = window.innerHeight;\r\n      const scrollTop = window.scrollY || document.documentElement.scrollTop;\r\n\r\n      let selectedHeaderIndex = -1;\r\n\r\n      headerList.forEach((header, index) => {\r\n        \r\n  const posTop = header.getBoundingClientRect().top;\r\n       \r\n\r\n const isInViewport = posTop + elem.clientHeight <= window.innerHeight ;\r\n \r\n \r\n if(isInViewport){\r\n      selectedHeaderIndex = index;\r\n }\r\n        \r\n\r\n\r\n        \r\n      });\r\n      \r\n\r\n\r\n        allLinks.forEach((link, i) => {\r\n            if(i === selectedHeaderIndex){\r\n              link.classList.remove(\"pre-active\");  \r\n              link.classList.add(\"active\");\r\n            }\r\n            if(i < selectedHeaderIndex){\r\n              link.classList.add(\"pre-active\"); \r\n               link.classList.remove(\"active\");\r\n            }\r\n             if(i > selectedHeaderIndex){\r\n            link.classList.remove(\"pre-active\");\r\n            link.classList.remove(\"active\");\r\n            }\r\n            \r\n            \r\n            \r\n        });\r\n        \r\n\r\n\r\n  };\r\n\r\n  const loadAllImages = () => {\r\n    const images = document.getElementsByTagName(\"img\");\r\n\r\n    for (let i = 0; i < images.length; i++) {\r\n      const img = images[i];\r\n      const src = img.getAttribute(\"data-src\") || img.src;\r\n      img.src = src;\r\n    }\r\n  };\r\n\r\n  loadAllImages();\r\n  \r\n  \r\n  \r\n\r\n\r\n  document.addEventListener(\"DOMContentLoaded\", () => {\r\n     setTimeout(()=>{\r\n           createList();\r\n    setContainerHeight();\r\n  \r\n    \r\n    document.addEventListener(\"scroll\", (event) => {\r\n  if (!ticking) {\r\n    checkScroll();\r\n  }\r\n});\r\n    \r\n    \r\n},300) \r\n\r\n    \r\n  });\r\n\r\n\r\n  \r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b036e08 e-flex e-con-boxed e-con e-parent\" data-id=\"b036e08\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a97b79 elementor-widget elementor-widget-shortcode\" data-id=\"6a97b79\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f100240-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"100240\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/it\/wp-json\/wp\/v2\/posts\/192332#wpcf7-f100240-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"100240\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f100240-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<style>\n#form-templates .contact__info {\n  background-color: #f4f4f4;\n  padding: 70px 44px 70px 50px;\n  position: relative;\n  max-width: 540px;\n  width: 100%;\nborder: 1px solid #AEB1B7;\n}\n\n#form-templates .contact__info-background {\n  z-index: -1;\n  position: absolute;\n  top: 20px;\n  left: 20px;\n  width: 100%;\n  height: 100%;\n  border: 1px dashed #ef4557;\n}\n\n\n#form-templates .new-container{\ndisplay: flex;\njustify-content: space-between;\nflex-wrap: wrap;\n}\n\n\n#form-templates{\npadding: 100px 15px 100px 15px;        \n}\n\n#form-templates .contact__info-heading {\n  font-family: 'Sora' !important;\n  font-style: normal !important;\n  font-weight: 400 !important;\n  font-size: 36px !important;\n  line-height: 46px !important;\n  color: #2E2E2E !important;\n   margin-bottom: 60px !important;\n\n}\n\n\n#form-templates .message label{\ncolor: #585858 !important;   \n}\n\n.elementor-widget-container.form-template h2,.elementor-widget-container.form-template h1{\n font-size: 60px !important;\n  line-height: 70px !important;\n  font-family: \"Sora\", Sans-serif;\n  font-weight: 400;\n  margin: 0;  \n  margin-bottom: 20px;\n}\n\n\n\n\n.elementor-widget-container.form-template p{\n  font-family: \"Karla\", Sans-serif;\n  font-size: 22px;\n  font-weight: 400;\n  line-height: 28px;\n  color: var( --e-global-color-primary );\n  max-width: 700px;\n  margin: 0; \n  margin-bottom: 40px;\n} \n  \n\n\n.new-container #spinner{\nwidth: 50%;\nmax-width: 700px;\n}\n\n\n#form-templates .new-container #spinner div.contact-us__wrapper:nth-child(6){\ngap:30px; \n    \n}\n\n\n#form-templates .contact__info-heading {\n  margin-bottom: 67px;\n  font-size: 36px;\n  font-family: karla;\n  color:  #2E2E2E;\n\n  line-height: 49px;\n}\n\n#form-templates .contact__info-steps {\n  display: flex;\n  flex-direction: column;\n  max-width: 425x;\n  row-gap: 20px;\n  border-left: 1px solid #2e2e2e;\n}\n\n#form-templates .contact__info-block {\n  position: relative;\n  padding-left: 45px;\n}\n\n#form-templates .contact__info-block:last-child {\n  box-shadow: -1px 0 0 1px #f4f4f4;\n}\n\n#form-templates .contact__info-step {\n  position: absolute;\n  border: 1px solid #2e2e2e;\n  width: 40px;\n  height: 40px;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  border-radius: 20px;\n  left: -20px;\n  top: -8px;\n  background-color: #F4F4F4;\n  color:  #2E2E2E;\n\nfont-family: Karla;\nfont-weight: 700;\nfont-size: 18px;\nline-height: 28px;\n\n}\n\n.elementor-widget-global .contact__info-step {\n        color:  #2E2E2E;\n}\n\n#form-templates .contact__info-text {\n  margin: 0;\n  font-size: 16px;\n  line-height: 26px;\n  color: #2E2E2E;\n  font-family: karla;\n\n  width: 100%;\n}\n\n\n#form-templates .contact-us__send{\nflex-shrink: 0;\nmargin-top:0;\n}\n\n\n\n@media screen and (max-width: 1279px) {\n    .new-container #spinner{\n        width: 100%;\n        max-width:100%;\n        margin-bottom:40px;\n    }\n    \n\n    .new-container .contact__info {\n        max-width: 700px !important;\n    }\n    \n}\n\n\n@media screen and (max-width: 1279px) {\n#form-templates{\npadding: 60px 15px 70px 15px;     \n}\n}\n\n\n\n@media screen and (max-width: 767px) {\n\n#form-templates .new-container #spinner div.contact-us__wrapper:nth-child(6){\ngap:20px; \n \n}\n\n\n  #form-templates .contact__info {\n    padding: 20px 20px 40px 40px;\n    margin: 0 auto;\n  }\n\n\n#form-templates{\npadding: 40px 15px 50px 15px;  \n    \n}\n\n  \n   .new-container #spinner{\n       \n    margin-bottom:30px;   \n   }\n   \n   \n   .elementor-widget-container.form-template h2,.elementor-widget-container.form-template h1{\n   font-size: 32px !important;\n    line-height: 42px !important;    \n   }\n   \n   \n   .elementor-widget-container.form-template p{\n       \n    font-size: 16px;\n    line-height: 20px;  \n    margin-bottom: 30px;\n \n       \n   }\n   \n   #form-templates .contact__info-heading{\n   font-size: 24px !important;\n    line-height: 49px !important;    \n       \n   }\n   \n\n.mailToContact{\nmargin-top: 10px !important;        \n}\n   \n\n  #form-templates .contact__info-heading {\n    font-size: 24px;\n    margin-bottom: 37px;\n  }\n\n  #form-templates .contact__info-background {\n    top: 10px;\n    left: 10px;\n  }\n\n  #form-templates .contact__info-text {\n    font-size: 12px;\n    line-height: 20px;\n  }\n  \n  \n  #form-templates .contact__info-heading {\n   margin-bottom: 35px !important;\n\n}\n\n}\n\n@media (max-width: 767px) {\n    .mailToContact {\n        max-width: 100%;\n    }\n}\n<\/style>\n\n<script>\nwindow.addEventListener('hashchange',function(e){if(window.history.pushState){window.history.pushState('','\/',window.location.pathname)}else{window.location.hash=''}})\n<\/script>\n\n\n<div id=\"form-templates\">\n<div class=\"elementor-widget-container form-template\">\n<a name=\"contact-form\"><\/a>\n<h2>Contact us<\/h2>\n<p><a id=\"calendlylink\" style=\"color: #c63031; border-bottom: 1px solid #c63031; padding: 0;\">Book a call<\/a> or fill out the form below and we\u2019ll get back to you once we\u2019ve processed your request.<\/p>\n<\/div>\n\n<div class=\"new-container\">\n\n\n<div class=\"contact-us__main\" id=\"spinner\" data-no-defer=\"1\">\n\n<div class=\"contact-us__wrapper\">\n\n<div class=\"name\">\n<label>Name<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"field_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required contact-us__name\" id=\"contact-name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"field_name\" \/><\/span>\n<\/div>\n\n<div class=\"company\">\n<label>Company<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required contact-us__company\" id=\"contact-company\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company*\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n<\/div>\n\n<\/div>\n\n<div class=\"contact-us__wrapper\">\n\n<div class=\"email\">\n<label>Email<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email contact-us__email\" id=\"contact-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Corporate email*\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/div>\n\n<div class=\"phone\">\n<label>Phone<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel contact-us__phone\" id=\"contact-phone\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone*\" value=\"\" type=\"tel\" name=\"tel\" \/><\/span>\n<\/div>\n\n<\/div>\n<div class=\"contact-us__wrapper subj\">\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-recipient\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"form-field-subj_js\" aria-invalid=\"false\" name=\"your-recipient\"><option value=\"\">Subject*<\/option><option value=\"IT staff augmentation\">IT staff augmentation<\/option><option value=\"Turnkey product development\">Turnkey product development<\/option><option value=\"Support and enhancement\">Support and enhancement<\/option><option value=\"Careers\">Careers<\/option><option value=\"Other\">Other<\/option><\/select><\/span>\n\n<span class=\"wpcf7-form-control-wrap\" data-name=\"form-field-budget_js\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"form-field-budget_js\" aria-invalid=\"false\" name=\"form-field-budget_js\"><option value=\"\">Project budget<\/option><option value=\"Under $15K\">Under $15K<\/option><option value=\"$15K-$30K\">$15K-$30K<\/option><option value=\"$30K-$100K\">$30K-$100K<\/option><option value=\"$100K-$250K\">$100K-$250K<\/option><option value=\"$250K-$500K\">$250K-$500K<\/option><option value=\"More than $500K\">More than $500K<\/option><\/select><\/span>\n\n<\/div>\n\n\n<div class=\"message\">\n<label>Message<\/label>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"1\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required contact-us__message\" id=\"contact-message\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Describe your needs in detail*\" name=\"message\"><\/textarea><\/span>\n<\/div>\n\n<div class=\"atvoice-wrap\">\n\n<div class=\"voice-wrap\">\n<span id=\"voice-mut\" class=\"voicetext\">Send us a voice message<\/span>\n         <div class=\"qc_voice_audio_wrapper\">\n            <div class=\"qc_voice_audio_container\">\n                <div class=\"qc_voice_audio_upload_main\" id=\"qc_audio_main\">\n                    <a class=\"qc_audio_record_button\" id=\"qc_audio_record\" href=\"#\" aria-label=\"Record an audio message\">\n                        <span class=\"dashicons dashicons-microphone\"><\/span> \u00a0<\/a> \n                <\/div>\n\n                <div class=\"qc_voice_audio_recorder\" id=\"qc_audio_recorder\" style=\"display:none\">\n\n                <\/div>\n                <div class=\"qc_voice_audio_display\" id=\"qc_audio_display\"  style=\"display:none\">\n                    <audio id=\"qc-audio\" controls src=\"\"><\/audio>\n                    <span title=\"Remove and back to main upload screen.\" class=\"qc_audio_remove_button dashicons dashicons-trash\"><\/span>\n                <\/div>\n            <\/div>\n            <input type=\"hidden\" value=\"\" name=\"qcwpvoicemessage\" id=\"qc_audio_url\" \/>\n        <\/div>\n        \n<\/div>\n\n\n<div class=\"attach-wrap\">\n<span class=\"voicetext\">Attach documents<\/span>\n\n<div class='attachment'>\n\n<div class=\"downloaded\">\n<span><\/span>\n<div class=\"deleteFile\"><\/div>\n<\/div>\n\n<div class=\"attachmentButton\" onclick=\"(function cl(e){if(e.target.nodeName == 'DIV'){e.target.parentNode.children[1].children[0].click(); }})(arguments[0]);\">\n\n<div class=\"innerText\">Upload file<\/div>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"att-files\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-file\" accept=\".jpg,.png,.jpeg,.pdf\" aria-invalid=\"false\" type=\"file\" name=\"att-files\" \/><\/span>\n\n<div class=\"tip\" onclick=\"event.stopPropagation()\">\n<p>You can attach 1 file up to 2MB. Valid file formats: pdf, jpg, jpeg, png.<\/p>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<\/div>\n\n<div class=\"contact-us__wrapper\"> \n<p class=\"pp\">By clicking Send, you consent to Innowise processing your personal data per our<a href=\"\/privacy-notice\/\"> Privacy Policy <\/a>to provide you with relevant information. By submitting your phone number, you agree that we may contact you via voice calls, SMS, and messaging apps. Calling, message, and data rates may apply.<\/p>\n\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"scoring_point\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmCampaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmContent\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmMedium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmSource\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utmTerm\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"location\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"city\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"ip\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"Summ\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"rating\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"urlCompany\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"urlWithParams\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"audioMessageLink\" \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner contact-us__send\" id=\"contact-send-button\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n\n<div class='mailToContact'>You can also send us your request <\/br>to <a href=\"mailto:contact@innowise.com\">contact@innowise.com<\/a><\/div>\n\n<\/div>\n\n<div class=\"elementor-widget-container\" style=\"z-index:1;\">\n<div class=\"contact__info\">\n  <div class=\"contact__info-background\"><\/div>\n  <div class=\"contact__info-heading\">What happens next?<\/div>\n  <div class=\"contact__info-steps\">\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">1<\/div>\n      <p class=\"contact__info-text\">Once we\u2019ve received and processed your request, we\u2019ll get back to you to detail your\n        project needs and sign an NDA to ensure confidentiality.<\/p>\n    <\/div>\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">2<\/div>\n      <p class=\"contact__info-text\">After examining your wants, needs, and expectations, our team will devise a project\n        proposal with the scope of work, team size, time, and cost estimates.<\/p>\n    <\/div>\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">3<\/div>\n      <p class=\"contact__info-text\">We\u2019ll arrange a meeting with you to discuss the offer and nail down the details.<\/p>\n    <\/div>\n\n    <div class=\"contact__info-block\">\n      <div class=\"contact__info-step\">4<\/div>\n      <p class=\"contact__info-text\">Finally, we\u2019ll sign a contract and start working on your project right away.<\/p>\n    <\/div>\n  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\n<\/div>\n\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"related_content_blog_container\">[related_content_list]<\/div><script>\n            jQuery( document ).ready(function($) {\n            var parentSection = $('[data-elementor-type=\"wp-page\"]');\n            if($('[data-elementor-type=\"wp-post\"]').length){\n                var parentSection = $('[data-elementor-type=\"wp-post\"]');\n            }\n            \n                parentSection.children().last().before($('.related_content_blog_container'));\n            });\n            <\/script><div class=\"other_services_container\">[need_other_services_v2]<\/div><script>\n                    jQuery( document ).ready(function($) {\n                        var parentSection = $('[data-elementor-type=\"wp-page\"]');\n                        if($('[data-elementor-type=\"wp-post\"]').length){\n                            var parentSection = $('[data-elementor-type=\"wp-post\"]');\n                        }\n                        \n                        console.log(parentSection);\n                        parentSection.children().last().before($('.other_services_container'));\n                        var sections = parentSection.find('.net-15.dt-16');\n                        for(var i = 0; i<sections.length; i++){\n                            if($(sections[i]).hasClass( 'net-15' ) && $(sections[i]).hasClass( 'dt-16' ) && $(sections[i]).hasClass( 'elementor-hidden-desktop' )==false){\n                                $(sections[i]).before($('.other_services_container'));   \n                            }\n                        }\n                        \n                    });\n                <\/script>","protected":false},"excerpt":{"rendered":"<p>Playable ads: How interactive mini-games drive high-quality users Sergey Molchanov Feb 11, 2026 10 min read Key takeaways Passive ads are fading out. Users \u201czombie scroll\u201d past standard banners and videos, so non-interactive creatives can\u2019t sustain mobile growth anymore. Playable ads are up to 16\u00d7 higher impression-to-install rates and around 319% higher conversion than video, [&hellip;]<\/p>\n","protected":false},"author":157,"featured_media":192333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[128,1025],"class_list":["post-192332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-sergei_author","tag-software-development"],"acf":[],"_links":{"self":[{"href":"https:\/\/innowise.com\/it\/wp-json\/wp\/v2\/posts\/192332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innowise.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innowise.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innowise.com\/it\/wp-json\/wp\/v2\/users\/157"}],"replies":[{"embeddable":true,"href":"https:\/\/innowise.com\/it\/wp-json\/wp\/v2\/comments?post=192332"}],"version-history":[{"count":0,"href":"https:\/\/innowise.com\/it\/wp-json\/wp\/v2\/posts\/192332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innowise.com\/it\/wp-json\/wp\/v2\/media\/192333"}],"wp:attachment":[{"href":"https:\/\/innowise.com\/it\/wp-json\/wp\/v2\/media?parent=192332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innowise.com\/it\/wp-json\/wp\/v2\/categories?post=192332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innowise.com\/it\/wp-json\/wp\/v2\/tags?post=192332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}